show episodes
 
Chris was with Caroline on the Ross in spring 1985 but doesn't have a single photo of himself in the studio from that time after he lent the pics (and negs!) to a friend who lost the lot. Prior to that, he'd been on Dart Radio in his hometown of Dartford, Kent, alongside future Caroline colleagues Dave Foster and Tony Christian. A spell on a cable station, Radio Thamesmead, in south London, lead to former Radio Caroline man Jason Wolfe handing Chris's demo tape onto the team onboard the Ross ...
 
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show series
 
Summary In this episode Daniel discusses some take-aways and ideas following the Henry Stewart Photo Studio Ops Forum event that took place on October 5, 2021. Key Takeaways Put more focus on hiring the right team, then focus on retention. The idea that creative full time roles only stick around for 1-2 years doesn't HAVE to be reality, find ways t…
 
Summary Danny Rickard of Cella pulls from his experience in video production to discuss video strategy with Chief Moneybags of Brand X. In past episode of this podcast we've discussed standing up video, and the need to have a plan behind it. In this episode Danny helps us understand that strategy doesn't have to be scary, and can leave room for fle…
 
Summary In this "Deep Cuts" episode of the E-commerce Content Creation Podcast, we're rounding up all of the past guests of this show who will be speaking a the upcoming Henry Stewart Events Photo Studio Ops Forum 2021, on October 5th. No less than 7 past guests of this podcast will be speakers at the event and you can hear from them in this episod…
 
Summary This week Daniel is joined by Todd Schweikert, VP of Studio Production for Rue Gilt Groupe to discuss metrics and how to use them to support your team in day-to-day operations. Granular category level data in production can help you plan more accurately, but give you the ability to load balance when bottlenecks arise. Key Takeaways Understa…
 
Summary David Iscove, Creative Technology Practice Lead at Cella, joins Daniel to take a high level look at how editorial content production fits into the marketing landscape. From our bird's-eye view of editorial content production and it's interface with marketing at large, we talk about the current state of marketing. We touch on how our creativ…
 
Summary Return guest Clair Carter-Ginn joins Daniel to have an open ended conversation about content strategy in 2021 and beyond. In a post-pandemic world, after many organizations were pushed toward remote and hybrid work environments, a given business or C-level leadership group is primed to explore new ways of doing business. Key Takeaways COVID…
 
Summary In this episode Daniel talks with Scott Willson of Patagonia about the unique difference of an e-comm studio when compared to an Editorial production. In an e-comm studio, it's all about building a process and allowing that to drive the product, images and videos produced at the end. In editorial, you make a plan, but ultimately the variabl…
 
Summary I, Daniel Jester, in my position as Chief Moneybags of Brand X, have retained Shanna Ferris and Benjamin Grimes to consult with me and my company in order to build video capabilities to compliment our stills production studio. Benjamin Grimes brings his insight as General Manager of Samy's Camera CinemaWorks and Pro Sales, while Shanna Ferr…
 
Summary In this episode of the show, Heather Johnson of Rent the Runway breaks down her approach to elevating the creative for Rent the Runway. They wanted to help their customers understand what Rent the Runway can help them achieve, and slowly started to change the creative direction a little at a time, to help the companies assets become more ag…
 
Summary Adam Parkers returns to talk about reporting for your production studio. Adam is the author of KPIs, Reporting, and Dashboards for E-commerce Photo Studios found at CreativeForce.io/kpi-guide, and we talk about how to provide robust reports, relevant context, and key insights to all stakeholders inside of the studio and out. Key Takeaways W…
 
Summary In part two of Daniel's conversation with Lindsey, we shift topics to sustainability in the studio. What is Trove doing day to day in the studio to support the overall company mission of sustainability and what can we look forward to in the future as new technologies allow us to make better decisions. Key Takeaways Lindsey and the studio te…
 
Summary For part one of this conversation with Lindsey di Ruscio of Trove, we talk about Trove's mission of keeping goods out of landfills and how that impacts creative production in for re-commerce. Stay tuned for part two, where we touch on what the studio does day to day to support the mission of sustainability. Key Takeaways Trove views re-comm…
 
Summary In this bonus episode, we have part two of Daniel's conversation with Thomas Kragelund and Tejs Rasmussen. In part two we get deeper into Creative Force, and what Thomas and Tejs are most excited about for the future of the company. Key Takeaways In order to tackle simplifying the complexity of creative production, you have to root cause ma…
 
Summary In this episode Daniel is joined by Thomas Kragelund and Tejs Rasmussen to talk about the background and history of Creative Force. Before founding Creative Force, Thomas and Tejs founded Pixelz along with Janus Matthesen. While providing retouching services to e-commerce studios, they learned that each studio had different methods for tack…
 
Summary Joining Daniel for this episode is Tracie Smith of Zumiez to discuss ways to build cross-functional relationships between the studio and other departments. As content creation shifts from being a service that is performed on a transactional basis, to a more strategic part of a businesses plan to capture market share, we need to build better…
 
Summary Rob DiCaterino joins Daniel to discuss post-production at scale and how to demystify the process for key stakeholders in your organization. Key Takeaways Post production is an often misunderstood element in an already complex process. Post Production encompasses everything that happens to an asset after the production (photo/video shoot) ha…
 
Summary Curren Calhoun joins Daniel for this episode of The E-commerce Content Creation Podcast and we discuss his approach to identifying, implementing and supporting new and existing technology in your photo studio. Key Takeaways Technology in your studio should be an enhancer. It should enhance your production process and allow creatives on your…
 
Summary Joining Daniel for this episode is Shanna Ferris, video production specialist and new member of the Creative Force team. We touch on some best practices for developing video content, engaging your teams across workflows, and how to create a unified presentation between stills and video. Key Takeaways If you're trying to introduce video, tak…
 
Summary Ali McLeod of Saks Fifth Avenue joins Daniel to talk about trust, transparency, and professional fluency and their roles in your relationship with your creative teams. We discuss earning the trust of your team, building a culture of trusting each other, and how curiosity can help earn trust and drive professional growth. Key Takeaways A key…
 
Summary Colleen Devanie of REI joins Daniel to talk about agility and adaptability when complex processes are made even more difficult by business interruptions. We learn how to essential data is to make sure your process is agile and adaptable. As Colleen put it, you cannot be agile with guesses. Key Takeaways "If you're doing it right, your conte…
 
Summary Lindsay More Nisbett of The Line Studios joins Daniel on this week's episode to discuss how to plan for and successfully deliver versatile content that can serve many needs across many channels and the impact this agile imagery can have to improve customer experience. Key Takeaways Customers come to your site to understand your product. You…
 
Summary Carrie Crow of Hello Fresh joins Daniel to talk about some things she learned when Hello Fresh was acquiring brands and rapidly expanding, along with their content needs. We discuss how it's ok to get it wrong at first, and learning your lessons quickly. Carrie quickly realized that her team and space needed to be modular and nimble, consta…
 
Summary Joining Daniel on the show this week is Terence Mahone of Farfetch. When Terence took on his role at Farfetch, the directive was simple: Go out and create a culture of continuous improvement. We talk about the need for senior leaders to be willing to build the structures that can allow ground up engagement and idea generation. We also talk …
 
Summary This week Clair Carter-Ginn of Forecast Agency joins Daniel to discuss the post-pandemic era of e-commerce content, what that means for casting, and the efforts to expand representation that will shape content in the future. Key Takeaways Some trends in casting we saw pre-pandemic, have accelerated now that studios are beginning to open up …
 
Summary Joining Daniel this week on The E-commerce Content Creation Podcast, Dallas based producer and founder of The Producers Agent, Kaylah Key. We discuss effective and sincere networking in the creative production industry and how she launched The Producers Agent in the middle of the COVID-19 pandemic. Key Takeaways Effective networking is abou…
 
Summary Jen Bakija joins Daniel to discuss how to advocate for your creative team in a challenging environment. Jen has built warehouse based studios from the ground up, and staffed them with high performing teams in the face of temperature challenges, dust and grime, loud warehouse noise, and DC safety policies. Through all of this Jen advocated f…
 
Summary Jason Hamilton of Bed Bath and Beyond joins Daniel to discuss what the future of e-commerce content could look like. We discuss the early days of product rendering, its evolution, and how today's creative teams likely fit into to this new generation of content. Key Takeaways Computer Renderings have the potential to overtake traditional e-c…
 
Summary Tony Baker, Director of Product Imaging at Stitch Fix joins Daniel in this episode of The Ecommerce Content Creation Podcast. We discuss his short tenure with Stitch Fix before the COVID-19 Pandemic shut down most creative production in the United States, how he supported his teams through the uncertainty of the pandemic, and how he leverag…
 
Summary Daniel is joined by Linda Wallace to discuss managing relationships between creatives, particularly when faced with rapidly changing work environment. Linda was with Nordstrom through the shift from film to digital, the 2008 recession, and the 2020 pandemic, each of these major industry upset moments giving her an important perspective on m…
 
Summary Brian Guidry of Pixelz talks with Daniel and shares some tips about how to think about and set up lasting relationships with outsource vendors and why you should care about how they operate and who's doing the work behind the scenes. Key Takeaways Learn about your potential partners, build a trust based relationship Transparency is key to l…
 
Summary Adam Parker joins host Daniel Jester to talk about creating effective KPIs for your commercial production studio. We get into do and don'ts, deriving actionable goals from vague mandates, and telling fun stories about our past in studios. Key Takeaways Determining which KPIs you need starts with having a goal It's not useful to know every d…
 
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