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The Optimized Store Owner Show is an Ecommerce podcast where successful Shopify and CommentSold industry leaders share real life strategies, growth hacks, proven marketing advice, and their inspirational stories. Each week, our hosts Aaron and Christian invite the experts to share their experience and practical advice for growing an online store while eliminating frustration and becoming the optimized store owner. Guests on the show come from a wide range of backgrounds and share insight int ...
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The eComm Growth Show

Robby Switzer & Daniel Stafford

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Behind every amazing brand you see out there on the internet is a story of people, pursuit, passion, victories, and failures. Join Robby and Daniel as they interview heroes of the eComm world and unpack their journey and the values/principles that have made them what they are today. https://shopanova.com/
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Strap in as Samantha shares her incredible journey from college to e-commerce success, highlighting her pioneering work with The Maniscripting Journal. You're going to learn these three things and more. ❇️ How to build a tight-knit community ❇️ How to nurture your email list for sales ❇️ And how to capture authentic reviews Connect with Samantha Ma…
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Today, we're joined by Kausambi Manjita, co-founder of MASON, a pioneering platform that specializes in leveraging first-party data to create tailored campaigns that resonate with consumers across various industries. ❇️ How to understand your current and potential customers better to buy faster ❇️ How to use AI and automation to personalize your cu…
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In today's episode we dive deep into the world of video commerce and one new tool called VIDEEO by CommentSold. We're going to get into the weeds on how you can leverage these new features to grow your brand online with Jason Stoker, VP of Customer Growth over at CommentSold. You're going to learn these three things and more. ❇️ How to create a dee…
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The only area of your business that compounds exponentially is referrals. The more referrals you have the larger and faster your business will grow. On today's episode we have Raul from Referral Candy on to tell us exactly how to get more referrals and grow your ecommerce store. You'll learn these three things and more: ❇️ How to generate consisten…
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Sharon is an expert in search, display, and video advertising. In this episode you'll learn these three things and more. ❇️ Ideal size of a company to start using Google Ads ❇️ Customization options, and the power of YouTube ads. ❇️ And insights on revenue tracking, budget allocation, and setting goals for return on ad spend (ROAS). So, whether you…
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Will Basta is a co-founder of a logistics company, a product wholesale distributor, and an Amazon management services company. This episode is a breath of fresh air if you're looking to invest in Amazon, but don't like the internet guru dropshipping hype. You're going to learn these three things and more. ❇️ How to find winning products on Amazon a…
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On this episode you are in for an absolute treat! We had the pleasure of diving deep into the world of AI and advertising strategies with our guest, Anatoliy Labinskiy, a true master of the trade. You'll learn these three things and more: ❇️ How AI is a game-changer for conversion rates and can increase sales. ❇️ How using free gifts boost order va…
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In today's episode we are joined by Brad Miles owner of Lever Movement. Brad shares his inspirational journey of starting a business right before the onset of the COVID-19 pandemic and the challenges he faced along the way. He provides valuable insights on navigating the fitness industry and offers tactical advice for business owners who are determ…
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In today's episode, we have the privilege of chatting with Jacob Baadsgaard, a marketing and agency expert with over ten years of experience. Jacob has not only provided tremendous value to other businesses, but he also shares valuable insights and strategies on how to become a better entrepreneur. You'll learn these three things and more. ❇️ How t…
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On today's episode we have Zach, founder of Foreplay. We dive into the story of Foreplay, a platform that bridges the gap between performance advertising and creative teams. This episode is value packed for anyone looking to level up their creative. You'll learn these three things and more. ❇️ Best practices for creative and how to use Foreplay to …
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On this episode we're discussing the integration of AI writing to content strategy. This topic is evolving over time and one that should be paid attention to. You're going to learn these three things and more. ❇️ How to use AI to help write content and the strategy behind it ❇️ Best practices for ad creatives on Facebook ❇️ And where to start out w…
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Jake is a resilient individual who embarked on an unexpected journey towards creating his own skincare brand. You're going to learn these three things and more. ❇️ Expansion to various advertising channels ❇️Scaling by increasing advertising budgets ❇️ An inside look at Efficient inventory fulfillment and shipment processes Krete's Website If you’r…
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On this episode we have guest Erin Chau to discuss the ever-changing landscape of influencer marketing. You'll learn these three things and more: Niche vs. Large Following: The success of selling products depends on a creator's audience How to negotiate a successful brand partnership And the power of vulnerability and community support Connect with…
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On this episode we're giving y'all advice on implementing "white space" into your business. W'ere sharing personal struggles with finding the time for creative reflection and how implementing white space has positively impacted our business. You'll learn these three things and more: - The importance of making time to work on the business, not just …
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On this episode we dive into the world of storytelling with an expert who has discovered the power of primal emotions in marketing. You'll learn these three things and more: How brands that create valuable content with an emotional edge are most successful. Actionable steps to implement storytelling into your business today. And the biggest mistake…
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On this episode of The Optimized Store Owner, we explore the benefits of direct mail and how it can be used to generate revenue in a world where social media ads are becoming more expensive. Our guest Dave, talks to experts about how direct mail is an effective and proven media channel. You're going to learn these three things and more: What are th…
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Adam Robinson is the founder and CEO of Retention.com. Prior to this, Adam was a credit default swap trader at Lehman Brothers. After being inspired by his roommates who founded Vimeo, Adam transitioned into the tech industry and built an email newsletter app. Despite being up against dominant competitors like Mailchimp and Klayvio, Adam developed …
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In this episode we discuss how to make money when you have no money. We share practical tips for entrepreneurs who are just starting out, such as leveraging your strengths and using free resources to get your business off the ground. Tune in to learn how to turn your passion into profit, no matter your budget! Shopify Website VIP Day If you’re an o…
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In this episode we discuss how to make money when you have no money. We share practical tips for entrepreneurs who are just starting out, such as leveraging your strengths and using free resources to get your business off the ground. Tune in to learn how to turn your passion into profit, no matter your budget! If you’re an online store owner who wa…
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Today, we have the pleasure of speaking with Allie and Bess, the founders of AllieBess, a successful online jewelry brand.We'll dive into their entrepreneurial journey and how they started their business with just $50 each. But this isn't just a story about starting a business - Allie and Bess are also moms and wives, and we'll explore how they nav…
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In this episode, we dive into the future of ecommerce and explore the innovative ways to leverage artificial intelligence (AI) and proven marketing strategies to grow your online store. Our guest, Chase Chappel, an ecommerce marketing expert, shares his insights on how AI is transforming ecommerce and how businesses can take advantage of this techn…
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On today's episode we are joined by Samir, CEO of QRY, a digital marketing agency focused on scaling ecommerce brands predictably and profitably. We really dialed in on AI and our predictions for the industry, how to navigate the recession, and when to focus on scale or profitability. Schedule a free strategy call with the team at QRY Connect with …
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Today on the show we have Ashley Kinkead, an Amazon expert, coach, and master trainer. Since 2015, she's inspired and equipped thousands of business owners around the world. Her program provides Amazon entrepreneurs with the skills and strategies they need to build full-time online empires from the ground up. In this episode you'll learn these thre…
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If you're in the fashion arena or looking for actionable advice to grow your business, then this is a must listen episode with Christine Daal of Fashion Angel Warrior. You'll learn these three things and more: What you actually need to put into place to quit your job and go-full time as a business owner How large of a social following you need to a…
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Whether you are just starting out or a seasoned veteran, this podcast is for you. Ryan dives deep into the truth of entrepreneurship and what it takes to grow a company to 8 figures per year. Connect with Ryan here Find out more about Pro Hair Labs If you’re an online store owner who wants to know the 5 keys to successfully growing and scaling your…
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If you're a Shopify store owner, then this is a must listen for you. These are our top apps for 2023 that need to be in your store. If you’re an online store owner who wants to know the 5 keys to successfully growing and scaling your business, we created a free 15-minute training where you can get instant access. Get it here Online Store owner? Joi…
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In this episode, we are joined by subscription model expert Matthew Holoman from QPilot. You're going to learn these three things and more. How to use subscriptions to grow your business How to automate your subscription customer experience And why QPilot is your go-to solution to adding a subscription option for your business. Find out more about …
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In this value-packed episode, we are joined by email marketing expert Kyle Stout from Elevate and Scale. You're going to learn these three things and more. He shares the ideal number of emails to send per week and key numbers to aim for in your business. How to incorporate email and SMS into your ecomm store successfully And what numbers you should…
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In this interview, we have Matt Ranta on the podcast. Matt began at Vann's Inc in 2000, and figured out very early that e-commerce was going to be huge. So, he taught himself strategies, data analytics, and more. His prediction was obviously correct--and he continues to predict trends with staggering accuracy (most recently in mobile marketing). Yo…
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In this interview, we have Chase Insogna on the podcast. Chase has successfully grown a CPA practice with double-digit growth for the past 11 years. He's build a model, and now works with ecommerce business owners to build their wealth while they build their business. You'll going to learn these three things and more: How to use your CPA to work in…
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In this interview, we have Carl Weische on the podcast. Carl is a CRO-Expert and co-founder of ACCELERATED. With his agency he specializes in accelerating the growth for D2C-Brands by unlocking the power of conversion rate optimization. You'll going to learn these three things and more: What is the average conversion rate for stores The method you …
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In this episode, we interview Jon Loomer. Jon is a Facebook marketing expert and he shares with us his knowledge with growing and scaling successful campaigns from almost a decade of working inside of ads manager. You're going to learn these three things and more. What does bringing back the 28 day attribution mean for ads How you can think strateg…
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In this interview, we talk to Yash Chavan, an influencer marketing expert and founder of SARAL. In this episode you're going to learn these three things and more. What is influencer marketing and it's benefits. How to find the right influencers for your business. And how to create effective influencer campaigns and measure the success. Find out mor…
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In today's competitive market, it's more important than ever to stand out from the competition. But how do you do that when you're a new clothing store? In this episode, we'll teach you three things that can help your clothing store stand out online. The order of importance of creating content that's both interesting and useful. How to cut through …
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In today's episode, we'll take you through the 4 tasks you need to do before launching your Shopify clothing store. You'll learn these three things and more: You'll hear how to get started with Shopify What role SMS marketing plays in getting returning customers And how to get customer feedback to help you make your store stand out from your compet…
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Straight out of college, Karah and her sister started a company to fill a major need in the marketplace. Almost 10 years later and 10 million dollars they've created an apparel brand that is not only generating a major return, but a huge impact as well. You're going to learn these three things and more. What the secret is to growing a successful ap…
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Understanding what data to pay attention to and how to understand it has become the most pivotal point of growing any online store. In this episode we have JJ. from Mediauthentic on to really help us break down customer journeys. You're going to learn these three things and more. What data to pay attention to with your marketing What to do to build…
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Email marketing is one of the highest profitability levers that you can use in your business. On today's episode we have Tom Kulzer, CEO of Aweber, an email marketing software for small businesses. You're going to learn these three things and more. How to improve your email click through rate How many emails per week you should be sending And how t…
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If you have tried to start running ads and wanted to scale up quickly but FB restricted you or you have had your ad account banned, then this is going to be value packed for you. We had Rohaan + Ero on the podcast and dove deep into how to spend big money in your Ecomm business without getting banned. Enjoy! Check out more about Orange Trail Here I…
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How To Get More eComm Sales During The Holiday Season Our Checklist For A Very Merry (And Profitable!) Fourth Quarter ‘Tis the season for holiday promotions. We know you’re probably thinking, “It’s not even Halloween yet!” And sure, most of us haven’t exactly booked our flights home for Thanksgiving either. But we’ve already started seeing ads for …
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Make better decisions in your business with numbers that actually make sense. No two customers are worth the same to you and so you should not treat them the same. In this episode we have Brian Eberman on to share exactly how Zeenk is changing the game with data to your Ecomm brands. Check out more about Zeenk Online Store owner? Join our free onli…
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Working on your business instead of in it, the goal phrase for all of us. We've all heard it before, but it's much easier to say than to do. In this episode we have Molly on who is an expert at hiring and training virtual assistants as well as placing them in businesses. If you wear all of the hats in your business, this is the episode for you. Enj…
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Propel Your eComm Brand To Stardom (And 8 Figures!) With TikTok Winning Social Strategies To Keep Your Biz In The Game During A Recession Huddle up, eComm teams. Because the fourth quarter is starting soon. And if you want big-time profits for your Shopify store, you need a big-time playbook. (We’re talking champions league!) Here’s how TikTok – ye…
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Elevate Your eComm Monthly Rev From $100K to $1M The North Star Metrics for Optimizing Your Asset Allocation If your Shopify store is finally hitting consistent $100K months – ok, FIRST of all, congrats! (That's no easy feat.) But if you really want to take things to the next level, listen up. Let Go of Old eComm Marketing Habits It's time to face …
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How To Scale While Others Fail In today’s episode Rob & Dan cover the big names that have fallen this year and how you can avoid making the same mistakes to not only bypass their failures but continue to grow your sales. What the Big Names are Getting Wrong Listen in as we touch on big name busts like Ladyboss, Alex & Ari, Revlon, and Missguided. W…
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Fast and reliable shipping is not only nice to have, but crucial for customer experience and keeping your customers around. In this episode we have Harry from Amware Logistics. Harry is a logistics expert sharing with us exactly what goes on behind the scenes world and what we need to put into place to make it a seamless experience. Learn more abou…
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When your FB ads take a hit, it's a great idea to diversify, which is why looking at something like Amazon may be a great fit for your Ecomm brand. In this episode we talk with Laura Meyer, CEO of Envision Horizons, a firm built to grow your store on Amazon with less stress and more profit. Learn more about Envision Horizons here Online Store owner…
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