Podcast by User 740658706
…
continue reading
“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world. Check out our website on: http://www.letstalkloyalty.com/
…
continue reading
Scott is an aspiring Business Magnet 📱Primal Endurance Advocate 🏃🏽Married to @kara_trieglaff 💑 Founder of @SoCalQOL and @OnlyWayToPlay 🎸 As he documents his life through running his businesses, doing life and meeting some great people, he wanted a place to put the things that don't fit in his other brands. This is that place...this is the Scott Trieglaff Experience!
…
continue reading
In “Many Screens, Big Picture,” Comscore Sr. Media Analyst Paul Dergarabedian comes together with the industry’s leading experts to discuss key trends and things to watch for in the landscape of film and entertainment.
…
continue reading
1
#590: Club Cinepolis, un programa de lealtad en transformación
50:11
50:11
Play later
Play later
Lists
Like
Liked
50:11
This episode of Let's Talk Loyalty is in Spanish. Club Cinepolis es el programa de lealtad de Cinepolis, la cadena líder de cines en México y la 4ª cadena más grande del mundo. Con 21 años de existencia, el programa de lealtad se está transformando para entregar una mejor propuesta de valor a los usuarios. Hosted by Alex Saul Show Notes 1)Club Cine…
…
continue reading
1
#597: KFC (USA) Focuses on Fun and Fandom to Drive Frequency
47:49
47:49
Play later
Play later
Lists
Like
Liked
47:49
This episode is available in audio format on our Let's Talk Loyalty podcast, and in video format on www.Loyalty.TV. KFC Corporation, based in Kentucky USA has a proud heritage of over 60 years of success and innovation. In fact, KFC is now the world's most popular chicken restaurant chain and a division of Yum! Brands, the world’s largest restauran…
…
continue reading
1
#596: AI Use Cases for Loyalty Manager's with Comarch's Maria Wróblewska
43:28
43:28
Play later
Play later
Lists
Like
Liked
43:28
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. Today we are talking about AI – not the technical (i.e complicated) side of the technology of course, but the practical business side that we all know is increasingly important to understand. This episode is for anyone who is excited a…
…
continue reading
Executive faculty members from the Loyalty Academy™, the CEO of the Wise Marketer Group,Bill Hanifin, and his CMO, Aaron Dauphinee are back again this week for the Wiser Loyalty podcast series for Let’s Talk Loyalty. Our loyalty industry SMEs provide their weekly perspectives on constructs from the Loyalty Academy™ curriculum for their Certified Lo…
…
continue reading
1
#594: Trust and Taylor Swift - Loyalty Insights from London Business School's Alex Brown
44:03
44:03
Play later
Play later
Lists
Like
Liked
44:03
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. This episode explores some of the key concepts that underpin how we as human beings behave with brands, through the academic insights and wisdom of Alex Brown, whose work I have followed on LinkedIn for the last few years. With an incr…
…
continue reading
1
#593: Loyalty Insights for the French Market with the Collinson Group
37:09
37:09
Play later
Play later
Lists
Like
Liked
37:09
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. Today's guest is Fred Dumoulin, Strategic Advisor to the Collinson Group, focused on driving the loyalty market in France in partnership with Salesforce. Fred and his colleagues recently completed some comprehensive research with loyal…
…
continue reading
Executive faculty members from the Loyalty Academy™, the CEO of the Wise Marketer Group,Bill Hanifin,, and his CMO, Aaron Dauphinee are back again this week for the Wiser Loyalty podcast series for Let’s Talk Loyalty. Our loyalty industry SMEs provide their weekly perspectives on constructs from the Loyalty Academy™ curriculum for their Certified L…
…
continue reading
1
#591: Latest APAC Consumer Insights Revealed with Collinson International’s 2024 Travel Benefits and Customer Engagement Report
45:12
45:12
Play later
Play later
Lists
Like
Liked
45:12
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. This episode features unique insights – hot off the press - from last week’s release of the 2024 Travel Benefits and Customer Engagement Research Report for APAC commissioned by our friends at Collinson International. Surveying 7,250 c…
…
continue reading
1
589: Match Point – Advantage to Loyalty Communications
18:30
18:30
Play later
Play later
Lists
Like
Liked
18:30
Our loyalty SMEs and executive faculty members of the Loyalty Academy™, Wise Marketer Group CEO, Bill Hanifin, and CMO, Aaron Dauphineebring to you the Wiser Loyalty podcast series for Let’s Talk Loyalty. As always, Bill and Aaron provide their weekly perspectives on constructs from the Loyalty Academy™ curriculum for their Certified Loyalty Market…
…
continue reading
1
#588: Lego Nurtures Lifelong Loyalty through Membership & Community
42:09
42:09
Play later
Play later
Lists
Like
Liked
42:09
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. The LEGO Group is the company behind the world’s beloved LEGO® bricks, the world famous toy brand that has been sparking imaginations and inspiring the builders of tomorrow since 1932. The company remains proudly family-owned and is he…
…
continue reading
1
#587: Transforming Healthcare Loyalty -HCF’s Thank You
42:39
42:39
Play later
Play later
Lists
Like
Liked
42:39
In this episode, Carly Neubauer, Co-Founder and Director of Elevate Loyalty, introduces Eden Caceda, Retention & Loyalty Manager at HCF Australia. With a deep passion for loyalty, partnerships, and member engagement, Eden is responsible for driving HCF’s ‘Thank You’ program and bringing it to life for members across the country. As HCF prepares for…
…
continue reading
1
#586: How Artificial Should Your Communications Be?
24:05
24:05
Play later
Play later
Lists
Like
Liked
24:05
Executive faculty members from the Loyalty Academy™, the CEO of the The Wise MarketerGroup, Bill Hanifin, and his CMO, Aaron Dauphinee are back again this week for the Wiser Loyalty podcast series for Let’s Talk Loyalty. Our loyalty industry SMEs provide their weekly perspectives on constructs from the Loyalty Academy™ curriculum for their Certifie…
…
continue reading
1
#594: Lego Nurtures Lifelong Loyalty through Membership & Community.
40:33
40:33
Play later
Play later
Lists
Like
Liked
40:33
The LEGO Group is the company behind the world’s beloved LEGO® bricks, the world famous toy brand that has been sparking imaginations and inspiring the builders of tomorrow since 1932. The company remains proudly family-owned and is headquartered in Denmark with regional hubs as well as multiple manufacturing facilities around the world, creating p…
…
continue reading
1
#585: Bakers Delight - Winner of Best Loyalty Program Launch (Asia Pacific Loyalty Awards)
38:42
38:42
Play later
Play later
Lists
Like
Liked
38:42
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. I’ve just come back from the annual conference from the Asia Pacific Loyalty Association, and I’m thrilled now to be interviewing this award winning programme. Bakers Delight won their award for Best Loyalty Program Launch at the 2023/…
…
continue reading
1
#584: You Can’t Avoid Loyalty Fraud, But You Can Attempt to Manage It
49:40
49:40
Play later
Play later
Lists
Like
Liked
49:40
Michael Smith, from AI Events is co-Founder of the Loyalty Security Alliance. He talks through the definition of fraud and the difference between traditional fraud and account take overs. He also explains the different stages of fraud: prevention, detection & post fraud recovery for customers. Fascinatingly, we discuss who are the fraudsters from c…
…
continue reading
1
#583:The Case for Consistent, Clear Communication
16:46
16:46
Play later
Play later
Lists
Like
Liked
16:46
The Wiser Loyalty podcast series for Let’s Talk Loyalty leans into the expertise of the Wise Marketer Group team of CEO, Bill Hanifin, and CMO, Aaron Dauphinee. The pair have been providing weekly perspectives on the Loyalty Academy™ curriculum for their Certified Loyalty Marketing Professional™ (CLMP™) designation as a podcast series. Each month t…
…
continue reading
1
#582: Livelo's Award-Winning Proposition Goes from Strength to Strength
37:58
37:58
Play later
Play later
Lists
Like
Liked
37:58
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. Today’s episode is a long overdue catch up with the Livelo loyalty program that we last spoke to back in August 2021. Livelo is the largest loyalty program in Brazil with more than forty-five million members, four hundred partners and …
…
continue reading
1
#581: Premia Juntos +: El programa de lealtad de Coca Cola FEMSA para tenderos(Spanish Episode)
44:58
44:58
Play later
Play later
Lists
Like
Liked
44:58
En este episodio de Let's Talk Loyalty en español, tuvimos como invitado a Juan Pablo de Velasco quien nos habló sobre la estrategia digital de Coca Cola FEMSA llamada Juntos + y cómo a través de ella generan valor a sus clientes. Igualmente nos comentó sobre la estrategia de lealtad para el segmento B2B con Premia Juntos +, un programa de lealtad …
…
continue reading
It’s another weekly episode with the senior faculty from the Loyalty Academy, Bill Hanifin and Aaron Dauphinee, who are the CEO and CMO of the The Wise Marketer, respectively. This is Wiser Loyalty on Let’s Talk Loyalty where we look at constructs from the Loyalty Academy™ curriculum designed by practitioners for practitioners and leads to individu…
…
continue reading
1
#579: Let's Talk Loyalty turns FIVE Today! Announcing Partnership with Capillary Technologies.
48:48
48:48
Play later
Play later
Lists
Like
Liked
48:48
This episode is available in audio format on our Let's Talk Loyalty podcast, and in video format on www.Loyalty.TV. Today is a truly momentous day for us as you’ll hear in today’s episode. It's "Let's Talk Loyalty's" 5th birthday and we are beyond proud of the brand we have created, the loyalty leaders we’ve interviewed and the impact we’ve had so …
…
continue reading
1
#578: Audacious Success: Dr. Nceba Hene's Rewarding Journey with AfricanBank
45:27
45:27
Play later
Play later
Lists
Like
Liked
45:27
Dr Nceba Hene has a lot to shout about after an incredibly successful start to Audacious Rewards, the rewards programme for AfricanBank. The story behind Audacious Rewards is fascinating, but what is more significant is its performance to date, after only 18 months. It is delivering a +67% increase in profit for like for like customers due to Audac…
…
continue reading
1
#577: Take Care of Business – T&C’s, Privacy, Compliance, and Risk
18:20
18:20
Play later
Play later
Lists
Like
Liked
18:20
Welcome to Let’s Talk Loyalty’s Wiser Loyalty weekly podcast that shares perspectives on constructs from the the Loyalty Academy™ curriculum, which is available for individuals to earn their Certified Loyalty Marketing Professional™ (CLMP™) designation. Our senior faculty of Bill Hanifin and Aaron Dauphinee, CEO and CMO respectively at the Wise Mar…
…
continue reading
1
576: PAYBACK (Germany) Shares Its Latest World Class Successes
38:13
38:13
Play later
Play later
Lists
Like
Liked
38:13
This episode is available in audio format on our Let's Talk Loyalty podcast, and in video format on www.Loyalty.TV. PAYBACK is an award-winning customer loyalty program which began in German almost twenty-five years ago, and now operates in multiple countries worldwide. The business is part of the American Express Group and it also operates as a mu…
…
continue reading
1
#575: Building Loyalty Globally: Inside IKEA Family's Success with Kirsty Chalk
36:41
36:41
Play later
Play later
Lists
Like
Liked
36:41
This episode focuses on the globally loved programme, IKEA Family. It was first launched in Sweden in 1984 and now has over 190 million members worldwide. With Kirsty Chalk, the Marketing and Member Acquisition Leader for rewards for IKEA Family. Kirsty is responsible for creating and executing the external launch campaign for 30 markets - to annou…
…
continue reading
The Wiser Loyalty Series podcasts for Let’s Talk Loyalty leans into the expertise of the Wise Marketer Group team of CEO, Bill Hanifin, and CMO, Aaron Dauphinee. The pair have been providing weekly perspectives on the Loyalty Academy™ curriculum for their Certified Loyalty Marketing Professional™ (CLMP™) designation as a podcast series. Each month …
…
continue reading
1
#573: Global Hotel Loyalty Insights with GHA Discovery
40:15
40:15
Play later
Play later
Lists
Like
Liked
40:15
This episode is available in audio format on our Let's Talk Loyalty podcast, and in video format on www.Loyalty.TV. Today’s guest is a speaker at the upcoming Loyalty and Awards Conference in Bangkok, and I know she is excited to be joining this annual travel loyalty event on stage. Jelena Kezika is the Senior Director of Strategy for the Global Ho…
…
continue reading
1
#572:Journey with Genesis and the PowerShout Program
38:21
38:21
Play later
Play later
Lists
Like
Liked
38:21
In this episode Carly Neubauer chats with Ria Peters from Genesis about her career in loyalty marketing and the innovative PowerShout program. Ria shares why ASB's banking rewards are her favorite and details her transition from global strategy roles to managing PowerShout. Learn how PowerShout offers customers flexible free hours of power and fost…
…
continue reading
This is an exciting week of the Wiser Loyalty Series podcasts for Let’s Talk Loyalty! Our industry experts, Bill Hanifin and Aaron Dauphinee, of the Wise Marketer Group have been providing weekly perspectives on the Loyalty Academy™ curriculum for their Certified Loyalty Marketing Professional™ (CLMP™) designation for the past 6 months. Each month …
…
continue reading
1
#570: Pizza Hut Shares Insights as It Grows Customer Loyalty Globally from Dubai
38:07
38:07
Play later
Play later
Lists
Like
Liked
38:07
This episode is available in audio format on our Let's Talk Loyalty podcast, and in video format on www.Loyalty.TV. Today’s guest is here in studio with us in Dubai, which is a rare treat with so many global loyalty leaders based in other markets around the world. Begum Kaya is the Global Head of CRM & Loyalty / Pizza Hut for Yum! Brands, Inc, a co…
…
continue reading
1
#569: Meli+, el modelo de suscripción de Mercado Libre y Mercado Pago(Spanish Language Episode)
50:29
50:29
Play later
Play later
Lists
Like
Liked
50:29
En el episodio de Let's Talk Loaytly en Español, tenemos de invitado a Camilo Jiménez, quien hasta hace unos días fue líder de lealtad regional para Mercado Libre y Mercado Pago. Camilo nos contó sobre la estrategía de beneficios que esta marca, referente en la región y a nivel mundial, tiene para sus millones de usuarios. Conversamos sobre la evol…
…
continue reading
1
#568 – CVPs in Market: The Good, the Bad and the Ugly!
23:32
23:32
Play later
Play later
Lists
Like
Liked
23:32
This week’s Wiser Loyalty series podcast with our hosts, Bill Hanifin and Aaron Dauphinee, looks at the good, bad and the ugly of select CVPs in the market place. These two partners of the Wise Marketer Group take on a new topic each month by tapping into one of the courses from the Loyalty Academy™ Certified Loyalty Marketing Professional™ (CLMP™)…
…
continue reading
1
#567: Etihad Guest Celebrates 10 Million Members and a New Era
34:09
34:09
Play later
Play later
Lists
Like
Liked
34:09
This episode is available in audio format on our Let's Talk Loyalty podcast, and in video format on www.Loyalty.TV. Etihad Airways is the national airline of the UAE, operating more than 1,000 flights a week to over 120 destinations worldwide, with a fleet of 85 Airbus and Boeing aircraft. Etihad Guest is the loyalty programme of Etihad Airways, an…
…
continue reading
1
#566: International Leaders in Loyalty Conference - South Africa
36:40
36:40
Play later
Play later
Lists
Like
Liked
36:40
Today I’m super excited to introduce you to the “2024 International Leaders in Loyalty Summit” which is taking place in South Africa this September. Many of you know that I often talk about South Africa as one of the world’s most sophisticated loyalty markets, as the breadth and depth of the programmes there are so much further advanced than most o…
…
continue reading
1
#565 - What's the Role of CX in your CVP?
20:06
20:06
Play later
Play later
Lists
Like
Liked
20:06
Our hosts, Bill Hanifin and Aaron Dauphinee, return this week with the Wiser Loyalty series podcast for Let's Talk Loyalty. These two partners of the Wise Marketer Group take on a new topic each month by tapping into one of the courses from the Loyalty Academy™ Certified Loyalty Marketing Professional™ (CLMP™) curriculum. They then provide their ow…
…
continue reading
1
#564: Australian Retail Loyalty Insights Report Highlights
31:19
31:19
Play later
Play later
Lists
Like
Liked
31:19
This episode is available in audio format on our Let's Talk Loyalty podcast, and in video format on www.Loyalty.TV. This year, Let's Talk Loyalty is travelling to the Australian Loyalty Association's Annual Conference. One of the presentations we are looking forward to is the *2024 Loyalty Insights Report* which the Australian Loyalty Association h…
…
continue reading
1
#563: How to Scale a Telco Loyalty Platform into a Technology Platform Across Multiple Countries?
54:31
54:31
Play later
Play later
Lists
Like
Liked
54:31
Mateboho Malope holds a strategic group-wide portfolio to reflect the strategy that Vodacom is embarking upon. Vodacom is a 30 year old telco giant transformed into a fintec platform with over 500m customers on its addressable base. Vodacom launched Vodabucks almost 4 years ago in South Africa and is now scaling it across the African continent, wit…
…
continue reading
1
#562 - What's the most valuable loyalty currency today? No, it's not points!
20:29
20:29
Play later
Play later
Lists
Like
Liked
20:29
Our hosts, Bill Hanifin and Aaron Dauphinee, are back again this week with the Wiser Loyalty series podcast. These two partners of the Wise Marketer Group take on a new topic each month by tapping into one of the courses from the Loyalty Academy™ Certified Loyalty Marketing Professional™ (CLMP™) curriculum. They then provide their own perspectives …
…
continue reading
1
#561: IHG One Rewards from IHG Hotels and Resorts
29:41
29:41
Play later
Play later
Lists
Like
Liked
29:41
This episode is available in audio format on our Let's Talk Loyalty podcast, and in video format on www.Loyalty.TV. Today’s guest is another industry leader who joined us in our studio in Dubai. Rob Singleton is Director of Loyalty Programmes for IHG Hotels and Resorts, for India, the Middle East and Africa Region. IHG Hotels & Resorts is a global …
…
continue reading
1
#560: Exploring Club Eurostar: Insights from Loyalty Manager Sophia Laban
40:13
40:13
Play later
Play later
Lists
Like
Liked
40:13
This episode focuses on the Club Eurostar Loyalty Programme. With Sophia Laban, the Loyalty Manager for the programme. She is responsible for managing the future strategy of the Club Eurostar programme and has previously worked for IAG Loyalty and Sky VIP and brings a wealth of loyalty experience to the podcast. Today we will be learning about her …
…
continue reading
1
#559:The Value Exchange - Mercenaries are not US
15:07
15:07
Play later
Play later
Lists
Like
Liked
15:07
This is another week of the Wiser Loyalty series podcast, which is hosted by Aaron Dauphhinee, CMO of the Wise Marketer Group, and the CEO, Bill Hanifin. These leading loyalty marketers unveil constructs form the Loyalty Academy™ curriculum which leads to candidates achieving their Certified Loyalty Marketing Professional™ (CLMP™) designation. In t…
…
continue reading
1
#558: Insights on Emotional Loyalty with Comarch's Jessica Lavigne
40:53
40:53
Play later
Play later
Lists
Like
Liked
40:53
This episode is available in audio format on our Let's Talk Loyalty podcast, and in video format on www.Loyalty.TV. The idea of “emotional loyalty” has been raised many times on our show, but never before in such breadth and depth as in today’s conversation. It’s a really big idea and one that brand marketers and loyalty marketers know is criticall…
…
continue reading
1
#557: Accor Live Limitless: Emotional Connections and Memorable Experiences
43:50
43:50
Play later
Play later
Lists
Like
Liked
43:50
In this episode, Carly Neubauer, Co-Founder and Director of Elevate Loyalty, sits down with Chris Mills, Vice President of Loyalty & Partnerships for Accor across Middle East, Africa & Asia Pacific. With over a decade of experience in loyalty and digital marketing, Chris shares insights from his journey leading the transformation of Accor’s award-w…
…
continue reading
1
#556: Creating Winning Value Propositions - Know Your Customer First
17:10
17:10
Play later
Play later
Lists
Like
Liked
17:10
The Wiser Loyalty series podcast is hosted by Aaron Dauphinee and Bill Hanifin from the Wise Marketer Group. They tap into courses from the Loyalty Academy™ Certified Loyalty Marketing Professional™ (CLMP™) curriculum and bring that material to life with current market examples. In this episode, our hosts bring fresh content from The Loyalty Academ…
…
continue reading
1
#555: Marigold's Top Ten Tips to Drive Lifelong Relationships and Greater Returns
33:30
33:30
Play later
Play later
Lists
Like
Liked
33:30
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. Most marketers today are facing a perfect storm and increasing pressures - whether it's consumer's concerns about the cost of living or fundamental lifestyle shifts post pandemic, or brands focused on achieving more but with fewer reso…
…
continue reading
1
#554 : Puntos Colombia: Más Que un Programa de Lealtad (Spanish Language Episode)
50:54
50:54
Play later
Play later
Lists
Like
Liked
50:54
This episode of Let's Talk Loyalty is in Spanish. En este episodio conocimos de parte de Mariana Botero, CEO de Puntos Colombia, lo que ha pasado en la plataforma de lealtad más relevante de la región y modelo a seguir de una coalición exitosa, como ha sido su evolución después de 6 años de haberse lanzado en el mercado de Colombia. Hoy la platafor…
…
continue reading
1
#553: Adventures in Loyalty Financials – Sharing some good, bad and ugly
17:25
17:25
Play later
Play later
Lists
Like
Liked
17:25
Each month in the Wiser Loyalty series, Loyalty Academy™ senior faculty members Bill Hanifin and Aaron Dauphinee draw a theme based on the courses required to earn the Certified Loyalty Marketing Professional™ (CLMP™) designation, which is nearing 1,000 individuals across 53 countries worldwide. This month, they are talking about financial planning…
…
continue reading
1
#552: Meeting Dr Anna Pruska (CEO) and Piotr Kozlowski of Comarch at CUG
22:24
22:24
Play later
Play later
Lists
Like
Liked
22:24
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. This episode is very different to our usual episodes as it was recorded quite spontaneously at a recent event. The Comarch User Group is an annual meeting of Comarch’s clients who come together in the city of Krakow in Poland to learn,…
…
continue reading
1
#551: What We Thought We Knew About Retention and Customer Lifetime Value
44:17
44:17
Play later
Play later
Lists
Like
Liked
44:17
Daniel McCarthy is Assistant Professor at Emory University Goizieta School of Business. In this interview, Dan unpacks several deep layers of understanding around measuring retention and customer lifetime value. He highlights a concern that businesses state improved performance against reduced churn rates. It is not that simple. He dives into diffe…
…
continue reading
1
#550: Practice Checking for Sanity to Sustain Your Program
15:56
15:56
Play later
Play later
Lists
Like
Liked
15:56
Each month in the Wiser Loyalty series, Loyalty Academy™ senior faculty members Bill Hanifin and Aaron Dauphinee draw a theme based on the courses required to earn the Certified Loyalty Marketing Professional™ (CLMP™) designation, which is nearing 1,000 individuals across 53 countries worldwide. This month, they are talking about financial planning…
…
continue reading
1
#549: WestJet's Loyalty Transformation & Evolution
37:11
37:11
Play later
Play later
Lists
Like
Liked
37:11
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. Today’s episode features a fascinating conversation with WestJet, Canada’s second biggest airline, as they embark on a significant transformation journey. WestJet took to the skies in 1996 with just over 200 employees and three aircraf…
…
continue reading