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The Story of a Brand

CommerceFocused Media, Inc.

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Welcome to The Story Of A Brand Show. Hear the unique entrepreneurial journeys of 1000+ Consumer Brand founders. We tap into the doubts, failures, wins and inspirations that come with building Consumer Brand startups in extremely competitive times. Whether you own a brand or work for one, you will learn from our guests as they share the building blocks of their brand’s evolution. Who knows, you may even discover a few new products that become faves.
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In this episode of The Story of a Brand Show, Ramon Vela speaks with Daniel Faierman, Partner at Habitat Partners and former PepsiCo executive. Daniel shares insights on what makes a successful CPG business, from strong gross margins to product and value proposition differentiation. He also dives deep into the challenges entrepreneurs face today an…
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In this episode, I chat with Chris Hobson, the founder of Patchology and CEO of Rare Beauty Brands. Chris shares his journey from launching Patchology with a focus on innovative skincare solutions to expanding his vision with Rare Beauty Brands. His entrepreneurial wisdom and insights into building successful beauty brands offer a wealth of knowled…
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In this episode of The Story of a Brand Show, I sit down with Aaron Nosbisch, founder and CEO of Brez, to explore the incredible journey behind his innovative cannabis beverage brand. Aaron opens up about the challenges and triumphs of building a product that provides an enjoyable, alcohol-free alternative and delivers on a mission to help people f…
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In this insightful episode, Rose Hamilton, founder of Compass Rose Ventures, welcomes back Marc Washington, the brilliant founder and CEO of Supergut, a gut health nutrition company revolutionizing the wellness space. Marc shares the deeply personal motivation behind Supergut and his mission to create science-backed, functional nutrition products t…
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In this episode of The Story of a Brand Show, I have an inspiring conversation with Steph Chen, the Founder of Anyday. Steph shared the incredible journey behind Anyday’s innovative cookware that transforms how we think about microwave cooking. From her experience working at Eat Just to collaborating with renowned chefs like David Chang, Steph's pa…
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In this episode of The Story of a Brand Show, I interview Kerry O’Brien, CEO, Founder, Head Designer, and the visionary behind Commando. Kerry shared her journey from working in corporate communications to revolutionizing the intimate apparel industry with her innovative approach to fabrics and design. We discussed how her Vermont roots and entrepr…
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In this episode of The Story of a Brand Show, I had an incredible conversation with Danny Winer, Co-Founder and CEO of Hexclad. Danny shared the remarkable journey of Hexclad, from the innovative idea of creating hybrid cookware to becoming a leading brand in the kitchenware industry. We explored his challenges, the importance of perseverance, and …
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In this episode of The Story of a Brand Show, I interview Ciriaco Chavez, Director of Agriculture and Innovation, and Fredric Lebourg, CEO of Fresh Press Farms. In this episode, we delve into Fresh Press Farms' incredible journey, exploring their innovative approaches to sustainable agriculture and their passion for producing high-quality olive oil…
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In this episode of The Story of a Brand, I interview Heather Sloan and Enwei Li, the innovative co-founders of Heali Medical. They shared their journey of creating Heali patches, a product born out of their combined expertise in chiropractic care and Chinese medicine. Heather and Enwei discussed the challenges they faced in bringing their unique pr…
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In this episode of The Story of a Brand Show, I interview Justin Hai, the visionary Founder and CEO of Rebalance Health. Justin shares the compelling story of how a personal health crisis involving his wife led him to explore the intricate connections between cortisol, sleep, and overall well-being. His journey from understanding cortisol’s impact …
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In this episode of The Story of a Brand, I interview Kim Biddle, the dynamic Co-founder of Clutch Affiliate. Kim brings a wealth of experience and a refreshing perspective on affiliate marketing, particularly for small to medium-sized businesses. We delved into her journey from influencer marketing to founding Clutch Affiliate and her passion for c…
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In this episode of The Story of a Brand Show, host Rose Hamilton, Founder of Compass Rose Ventures, interviews Julia Tunstall, the Co-founder and CEO of A Bar Above. Julia shares her fascinating journey of building a company dedicated to the art of cocktails, from the early days of education and content creation to the successful launch of their pr…
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In today’s episode, host Ramon Vela dives into a fascinating conversation with Heather Wallace, CEO of Curology. Heather shares her journey, and the incredible work Curology is doing in the skincare industry. From customized prescription skincare to expanding into hair loss treatments, Curology is transforming how we approach skincare with a blend …
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In today’s episode, host Ramon Vela has an insightful conversation with Adena Merabi, Okendo's Partnership Team Lead. Adena shares Okendo's exciting journey from its early days to becoming a powerhouse in the e-commerce tech space. We discuss the importance of customer reviews, zero-party data, and how Okendo is helping brands create better custome…
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Welcome to another episode of The Story of a Brand Show! Today, host Ramon Vela brings you a fantastic conversation with Carly Spatt, Head of Business Development, and Jim Shehigian, Senior Vice President and Credit Department Business Head at AION. In this episode, we dive into the crucial role of financial support for emerging brands, especially …
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In today’s episode of The Story of a Brand, host Ramon Vela interviews Patricio Fuentes, the founder of Gel. Patricio shares his fascinating journey in the world of consumer packaged goods (CPG) design, and we dive deep into the insights he’s gained from working with domestic and international brands. This episode is packed with valuable takeaways …
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In this episode of The Story of a Brand, Ramon Vela interviews Lisa Goodman, Founder of GoodSkin Clinics. Lisa shares her unique journey as a “reluctant entrepreneur” who, despite initial hesitations, has built a successful business grounded in a European methodology for skin treatments. Lisa’s passion for patient care and holistic medical approach…
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In this episode, Ramon Vela interviews Jeff Avila, Co-founder of Reap and Glow, about innovative skincare. Jeff reminisces about his mentorship under the legendary Jay Patrick at Alacer. Hear firsthand how Jay’s pioneering product development strategies shaped Jeff’s impressive 25-year career in the industry. Jeff passionately shares his commitment…
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In this episode, Rose Hamilton, Founder of Compass Rose Ventures, interviews Wendy Wen, Founder and CEO of Antelope, and explores the strategic approach behind the company's success in acquiring and scaling natural pet CPG brands. Wendy Wen shares valuable insights on building a resilient and sustainable business in the competitive pet market. Key …
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In this episode, Ramon Vela interviews Lemon Perfect's founder and CEO Yanni Hufnagel. He takes us through the evolution of his innovative beverage company, from the early days of securing investor support to achieving the remarkable milestone of selling nearly 100 million bottles! He candidly discusses the highs and lows of entrepreneurship, shedd…
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In this episode, Ramon Vela dives into the inspiring entrepreneurial journey of Aaron Ambuske, Founder of Hest. Eight years ago, Aaron set out to revolutionize outdoor sleeping solutions by creating products that bring the comfort of home mattresses to the great outdoors. Supported by family, investors, mentors, and friends, Aaron navigated startup…
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In this episode of The Story of a Brand, host Ramon Vela interviews Tate Stock, Chirp's innovative founder and CEO. Tate shares his inspiring entrepreneurial journey, from creating the first Chirp wheel out of sewer pipes to overcoming early business challenges with family support. They discuss how Chirp transitioned from a yoga prop to a leading b…
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Welcome to this inspiring episode of “The Story of a Brand,” in which Ramon Vela explores the heartfelt journey of Daniel Goetz, the visionary founder of GoodPop. In this episode, Daniel recounts his experiences, highlighting how believing in others and helping without expecting anything in return can create a ripple effect of positivity and open d…
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In this episode, Rose Hamilton, Founder of Compass Rose Ventures, dives deep into the inspiring journey of Oyéta Kokoroko, the founder of OKOKO Cosmétiques, who transformed her personal struggles with acne into a flourishing natural skincare brand. We explore how she navigated the beauty industry without prior experience, leveraging unique products…
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In this episode, Ramon Vela sits down with Allison Kelly, Chief Revenue Officer, and Blake Imperl, Vice President of Marketing for Digioh, to explore the intricate layers of career development, personal growth, and the ever-evolving landscape of e-commerce marketing. Specializing in direct-to-consumer marketing for brands on Shopify and other platf…
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In this episode, host Ramon Vela sits down with Roly Nesi, Founder of Roar Organic, to explore the remarkable journey behind the brand. Roly shares personal stories of gratitude, the challenges of starting a beverage company, and the pivotal moments that shaped Roar Organic into a leading hydration solution. Discover the inspiration behind their in…
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In this episode, Ramon Vela interviews Co-founders Aaron Steinberg, MA, PCC, and Jessica Trouillaud of Grow Together. Grow Together is on a mission to normalize the struggles relationships face in parenthood and give couples the tools to overcome them, emerging stronger on the other side. The platform has two virtual courses - one for couples enter…
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In this episode, Ramon Vela sits down with Alex Neist, the founder of Hostage Tape, for an insightful conversation that explores themes of gratitude, upbringing, personal growth, and the health benefits of nasal breathing. The dialogue is rich with personal anecdotes, life lessons, and expert advice, making it a must-listen for anyone interested in…
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In this engaging episode of “The Story of a Brand,” Ramon Vela is joined by Selom Agbitor, Co-founder of Mad Rabbit, a revolutionary brand in the tattoo care industry. Selom shares the inspiring journey of Mad Rabbit, from its humble beginnings in college to becoming a renowned name after their Shark Tank success. The episode delves into the pivota…
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In this insightful episode, host Ramon Vela engages with founders Jill Munson, Britta Plug, and Gianna De La Torre of Wildling, a pioneering holistic beauty brand, to explore the myriad facets of their brand. We discussed gratitude, customer testimonials, exciting new product launches, and Wildling’s dedication to creating beauty rituals that nurtu…
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In this episode of The Story of a Brand Show, host Ramon Vela interviews Elyse Oleksak, co-founder of Bantam Bagels and author of the new book "A Shark Ate My Bagel - How We Built Bantam Bagels, A Memoir." Elyse shares the remarkable journey of Bantam Bagels, from a late-night inspiration to a nationally recognized brand. Ramon and Elyse delve into…
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In this inspiring episode, Ramon Vela delves into the entrepreneurial journey of John Molloy, Co-founder and CEO of the renowned fragrance brand Memo Paris. From a career path initially carved out in banking to becoming a prominent figure in the fashion and fragrance industries, Molloy’s story is a testament to the transformative power of belief an…
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In this episode of The Story of a Brand, host Ramon Vela interviews Lynn Power, co-founder of Masami, a clean beauty brand focused on hydrating hair care products. Lynn shares her transition from a successful advertising career, working with major brands like L'Oreal and Clinique, to launching Masami and the Conscious Beauty Collective, a group of …
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In this episode, Rose Hamilton, Founder of Compass Rose Ventures, dives into the heartwarming and motivating story of Farrah Moussallati Sibai, Co-founder and President of Afia Foods. With no background in the food industry, Farrah embarked on a journey driven by personal challenges and a profound desire to make a difference. From humble beginnings…
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In this episode of "The Story of a Brand," host Ramon Vela interviews Maria Covarrubias, Founder and Culinary Magician of Cien Chiles. Maria shares her inspiring journey from Guadalajara to becoming an entrepreneur, emphasizing her passion, resilience, and dedication. She discusses the pivotal role of gratitude in her life, highlighting a supportiv…
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Welcome to our latest episode, in which Ramon Vela delves into Scentbird's fragrant journey, exploring the transformative power of fragrance and the entrepreneurial insights that have driven the brand's success. Andrei Rebrov, Co-Founder and CTO of Scentbird reflects on the critical support from Murat Aktihanoglu of Entrepreneur Roundtable Accelera…
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In this enlightening episode, Ramon Vela dives deep with Ari Tulla, the visionary co-founder and CEO of Elo Health, exploring the evolving landscape of health and wellness and the role of technology in shaping our daily habits. Here’s what we covered: * Authenticity in Branding * Social Media and Transparency * The Power of Routine * Overcoming Hea…
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In this insightful episode, Ramon Vela delves into the captivating journey of Don Clark, the CEO behind Cerebelly, a trailblazing organic baby food company committed to nurturing cognitive development from infancy. From his early days in retail at Target to spearheading Cerebelly, Don shares his vision, including how the Whole Foods model inspired …
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In this episode, Ramon Vela dives deep into the heart of Wildfang with its CEO, Emma Mcilroy. Wildfang, known for its groundbreaking approach to fashion and inclusivity, owes its success to early supporters like soccer icon Megan Rapinoe. Whether you’re an entrepreneur, a fashion enthusiast, or someone passionate about inclusivity and sustainabilit…
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In today’s episode, Rose Hamilton takes a deep dive into the heart of innovation in women’s health with guest Sophia Yen, MD, MPH, Co-founder and Chief Medical Officer of Pandia Health. This episode is brought to you by Compass Rose Ventures and Shopline USA. Launched in 2016, Pandia Health has been at the forefront of revolutionizing access to bir…
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In this enlightening episode, Ramon Vela sits down with Jason Nyhus, General Manager of Shopware, to unravel the intricacies of the e-commerce industry and the unique position Shopware holds within it. This episode is brought to you by Compass Rose Ventures and SARAL - The Influencer OS for Brands. Our conversation unveils Shopware's journey from i…
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Welcome to another insightful episode of “The Story of a Brand” podcast. Today, we're talking with Jonathan Briggs, VP of Sales and Solutions at Nimble.ai, about the future of logistics and Nimble’s groundbreaking role in artificial intelligence. This episode is brought to you by Compass Rose Ventures and Shopline USA. Hosted by Ramon Vela, this co…
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This episode is brought to you by Compass Rose Ventures and SARAL - The Influencer OS for Brands. In this inspiring episode, Rose Hamilton dives into the remarkable journey of Sally Mueller, the visionary founder of Womaness, a pioneering brand in the menopause market. From her early days at Target to the bold leap of leaving in 2010 and stepping i…
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This episode is brought to you by Compass Rose Ventures and SARAL - The Influencer OS for Brands. In this illuminating episode of “The Story of a Brand,” Ramon Vela sits down with entrepreneur Afif Ghannoum to delve into his journey of founding and scaling businesses, with a keen focus on his ventures, BIOHM Health and Small Co Capital. Through Afi…
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This episode is brought to you by Compass Rose Ventures and SARAL - The Influencer OS for Brands. In this inspiring episode, Ramon Vela explores the entrepreneurial journey of Jeremy Kopeck, Co-Founder and CEO of NOA Home. Kopeck shares his story of growing a $50,000 investment into a remarkable $23 million revenue over four years. It’s a tale that…
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This episode is brought to you by Compass Rose Ventures and SARAL - The Influencer OS for Brands. Welcome to another enlightening episode in which Ramon Vela dives deep into the journey of Mike Mahar, a visionary entrepreneur and partner at Digital Stronghold. The Digital Stronghold is a multi-brand platform supporting leading digitally native men’…
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This episode is brought to you by Compass Rose Ventures and SARAL - The Influencer OS for Brands. In this inspiring episode, Ramon Vela dives into the fascinating world of entrepreneurship with a unique twist – mushrooms. His guests, Co-Founders Stephanie Moyal and Jake Mellman, are the innovative minds behind Troop, a company reshaping how we view…
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This episode is brought to you by Compass Rose Ventures and SARAL - The Influencer OS for Brands. Welcome to today’s episode, in which Rose Hamilton, Founder of Compass Rose Ventures, discusses the fascinating journey of Franne Golde, Founder and CEO of Franne Golde and a former songwriter who danced her way into the fashion industry and establishe…
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This episode is brought to you by Compass Rose Ventures and SARAL - The Influencer OS for Brands. In this enlightening episode, Ramon Vela takes a deep dive into the world of food and beverage with Aishwarya Iyer, Founder, CEO, and visionary behind Brightland. Join us as we uncover the passion, challenges, and innovative strategies behind building …
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This episode is brought to you by Compass Rose Ventures and SARAL - The Influencer OS for Brands. In this episode of “The Story of a Brand,” Ramon Vela delves into the compelling story of Jing Gao, Founder, CEO, and visionary behind the modern Chinese food brand Fly by Jing. From the brand’s humble beginnings to its place on the shelves of major re…
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