Antelope - Building a Resilient and Sustainable Pet CPG Brand

The Story of a Brand

In this episode, Rose Hamilton, Founder of Compass Rose Ventures, interviews Wendy Wen, Founder and CEO of Antelope, and explores the strategic approach behind the company's success in acquiring and scaling natural pet CPG brands.

Wendy Wen shares valuable insights on building a resilient and sustainable business in the competitive pet market.

Key Points Covered:

* Strategic Acquisitions and Quality Control:

* Navigating Market Challenges:

* Traits of Successful Founders:

* Sustainable Growth Strategies:

* Organizational Growth and Remote Work:

* Personal Well-Being and Self-Care:

* Investment and Financial Strategies:

* Entrepreneurial Insights:

* Happiness and Personal Growth:

Join us as we unpack the various elements that contributed to Antelope's success and gain insights into building a brand that resonates with consumers while fostering sustainable and innovative practices in the Pet industry.

For more on Antelope, visit: https://www.antelopepets.com/

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Today’s Sponsors:

Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/

Compass Rose is offering “no-cost” CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link.

Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story

Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.