Behind every amazing brand you see out there on the internet is a story of people, pursuit, passion, victories, and failures. Join Robby and Daniel as they interview heroes of the eComm world and unpack their journey and the values/principles that have made them what they are today. https://shopanova.com/
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News and Interviews from Wicked Local.
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How To Get More eComm Sales During The Holiday Season Our Checklist For A Very Merry (And Profitable!) Fourth Quarter ‘Tis the season for holiday promotions. We know you’re probably thinking, “It’s not even Halloween yet!” And sure, most of us haven’t exactly booked our flights home for Thanksgiving either. But we’ve already started seeing ads for …
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TikTok Creative Strategy For Shopify Brands 2022
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Propel Your eComm Brand To Stardom (And 8 Figures!) With TikTok Winning Social Strategies To Keep Your Biz In The Game During A Recession Huddle up, eComm teams. Because the fourth quarter is starting soon. And if you want big-time profits for your Shopify store, you need a big-time playbook. (We’re talking champions league!) Here’s how TikTok – ye…
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eComm Metrics That Matter Beyond 100k a Month
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Elevate Your eComm Monthly Rev From $100K to $1M The North Star Metrics for Optimizing Your Asset Allocation If your Shopify store is finally hitting consistent $100K months – ok, FIRST of all, congrats! (That's no easy feat.) But if you really want to take things to the next level, listen up. Let Go of Old eComm Marketing Habits It's time to face …
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How to Scale Your eComm Store While Others Fail
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How To Scale While Others Fail In today’s episode Rob & Dan cover the big names that have fallen this year and how you can avoid making the same mistakes to not only bypass their failures but continue to grow your sales. What the Big Names are Getting Wrong Listen in as we touch on big name busts like Ladyboss, Alex & Ari, Revlon, and Missguided. W…
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Scaling Your Ad Spend to 10k a Day Profitably
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Scaling Ad Spend Beyond $10k/day Profitably In today’s episode Rob & Dan unpack the biggest pitfalls we see Shopify store owners and CMOs make when trying to scale beyond 10k/day in ad adspend and reveal the must haves for any brand looking to succeed with higher daily spend. BIGGEST MISTAKES Scaling too fast. At higher speeds, more can break quick…
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Marathon runner Kathrine Switzer talks about her relationship with Jock Semple
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In 1967, when women were not allowed to participate, Boston Marathon official Jock Semple attempted to physically remove Kathrine Switzer from the race. He failed. Six years later, Semple finally gave Switzer her due, as she explains in an April 5, 2022 interview with wickedlocal.com's Tim Dumas.By Gannett
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Belmont Buzz talks to Roy Epstein about re-election run
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Joanna Tzouvelis, host of "Belmont Buzz," produced by Belmont Media Center, interviews Select Board Vice Chair Roy Epstein about his decision to seek re-election to his three-year seat and his top priorities.By Gannett
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Billerica native Ross Olsson.By Gannett
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Selling eCommerce Businesses with Adam Rundle
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Are you interested in diversifying your marketing strategy? https://shopanova-and-me.com/apply Have you ever considered selling your online business? For many business owners, selling their company isn’t even on their radar. They are much more likely to be concerned with their day-to-day operations, maximizing efficiency within their processes whil…
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Belmont Buzz with Fire Chief David DeStefano
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Belmont Buzz talks with new Belmont Fire Chief David DeStefano.By Gannett
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Ready to get more sales with your Multi-Channel Strategy? https://shopanova-and-me.com/apply If you’ve tuned into the eComm Growth Show at any point in the last year, you’ve probably heard us preaching about omnichannel marketing. As 2021 came into view, we began recommending eCommerce brands leave their single-channel marketing strategy behind in …
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United Parish "Whole World in his Hand'By Gannett
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United Parish sings 'Amazing Grace'By Gannett
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Ready to get more sales with your Multi-Channel Strategy? https://shopanova-and-me.com/apply Sole Sisters Origin Story Every business has a different origin story. Some are born as a solution to a problem; others are passion projects. For best friends Leann Wade and Nicole Garner, it was an opportunity they couldn’t pass up. Leann had worked as an …
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Ready to get more sales with your Multi-Channel Strategy? https://shopanova-and-me.com/apply In this week’s episode of the eComm Growth Show, Daniel and Robby sit down with Angela Fité, founder and CEO of Kinkistry, where she curated a collection of hair with a wide variety of textures, curls, and coils. As she started her eCommerce brand, Angela k…
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Ready to get more sales with your Multi-Channel Strategy? https://shopanova-and-me.com/apply Many small business owners struggle to give up control while trying to grow their businesses. Maybe it’s hiring their first employee to help pack orders, or it might be outsourcing their marketing efforts for the first time. Whatever it might be, holding on…
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Podcast Why You HAVE TO Give Value in Business – Conscious Capitalism
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Ready to get more sales with your Multi-Channel Strategy? https://shopanova-and-me.com/apply In today’s world, businesses get a bad rap. There’s a common narrative that business is about selfishness, greed, and lifting a small portion of people at the expense of the majority. At Shopanova, we believe that business, when done well, can make the worl…
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Why We Chose Shopanova to Run Our Marketing
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Ready to get more sales with your Multi-Channel Strategy? https://shopanova-and-me.com/apply On this special episode of the eComm Growth Show, we peel back the curtain to give you a look into our process and what it’s like to partner with Shopanova. While you might be used to Daniel and Robby hosting the show, this week, we listen in on a call with…
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Fundamental Principles of Business You Need to Know
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Ready to get more sales with your Multi-Channel Strategy? https://shopanova-and-me.com/apply On this week’s episode of the eComm Growth Show, Daniel and Robby chat with Dustin Finkel, CEO of Awakened Foods, which is responsible for Ka-Pop! and Bubba’s Fine Foods. Dustin has a resume you wouldn’t believe. It’s no exaggeration to say that Dustin is o…
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Dropshipping is DEAD | How to Build Actual Brand
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Ready to get more sales with your Content Strategy? https://shopanova-and-me.com/apply In 2021 you have the opportunity to build a community of people that want to come back to your store, support your product, and convince others to buy it as well. They will tell others because they are bought in. Social media platforms such as Instagram and TikTo…
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Do you need more Brand Exposure and Online Sales for your amazing product? https://shopanova-and-me.com/apply Are you struggling to overcome adversity in your pursuit of creating a successful online store? Many entrepreneurs and online store owners know that it can be difficult to discern whether struggles and failures are signs from the universe t…
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Christina Aurilio Billerica parent and mask-mandate protestor (1)
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Christina Aurilio Billerica parent and mask-mandate protestor (1)By Gannett
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Strategy Changes for 2021 that every Online Store Owner Should Implement
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Ready to get more sales with your Marketing Strategy? https://shopanova-and-me.com/apply There are countless ways to describe 2020, a year that became an outlier when COVID-19 kept people at home and turned established systems on their heads. To be frank, we do not feel the need to add to the already saturated landscape of discussion about how the …
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Alternative techniques to deceiving children during interrogations
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Dave Thompson, president of Wicklander-Zulawski and Associates, one of the largest consulting and law enforcement training firms in the country, describes what he believes are more lawful and humane ways for investigators to obtain evidence and confessions than lying to suspects.By Gannett
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Ready to get more sales with your Marketing Strategy? https://shopanova-and-me.com/apply When we talk with businesses about their marketing efforts and plans to scale, we commonly find that brands are too focused on their ROAS, or return on ad spend. They are consumed with raising their ROAS to 7x or 10x and lose sight of their original goal: growi…
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How We Built a Die-Hard Team of eComm Experts in a World Gone Remote
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Ready to get more sales with your Content Strategy? https://shopanova-and-me.com/apply How has your business handled the transition to a remote or hybrid workspace over the last year and a half? As COVID-19 kept most people isolated in their homes, companies worldwide were forced to accept the growing trend of remote and hybrid office hours earlier…
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Belmont Buzz welcomes special guest Vyrna Napoli, a longtime Belmont resident and former Belmont business owner who is celebrating her 90th birthday.By Gannett
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Online Marketing For Creative Store Owners | Shopanova + The Bookish Box & Shop
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Ready to get more sales with your Content Strategy? https://shopanova-and-me.com/apply Here at Shopanova, we are always talking with small-business owners that are hoping to scale. While marketing and advertising are challenges that these companies must overcome, we know there are plenty of other hurdles to jump as well. In this week’s episode of t…
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Ready to see what a team of Facebook ad experts can do for your eComm business?
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Growing Your Brand With a Broad Audience | Shopanova + Dwell
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Ready to get more sales with your Content Strategy? https://shopanova-and-me.com/apply On the eComm Growth Show, we love to highlight eCommerce brands that are sticking out from the crowd and paving a unique path while they build a successful online presence. Undoubtedly, Dwell is a perfect example of these success stories. Dwell creates graphics a…
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Partners & Mentors: The Most Important (Yet Forgotten) Asset
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Ready to get more sales with your Content Strategy? https://shopanova-and-me.com/apply Don’t go into business with friends or family. The chances are high that this isn’t the first time you’ve seen this advice – it’s some of the most common advice shared amongst business professionals. In terms of popular business advice, it’s somewhere between don…
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Why the Best Products Still Need Good Marketing
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Scale your eCommerce store with Shopanova today https://shopanova-and-me.com/apply Here on the eComm Growth Show, we make a point to help eCommerce brands navigate the often arduous process of marketing and growing their online stores. One of our favorite avenues for this is talking with founders that have experience growing their business from the…
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Belmont Buzz talks to Dr. David Alper about his decision to retire after practicing podiatry in his home office at One Oak Ave. in Belmont for 35 years.By Gannett
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ittleton Town Clerk Diane Crory announces election results May 8, 2021 at Littleton High School gymnasium.By Gannett
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Things to Know BEFORE Starting an eCommerce Store
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Scale your eCommerce store with Shopanova today https://shopanova-and-me.com/apply Here at Shopanova, we talk a lot about growing your online business, but we haven’t spent as much time talking about what to know before launching your store. On a recent episode of the eComm Growth Show, our founders Daniel and Robby talked with our very own clients…
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Sean Smith, Chelmsford library's head of borrower services, talks about the pop-up library.By Gannett
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Building an Online Retail Business 2021 | Shopanova + Sheets & Giggles
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Ready to get more sales with your Content Strategy? https://shopanova-and-me.com/apply One of the most common mistakes Colin sees with young online business owners is a lack of a forward-thinking plan. They’ll buy $10k worth of product before they have a plan for how to sell it all, or they won’t forecast their break-even points. They skip over the…
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Growing a Creative Business Through eCommerce
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Apply here to become a Growth Partner with Shopanova and scale your creative business. https://shopanova-and-me.com/apply For many creatives, business acumen does not come naturally. They might create some of the most intriguing art, but their business will struggle if they don’t market it well. Stacie Bloomfield, the founder of Gingiber, is an ex…
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Belmont Buzz chats with Belmont Family Engagement Network
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Belmont Buzz speaks with Jill Norton and Amanda Rodriguez, co-founders of Belmont's newest organization, Belmont Family Engagement Network.By Gannett
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Brookline's new Superintendent Dr. Linus Guillory, reflects on his approach to leadership and education.By Gannett
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Amplifying Your eCommerce Brand With Paid Search | Shopanova + Purple
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Ready to Maximize your Customer Acquisition? https://shopanova-and-me.com/apply What do you know about paid search marketing? It can commonly seem perplexing to people unfamiliar with the subject, partially because of the many different names, types, and abbreviations. Whether it’s search engine optimization (SEO), search engine marketing (SEM), o…
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Are you ready to maximize your customer acquisition strategy? https://shopanova-and-me.com/apply We spend a lot of time talking about new-customer acquisition through paid advertising, but prioritizing previous customers is vital to any eCommerce brand that wants to be successful. After all, attracting new customers will cost your brand more than …
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Partner with us and scale your business 👉 https://shopanova-and-me.com/scale-now As we’ve stepped into the digital age, so many marketers have lost sight of what we are doing here. Plenty of people who have been in this industry for a long time have been reluctant to evolve with the trends and embrace newer digital marketing tactics. Younger marke…
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Westford Health Director Jeffrey Stephens talks about uptick in town's COVID cases.By Gannett
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Westford Town Manager praises retiring Highway Superintendent Richard 'Chip' Barrett.By Gannett
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Belmont Buzz talks about the community read
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Belmont Buzz is joined by Belmont Public Library Director Peter Struzziero to talk about the "Better Through Books: Healing Community Together" community read initiative.By Gannett
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