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#585: Bakers Delight - Winner of Best Loyalty Program Launch (Asia Pacific Loyalty Awards)
Manage episode 438229333 series 2949245
Content provided by Paula Thomas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paula Thomas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.
I’ve just come back from the annual conference from the Asia Pacific Loyalty Association, and I’m thrilled now to be interviewing this award winning programme.
Bakers Delight won their award for Best Loyalty Program Launch at the 2023/2024 Awards, so I’m delighted to share this story with you today.
Our guest is Lucila Braga, the Head of Digital Customer Experience for Bakers Delight, with overall responsibility for their “Dough Getters” program.
As a brand, quite simply, Baker’s Delight sells freshly baked bread and they’ve been doing so around the country since 1980.
Their loyalty programme is also super simple as you’ll hear in today’s conversation.
Listen to hear the power of simplicity as a winning formula for both customers and program operators.
Watch for free with our partner Capillary Technologies via Loyalty.TV or subscribe this episode to watch ad-free.
Show notes:
1) Lucila Braga
584 episodes
Share
Manage episode 438229333 series 2949245
Content provided by Paula Thomas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paula Thomas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.
I’ve just come back from the annual conference from the Asia Pacific Loyalty Association, and I’m thrilled now to be interviewing this award winning programme.
Bakers Delight won their award for Best Loyalty Program Launch at the 2023/2024 Awards, so I’m delighted to share this story with you today.
Our guest is Lucila Braga, the Head of Digital Customer Experience for Bakers Delight, with overall responsibility for their “Dough Getters” program.
As a brand, quite simply, Baker’s Delight sells freshly baked bread and they’ve been doing so around the country since 1980.
Their loyalty programme is also super simple as you’ll hear in today’s conversation.
Listen to hear the power of simplicity as a winning formula for both customers and program operators.
Watch for free with our partner Capillary Technologies via Loyalty.TV or subscribe this episode to watch ad-free.
Show notes:
1) Lucila Braga
584 episodes
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Similar to Let's Talk Loyalty
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
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