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Welcome to The Art of Online Course Creation, the go-to podcast for entrepreneurs who are looking to transfer their expertise into a high-quality online course. If you're passionate about helping others achieve their goals and committed to creating a digital course that delivers real results, you're in the right place. Your host, Shannon Boyer, combines her Masters Degree in Education with her 20+ years of experience as an award-winning curriculum and course designer to break down high-level ...
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The Marketing Secrets Show

Russell Brunson | YAP Media

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Welcome to the Marketing Secrets podcast! This show is for entrepreneurs and business owners who want to learn how to market in a way that lets us get our message, our products, and our services, out to the world… and yet still remain profitable. Learn from Russell Brunson, the world-famous internet marketer and a co-founder of the largest funnel creation software ClickFunnels. Inside each episode, Russell shares his biggest “a-ha moments” and marketing secrets with complete transparency. Fr ...
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Are you ready to upgrade your reality? Unlock God Mode is a transformative 30-day course designed to accelerate your journey towards greater wealth, love, and success through a deeper understanding and manipulation of your reality. Comprising of 30 audio lessons, this course unfolds as a self-paced, introspective expedition into reality creation, aiding you in elevating your consciousness to what's referred to as the God Mode. Throughout this journey, practical tools will be provided daily t ...
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MindTrip music, Founded by Pfirter 2006. Reinvented and relaunched in 2012 under the new name MindTrip. MindTrip Music was the creation of Buenos Aires born Juan Pablo Pfirter in 2006. The digital-only label acted as a springboard for upcoming Argentinian artists and of course, Pfirter himself, introducing those talents to the rest of the world. Over the years, the fledgling label allowed Juan Pablo the ability to experiment and play with music, sounds and textures and develop his own sense ...
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Online Courses Made Easy | Create a Course, Online Marketing for Beginners, Grow Your Audience, Messaging, Storytelling

Robbin Kent | MA Psychology, Educator, Course Creation Coach, Marketing Strategist, Business Coach for Women, Christian Entrepreneur

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***TOP 2% Global Podcast!*** Are you wondering if anyone will even buy your online course? Are you still in the initial stages of building an audience for your online course? Do you struggle with knowing the best way to market your course? You thought about creating an online course… but you find yourself staring at the computer screen again and again… wondering where do I start? I am thrilled you’re here! This podcast will give driven course creators the steps you need to create the right a ...
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Welcome to the Scrum.org Community podcast, a podcast from the Home of Scrum. In this podcast we feature Professional Scrum Trainers and other Scrum Practitioners sharing their stories and experiences to help learn from the experience of others.
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The B2B Marketing Exchange Podcast features candid insights from those who live and breathe B2B. Every week, we'll feature the industry's top influencers and practitioners, who will touch on top-of-mind topics around content strategy, demand generation, account-based marketing, and sales enablement. Subscribe now to get a front-row seat to intimate conversations and top-rated talks from our premier events.
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In this episode of the Marketing Secrets podcast, I share with you another segment from the Selling Online Event, where I had the pleasure of interacting with a range of entrepreneurs at different stages of their business journeys. From building mentorship programs to selling books to libraries, this episode is packed with advice on scaling, making…
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The traditional boundaries of demand generation and account-based marketing are blurring, and the need for a more integrated and strategic approach to driving growth in the B2B landscape is apparent. In this episode, you'll hear from Wes Lieser, VP of Demand Generation & Marketing Search at Versique; Sam Nohava, VP of Global Marketing - Manufacturi…
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In this PST Spotlight episode of the Scrum.org Community Podcast, guest host Ryan Ripley speaks with fellow PST Matt Dominici about his journey to Scrum mastery. Matt reflects on his early experiences with Scrum as a QA director, the challenges he faced, and the lessons learned from failure. He shares insights from his role as a Scrum Master, his l…
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Curious about the secret ingredients that can lead to successful course conversions? In this episode, I break down the essential elements of building genuine connections with your audience using the 3 C's: Conversation, Connection, and Conversion. Discover actionable tips and strategies for each step, learn how to build a quality audience, and hear…
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In this episode of "The Art of Online Course Creation," Shannon Boyer sits down with Elizabeth Chappell, a successful quilt pattern designer, author, fabric designer, and podcast host, to discuss her journey from selling physical products to creating a multi-six-figure online course. Elizabeth dives deep into the strategies and lessons learned from…
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At this year’s Funnel Hacking LIVE, I took the stage at the very beginning and took the chance to reflect on some pivotal moments from our journey as FunnelHackers over the last 10 years. This year marks the 10th anniversary of ClickFunnels, and I opened the event with a special presentation, giving what a "ClickFunnels State of the Union." Through…
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How can you refine your course messaging to attract the perfect audience? What are the top 3 ways to improve from your 1st launch to your 2nd launch? In today's episode, I help Samanta refine her message, understand if she has a leak in her marketing funnel, and how to create a clear customer journey. Let's dig in and elevate your own course! *Conn…
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In this Scrum.org Community Podcast episode, PSTs Paul Kuijten and Lavaneesh Gautam join to discuss the creation of the new Professional Product Discovery and Validation class that officially launched today, aimed at helping Product Owners and Product Managers validate product ideas before development. They share insights on the development process…
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This inspiring episode features Professional Scrum Trainer Stephanie Ockerman tackling tough questions about personal leadership and our ability to influence change! She shares stories and experience to address listener questions about control, influencing change in organizational culture and more!By Scrum.org
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Research shows that companies that have leading digital and AI capabilities outperform laggards by two to six times on total shareholder returns (TSR) across every sector analyzed. As CMO of Lookout, a mobile and cloud security company, Deb Wolf was challenged to explore the application of AI within her organization. Recognizing its potential to en…
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A few years back, I made an episode of Marketing Secrets about becoming a "RainMaker"—someone who brings in leads and drives revenue within a company, ensuring unlimited earning potential. I originally shot this for a friend, but this principle is far too easily forgotten so I wanted to return to it with you. So whether you’re an entrepreneur or te…
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Are you struggling to figure out exactly what your online course should cover? Feeling overwhelmed with all the ideas running through your brain? Let's talk about 2 steps to create the impact you want to make and whom you’re passionate about serving. Ready to Go & Grow, My Friend? 💌Got a Question? Send me a Text! I'll answer it on my podcast! ✨Are …
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In this episode of The Art of Online Course Creation, host Shannon Boyer dives deep into a hotly debated topic in the course creation world: pre-selling your course before it's fully developed. Many see it as a savvy business move, but Shannon reveals why this strategy might not be as foolproof as it seems. Could taking this shortcut backfire and a…
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Funnel Hacking LIVE just ended where I spoke multiple times, but I wanted to get my Keynote presentation out to you, titled "FunnelHacker Evolution." This keynote is one of my favorite moments of the event because it gives me a chance to reflect on the journey we've all been on together as FunnelHackers. Over the past decade, we've seen so much gro…
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Are you curious about how to connect with the right audience, even on a tight budget? In this episode of Online Courses Made Easy, I'm sharing 3 actionable strategies to help you get started TODAY! I know you have a course in mind and you want to find your audience. Let's Go & Grow, My Friend! In this episode, I share my absolute favorite email pla…
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In this episode, Patricia Kong hosts our host Dave West to answer more listener questions from a recent webcast about the Agile Product Operating Model! Dave covers: Role of Product Management and Ownership Cross-Functional Teams and Collaboration Outsourcing and Procurement in Agile Product Operating Model Product Leadership and Decision-Making Fu…
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In this episode of the Marketing Secrets podcast, I share a dynamic Q&A session in the One Funnel Away program where I answer some thought-provoking questions from our community. These are the questions that entrepreneurs, marketers, and funnel builders are grappling with, and it’s always a blast to dive deep into strategies that can take your busi…
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In today’s AI-driven B2B environment, the true competitive advantage lies not in the technology itself but in how it’s leveraged to help marketers enhance the human experience. In this episode, Klaudia and Kelly sit down with Daniel Englebretson, AI Strategist and creator of the “Rule of 100” framework, where he revealed a practical blueprint for e…
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Does the thought of creating a sales funnel for your course seem overwhelming? Don't know where to start? In this episode, I'm sharing 4 tips for effective sales funnels and how you can create a simple one for your online course. Don't let the term "sales funnel" intimidate you; I've broken it down into 4 manageable tips that will help you guide po…
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Think a big launch and soaring sales are the ultimate signs of a successful online course? Think again. In this episode of The Art of Online Course Creation, Shannon Boyer challenges one of the biggest myths in the online course industry. Spoiler alert: The most important metric for a sustainable and impactful course has nothing to do with how much…
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Every year at Funnel Hacking LIVE I present a unique Keynote presentation, which is then put on the podcast and on social media. So as we gear up for FHL Online this week, I wanted to share something special: my keynote presentation from last year's Funnel Hacking LIVE. This session is close to my heart, not just because of the content, but because…
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Hailing from Buenos Aires, Argentina, Julieta Kopp has meticulously crafted a sound that’s tailor-made for the dancefloor—a deep, hypnotic, and powerful experience, with compositions that evolve progressively. Her distinctive style, honed over years of dedication, has earned her a coveted residency at the iconic Under Club in Buenos Aires. Julieta’…
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Is your email list full of subscribers who no longer engage with your content? Not sure how to identify and remove inactive subscribers? In this episode of "Online Courses Made Easy," I share the steps maintaining a high-quality email list and how it can directly impacts your business success. I walk you through the simple process of identifying an…
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Ever wonder what happens when the usual podcast host becomes the guest? In this unique episode of the Scrum.org Community Podcast, Patricia Kong flips the script and puts Dave West our host, in the hot seat with your questions! We revisit some open questions from Dave's webcast Introducing the Agile Product Operating Model, an Evidence-Based approa…
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Our first time running our 3-Day Selling Online event gave us 4+ hours of rapid-fire question and answers, and while I want to reserve the full Q&A for those who purchased access, this set of questions are EXTREMELY relevant to a lot of the questions I get from people in our niche. So let’s dive back into the Selling Online Q&A session where we tac…
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If you've spent hours looking at a stuck pipeline with the thought: "How can us as marketers do more to help accelerate this," this new episode of the B2BMX Podcast is for you. We're going back to Scottsdale to replay a session from our friends at Nexthink, titled: "The Golden Ticket: How To Build A Pipeline Acceleration Campaign." Tune in if you h…
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Are you struggling to stand out in a crowded market? Wondering how to ensure people know, like, and trust you? In today's episode, I'm sharing 3 key strategies to help you shine and attract your ideal audience. I'll explain the concept of a unique selling proposition (USP) and how it can set you apart. Imagine receiving messages from your audience …
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In this episode of The Art of Online Course Creation, host Shannon Boyer addresses one of the most common challenges faced by course creators—getting stuck in the middle of the process. Shannon offers actionable strategies to help you break through the barriers, regain momentum, and finally complete your course. From overcoming the fear of imperfec…
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As I prepare for Funnel Hacking LIVE Online 2024, our 9 and 1/2 version of our annual event, I’m looking back at previous Funnel Hacking LIVE events and I remembered this long forgotten gem. In this presentation from 2020, right before the pandemic, I delved into the essential frameworks that guide you from dreaming big to becoming the leader your …
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Feeling overwhelmed by your online course creation? Unsure of where to start or how to manage your time effectively? In this episode, I’m here to share 3 practical strategies to help you move past that overwhelming roadblock and get your course creation journey back on track. Are you ready, my friend? Let's Go & Grow! 💌Got a Question? Send me a Tex…
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In this Professional Scrum Trainer Spotlight episode, Laetitia Baratelli joins us to share her journey. She emphasizes the benefits of Scrum, such as early value delivery, customer satisfaction, and team happiness. Laetitia highlights her unique perspective from both traditional and Agile environments, which aids her in teaching. She also shares he…
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Are you ready to know how to finally get started? Maybe you have been thinking about starting, but you are so confused. Christine tells how she decided it was time to make progress on her course idea and how she did exactly that! Let's Go & Grow, My Friend! Connect with Christine Czock at https://joyfilledservice.com. 💌Got a Question? Send me a Tex…
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The buying experience in B2B has and continues to change dramatically. Buyers are now more informed and demanding than ever before, and they expect a personalized and seamless experience from start to finish. In this episode of the B2BMX Podcast, you’ll hear from ex-Googler and current VP of Revenue Marketing for DigitalOcean Steve Armenti. He took…
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In our first Selling Online Event, I tackled an intense rapid-fire Q&A session, answering over 80 unique questions from audience members in under 5 hours. This was hours of non-stop insights, light-bulb moments and epiphanies, with an average of 3.5 minutes per question! While attendees who wanted to “Ask Russell A Question” were required to pay a …
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Want to know how to speak your audience’s language and make them go, "Oh my gosh, she's in my head!"? Struggling to figure out what to post, write in emails, or say on your sales page? In today's episode, I tackle how to be your own copywriter without needing professional skills. We dig into 3 key strategies that will help you create the right mess…
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Are you in the process of creating an online course, or are you planning to start one soon? This episode of The Art of Online Course Creation is a must-listen! We uncover the top five mistakes that course creators often make, which can be the difference between a course that flops and one that flourishes. More importantly, get actionable strategies…
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Have you spent hundreds, maybe thousands of dollars on courses to create and launch your own course... but you still haven't started, because you are just so overwhelmed? In this episode, you get to hear how Michelle finally started creating her course after being on the struggle bus for 2 years. She found exactly what she needed to make her course…
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How do you make the work you do last forever? This episode you'll learn how to turn the products that you sell into something that will continue to sell throughout time (even after you're gone). Don't forget to check out this awesome deal from Mint Mobile! https://mintmobile.com/funnels And if you want to enjoy the Marketing Secrets Show ad-free, c…
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Overwhelmed by the thought of writing your own sales page copy? I used to be, too! In this episode, I'll walk you through 8 essential elements that will make your sales page not just good, but high converting. I know you have worked hard on creating your online course, so let's make sure people understand what you have to offer! Let's Go and Grow, …
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In this episode of the Scrum.org Community podcast, Steve Lizotte, VP of Engineering at NEC, and PST Yuval Yeret are interviewed by Dave about the practical implementation of Scrum and Kanban practices at NEC as a part of our Value Delivered series. They explore the importance of collaboration, continuous improvement, and maintaining a customer-cen…
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