Dropshipping is DEAD | How to Build Actual Brand

The eComm Growth Show

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3y ago 19:41

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In 2021 you have the opportunity to build a community of people that want to come back to your store, support your product, and convince others to buy it as well. They will tell others because they are bought in.

Social media platforms such as Instagram and TikTok have made products go viral overnight without the company even having to spend a dollar. Why? Because they build an organic story and feed it to a community of people who are bought in on the concept.

"If you know the market, you can utilize being organic 100%, but you have to be posting" (14:50)

Overall, the tools to adapt and thrive moving into a changing market in 2021 lie in shifting from an online store to a real brand. Whether it is transparency in shipping, communicating the story of your company, or sending PR packages, you have to be doing everything you can to be as personal as possible.

💪(3:05) Transition to Brand Building

🤔(4:27) Understanding Your Product and Offer

💀(7:21) Would They Miss Your Product?

📈(9:17) Steps To Scale Up Brand

👪(14:05) Creating An Organic Community

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📺 The eComm Growth Show

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61 episodes