Welcome to the Composable Commerce Podcast powered by Deity, the leading platform for Composable Commerce. In this podcast we explore the world of Composable Commerce: What is it? How does it work? And most importantly, how will it help businesses grow? We talk with online merchants, agencies and tech companies about their experience in Composable Commerce, including some of the biggest retailers in the world. So, do you want to know everything about it? Please hit the subscribe button so yo ...
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What if you could hang out with eCommerce experts at Salesforce, as well as our customers and partners, ask them about their experiences and be inspired by innovative ideas and live use cases; then take an insight or two to guide your own Commerce Cloud journey? Hosted by Natalija Pavic ––Innovation Leader on the Business Strategy & Growth team at Salesforce Commerce Cloud. –– every episode is a deep dive into topics that will impact your digital business from new trends like metaverse and N ...
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Learn more about commerce in less time with first-hand knowledge from some of the industry’s most knowledgeable experts. Jack Stratten from Insider Trends moderates and interviews each expert on a wide range of topics that cover the modern digital commerce landscape.
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Join Noibu co-founder Kailin and our acclaimed guests as we unravel the secrets behind supercharging your e-commerce operations and reveal the best strategies to develop your site’s success. The E-commerce Toolbox: Expert Perspectives is the ideal podcast for e-commerce experts, and your guide to uplevelling your work. Every week, we dive headfirst into the realm of optimizing and perfecting e-commerce websites, engaging in extensive and expert conversations with our guests. Get ready to exp ...
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COMMERCE TOMORROW is a podcast series hosted by tech entrepreneurs and ecommerce veterans Kelly Goetsch and Dirk Hoerig discussing the latest developments and technologies used at global brands and retailers that are at the forefront of growth and innovation. Listen in to interviews with recognized technology leaders and learn how technology is driving their business.
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Welcome to The Composable Connection! Where James Luterek speaks with industry professionals about the world of composable commerce, exploring the technology, companies, and people working to create a more connected digital ecosystem. From API integrations to human touchpoints, expect discussion of all aspects of composable architecture and how it is changing the way people do business.
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Discovered is a product discovery community, organized by Klevu, featuring the brightest minds in ecommerce and product discovery. Discovered includes events, a podcast, media, and TV opportunities.
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Discussions from Cloudinary about all things Media Experience and the trends shaping today's visual economy.
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SkillNet is a technology consulting firm that provides a wide range of services to help businesses improve their productivity, efficiency, and profitability with the help of retail IT solutions and digital commerce solutions using digital engineering. SkillNet has partnered with Oracle Retail, Spryker, VTEX, Mirakl, and other cloud-based services to modernize store solutions and transform e-commerce platforms.
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073: The Open SFCC Project, Composable Commerce, and AI for Consulting with Kyle Montgomery of Astound
34:17
34:17
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34:17
In this episode, we dive into the dynamic world of modern commerce with Kyle Montgomery, Head of Commerce at Astound Digital. Kyle shares his extensive experience, detailing how Astound Digital's 20-year partnership with Salesforce has been instrumental in pioneering the Storefront Reference Architecture (SFRA). The episode explores the potential o…
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08 - Mastering Marketplaces (with Ken Serdons, CCO at Mollie)
25:32
25:32
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25:32
In this episode, Chief Commercial Officer Ken Serdons from Mollie and Jamie discuss the rise of the platform economy, and the many opportunities has for both established and rising online merchants. Ken gives valuable insights on Mollie’s perspective and support for marketplaces with their Connect tool, while Jamie explains the innovative and flexi…
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E-commerce Experts Anton Grebener and Stanislav Publika of Astound Digital: The Potential of Headless and Composable Commerce
24:58
24:58
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24:58
In this episode, Kailin Noivo is joined by Anton Grebener, Head of Revenue at Astound Digital, and Stanislav Publika, Senior Technical Director of Composable Commerce at Astound Digital, to explore The difference between headless and composable commerce Why a business might consider moving toward a composable system The real-life business impacts o…
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E-commerce Expert Tony Trew of Bouclair: The Importance of Geodata in Omnichannel Retail
20:24
20:24
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20:24
In this episode, Kailin Noivo is joined by Tony Trew, Vice President of Marketing and E-commerce at Bouclair, to explore COVID-19’s effect on the home decor industry How COVID impacted KPIs for e-commerce professionals What metrics Bouclair tracks to ensure they are giving customers the best omnichannel experience To detect, prioritize and resolve …
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072: Avalara's Composable Storefront Connector with Product Leader Adrian Corral
24:11
24:11
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24:11
Join us as we welcome Adrian Corral, the business and technical product manager at Avalara, to discuss their Salesforce connectors and comprehensive tax solutions. Adrian also highlights the complexities of taxability across different industries and how Avalara’s sophisticated tax engine simplifies these challenges. In this episode, we explore the …
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E-commerce Expert Alessandro Canessa of Commerce Layer: The Future of Micro Frontends and Developer Relations
16:39
16:39
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16:39
In this episode, Kailin Noivo is joined by Alessandro Canessa, Head of Developer Relations at Commerce Layer, to explore The ins and outs of micro frontends The business impact of adopting micro frontends The future of developer relations To detect, prioritize and resolve E-commerce errors with ease, click here to book a for Noibu’s e-commerce moni…
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071: REPLAY: Going Hybrid Composable with Puma's eCom Manager Bettina Donmez
37:32
37:32
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37:32
Bettina Donmez, Puma's ace in the realm of e-commerce, joins us in a gripping exchange that marries the agility of online retail with the finesse of personalized customer service. Transitioning from the skies of the airline industry, she lands into the dynamic world of digital commerce, bringing a collection of insights on how to genuinely connect …
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E-commerce Expert Michael Affronti of Salesforce: How SFCC Has Evolved to Meet Consumer Demand
24:33
24:33
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24:33
In this episode, Kailin Noivo is joined by Michael Affronti, SVP and General Manager of Commerce Cloud at Salesforce, to explore How the strategic vision for Salesforce Commerce Cloud (SFCC) was shaped by the pandemic The expansion of SFCC’s target into the mid-market How SFCC fits into the headless versus composable conversation How AI is intersec…
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070: How Data Cloud Enhances Commerce Cloud with Salesforce Product Leaders Pree Kalyanasundaram and Sasha Golubova
19:57
19:57
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19:57
Join us as we welcome Pree and Sasha from Salesforce to explore the critical role of data in business operations, particularly within the Commerce Cloud. Pree emphasizes the strategic use of high-quality, actionable data to make informed decisions and enhance customer experiences. Meanwhile, Sasha shares her passion for crafting innovative solution…
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069: The Growing Influence of Apps in Retail with Helen Slaven, CRO at POQ
31:20
31:20
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31:20
What if your smartphone could not only enhance your shopping experience but also predict your needs before you even knew them? In this episode, we sit down with Helen Slaven, the Chief Revenue Officer at POQ, to explore the incredible impact of mobile apps and AI on the retail industry. With her journey starting at IBM, Helen offers a wealth of kno…
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E-commerce Expert Ghiwa Salhani of Fendi: How to Market Luxury Brands to Gen Z
20:48
20:48
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20:48
In this episode, Kailin Noivo is joined by Ghiwa Salhani, E-commerce Supervisor at Fendi, to explore Marketing luxury brands to Gen Z How to personalize experiences for Gen Z customers Driving conversions and merchandising with AI The state of e-commerce in the Middle East To detect, prioritize and resolve E-commerce errors with ease, click here to…
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068: 2024 Holiday Predictions with Director of Research and Insights Caila Schwartz
22:24
22:24
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22:24
Join us as we master the 2024 holiday shopping season with Caila Schwartz, Director of Research and Insights at Salesforce. In this episode, we go into Salesforce's Holiday Insights HQ, revealing how Caila and her team predict holiday shopping trends using a blend of proprietary data and consumer surveys. Discover why more consumers are leaning on …
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E-commerce Expert Ryan Finley: Why Collaboration and Good Product Data is Key to Robust Site Search
17:55
17:55
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17:55
In this episode, Kailin Noivo interviews Ryan Finley, Senior Manager of E-commerce for Search and Findability. Together they discuss Why collaboration is key for Search departments, particularly with Merchandising Why education is a crucial part of the role of a professional operator in Search When should a business take the leap to create a dedica…
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067: The Most Valuable eCommerce Features with Dr. Trish Myers from RafterOne
32:15
32:15
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32:15
Joining us in this episode is Dr. Trish Myers, who delves into her journey with Salesforce. From revolutionizing a 40-year-old family-owned service company with a rapid digital transition to leading global delivery teams at Rafter One, Dr. Myers' story is one of perseverance and innovation. We explore the vital role of the Salesforce community, the…
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Episode 11: Elastic Path and the Future of E-Commerce: Personalization, Composability, and AI
38:43
38:43
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38:43
In this episode of the Discovered Podcast, Rachel Tonner sits down with Grant Deken, SVP of Marketing for Elastic Path, to delve into the evolution of e-commerce and technology over the past five years. They discuss the rise of AI, the importance of data in creating personalized shopping experiences, and the growing trend of composable commerce. Gr…
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Imagine a world where everyone uses AR enabled by AI—what will shopping look like? Will we all have our own AI shopping assistants? Back again by popular demand, Dirk and Kelly find time in between their travels to explore "The Future of Shopping." With AI rapidly evolving into mainstream use, they discuss its significant impact on digital commerce…
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E-commerce Expert Dan Wardle: The Adoption of Headless Commerce and AI to Supercharge Business Growth
19:11
19:11
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19:11
In this episode, Kailin Noivo interviews Dan Wardle, the VP of Sales at Noibu for a discussion on: The gap in E-commerce monitoring tools The shift towards composable and headless E-commerce systems The cautious adoption of AI technologies Maintaining brand identity through customized customer experiences. The balance between customization and user…
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E-commerce Expert Owen Spencer: Understanding the Difference Between a Data-Driven and a Data-Informed Approach to E-commerce
20:51
20:51
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20:51
In this episode, Kailin Noivo interviews Owen Spencer, the Director of Digital Experience at Fox Racing for a discussion on: Data driven versus data informed approaches How to keep the human element at the center of decision making Smoothing friction between marketing and e-commerce KPIs The upsides and pitfalls of comparing yourself to your compet…
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066: How Rochester Electronics Transformed Their Business With B2B, OMS, & CRM with Linda Monroe and Tracey Corbitt
25:15
25:15
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25:15
In this episode, we dive into the remarkable story of Rochester Electronics, whose leaders, Tracey Corbitt and Linda Monroe, transformed the company into a vital supplier of semiconductors for medical devices during the global pandemic. Through a digital transformation powered by Sales Cloud and MuleSoft integrations, the company not only streamlin…
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Back by popular demand, we are back with another 1:1 episode where we're going deep on the topic of simplification. Dirk starts by talking through the founding of the commercetools product and original architecture goals, why MACH is mistakenly labeled as "complex" (hint: selection bias at play), how the buyers of commercetools have changed over th…
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E-commerce Expert Emily Levada: Understanding The Trust Equation for Product Managers
22:34
22:34
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22:34
In this episode, Product Strategy and Culture Consultant Emily Levada joined host Kailin Noivo for a deep dive into: The trust equation and its role in e-commerce How to align teams who are spread across the world Managing blitz scaling The inherent tensions in catalog management To detect, prioritize and resolve E-commerce errors with ease, click …
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065: Commerce Developer Experience and the Power of Community with Kasama CEO Mark Rubin
38:15
38:15
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38:15
In this episode, e-commerce pioneer Mark Rubin, founder of Kasama and Salesforce aficionado, takes us on a digital odyssey through his illustrious career in e-commerce development. From foregoing law school to embarking on a journey that's seen coding breakthroughs and vibrant city living, Mark reveals how personal passions and a humorous life phil…
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E-commerce Expert Steve Holsinger of DEPT: Why Fast-Growing Businesses Need to Go Headless
23:26
23:26
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23:26
In this episode, Steve Holsinger joined our host, Kailin Noivo to delve deep into e-commerce platforms and software architecture. Steve is the Chief Architect at DEPT and spoke with us about: The differences between monolithic, composable and headless e-commerce platforms What KPIs drive decisions on technical architecture in e-commerce Why heavily…
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064: A CMO’s Practical Guide to Successfully Implementing Commerce with Amanda Cole & Jacobi Zakrzewski
50:18
50:18
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50:18
In this episode, we discuss the multifaceted role of the Chief Marketing Officer with marketing virtuosos Jacobi Zakrzewski and Amanda Cole. Together, they unpack the convergence of marketing and technology, offering insights into how CMOs can navigate digital transformations, drive brand growth, and adapt to the advancements of generative AI. The …
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E-commerce Expert Phil Clark of Canada Goose: How a Luxury Brand Stays Competitive in a Fast Fashion Dominated Market
20:27
20:27
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20:27
In this episode, Kailin Noivo is joined by Phil Clark, Senior Director of Digital Marketing and Media at Canada Goose, to discuss: Maintaining competitiveness in a market filled with promotions and discounts How to measure the right KPIs Using first-party data to personalize experiences How Canada Goose is leveraging social commerce and influencer …
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063: Accelerating Salesforce Development with GenAI featuring Astound Digital's Joseph Kubon
48:37
48:37
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48:37
In this episode, we learn about the journey of Joseph Kubon, a three-time Salesforce MVP and a trailblazing architect. Joseph shares his inspiring climb from a business analyst to a leader in the Salesforce ecosystem, highlighting the significance of mentorship, community involvement, and embracing Salesforce's cutting-edge features. The episode al…
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E-commerce Expert April Sabral of Retailu: Fostering a Positive Leadership Culture in E-commerce
23:51
23:51
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23:51
In this episode, Kailin Noivo is joined by April Sabral, CEO at April Sabral Leadership and Founder at Retailu, to discuss: Shift in leadership focus as roles evolve due to technological advancements like AI Leadership skills like decision-making and managing ambiguity Mindset as a competitive advantage Keeping teams engaged and fostering creativit…
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Andy Hoar, Leading Authority on B2B eCommerce Business & Strategy
44:07
44:07
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44:07
Dirk and Kelly dive into all things B2B commerce with Andy Hoar, one of the world’s foremost experts in B2B commerce. From a modern definition of B2B, to the state of B2B commerce, this episode covers composability in the B2B context, what’s next from Paradigm B2B and a sneak peek into an upcoming digital maturity report from commercetools and Mast…
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062: Creating a Center of Excellence for Composable Commerce with Kailin Noivo
27:55
27:55
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27:55
Join us as we welcome Kailin Noivo, the innovative co-founder and president of Noibu, to discuss his trailblazing journey in the e-commerce sector. Listen in as Kailin reveals the birth of Noibu and its transformative impact on online businesses, pinpointing and rectifying critical website errors that can make or break conversion rates. Kailin also…
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E-commerce Expert Christopher Cowger of Dell: Balancing Hyper-Personalization with Customer Trust
22:56
22:56
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22:56
In this episode, Kailin Noivo is joined by Christopher Cowger, Senior Vice President of Global E-commerce and Online Experience at Dell, to discuss: Why strong intellectual power and diverse backgrounds are key to a well-rounded e-commerce team How generative AI is taking e-commerce into a new paradigm The ways generative AI can be utilized to conn…
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061: Composable Payments with Adyen's Product Leader Olga Kostina
27:25
27:25
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27:25
Have you ever wondered how the digital marketplace keeps up with the lightning-fast changes in consumer behavior? Join us as we sit down with Olga Kostina of Adyen to discuss the future of composable payments and their seamless integration with Salesforce Commerce Cloud. With Olga steering the conversation from her telecom roots to the heart of fin…
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060: Headless: The Intersection of Content and eCommerce with CoreMedia Solution Architect Håkan Fritz
21:12
21:12
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21:12
Håkan Fritz, CoreMedia’s sage of solution architecture, joins us in this episode, bringing with him information about the fusion of storytelling and technology. Håkan discusses his adoration for the sprawling epics of Dune and the Foundation series, and how these science fiction staples parallel the real-world tech advances at CoreMedia, which has …
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E-commerce Expert Adrien Levinger of FAV Solution: Mitigating Data Loss and Friction During Migration
20:57
20:57
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20:57
In this episode, Kailin Noivo is joined by Adrien Levinger, CEO of FAV Solution, a leader in Shopify implementations. to discuss: Defining your goals and selecting the right CMS for your company How to mitigate against data loss and discrepancies by preparing well and taking an iterative approach to digital transformation Why the aesthetics of your…
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E-commerce Expert Pahul Ahluwalia of Apricot Clothing: How Brands are Shifting to Mobile-First Strategies
24:46
24:46
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24:46
In this episode, Kailin Noivo is joined by Pahul Ahluwalia, Director of E-commerce at Apricot Clothing, to discuss: How AI is fast-tracking the evolution of e-commerce Why reducing the number of clicks it takes to make a purchase will improve conversion rates How to approach mobile-first strategies Balancing competitive pricing and profitability ma…
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059: Demystifying Monolithic, Headless, and Composable Storefronts with Director of Technology at Royal Cyber, Lala Asif Ali Allana
22:38
22:38
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22:38
In this episode, we have a conversation with Lala Asif Alana, Director of Technology SalesForce at Royal Cyber. Lala shares his 18-year evolution from a software engineer to a tech leader in a global enterprise, guiding us through the intricate distinctions between monolithic, headless, and composable systems. He also demystifies these concepts, hi…
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Paul Hornby on The Very Group's Composable Commerce Journey
22:56
22:56
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22:56
Recorded live and in-person from commercetools’ Elevate - The Global Commerce Summit in Miami Beach, FL, we welcome Paul Hornby, Director of Digital Commerce Experience at The Very Group which boasts a heritage dating back to the late 1800s. Paul speaks of his journey towards composable commerce.By CommerceTomorrow
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E-commerce Expert Nabil Malouli of DHL: How to Master Supply Chain and Customer Satisfaction
22:20
22:20
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22:20
In this episode, Kailin Noivo is joined by Nabil Malouli, SVP of Global E-commerce and Returns at DHL, to discuss: The critical role of supply-chain excellence in mid-market success Why profitability and streamlining returns serve as the backbone for sustainable growth in E-commerce How D2C brands can scale success through customer satisfaction and…
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058: How to Create a Thriving Work Environment and the Role of Company Culture with CEO of Red Van, Harvey Bierman
28:54
28:54
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28:54
Listen in to our latest conversation with digital commerce trailblazer Harvey Bierman, the mastermind behind Red Van Workshop. His tales are not just of growth but of innovation and humanizing the digital workspace. For anyone curious about the online retail evolution, Harvey's experiences — from his strategic roles at Crocs and Christie Sports to …
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057: Cross-Border eCommerce and Retail Trends with ESW Global CRO Martim Oliveira
29:28
29:28
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29:28
Join us as we engage with the innovative mind of Martin Oliveira, Global Chief Revenue Officer at ESW. Martin unveils his professional evolution from fashion industry insider to e-commerce visionary, guiding us through the landscape of direct-to-consumer engagement and strategic market development. This episode is for anyone looking to scale their …
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E-commerce Expert Sharon Gai: How Brands Across the World Use AI
21:16
21:16
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21:16
In this episode, Kailin Noivo is joined by Keynote Speaker Sharon Gai to discuss: How AI can help to bridge cultural differences eCommerce in China versus the western world How AI is implemented in Chinese eCommerce companies to streamline operations The dynamic nature of eCommerce To detect, prioritize and resolve E-commerce errors with ease, clic…
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056: The State of AI Adoption with OSF SVP Becky Wright
26:42
26:42
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26:42
Join us as we have a conversation with Becky Wright, the Senior Vice President of Global Marketing and Alliances at OSF Digital, for an enlightening discussion on the convergence of entrepreneurship, AI, and Salesforce solutions. Becky shares her pioneering journey from the magazine industry to digital advertising, illustrating her role in the earl…
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E-commerce Expert Mathew Vermilyer of At Home Group: Avoiding Analysis Paralysis When Making Data-Driven Decisions
18:08
18:08
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18:08
In this episode, Kailin Noivo is joined by Mathew Vermilyer, Senior Director of eCommerce Analytics and Optimization at the At Home Group, to discuss: How the At Home Group utilizes data to drive decision making Avoiding analysis paralysis How to use data to increase conversion rates Upcoming analytics trends To detect, prioritize and resolve E-com…
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055: Why Affinity Search is Better with Constructor's Courtney Austermehle
36:30
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36:30
Listen in as we explore the career of Courtney Austermehle, from her beginnings in sales to her current role as Chief Marketing Officer at Constructor. Courtney's story highlights the dynamic nature of the sales and marketing fields, particularly within the tech industry. Her transition exemplifies blending sales acumen with marketing strategy, off…
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Episode 10: Modern MACH Commerce: Compose & Conquer with Uniform, Klevu & Commerce Layer
29:00
29:00
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29:00
In this enlightening episode, Rachel Tonner hosts a vibrant discussion at the MACH House NRF with distinguished guests Filippo Conforti from Commerce Layer, Nilay Oza from Klevu, and Darren Guarnaccia from Uniform. This episode unveils the groundbreaking integration among these leaders in e-commerce technology, offering merchants a glimpse into the…
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E-commerce Expert Jorge Ramirez of Joma Sport: The When, Why, and How of eCommerce Replatforming
19:11
19:11
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19:11
In this episode, Kailin Noivo is joined by Jorge Ramirez, former Global Head of eCommerce and Digital Marketing at Joma Sport, to discuss: The concept of replatforming in eCommerce When, why, and how to replatform for effective business growth Enhancing user satisfaction in business expansion How to choose the perfect platform for your business The…
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054: The Rise of eCommerce in Non-Retail Industries, Loyalty & Women in Tech with UK AVP of OSF Oana Dereli
31:10
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31:10
Join us for a conversation with the incredible Oana Dereli from OSF Digital as she brings her unique expertise in e-commerce loyalty and women's advancement in tech to the forefront. Oana’s double-edged sword of engineering prowess and sales acumen, coupled with her leadership role in the OSF Women's Network, paints a vivid picture of women's essen…
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E-commerce Expert Alexander Khan of Stott and May: How to Build a Winning eCommerce Team
26:59
26:59
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26:59
In this episode, Kailin Noivo is joined by Alexander Khan, Head of eCommerce Technology Practice at Stott and May, to discuss: The pros and cons of in-house eCommerce teams versus agency partners How to find the perfect candidate for engineering roles Why prioritizing hard skills over soft skills is a must when hiring Strategies for effective eComm…
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053: Introducing Your Hosts Natalija Pavic and Amalia Murray
38:23
38:23
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38:23
Join us as we add a personal touch to our Salesforce conversations by finally introducing our hosts, Natalija Pavic and Amalia Murray. Today we’ll peel back the curtain on their career stories, celebrating two decades of Amalia’s marketing journey and Nat’s diverse sales experiences. Our conversation is peppered with personal anecdotes and 'Nat-ism…
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The ABC's of SaaS Finance with commercetools CFO Dan Murphy
39:59
39:59
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Step inside commercetools with Dirk and Kelly as they sit down with commercetools’ own CFO, Dan Murphy. This is an enlightening discussion around company efficiencies, key metrics to judge the health of a SaaS business, and what metrics to look for at various stages of company growth. Are your customers renewing? What does it cost to acquire a cust…
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Understanding E-commerce Customer Satisfaction KPIs with Luis Gerardo Torres of Specialized Bicycles
20:56
20:56
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In this episode, Kailin Noivo is joined by Luis Gerardo Torres, head of eCommerce operations at Specialized Bicycles in Europe to discuss: The differences between the South American and European eCommerce market How to measure and gain a deeper understanding of customer satisfaction Why it’s important to decipher how you are delivering value and no…
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