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Buying an Existing Business

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Manage episode 306016355 series 2816771
Content provided by Rob Switzer, Robby Switzer, and Daniel Stafford. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rob Switzer, Robby Switzer, and Daniel Stafford or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Ready to get more sales with your Multi-Channel Strategy?

https://shopanova-and-me.com/apply

Sole Sisters Origin Story

Every business has a different origin story. Some are born as a solution to a problem; others are passion projects. For best friends Leann Wade and Nicole Garner, it was an opportunity they couldn’t pass up.

Leann had worked as an accountant for the Watermelon Patch, a fruit-stand turned-boutique. The pair often dreamed of opening a boutique of their own, but the dream never seemed to evolve into a reality. As time passed, the Watermelon Patch began to trend downward, eventually going up for sale.

Nicole approached Leann about buying the business, and the hard work began soon after. There are plenty of decisions one must make after buying an existing business. Many of these decisions are informed by answering a simple question: What was the business’s reputation before you purchased it?

Because the Watermelon Patch had dramatically dipped in quality, Leann and Nicole changed the name to Sole Sisters, and they turned the business into a successful brick-and-mortar boutique.

When the pandemic caused many brick-and-mortar stores to close their doors in 2020, Leann and Nicole knew they needed to find a way to keep cash flowing. They changed their point-of-sale system, opting for an option that allowed them to sell both in-person and online.

The Sole Sisters were able to handle the transition gracefully, starting by listing only a small portion of their inventory online, allowing them to create a system for pulling stock from the floor once it sold online.

Ultimately, the biggest challenge the pair have run into is keeping up with the numbers. Luckily, Leann has a background in accounting, but that didn’t keep them from running into roadblocks along the way.

“If we don’t stay on top of the store, it will work us instead of us working it.” (15:09)

Like every business, they ran into their fair share of challenges, but Leann and Nicole have succeeded in creating a successful hybrid business that sells both online and in-person.

You can find Sole Sisters at: https://heysolesisters.com/

Shownotes

🧐(6:52) What do you do after buying a business?

🏆(13:26) Biggest lessons learned

🤝(17:03) Owning a business as best friends

😇(19:14) How faith interacts with business

📈(22:50) Advice

Are you interested in diversifying your marketing strategy?

https://shopanova-and-me.com/apply

⭐ Follow Us For More! ⭐

IG: https://www.instagram.com/_shopanova_/

FB: https://www.facebook.com/shopanovasocial

📺 The eComm Growth Show

https://shopanova.com/the-ecomm-growth-show/

  continue reading

61 episodes

Artwork
iconShare
 
Manage episode 306016355 series 2816771
Content provided by Rob Switzer, Robby Switzer, and Daniel Stafford. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rob Switzer, Robby Switzer, and Daniel Stafford or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Ready to get more sales with your Multi-Channel Strategy?

https://shopanova-and-me.com/apply

Sole Sisters Origin Story

Every business has a different origin story. Some are born as a solution to a problem; others are passion projects. For best friends Leann Wade and Nicole Garner, it was an opportunity they couldn’t pass up.

Leann had worked as an accountant for the Watermelon Patch, a fruit-stand turned-boutique. The pair often dreamed of opening a boutique of their own, but the dream never seemed to evolve into a reality. As time passed, the Watermelon Patch began to trend downward, eventually going up for sale.

Nicole approached Leann about buying the business, and the hard work began soon after. There are plenty of decisions one must make after buying an existing business. Many of these decisions are informed by answering a simple question: What was the business’s reputation before you purchased it?

Because the Watermelon Patch had dramatically dipped in quality, Leann and Nicole changed the name to Sole Sisters, and they turned the business into a successful brick-and-mortar boutique.

When the pandemic caused many brick-and-mortar stores to close their doors in 2020, Leann and Nicole knew they needed to find a way to keep cash flowing. They changed their point-of-sale system, opting for an option that allowed them to sell both in-person and online.

The Sole Sisters were able to handle the transition gracefully, starting by listing only a small portion of their inventory online, allowing them to create a system for pulling stock from the floor once it sold online.

Ultimately, the biggest challenge the pair have run into is keeping up with the numbers. Luckily, Leann has a background in accounting, but that didn’t keep them from running into roadblocks along the way.

“If we don’t stay on top of the store, it will work us instead of us working it.” (15:09)

Like every business, they ran into their fair share of challenges, but Leann and Nicole have succeeded in creating a successful hybrid business that sells both online and in-person.

You can find Sole Sisters at: https://heysolesisters.com/

Shownotes

🧐(6:52) What do you do after buying a business?

🏆(13:26) Biggest lessons learned

🤝(17:03) Owning a business as best friends

😇(19:14) How faith interacts with business

📈(22:50) Advice

Are you interested in diversifying your marketing strategy?

https://shopanova-and-me.com/apply

⭐ Follow Us For More! ⭐

IG: https://www.instagram.com/_shopanova_/

FB: https://www.facebook.com/shopanovasocial

📺 The eComm Growth Show

https://shopanova.com/the-ecomm-growth-show/

  continue reading

61 episodes

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