What It Takes to Grow a Business

The eComm Growth Show

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In this week’s episode of the eComm Growth Show, Daniel and Robby sit down with Angela Fité, founder and CEO of Kinkistry, where she curated a collection of hair with a wide variety of textures, curls, and coils.

As she started her eCommerce brand, Angela knew she needed to up her social media game. She started using influencer marketing, curating her social presence and increasing her audience reach.

When the business began to get more traction and gain a larger customer base, Angela encountered a common problem for entrepreneurs: balancing work and family life. Ultimately, Angela concluded that sacrifice would be necessary.

“Unfortunately, you can’t do everything and be everything to everyone. And as much as I’d love to say I can, I can’t.” (20:18)

Angela learned to pick and choose which parts of the brand she would manage and which things she needed to delegate. One of the delegated responsibilities was marketing, which is how she got in contact with Shopanova.

Angela says that curating a solid social media presence is crucial, and Shopanova could take it one step further. By creating a solid base for social advertising to build off, Kinkistry has continued to grow into a premier eCommerce brand.

How will you grow your online store?

You can find Kinkistry at: https://kinkistry.com/

Shownotes

🚀(5:40) Utilizing a social presence to grow your brand

🤝(13:15) The importance of delegating to a good team

⚖️(19:36) Advice for balancing work and family

📈(23:40) Advice for someone starting their own business

Are you interested in diversifying your marketing strategy?

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📺 The eComm Growth Show

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