The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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“If we march into that village and we start trying to persecute people for using poison, something that's very illegal, nobody's going to talk to us. We're not going to find out where the poison came from. We're not going to be able to shut anything down. We should take the approach that people are using poison because they're desperate, because they see no other alternative.” – Andrew Stein Andrew Stein is a wildlife ecologist who spent the past 25 years studying human carnivore conflict from African wild dogs and lions in Kenya and Botswana to leopards and hyenas in Namibia. His work has long focused on finding ways for people and predators to coexist. He is the founder of CLAWS , an organization based in Botswana that's working at the intersection of cutting-edge wildlife research and community driven conservation. Since its start in 2014 and official launch as an NGO in 2020, CLAWS has been pioneering science-based, tech-forward strategies to reduce conflict between people and carnivores. By collaborating closely with local communities, especially traditional cattle herders, CLAWS supports both species conservation and rural livelihoods—making coexistence not just possible, but sustainable.…
On the Record by Leadpages
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Content provided by Leadpages. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Leadpages or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Welcome to "On the Record," the podcast that blends the best of business and music. Join us as we dive into timely, topical happenings in the business world. Our guests offer thought-provoking opinions and insights to help you scale your ideas, and our hard-hitting subject matter doesn't shy away from taking an unpopular stance. We’re disruptors and we don't apologize for it. Along the way, we'll sprinkle in discussions about our personal music interests, relating them back to the topic at hand and exploring the marketing lessons hidden inside the music.
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249 episodes
Mark all (un)played …
Manage series 2394366
Content provided by Leadpages. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Leadpages or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Welcome to "On the Record," the podcast that blends the best of business and music. Join us as we dive into timely, topical happenings in the business world. Our guests offer thought-provoking opinions and insights to help you scale your ideas, and our hard-hitting subject matter doesn't shy away from taking an unpopular stance. We’re disruptors and we don't apologize for it. Along the way, we'll sprinkle in discussions about our personal music interests, relating them back to the topic at hand and exploring the marketing lessons hidden inside the music.
…
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249 episodes
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On the Record by Leadpages

1 From Leads to Raving Fans: Creating Brand Evangelists 35:57
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What do Taylor Swift and top-performing brands have in common? A deep understanding of the power of story. In this episode of On the Record , Ryan and Michael sit down with brand and CX expert Sue Woodard to unpack how emotional connection, storytelling, and smart brand curation can transform leads into passionate brand evangelists. From the re-release of “Red (Taylor’s Version)” to the customer experience strategies of brands like Chewy and Delta, we break down the tactics that help businesses build loyalty, create memorable first impressions, and scale authentic customer relationships. If you’re looking to improve your brand strategy, stand out in a crowded market, or create lasting impact with your audience, this conversation is full of insights you won’t want to miss.…
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On the Record by Leadpages

In this episode of On the Record, we reveal how we added $100K in monthly recurring revenue (MRR) in just one month by leaning into customer segmentation, aligning product strategy with actual usage data, and making bold internal shifts that paid off. From redefining our ideal customer to running pricing experiments and navigating team buy-in, we break down the real-world tactics that helped us achieve rapid SaaS growth—while drawing surprising inspiration from Wilco’s Yankee Hotel Foxtrot. If you’re scaling a SaaS startup, rethinking your pricing model, or trying to grow MRR fast, this behind-the-scenes look at how we made it happen is packed with insights for product-led growth, revenue operations, and customer retention strategy.…
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1 How to Develop High Growth Teams for High Growth Companies 44:42
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What does it take to build and sustain a high-growth team? In this episode, Michael and Ryan sit down with Thomas Knoll, a startup veteran and leadership coach, to explore the secrets behind successful, fast-growing companies. From his time at Zappos to launching multiple startups, Thomas shares insights on company culture, curiosity, and investing in people as the foundation of growth. They also dive into the role of AI in leadership, the power of perspective, and why hard conversations are key to building strong teams. Plus, a unique tie-in to Extreme’s Three Sides to Every Story and its lessons for leadership.…
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1 Should we Replace Ourselves with Robots? Botcasting vs. Podcasting 29:08
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Can AI-generated podcasts replace human hosts? In this episode of On the Record, we explore the rise of botcasting vs. podcasting, breaking down how AI is transforming content creation. We share our experience building an AI-powered daily marketing podcast, discuss the efficiency vs. authenticity debate, and dive into the ethics of AI-generated content. Plus, we look at how small teams can scale with AI, the future of podcasting, and why human creativity still matters. And for music fans—yes, we even connect it all to Queen’s News of the World. So, is AI-powered botcasting the future of podcasting or just a gimmick? Tune in to find out!…
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1 From A-Z: Building a Winning Digital Marketing Strategy 33:54
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What can marketers learn from Beyoncé’s Lemonade? In this episode, Ryan and Michael break down the album’s surprise launch, storytelling genius, and multi-channel strategy, revealing key marketing insights. Special guest Josh Becerra, founder of a Minneapolis-based digital marketing agency, joins to discuss winning strategies, the balance of core vs. edge marketing, and the role of data in decision-making. From audience expansion to overcoming fear in marketing, this episode is packed with lessons on bold risks, strategic execution, and long-term success.…
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1 Why Diversification Is the New Marketing Superpower 31:00
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Season 2 of On the Record kicks off with a bold challenge to Google’s dominance in marketing. Inspired by MF Doom’s Take Me to Your Leader, we explore the risks of over-reliance on paid search and the rewards of diversification. We discuss the rising costs of PPC advertising, diminishing ROI in Google’s ecosystem, and why diversifying your marketing strategy is critical for long-term success. If you’re looking to future-proof your digital marketing strategy, boost ROI, and grow beyond Google, this episode is for you.…
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On the Record by Leadpages

Discover the secrets of enduring brands in this episode of On the Record. From Coca-Cola's timeless nostalgia to Spotify's personalized connections, we explore how brands evolve, build trust, and captivate audiences. Plus, we draw parallels to The Verve’s “Bittersweet Symphony” and the elusive quest for staying power. Whether you're a marketer or brand enthusiast, tune in for actionable insights and fresh perspectives!…
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1 The Crystal Ball Episode: What Does 2025 Have In Store For You? 16:45
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In this bonus episode, Michael, Ryan, and Stacy look into their crystal ball to explore what’s ahead for marketing in 2025. Through the lens of David Bowie's The Rise and Fall of Ziggy Stardust, they discuss navigating market shifts, actionable insights in revenue operations, the evolution of influencer marketing, and AI’s transition from buzzword to practical tool. The team also tackles the ethical challenges of AI, lessons from Bowie’s iconic album, and how embracing the unknown can inspire optimism and adaptability in business. Don’t miss this glimpse into the future of marketing and beyond!…
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On the Record by Leadpages

1 Why Google Search is Your Fastest Way to the Bottom 32:46
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Is your marketing too dependent on Google Search? Join Ryan, Michael, and Stacy as they explore the rising costs of paid search, the shift toward social media as the new search engine, and the power of diversifying acquisition channels. Packed with insights, actionable tips, and inspiration from Public Enemy’s groundbreaking messaging, this episode is for marketers ready to challenge convention and embrace innovation.…
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On the Record by Leadpages

We dissect the pitfalls of marketing attribution, from flawed models to the growing challenges of tracking in a privacy-focused era. We explore how over-indexing on data risks stifling creativity and why attribution often fails to capture critical interactions like word-of-mouth. Inspired by the layered brilliance of Paul’s Boutique by the Beastie Boys, this episode offers practical tips for marketers to balance data with storytelling and embrace imperfection in the customer journey.…
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On the Record by Leadpages

What can a banana teach us about branding? We break down Andy Warhol’s memorable design for The Velvet Underground and explore how businesses can capture that same bold energy. Join us as we discuss the art of standing out in a competitive world.
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On the Record by Leadpages

In this episode, we discuss feature-based selling, why it might be flawed, and whether you should focus more on prioritizing real connections with your customers. We also review the classic album The Miseducation of Lauryn Hill . Lauryn focused solely on connecting with her fans in a very meaningful way, and it worked with great success. What if we did the same with our customers?…
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On the Record by Leadpages

When Guns N' Roses took over a decade to release new music, they highlighted a key mistake that businesses make: waiting too long to deliver. In this episode, we discuss how fast, frequent product updates and managing customer expectations can keep your brand relevant. Learn how to avoid the dangers of long development cycles and what marketers can take from the band’s missteps.…
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On the Record by Leadpages

Simon Alexander Ong is an award-winning entrepreneur and personal development coach. His Book Energize: Make The Most of Every Moment , is a must-read for anyone who wants to get more out of their business, career, and life. In this episode, Simon discusses managing your energy instead of time, how to get published, and protecting your personal energy.…
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On the Record by Leadpages

1 Personalize Your Marketing Automation (Brennan Dunn) 47:06
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Brennan Dunn is the leading expert in making marketing automation more human for creators, service providers, and small business owners like you. He is the founder of the personalization software, Right Message , and the author of the new book This Is Personal. During this episode, Brennan shares why you should go all in on email marketing and the key segmentation strategies to get right from the beginning. It’s time to get personal!…
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