Core CPAs & Advisors is a proactive firm assisting entrepreneurs, small businesses and its owners to structure & grow. Our professionals will elevate your knowledge and give you the confidence to structure your business and personal finances to create, and manage your wealth. Our team of professionals have over 100 years of practical expertise and have a passion for you our clients, and future clients.
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Roman Garcia is the host of the Creating a Culture of Innovation Podcast and has provided small to medium sized businesses IT solutions and services for several years. With a focus on valueing employee, Roman provides his team with the tools to succeed. With the Creating A Culture Of Innovation Podcast, Roman hopes to spread this value with the world, changing company cultures for the better.
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https://www10plusbrand.com https://www.10PlusProfile.com 1-888-288-4533 Sign up for 10 Plus Brand’s Newsletter: https://10plusbrand.substack.com/embed 10 Plus Brand’s Youtube: https://www.youtube.com/@10plusbrand 10 Plus Brand Inc.’s founder, CEO Joanne Z. Tan started the first episode of #10PlusPodcast on July 5, 2019. Since then, we have produced hundreds of episodes on brand building and digital marketing tips, which are always thought provoking and cutting edge, as well as in-depth Inter ...
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Break Through Barriers in Our Own Minds - a true story_Season 2, Episode 34
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Achieving mental and psychological break through is best by doing, not just talking: This is a true story that not only helped with a breakthrough to start Joanne Tan's first book, but also taught her that in serving and leading others, we actually have served and empowered oneself.Joanne was asked to volunteer to hold the wood boards for others to…
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High Sierra Adventure True Stories, Part 1 of 3 - Joanne Z. Tan, Season 2, Episode 33
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This is Part 1 of 3 of true adventure stories. (The video and blog versions also show photos taken there). Each Part has heart warming, funny, and adventure stories full of wise lessons.The High Sierras' jagged granite peaks, wild and lush, secluded meadows, pristine, snow-melt creeks and lakes cleanse the souls and refresh the minds and hearts of …
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Part 3 of 3-pt Interview of Tani: SCOTUS Ethics Rules,Term Limits, Rank Choice Voting, Democracy_Episode 32, Season 2
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"The ramifications and consequences of the US Supreme Court's decision on Presidential Immunity will be long lasting," said former Chief Justice of CA Supreme Court Tani Cantil-Sakauye, currently the President of PPIC (Public Policy Institute of California), in the 3rd and last part of the interview with Joanne Z. Tan, where she discussed Rank Choi…
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Part 2 of 3: The Golden State is Losing its Shine - What Are the Problems with California Economy?_Episode 31, Season 2
50:52
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Is the Sun setting on California? Is the Golden State losing its shine? Drought, aging population, declining immigration, budget deficits, high cost of living, homelessness, exodus of families and businesses, brain drain, obsolete labor laws, upcoming AI legislations and taxes ... hear fact-based insights from the President of PPIC (Public Policy I…
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Part 1 of 3: Only in America: The personal journey of former Chief Justice of CA Supreme Court; How to be a critical thinker?_Interview by Joanne Tan_Episode 30, Season 2
31:20
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Get inspired from the personal journey of the President of PPIC (Public Policy Institute of California) Tani Cantil-Sakauye, who was also the former Chief Justice of CA Supreme Court for 11 years. Learn why critical thinking is so important today, and hear Tani's other insights shared with Joanne Z. Tan, host and producer of "Interview of Notables …
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Save US Democracy: Voters have more choices than two-party candidates with Rank Choice Voting - Excerpt from Interview of Former Chief Justice of CA Supreme Court _ Episode 29, Season 2
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The 2024 Presidential Election is revealing the limitations and flaws in the US two-party system. The framers of the US Constitution never specified that there would be just two political parties. Many current democracies in other countries have a parliamentary system with multiple parties and more diverse voices. Rank Choice Voting, as already ado…
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US Supreme Court Justices Term Limits and Ethics Rules: Interview Excerpt of Former Chief Justice of CA Supreme Court_by Joanne Tan_Episode 28, Season 2
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Why are the STATE supreme court justices subject to ethics rules, while the US supreme court justices are NOT? Who should hold SCOTUS accountable? What does it take to have age-based term limits for SCOTUS, PROTUS, members of US Congress and Senate, and officials at all levels of the federal government? Hear insights from the President of PPIC (Pub…
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The Entire Interview of Former CA Supreme Court Chief Justice Tani Cantil-Sakauye, by Joanne Z. Tan_Episode 27, Season 2
1:53:50
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Tani Cantil-Sakauye, former Chief Justice of California Supreme Court for 11 years, and current President of the Public Policy Institute of California, was interviewed by Joanne Z. Tan, host and producer of "Interviews of Notables and Influencers" of 10 Plus Podcast on June 24, 2024. Around 22 questions and answers are presented in three parts: Par…
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One Billion Tax Dollars for Housing California's Homeless are Missing, said PPIC President in an Interview - Episode 26, Season Two
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At least one billion in tax dollars are unaccounted for, and the money was marked for helping the homeless in California, already disbursed to counties and cities from State Government. Hear the shocking truth from the President of PPIC (Public Policy Institute of California) Tani Cantil-Sakauye, former Chief Justice of CA Supreme Court for 11 year…
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The Impact from the Upcoming Ruling by US Supreme Court on Absolute Immunity or Limited Immunity for PROTUS_Interview Excerpt of Former CA Supreme Court Chief Justice_Episode 25, Season 2
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There will be long lasting and significant ramifications and consequences for our democracy and the Republic, by this week's US Supreme Court's ruling on Presidential Absolute Immunity or Limited Immunity, said former CA Supreme Court Chief Justice Tani Cantil-Sakauye, in an interview with Joanne Z. Tan. As we are all waiting for the landmark rulin…
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What jobs will be substantially replaced by AI? - Pt. 2 of 2, Summary of GenAI Summit, SF_Joanne Z. Tan_Episode 24, Season 2
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Joanne Tan, AI Experience Design (AIXD) consultant for UX, CX, CSAT, explains the latest Gen AI job and data opportunities and losses.(Continued from Pt. 1 of 2.)What is the difference between an AI Co-pilot and an AI Agent?What jobs will be substantially replaced by GenerativeAI?Data protection and Data Use: land grab or monetize what data?When AI…
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Where is GenAI going? How Fast? - A Summary of a 3-day GenAI Summit in San Francisco, Part 1 of 2_Episode 23, Season 2_Joanne Z. Tan
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Where Is Generative AI heading? How fast? How long will it take to overcome bottlenecks & obstacles? What is the difference between an AI Co-pilot and an AI Agent?AI Jargon for “Non-Nerds” and AI Newbies To read as a blog To watch as a video © Joanne Z. Tan All rights reserved. ========================================================= - To stay in …
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Steve Jobs' Secret Sauce for Turning a Startup into Apple: 3 Elements of a Unicorn_Joanne Z. Tan_Episode 22, Season 2
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Vision, Brand Focus, Experience Design are Steve Jobs’ secret sauce for growing a garage startup into Apple, and they are the 3 Elements of an AI Unicorn no matter what products or services. Steve Jobs did it right by STARTING with user journey and user experience at the very beginning, from day one, BEFORE making any products, BEFORE engineering, …
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A message for entrepreneurs: Just Do It! _ by Joanne Z. Tan_Episode 21, Season 2
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Many entrepreneurs hold themselves back with fear, complacency or over thinking rather than taking action. Success comes from embracing imperfection and taking calculated risks to achieve personal and entrepreneurial growth, per Joanne Z. Tan. To read as a blog To watch as a video © Joanne Z. Tan All rights reserved. ===============================…
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Brand Loyalty - how to earn it and keep it_Part 1 of 2_by Joanne Z. Tan_Episode 20, Season 2
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Earning loyal and devoted customers or followers is hard work. Even harder is keeping their long term loyalty.When your customers buy repeatedly and exclusively from you, over the long term, you have earned their brand loyalty based on faith and trust, which is the ultimate testament to your accomplishment, whether you offer products or services. T…
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Why a Brand Audit Can Save a Company, and What, When, and How?_by Joanne Tan_Episode 19, Season 2
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An out-of-touch brand is a weak brand that soon leads to decreased sales and a shrinking market share. A disconnected brand threatens your business survival. If your brand is starting to feel stale and irrelevant, it may be too little, too late if you wait until your sales are going down to start a comprehensive brand audit. Doing the audit takes t…
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Natural Language Processing and LLM: They are as Dumb or Intelligent as Your LANGUAGE_by Joanne Z. Tan_Episode 18, Season 2
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AI is as dumb or smart as human's command of language instruction, since NLP (natural language processing) & LLM (large language model) depend on data, and data is input with human language. To improve AI's level of intelligence, we humans must improve our command of language and thinking. How to do that? To read as a blog To watch it as a video © …
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Brand Culture and Workplace Culture: How to grow an organization of ANY size_Joanne Tan_Episode 17, Season 2
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What did Golden State Warriors and Seattle Seahawks coaches do right about creating a culture? How can brand culture be used to catalyze workplace culture, to increase loyalty, productivity, customer acquisition, and profits? To read as a blog To watch it as a video © Joanne Z. Tan All rights reserved. ==============================================…
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"From Tangle to Tango" - a short poem about AI and humanity, by Joanne Z. Tan_Episode 16, Season 2
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This is a poem about the future of AI and humanity, written by Joanne Z. Tan, NOT by AI. To read as a blog To watch it as a video © Joanne Z. Tan All rights reserved. ========================================================= - To stay in the loop, subscribe to our Newsletter - Download free Ebook Please don't forget to like it, comment, or better, …
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What Is AI Experience Design (AIXD)? Why AI Voice and IVR are Driving Customers Nuts? _ Joanne Tan_Episode 15, Season 2
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Saving cost at the expense of customer frustration is a losing game, even for an iconic brand. The problem in AI experience design (AIXD) is the culprit for bad customer experience everywhere: too many customers cannot get a live agent to answer their simple questions, after calling and “talking” to an AI voice used on IVR (interactive voice respon…
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Fight Deep Fake Videos with a Simple Disclaimer: This is a Genuine Video!_by Joanne Z. Tan_Episode 14, Season 2
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To differentiate Genuine Videos from Deepfakes, start with a simple disclaimer When seeing is not believing, when truth and trust are replaced by falsehood and distrust, the foundation for fact-based decision making is like a rug being pulled out from under our feet. This is a real threat to democracy and civilized societies. What are you waiting f…
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Oscars 2024 Deserving Winners, Why Oppenheimer is Not the Best_Season 2, Episode 13
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Perhaps both the vastness and complexity of the character J. Robert Oppenheimer, and the subject matter, are simply beyond the grasp of a Hollywood movie. (Hear Joanne Tan explains why.) (Some of the Deserving Winners:) Best Picture: THE ZONE OF INTEREST Poor Things Past Lives And more categories... To read as a blog To watch it as a video © Joanne…
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Working with GE Legendary CEO Jack Welch, on corporate reward systems - Interview by Joanne Tan of Steve Kerr_Episode 12, Season 2
1:19:28
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How did Jack Welch lead GE to be the best run company in the world? Dr. Steve Kerr shares inside stories, as the designer and implementor of renowned GE WORKOUT, and other systems and programs for rewarding collaborative behaviors. (Sample gems of wisdom:) “Rewards were the third thing… You have to define it, you have to create the behaviors, after…
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Death-defying Climb of Mt. Aconcagua by Gary Middlemiss: "Interviews of Notables and Influencers" by Joanne Z. Tan_Episode 11, Season 2
1:33:12
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Gary Middlemiss and his friends did a death-defying climb of 23,000 feet to the peak of Mount Aconcagua in Argentina, experiencing the best and the worst in both humanity and nature. – How did he reach the Aconcagua summit at 23,000 feet, in spite of starvation (after food was stolen), delirium, ill-willed guide, near death experience… ? – When his…
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Alexei Navalny's Roaming Spirit_A Poem by Joanne Z. Tan_Episode 10, Season 2
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"Like a meteor lighting up the Arctic night, no Sun, no days, no twilight. In the remote Russian land, deserted, lifeless, frozen, A noble soul was killed in a cold prison, His light snuffed out at the age of forty seven. ..." To read as a blog To watch it as a video © Joanne Z. Tan All rights reserved. =============================================…
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Super Bowl Best 3 TV Commercials, 2024_Episode 9, Season 2_Joanne Z. Tan_10 Plus Brand
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Here are the top 3 best Super Bowl TV Commercials, 2024, ranked by 10 Plus Brand for the 5th year in a row. We adhere to the same criteria year after year: No celebrities. No religion. No politics. No violence. No vulgarity. To read as a blog To watch it as a video © Joanne Z. Tan All rights reserved. ===============================================…
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Rebranding Yourself and Your Company - 4 Tips for Starting a New Career Post Retirement at 60 and above_Episode 8, Season 2_Joanne Z. Tan_10 Plus Brand
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The four steps here are a self-guide for rebranding “retired” executives seeking to start a business or reinvent themselves: - Is growing a business, or starting a new career the right thing for you? - To what extent do you want to work during retirement? - What does “success” or “failure” mean to you? - Where to start? If you are one of the gray-h…
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Taylor Swift Brand and the Fullness of Womanhood_Episode 7, Season 2_Joanne Z. Tan_10 Plus Brand
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The most powerful thing about Taylor Swift is Taylor Swift being HERSELF, as a shining example of a personal brand, and a business brand.She did it on her own terms, with her own talent, through her relentless strive. She symbolizes the new fullness of womanhood: independent, feisty, hardworking, joyful, compassionate, entrepreneurial, intelligent,…
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A list of What AI can NOT do; Why XD (experience design) is the future of Personalized AI? _Episode 6, Season 2_Joanne Tan_10 Plus Brand
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What AI can NOT do, is just as important, if not more, than what AI can do. In this Pt. 4 of 4 series about AI, Joanne Tan explains the future of AI is in customized content that integrates with individual user experience design (XD), to train hyper personalized generative AI.“Real Time” Instantaneity: Pros and ConsPersonalized AI and Experience De…
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Seven Important 2024 Predictions (She got it right before!)_Episode 5, Season 2_Joanne Z. Tan
2:48
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A bumpy ride ahead in 2024 to good US economy, democracy, generative AI, interest rate and housing market, per Seven 2024 predictions, by Joanne. Z. Tan.I want to share two true stories before I give you my seven 2024 predictions: Read it as a blog Watch it as a video Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, thank y…
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How to deal with AI FOMO (fear of missing out), as business leaders? Pt. 3 of 4_Episode 4, Season 2_Joanne Z. Tan
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How to get leaders and people ready for the AI Age? In this Pt 3 of 4, Joanne Z. Tan addresses why and how to develop leadership, develop people, develop AI, and develop your organization, in this order.AI is for the people, by the people, and with the people, NOT the other way around. Hype and fear are for the feeble minded. First, if you believe …
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Choosing Joy is an Intentional Act_A Poem_Episode 3, Season 2_Joanne Z. Tan_10 Plus Brand
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Did you know that Jesus Christ was not actually born on Christmas? AND it really doesn’t matter?Choosing joy is an intentional act. A poem based on a true story: "Nothing can take my joy away!" Read it as a blog Watch it as a video Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, thank you! - To stay in the loop, subscribe …
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Develop Generative AI Tools - What Business Leaders Need to Do, NOW (Pt.2 of 4) _ Episode 2, Season 2 _ Joanne Z. Tan
9:04
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To get a head start riding the generative AI wave, what do business leaders need to do now?1st: Develop content for feeding generative AI tools, since Your AI tools are as good (or bad) as the underlying data.2nd: Develop leaders & people for the Age of AI.3rd: Develop experience design & what AI can NOT do.This episode focuses on content and data …
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AI Decision-making Checklist for Leaders: Do I Need AI? Why? (Pt. 1 of 4) - Episode 1, Season 2, Joanne Z. Tan
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A step-by-step guide for business leaders, aiding with decision making about using or developing AI tools for their companies. American business leaders are experiencing AI FOMO (fear of losing out), even "AI anxiety". This checklist will save them needless stress, time, and money, if they want to ride the AI tidal wave, instead of being overwhelme…
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Episode 100: World War III by Proxy_Joanne. Z. Tan
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World War III is between two camps: The Authoritarian Camp (Russia, Iran, North Korea, China) and the Democracy Camp (the US, NATO, and other pro democracy countries). Can the US afford to support Israel, Ukraine, Taiwan? Who can defeat the US? World War III is already unfolding by proxies in regional wars: The Israel-Hamas War (US and Iran), Ukrai…
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Episode 99: Personal Branding: Why it is a balancing act and a forever journey_Joanne Z. Tan
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Personal branding is not about illusory self-aggrandizing, since illusion leads to disillusion when one’s own views of one’s value propositions are disconnected from what your customers and your market want. Neither is personal branding related to ego boosting: when one’s inflated belief about oneself is not correlated to reality, ego boosting will…
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Episode 98: What has ”Are you Good’” got to do with truth and beliefs? _ A 3-minute ”Truth” based on Nietzsche_Joanne Z. Tan
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What did Friedrich Nietzsche say about those who believe themselves to be "good"? (Joanne Z. Tan:) Self righteousness leads to moralization based on belief but NOT on facts or truth. You believe you are good, thus everything else contrary to that belief is NOT good, NOT true, NOT right.How dangerous! That is the beginning of the end of democracy, l…
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Episode 97: News, Anxiety and Partisanship_2 Minute Insight from Joanne Z. Tan
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The media and the politicians are getting their viewership up by creating anxiety, partisanship and animosity. The more they drum up their one-sided propaganda, the more we are led to believe how wrong the other party is. The results: - We as a country are stuck in the mud, deeper and deeper into divisiveness. - We continue on the destructive path …
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Episode 96: ChatGPT and LinkedIn Profiles: What AI Can and Can NOT do_by Joanne Z. Tan_10 Plus Brand
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First question for everyone is: How do you know what keywords to input, on your LinkedIn profile, your company page, a LinkedIn article, or LinkedIn messages? If you rely on ChatGPT to generate the keywords for your profession, remember that everyone else in your profession also gets the same keywords generated by AI. Even if you can afford to use …
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Episode 95: Oppenheimer’s Gift of Rhetorical Power in Writing & Speech_by Joanne Z. Tan
12:30
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Ironically, dubbed the “father of the atomic bomb”, Oppenheimer, who was talented with multiple languages and loved poetry, was a man of science AND humanity. It was his humanity and a sense of duty that drove him to be vocal against the nuclear arms race, which eventually made him a target of humiliation and destruction by his enemies. Among so ma…
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Episode 94: Yosemite Adventure, Part 4 of 4: Heeding the Wisdom of the Mountains_by Joanne Z. Tan
20:11
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Why was climbing down the Mist Trail with 30 pounds of weight more dangerous than even climbing down Half Dome? Joanne Z. Tan shares inspirations she got from the mountains, in this last Part 4 of 4: Yosemite Adventure. - Trekking 3,665 feet down on the Mist Trail, next to dangerous cliffs- Don’t yield to stupidity- “Happy Birthday, Daley!”- Leavin…
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Episode 93: Yosemite Adventure, Part 3 of 4: Clouds Rest; & Talking to a Quail_Joanne Z. Tan
9:31
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"Don't climb Clounds Rest in a thunderstorm. You will be struck by lightning." People say. And that was exactly what happened - almost! Did you know that Clounds Rest is 1,100 feet ABOVE Half Dome? What did we see up there? Listen to Part 3 of 4, Yosemite Adventure, by Joanne Z. Tan. - Clouds Rest- Altitude sickness- The wall of life and death- Thu…
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Episode 92: Yosemite Adventure, Part 2 of 4: Climbing Up and Down Half Dome_by Joanne Z. Tan
12:12
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Every year people die climbing Half Dome. Was climbing down more difficult than climbing up? What was it like to be on top of it? Why do people climb it again and again? Joanne Z. Tan shares her true stories about climbing Half Dome in Part 2 of 4: Yosemite Adventures. - Half Dome- Control of the mind- The Dare Devil Rock Climbers- Lost the trail -…
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Episode 91: Yosemite Adventure, Part 1 of 4: The Waterfalls_by Joanne Z. Tan
14:20
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For 15 years, I have been wanting to climb Half Dome and Clouds Rest. I checked them off my bucket list in the last weeks of June, 2023, at the age of 62. The experience transformed my life. - My son Daley joined me for the Yosemite hike at the last minute- Mist Trail, Vernon Fall, Nevada Fall, Torrential Water- The Falls and the Granite Cliffs- Ba…
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Episode 90: Who are you, when those are gone? - A one-minute poem by Joanne Z. Tan
1:05
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Wild flowers blossom in the wilderness, never been seen, never been admired. They blossom not for anyone’s eyes, not for affirmation, adoration, appreciation. ... - To watch is as a video - to read it as a blog Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, thank you! - To stay in the loop, subscribe to our Newsletter - T…
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Episode 89: Our own identity, our individual freedom are what America made of_Joanne Z. Tan
2:40
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Only YOU can give up your own identity, to merge it with a leader, with a religion, with a marriage, with an ideology, a cause, a political rally cry, a cult… Only YOU can choose the comfort of “identifying” with someone, or some group, or some causes, by ignoring the painful and difficult truth that you’d rather not face. But sooner or later, the …
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16 - Making CPE's for CPA's Convenient with Earmark's Blake Oliver
22:46
22:46
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In today's episode, we're talking with Founder & CEO of Earmark and the Co-Host of the Cloud Accounting Podcast Blake Oliver about the future of CPA’s and the digital era of education! Learn more about Earmark: https://earmarkcpe.com/ Listen to Blake and David Leary on the Cloud Accounting Podcast: http://bit.ly/3KgLe4f ----- Want to learn more abo…
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Episode 88: The Tennessee Three and the Holy Week_A Poem by Joanne Z. Tan
2:14
2:14
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The Tennessee Three - A PoemA poem by Joanne Z. Tan on the Tennessee Three, Trump indictment, the states' rulings on abortion, Christian holy week of hell & resurrection. - To watch is as a video - to read it as a blog Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, thank you! - To stay in the loop, subscribe to our Newsle…
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Episode 87: Brand Building, Organizational Culture, Brand Loyalty
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6:57
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Brand building, when done correctly, drives a thriving internal organizational culture, and external brand loyalty on the part of long term customers. What is brand building? Let your brand vision guide your organizational leadership and internal workforce Vision is the ultimate linchpin for both internal and external brand loyalty Organizational C…
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Episode 86: A short and funny excerpt from Joanne Z. Tan’s Memoir_”Where is my tripod”?
1:35
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"Where is my tripod?" -A short and funny excerpt from my memoir - 30 Seconds of Anything with Joanne Z. Tan, 10 Plus Brand When my two sons were about 14 and 11 years old, they were given a video game break after doing their homework, and I got a chance to prepare for a photo shoot as a photographer. I remembered that I had folded my tripod into a …
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