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Welcome to "On the Record," the podcast that blends the best of business and music. Join us as we dive into timely, topical happenings in the business world. Our guests offer thought-provoking opinions and insights to help you scale your ideas, and our hard-hitting subject matter doesn't shy away from taking an unpopular stance. We’re disruptors and we don't apologize for it. Along the way, we'll sprinkle in discussions about our personal music interests, relating them back to the topic at h ...
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There's always something to ramble about in marketing. Join Chris and Olivia as they detail life at a digital marketing agency, find expert opinions on both the latest news and historic happenings and much more. Brought to you by ClickThrough Marketing.
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The forward-thinking tech podcast. We talk to people with innovative ideas.
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In this episode, we discuss feature-based selling, why it might be flawed, and whether you should focus more on prioritizing real connections with your customers. We also review the classic album The Miseducation of Lauryn Hill. Lauryn focused solely on connecting with her fans in a very meaningful way, and it worked with great success. What if we …
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When Guns N' Roses took over a decade to release new music, they highlighted a key mistake that businesses make: waiting too long to deliver. In this episode, we discuss how fast, frequent product updates and managing customer expectations can keep your brand relevant. Learn how to avoid the dangers of long development cycles and what marketers can…
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Simon Alexander Ong is an award-winning entrepreneur and personal development coach. His Book Energize: Make The Most of Every Moment, is a must-read for anyone who wants to get more out of their business, career, and life. In this episode, Simon discusses managing your energy instead of time, how to get published, and protecting your personal ener…
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#19 - The Big Talking Points from 2023 - AI, Political Instability and a Cost of Living Crisis and their Impact on Marketing
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2023 has been another tough year for marketing. The rise of AI, political instability across the globe and of course in the UK and the cost of living crisis have all had major impacts on our industry. Join Chris and Liv as they walk through the big talking points from the past annum and as we say goodbye to Olivia as she moved on to pastures new. T…
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Personalize Your Marketing Automation (Brennan Dunn)
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Brennan Dunn is the leading expert in making marketing automation more human for creators, service providers, and small business owners like you. He is the founder of the personalization software, Right Message, and the author of the new book This Is Personal. During this episode, Brennan shares why you should go all in on email marketing and the k…
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Champion Your Community (Lloyed Lobo)
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Lloyed Lobo, an entrepreneur, podcast host, and community builder. He's the co founder of TractionConf.io and the fintech platform Boast.ai, which recently received over $100 million in growth equity funding. His new book, From Grassroots to Greatness, reveals 13 rules to build iconic brands with community led growth. In this conversation, Lloyed s…
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Get Consistent Health & Wellness Clients (Lauren Armes)
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If you love to transform the lives of your clients, you'll particularly enjoy this episode. My guest is Lauren Armes, the creator of Beyond Seven business coaching for wellness experts. She's also the founder of Well To Do, which was acquired by Fitt Insider in 2022. In our conversation, Lauren shares lessons she's learned as a startup founder and …
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Lessons from the SaaS Playbook (Rob Walling)
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Rob Walling is a passionate evangelist and mentor for founders of bootstrapped SaaS (software-as-a-service) companies whom he serves through the TinySeed business accelerator and the MicroConf community. He's also the voice behind the podcast Startups for the Rest of Us, with over 600 weekly episodes. He's captured much of his 20 plus years in the …
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Dr. Sherry Walling is a clinical psychologist serving startup founders, and the creator of ZenFounder.com. She's also the author of Touching Two Worlds: A Guide for Finding Hope in the Landscape of Loss. In this episode, Sherry shares her perspective and strategies for becoming a high achieving human up to cool things in our world. She also address…
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#18 - Thready or Not - The Arrival of Threads and the Ever Changing Social Media Landscape as Twitter becomes X
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Threads has arrived and Twitter's changing - Social Media as we know it is evolving right in front of our eyes. What can we expect for the future of Elon's platform, and how can Threads catch up? What does it mean for marketers? Learn more in the latest episode of The Assorted Digital Ramblings podcast. This podcast is brought to you by ClickThroug…
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Seeking Success through Bite-Size Entrepreneurship (Damon Brown)
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Our guest this week is Damon Brown. A prolific author, keynote speaker, and business coach, Damon uses his various platforms to encourage nontraditional creatives to build their businesses on their own terms and timelines. In this episode, Damon shares his journey as a social and tech journalist to Bootstrapping and then selling two apps. We talk a…
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Make More Videos, Not Excuses (Lou Bortone)
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My guest today is Lou Bortone, the video marketing godfather. For over 20 years, Lou has used his passion and expertise to help companies and entrepreneurs like you expand your message with video strategies that actually work for you. In this episode, we discuss a few of Lou's favorite video creation resources, tips on utilizing AI in your business…
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Speak Your Way to More Clients (Krista Martin)
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If you're a coach or consultant wanting to get more clients through speaking, you are in the right spot. Our guest today is Krista Martin, the founder of Six Figure Impact Academy. She shows coaches how to fill their programs through virtual and in person speaking. In this episode, we talk about her jump from pharmaceutical sales to entrepreneurshi…
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Create Online Courses that People Love (Nathalie Lussier)
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If you want to have a positive impact on more people, you've likely created or thought about creating an online course. Introducing Nathalie Lussier, the founder and creator of AccessAlly, one of the best course and membership platforms available for WordPress. During our discussion, Nathalie shares lessons from her journey as a software developer …
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Conversion Copywriting: Turn Your Words into Revenue (Joanna Wiebe)
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The words that you use to convince people that what you have is what they need, is what copywriting is all about. My guest this episode is Joanna Wiebe, the founder of Copyhackers. Jo discusses her background working for Intuit as she worked herself into the world of entrepreneurship. We also talk about the role of artificial intelligence and copyw…
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YouTube Growth: Video Strategies to Expand Your Audience (Matt Giovanisci)
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If you've been trying to grow your business online with YouTube but haven't quite cracked the code, you've tuned into the right episode. My guest today is Matt Giovanisci, the founder of Swim University, Brew Cabin, and Money Lab. In this episode, Matt shares some of his best strategies for growing a YouTube channel and building your email list fro…
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Engineering Success: Design Your Business with Group Coaching (Jereshia Hawk)
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If you are an expert or a coach who's wanting to add group coaching to your business, you have tuned into the right episode. Jereshia Hawk teaches her clients how to use their expertise and turn it into a curriculum-based group coaching program that has a high impact on the lives of your clients. In this episode, Jereshia shares how she uses her pr…
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Course Creator: Serve a Wider Audience Teaching What You Know (Gemma Bonham-Carter)
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Have you been thinking about creating an online course, but you're just not quite sure where to begin? Well, you're in luck with this episode. My guest today is Gemma Bonham-Carter, the founder of Course Creator School, where she helps smart people like you turn your knowledge and expertise into a course that generates some really great revenue for…
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YouTube Success: Grow Your Business with Video (Laurie Wang)
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Our brilliant guest today is Laurie Wang, a business strategist, keynote speaker, and consultant who helps businesses harness the power of social media to grow their bottom lines. In this episode, you'll hear some of Laurie's best advice for growing your YouTube channel, leveraging the power of various social media platforms, taking social media fo…
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Communicating Magic: Creating Videos and Emails That Convert (Alex Cattoni
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48:43
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Turning your marketing ideas into words that convert strangers into customers can be a real struggle—but it doesn't have to be. We’re excited to share an interview with Alex Cattoni, the founder of Copy Posse and one of the leading voices in online direct response copywriting. Last year, she won the prestigious Digital Marketer of the Year award at…
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#17 - No Control - We Let ChatGPT Guide our Podcast on Marketing
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The Assorted Digital Ramblings podcast becomes artificially intelligent as Chris and Olivia find themselves talking through no specific subject as ChatGPT guides the podcast this month. The Assorted Digital Ramblings Podcast is brought to you by ClickThrough Marketing, a Digital Marketing Agency that delivers fully integrated, conversion-centric st…
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Earning Trust: Driving Revenue as a Serve-First Business (Miles Beckler)
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This week’s guest on The Lead Generation podcast is Miles Beckler. He just recently crossed the 200,000 subscriber mark on his eponymous YouTube channel where he shares strategies, tactics, and resources for online marketing success. Separately, he and his wife Melanie have a 12-year track record in the meditation and spirituality niche. In this ep…
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Skyrocket Your Conversions: Key Elements of Landing Pages (Oliver Kenyon)
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54:42
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Oliver Kenyon is the co-founder of ConversionWise and has been skyrocketing conversion rates for his clients and students for well over a decade. In this episode of the Lead Generation Podcast, Oliver discusses the lessons he's learned during his journey as a serial entrepreneur, shares his key elements for a high-converting landing page, and highl…
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#16 - Does This Help? - Google's Helpful Content Update, ChatGPT and the Impending Battle
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Content warning: There is discussion about needles and blood early into the episode - skip to 7:10 to miss this. The Assorted Digital Ramblings podcast returns for 2023, as Chris and Olivia welcome Beth to discuss all things Helpful Content Update and ChatGPT. Find answers to what Google's Helpful Content Update is, discussion on websites using AI …
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Email Endorsements: Increase Revenue with Affiliate Marketing (Igor Kheifets)
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56:55
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Have you incorporated affiliate marketing into your business yet? Today’s guest is Igor Kheifets, the author of List Building Lifestyle and a podcast of the same name. His expertise in email strategy and affiliate marketing fueled his achievement as the number one Leadpages affiliate for 2022. In today's episode, we dig into the impact online marke…
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Advertising Tips: How to Succeed with Facebook Ads on a Limited Budget (Jenn Possick)
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Advertising your business online can be tricky, expensive, and frustrating. Here to help is this week's guest, Jenn Possick. Jenn helps coaches and course creators run Facebook and Instagram ads that convert. In today's episode, we dig into Jenn's discovery of online marketing as an elementary school teacher, what to include on your landing pages f…
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Content Engine: Rise Above the Noise (Tracey Wallace)
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46:33
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Tracey Wallace is the Director of Content Strategy at Klaviyo, an ecommerce marketing automation platform for sellers on Shopify, BigCommerce, WooCommerce, and many more. Tracey's experience over the last decade also includes creating and leading content teams at BigCommerce and MarketerHire. In this episode, Tracey discusses the opportunities and …
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