Partners & Mentors: The Most Important (Yet Forgotten) Asset

The eComm Growth Show

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Don’t go into business with friends or family. The chances are high that this isn’t the first time you’ve seen this advice – it’s some of the most common advice shared amongst business professionals. In terms of popular business advice, it’s somewhere between don’t reinvent the wheel and know your market.

At Shopanova, we aren’t fans of that guidance in particular. Daniel and Robby, the founders of Shopanova and hosts of the eComm Growth Show, are brothers-in-law, and they attribute much of their success to working together as partners.

“Probably my favorite thing about being in business with [my brother-in-law] is...this idea that you don’t have to be alone in it. And I think if we did have to do this journey alone, there’s been enough hard things where I don’t think I would still be here today.”

While founding a business with family has worked for Daniel and Robby, they know that isn’t the case for everyone. The pair believes that establishing boundaries, living in humility, sharing core values, and learning from mentors are essentials for anyone going into business with friends or family.

🐟(0:21) Daniel and Robby’s backstory

🤝(7:30) Successfully partnering with friends and family

👨‍🏫(12:12) Learning from mentors

📈(18:30) Where Shopanova is now

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