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The Story of a Brand

CommerceFocused Media, Inc.

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Welcome to The Story Of A Brand Show. Hear the unique entrepreneurial journeys of 1000+ Consumer Brand founders. We tap into the doubts, failures, wins and inspirations that come with building Consumer Brand startups in extremely competitive times. Whether you own a brand or work for one, you will learn from our guests as they share the building blocks of their brand’s evolution. Who knows, you may even discover a few new products that become faves.
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In this episode, Ramon Vela interviews Jeff Avila, Co-founder of Reap and Glow, about innovative skincare. Jeff reminisces about his mentorship under the legendary Jay Patrick at Alacer. Hear firsthand how Jay’s pioneering product development strategies shaped Jeff’s impressive 25-year career in the industry. Jeff passionately shares his commitment…
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In this episode, Rose Hamilton, Founder of Compass Rose Ventures, interviews Wendy Wen, Founder and CEO of Antelope, and explores the strategic approach behind the company's success in acquiring and scaling natural pet CPG brands. Wendy Wen shares valuable insights on building a resilient and sustainable business in the competitive pet market. Key …
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In this episode, Ramon Vela interviews Lemon Perfect's founder and CEO Yanni Hufnagel. He takes us through the evolution of his innovative beverage company, from the early days of securing investor support to achieving the remarkable milestone of selling nearly 100 million bottles! He candidly discusses the highs and lows of entrepreneurship, shedd…
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In this episode, Ramon Vela dives into the inspiring entrepreneurial journey of Aaron Ambuske, Founder of Hest. Eight years ago, Aaron set out to revolutionize outdoor sleeping solutions by creating products that bring the comfort of home mattresses to the great outdoors. Supported by family, investors, mentors, and friends, Aaron navigated startup…
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In this episode of The Story of a Brand, host Ramon Vela interviews Tate Stock, Chirp's innovative founder and CEO. Tate shares his inspiring entrepreneurial journey, from creating the first Chirp wheel out of sewer pipes to overcoming early business challenges with family support. They discuss how Chirp transitioned from a yoga prop to a leading b…
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Welcome to this inspiring episode of “The Story of a Brand,” in which Ramon Vela explores the heartfelt journey of Daniel Goetz, the visionary founder of GoodPop. In this episode, Daniel recounts his experiences, highlighting how believing in others and helping without expecting anything in return can create a ripple effect of positivity and open d…
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In this episode, Rose Hamilton, Founder of Compass Rose Ventures, dives deep into the inspiring journey of Oyéta Kokoroko, the founder of OKOKO Cosmétiques, who transformed her personal struggles with acne into a flourishing natural skincare brand. We explore how she navigated the beauty industry without prior experience, leveraging unique products…
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In this episode, Ramon Vela sits down with Allison Kelly, Chief Revenue Officer, and Blake Imperl, Vice President of Marketing for Digioh, to explore the intricate layers of career development, personal growth, and the ever-evolving landscape of e-commerce marketing. Specializing in direct-to-consumer marketing for brands on Shopify and other platf…
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In this episode, host Ramon Vela sits down with Roly Nesi, Founder of Roar Organic, to explore the remarkable journey behind the brand. Roly shares personal stories of gratitude, the challenges of starting a beverage company, and the pivotal moments that shaped Roar Organic into a leading hydration solution. Discover the inspiration behind their in…
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In this episode, Ramon Vela interviews Co-founders Aaron Steinberg, MA, PCC, and Jessica Trouillaud of Grow Together. Grow Together is on a mission to normalize the struggles relationships face in parenthood and give couples the tools to overcome them, emerging stronger on the other side. The platform has two virtual courses - one for couples enter…
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In this episode, Ramon Vela sits down with Alex Neist, the founder of Hostage Tape, for an insightful conversation that explores themes of gratitude, upbringing, personal growth, and the health benefits of nasal breathing. The dialogue is rich with personal anecdotes, life lessons, and expert advice, making it a must-listen for anyone interested in…
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In this engaging episode of “The Story of a Brand,” Ramon Vela is joined by Selom Agbitor, Co-founder of Mad Rabbit, a revolutionary brand in the tattoo care industry. Selom shares the inspiring journey of Mad Rabbit, from its humble beginnings in college to becoming a renowned name after their Shark Tank success. The episode delves into the pivota…
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In this insightful episode, host Ramon Vela engages with founders Jill Munson, Britta Plug, and Gianna De La Torre of Wildling, a pioneering holistic beauty brand, to explore the myriad facets of their brand. We discussed gratitude, customer testimonials, exciting new product launches, and Wildling’s dedication to creating beauty rituals that nurtu…
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In this episode of The Story of a Brand Show, host Ramon Vela interviews Elyse Oleksak, co-founder of Bantam Bagels and author of the new book "A Shark Ate My Bagel - How We Built Bantam Bagels, A Memoir." Elyse shares the remarkable journey of Bantam Bagels, from a late-night inspiration to a nationally recognized brand. Ramon and Elyse delve into…
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In this inspiring episode, Ramon Vela delves into the entrepreneurial journey of John Molloy, Co-founder and CEO of the renowned fragrance brand Memo Paris. From a career path initially carved out in banking to becoming a prominent figure in the fashion and fragrance industries, Molloy’s story is a testament to the transformative power of belief an…
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In this episode of The Story of a Brand, host Ramon Vela interviews Lynn Power, co-founder of Masami, a clean beauty brand focused on hydrating hair care products. Lynn shares her transition from a successful advertising career, working with major brands like L'Oreal and Clinique, to launching Masami and the Conscious Beauty Collective, a group of …
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In this episode, Rose Hamilton, Founder of Compass Rose Ventures, dives into the heartwarming and motivating story of Farrah Moussallati Sibai, Co-founder and President of Afia Foods. With no background in the food industry, Farrah embarked on a journey driven by personal challenges and a profound desire to make a difference. From humble beginnings…
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In this episode of "The Story of a Brand," host Ramon Vela interviews Maria Covarrubias, Founder and Culinary Magician of Cien Chiles. Maria shares her inspiring journey from Guadalajara to becoming an entrepreneur, emphasizing her passion, resilience, and dedication. She discusses the pivotal role of gratitude in her life, highlighting a supportiv…
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Welcome to our latest episode, in which Ramon Vela delves into Scentbird's fragrant journey, exploring the transformative power of fragrance and the entrepreneurial insights that have driven the brand's success. Andrei Rebrov, Co-Founder and CTO of Scentbird reflects on the critical support from Murat Aktihanoglu of Entrepreneur Roundtable Accelera…
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In this enlightening episode, Ramon Vela dives deep with Ari Tulla, the visionary co-founder and CEO of Elo Health, exploring the evolving landscape of health and wellness and the role of technology in shaping our daily habits. Here’s what we covered: * Authenticity in Branding * Social Media and Transparency * The Power of Routine * Overcoming Hea…
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In this insightful episode, Ramon Vela delves into the captivating journey of Don Clark, the CEO behind Cerebelly, a trailblazing organic baby food company committed to nurturing cognitive development from infancy. From his early days in retail at Target to spearheading Cerebelly, Don shares his vision, including how the Whole Foods model inspired …
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In this episode, Ramon Vela dives deep into the heart of Wildfang with its CEO, Emma Mcilroy. Wildfang, known for its groundbreaking approach to fashion and inclusivity, owes its success to early supporters like soccer icon Megan Rapinoe. Whether you’re an entrepreneur, a fashion enthusiast, or someone passionate about inclusivity and sustainabilit…
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In today’s episode, Rose Hamilton takes a deep dive into the heart of innovation in women’s health with guest Sophia Yen, MD, MPH, Co-founder and Chief Medical Officer of Pandia Health. This episode is brought to you by Compass Rose Ventures and Shopline USA. Launched in 2016, Pandia Health has been at the forefront of revolutionizing access to bir…
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In this enlightening episode, Ramon Vela sits down with Jason Nyhus, General Manager of Shopware, to unravel the intricacies of the e-commerce industry and the unique position Shopware holds within it. This episode is brought to you by Compass Rose Ventures and SARAL - The Influencer OS for Brands. Our conversation unveils Shopware's journey from i…
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Welcome to another insightful episode of “The Story of a Brand” podcast. Today, we're talking with Jonathan Briggs, VP of Sales and Solutions at Nimble.ai, about the future of logistics and Nimble’s groundbreaking role in artificial intelligence. This episode is brought to you by Compass Rose Ventures and Shopline USA. Hosted by Ramon Vela, this co…
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This episode is brought to you by Compass Rose Ventures and SARAL - The Influencer OS for Brands. In this inspiring episode, Rose Hamilton dives into the remarkable journey of Sally Mueller, the visionary founder of Womaness, a pioneering brand in the menopause market. From her early days at Target to the bold leap of leaving in 2010 and stepping i…
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This episode is brought to you by Compass Rose Ventures and SARAL - The Influencer OS for Brands. In this illuminating episode of “The Story of a Brand,” Ramon Vela sits down with entrepreneur Afif Ghannoum to delve into his journey of founding and scaling businesses, with a keen focus on his ventures, BIOHM Health and Small Co Capital. Through Afi…
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This episode is brought to you by Compass Rose Ventures and SARAL - The Influencer OS for Brands. In this inspiring episode, Ramon Vela explores the entrepreneurial journey of Jeremy Kopeck, Co-Founder and CEO of NOA Home. Kopeck shares his story of growing a $50,000 investment into a remarkable $23 million revenue over four years. It’s a tale that…
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This episode is brought to you by Compass Rose Ventures and SARAL - The Influencer OS for Brands. Welcome to another enlightening episode in which Ramon Vela dives deep into the journey of Mike Mahar, a visionary entrepreneur and partner at Digital Stronghold. The Digital Stronghold is a multi-brand platform supporting leading digitally native men’…
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This episode is brought to you by Compass Rose Ventures and SARAL - The Influencer OS for Brands. In this inspiring episode, Ramon Vela dives into the fascinating world of entrepreneurship with a unique twist – mushrooms. His guests, Co-Founders Stephanie Moyal and Jake Mellman, are the innovative minds behind Troop, a company reshaping how we view…
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This episode is brought to you by Compass Rose Ventures and SARAL - The Influencer OS for Brands. Welcome to today’s episode, in which Rose Hamilton, Founder of Compass Rose Ventures, discusses the fascinating journey of Franne Golde, Founder and CEO of Franne Golde and a former songwriter who danced her way into the fashion industry and establishe…
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This episode is brought to you by Compass Rose Ventures and SARAL - The Influencer OS for Brands. In this enlightening episode, Ramon Vela takes a deep dive into the world of food and beverage with Aishwarya Iyer, Founder, CEO, and visionary behind Brightland. Join us as we uncover the passion, challenges, and innovative strategies behind building …
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This episode is brought to you by Compass Rose Ventures and SARAL - The Influencer OS for Brands. In this episode of “The Story of a Brand,” Ramon Vela delves into the compelling story of Jing Gao, Founder, CEO, and visionary behind the modern Chinese food brand Fly by Jing. From the brand’s humble beginnings to its place on the shelves of major re…
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This episode is brought to you by Compass Rose Ventures and SARAL - The Influencer OS for Brands. In this captivating episode of “The Story of a Brand,” Ramon Vela interviews Nate Taylor, CEO and Founder of Keyspan, about the transformative potential of personalized healthcare. It’s an episode packed with insights, ideas, and inspiration for anyone…
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This episode is brought to you by Compass Rose and SARAL - The Influencer OS for Brands. In this episode, Ramon Vela dives into the burgeoning e-commerce strategy of “try before you buy” with Benjamin Davis, Founder, and CEO of TryNow. TryNow reshapes online shopping and drives brand loyalty and sales. We unpack the significance of this approach, i…
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This episode is brought to you by Compass Rose Ventures and SARAL - The Influencer OS for Brands. Join Ramon Vela for this special episode featuring Walter Faulstroh, CEO and Co-Founder of HUM Nutrition. HUM’s mission is to help everyone look and feel their absolute best. Combining the exact, pure, and potent nutrients for visible, life-changing re…
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This episode is brought to you by Compass Rose Ventures and SARAL - The Influencer OS for Brands. In this episode, our host, Rose Hamilton, Founder of Compass Rose, interviews Kathryn Bricken, CEO and Founder of Doughlicious - The London Dough Co. Doughlicious - The London Dough Co. is an award-winning dough company that uses all-natural ingredient…
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This episode is brought to you by Compass Rose and SARAL - The Influencer OS for Brands. Today, we have a special episode featuring Uri Minkoff, the co-founder of BodyHealth, who shares his entrepreneurial journey and insights into the health and nutrition sector. With a focus on quality and purity of ingredients, BodyHealth products are crafted to…
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This episode is brought to you by Compass Rose and SARAL - The Influencer OS for Brands. In this episode, Ramon Vela delves into the fascinating world of entrepreneurship and business revitalization with Cara Barde, the CEO and Owner of Crow Canyon Home. Join us as we unpack Cara’s inspiring journey and explore the strategies that transformed a str…
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This episode is brought to you by Compass Rose and SARAL - The Influencer OS for Brands In this episode, Ramon Vela interviews Brad Charron, CEO of ALOHA. ALOHA is an employee-owned and operated company committed to making the healthiest, best-tasting plant-based protein products on the planet. ALOHA’s product portfolio includes protein bars, drink…
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This episode is brought to you by Compass Rose and SARAL - The Influencer OS for Brands In this episode, Ramon Vela interviews Ayeshah Abuelhiga, Founder & CEO of Mason Dixie Foods. Mason Dixie was created to provide fresh, fast, and affordable Southern comfort food to the masses. Their original solution was perfecting the biscuit – making them wit…
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This episode is brought to you by Compass Rose and SARAL - The Influencer OS for Brands In this episode, we interview Andy Hunter, Founder and CEO of BookShop.org. Bookshop is an online bookstore that aims to financially support local, independent bookstores. Bookshop is also a BCorp - a corporation dedicated to the public good. By design, they giv…
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This episode is brought to you by Compass Rose Ventures and SARAL - The Influencer OS for Brands In this episode, Ramon Vela interviews Ian Yung, Senior VP of Revenue at Tonal. We take you on a journey through Ian’s career shift from the automotive industry to the cutting edge of fitness technology. Below are the key takeaways from our conversation…
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This episode is brought to you by Compass Rose Ventures and SARAL - The Influencer OS for Brands Today, host Ramon Vela interviews Rob Fried, CEO of ChromaDex and maker of Tru Niagen®. ChromaDex is the global authority on nicotinamide adenine dinucleotide (NAD+), focusing on the science of healthy aging. The ChromaDex team, including world-renowned…
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This episode is brought to you by Compass Rose Ventures and SARAL - The Influencer OS for Brands Today, host Ramon Vela interviews Jason Ryder, Co-Founder and Chief Technology Officer at Oobli. Oobli makes seriously sweet proteins changing the world, one bite at a time. Sweetness from protein—not sugar—is the breakthrough you’ve been waiting for! T…
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This episode is brought to you by Compass Rose Ventures and SARAL - The Influencer OS for Brands Today, Ramon Vela interviews Gara Post, Co-Founder and Chief Creative Officer of The NOW. The NOW, a new concept massage boutique, has quickly become LA's hottest new wellness destination for locals and globe-trotting influencers alike. The NOW reinvent…
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This episode is brought to you by Compass Rose Ventures and SARAL - The Influencer OS for Brands Today, host Ramon Vela interviews Alice Zhang, Founder of myPocketCFO. myPocketCFO is the new intelligent finance management platform for growing eCommerce and omnichannel consumer brands. It delivers real-time auto-bookkeeping, analytics, monthly recon…
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This episode is brought to you by Tidio and SARAL - The Influencer OS Join host Rose Hamilton, Founder of Compass Rose Ventures, as she sits down with Andrew Laudato, Chief Operating Officer of The Vitamin Shoppe, to discuss the fascinating evolution from a technologist to a retail leader. In this episode, we’ll discover the innovative strategies T…
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This episode is brought to you by Tidio and SARAL. Today, Ramon Vela interviews Nigel Thomas, Founder of David to Goliath. A newsletter that documents his comeback from near suicide to building a 100,000 community in public and interviewing the best underdogs of this generation. Highlights: * Gratitude Story: 100,000 in revenue * Some people never …
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This episode is brought to you by Tidio and SARAL. Today, host Rose Hamilton, Founder and Principal Advisor of Compass Rose Ventures interviews Alvie Faulkenbery IV, Founder and El Presidente of Alvies. They are on a mission to make boots and flip-flops your footwear of choice. They believe with a good pair of each, you can go almost anywhere and d…
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