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The Your Dairy Checkoff podcast is a collaboration between national and local checkoff organizations to showcase examples of how dairy promotion programs are working together to build dairy sales and consumption as well as consumer trust in today’s changing marketplace to maximize dairy farmers checkoff investment. Each episode will be hosted by dairy farmers or industry experts. Listeners will hear dairy farmer conversations on local, national, and global dairy promotion including consumer ...
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Your Dairy Checkoff
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Episode 13 - Remember Got Milk? Where Are Dairy Ads Now?
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Listen in with our dairy farmer hosts, Virginia’s Brittany Jones (@richlandsdairy) and New York’s Kathryn Bosley (@cow_nerd), as they talk with Suzanne Fanning, SVP from Dairy Farmers of Wisconsin, CMO for Wisconsin Cheese, and Jeff McCrory, Strategy for Mischief USA, about how traditional marketing and advertising has changed over recent years and…
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Your Dairy Checkoff
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Episode 12 - Is Your Dairy Prepared For A Crisis?
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No dairy farmer ever wants to think about a significant issue impacting his farm, much less a crisis. This episode of Your Dairy Checkoff Podcast is hosted by two dairy farmers who have faced such impacts on their own farms. Listen in as Wisconsin’s Amber Horn-Leiterman and Florida’s John Larson talk with Tricia Sheehan, vice president of crisis pr…
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Episode 11 - How do you get consumers to trust you? Farmers talk about what works.
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In this episode of Your Dairy Checkoff Podcast, dairy farmer hosts, Connecticut’s Amanda Freund (@cowpots) and Washington’s Austin Allred (@royalfamilyfarming), as they have a conversation with dairy farmers, New Mexico’s Tara Vander Dussen (@taravanderdussen) and Kansas’s Melissa Hildebrand Reed (@hildebrandfarmsdairy), about how they share their …
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Episode 10 - How Do Exports Impact U.S. Milk Markets?
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In this episode of Your Dairy Checkoff Podcast, Mississippi dairy farmer Michael Ferguson and Idaho dairy farmer John Brubaker discuss the importance of exports with Krysta Harden, CEO and President of U.S. Dairy Export Council. In 2021, 18% of all milk produced in the United States was sold outside of the country. U.S. Dairy Export Council works t…
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Episode 9 - Dairy Innovation: Who is doing it and how does it work?
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In this episode of Your Dairy Checkoff Podcast, California dairy farmer Tyler Riberio and New York dairy farmer Emma Andrew-Swarthout chat with Michelle McBride, founder and CEO of GoodSport Nutrition, and Bill Graves, SVP of Product Research at Dairy Management, Inc. about dairy product innovation. Did you know that your Dairy Checkoff supports si…
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Your Dairy Checkoff
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Episode 8 - Does dairy fuel elite athlete performance?
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In this episode of Your Dairy Checkoff Podcast, join our dairy farmer hosts, Wisconsin’s Laurie Winkelman and West Virginia’s Joe Shockey, as they have a conversation with Liz Jalkiewicz, registered dietitian and the nutrition specialist with the American Dairy Association North East, and Julie Ostrow, registered dietitian and the Vice President of…
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Your Dairy Checkoff
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Episode 7 - Have you ever had 800,000+ visitors on your farm?
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In this episode of Your Dairy Checkoff Podcast, our farmer hosts have a conversation with Allison Ryan from MVP Dairy, and Brittany Snyder from the Adopt A Cow Program about virtual farm tours, especially how to handle when things go wrong with a live audience. Many state and regional checkoffs including national and local farmers give virtual farm…
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Episode 6 - Dairy donations feel good but do farmers benefit?
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Who pays for dairy donations during holiday food drives? Do they really translate to future sales and lifelong consumers? Dairy Farmers Joanna Shipp and Sam Schwoeppe have a conversation with a local retail milk buyer and a dairy donation specialist to discuss how dairy donations work, who benefits and if they are sustainable. Increasing dairy sale…
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Episode 5 - Is The Dairy Checkoff Really Working And Worth The Money?
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Why hasn’t my milk price gone up if checkoff is doing its job? What value has checkoff brought my farm lately? Dairy Farmers Jess Peters from Pennsylvania and Larry Hancock from Texas do a deep dive on how the national and local dairy checkoffs are working to drive trust and sales of dairy products, and ensures farmers have a voice once milk leaves…
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Your Dairy Checkoff
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Episode 4 - Does Dairy Benefit From The NFL Partnership?
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How does the dairy checkoff’s NFL partnership benefit our Fuel Up To Play 60 program in schools and help sell more dairy products? The NFL is the most popular U.S. sport in terms of game attendance, TV ratings, and merchandise. Many beverage brands including soda and water advertise with the NFL, why not just do that and advertise milk? In this epi…
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Episode 3 - Does Increasing Pizza Chain Sales Really Help Dairy Farmers?
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Tune in to the latest episode of Your Dairy Checkoff podcast to learn how checkoff partnerships with Dominos and Pizza Ranch are helping grow the category in a post-pandemic world. Dairy farmer hosts Carrie Mess of Wisconsin and Jenni Tilton-Flood of Maine are joined by Jon Moss from Pizza Ranch and Paul Ziemnisky of Dairy Management, Inc. to talk …
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Episode 2 - What Really Drives School Milk?
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What is the #1 factor driving school milk consumption? Listen to episode 2 of Your Dairy Checkoff Podcast where farmer hosts Alex Peterson and Audrey Donahoe join a school food service director and research expert in a conversation on how school milk is sourced and served to students.By Your Dairy Checkoff
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Your Dairy Checkoff
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Episode 1 - Reaching Gen Z: The World of Gaming
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The first episode, “Reaching Gen Z: Through the World of Gaming,” features a conversation about how the dairy checkoff is looking to online video gaming to reach this consumer segment (ages 10 to 23). With 90 percent of Gen Z active in gaming, this platform provides a great opportunity to share dairy’s farm-to-table story in an engaging, interactiv…
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Episode 34: Reaching Millennial Parents and Gen Z through Creative Partnerships
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Roxane Hill, executive director from The Regnier Family Wonderscope Children’s Museum of Kansas City and Samantha Carter, manager, marketing communications, discuss the 2020 partnership launched between Midwest Dairy and Wonderscope that brought together an outdoor agricultural exhibit for the museum that is helping connect museum-goers with dairy’…
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Episode 33: A Deeper Dive into Dairy Farming and Sustainability
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In the latest episode of Midwest Dairy’s Dairy on the Air podcast – A Deeper Dive into Dairy Farming and Sustainability – Midwest dairy farmer and AMPI Chairman of the Board, Steve Schlangen, and Midwest Dairy Vice President, Agricultural Affairs, Bob Lefebvre, share how all dairy farmers – no matter the size of their operation – can help be part o…
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Episode 32: Bringing the farm to the classroom through technology in the Adopt a Cow program
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In this episode, Brita Gibart, a teacher from Farmington, Minnesota, and Lorilee Schultz, a dairy farmer from Orangeville, Illinois, join host Andy Vance in a discussion exploring the impact of the Adopt a Cow program on students, teachers and dairy farmers. The discussion touches on how the Adopt a Cow program, a partnership between Discover Dairy…
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Your Dairy Checkoff
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Episode 31: Driving Dairy Demand Through Synergistic Partnerships
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In a discussion with Dairy on the Air host Andy Vance, Jon Moss, Chief Brand Officer/Senior Vice President at Pizza Ranch, shares how strategic partnerships between Pizza Ranch and Midwest Dairy have been mutually beneficial for driving demand during the pandemic and beyond. Moss details the original partnership that celebrated National Dairy Month…
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Your Dairy Checkoff
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Episode 30: Fueling dairy’s success through e-commerce channels
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This week’s episode features an in-depth discussion with Paul Ziemnisky, Executive Vice President of Global Innovation Partnerships at Dairy Management Inc. Ziemnisky shares his insights on the dairy industry’s growing relationship with Amazon and what this means for dairy now that more consumers are grocery shopping online due to the pandemic.…
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Your Dairy Checkoff
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Episode 29: Showcasing Dairy and the Power of Resilience
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This episode features an in-depth discussion with Olympic track & field star and gold medalist Morolake Akinosun and details how the persistence and resilience she’s shown in her career mirrors the resilience dairy farmers exude on the farm each and every day. She also talks about the important role dairy foods have played in her athletic success a…
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Your Dairy Checkoff
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Episode 28: Dairy’s Commitment to Environmental Stewardship
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Sustainability is crucial when it comes to how people perceive and shop for dairy, as consumers are asking for, and even paying more for, products that align with their values, such as sustainability. Listen in as Krysta Harden, Executive Vice President of Global Environmental Strategy at Dairy Management Inc., discusses the industry’s leadership r…
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Episode 27: Dairy - The Environmental Solution
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This conversation includes the perspectives of Midwest Dairy farmer Suzanne Vold as well as Bob Huffman of First District Association and Brian Zook of Bel Brands USA, who share how their unique parts of the dairy community are working toward the industry’s 2050 Environmental Stewardship Goals.By Midwest Dairy
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Your Dairy Checkoff
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Episode 26: How the 21st Century Eater is Shaping the Future of Food
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Food futurist Mike Lee, founder of The Future Market and co-founder/co-CEO of Alpha Food Labs, joins host Andy Vance in this episode to have a candid dialog about consumer trends and their impact on dairy.By Midwest Dairy
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Your Dairy Checkoff
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Episode 25: The New Normal - Post COVID-19 Dairy Category
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The COVID-19 pandemic has dramatically altered consumer habits, and dairy has felt that impact in various ways. Larry Levin, executive vice president of market and shopper intelligence at IRI, joins host Andy Vance on the latest episode of Dairy on the Air to discuss how the pandemic increased demand for dairy and what the industry can do to sustai…
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Episode 24: Learning from Today’s Consumer: Opportunities for Dairy
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Dairy farmer Jonna Schutte, and Sydney Milton, dairy category manager from Casey’s General Stores, discuss key takeaways from the recent Dairy Experience Forum as well as opportunities for dairy.By Midwest Dairy
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Episode 23: Partners in Promotion to Drive Dairy Sales in the U.S. and Around the World
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By Midwest Dairy
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Episode 22: Greenhouse Gas Guru Sets Record Straight
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By Midwest Dairy
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Episode 21: A Checkoff CEO's Perspective on Dairy's Strengths and Opportunities
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This episode features a conversation with Midwest Dairy CEO, Molly Pelzer, who assumed the leadership role in late September following 35 years of service to dairy farmers. Pelzer shares her vision for Midwest Dairy and talks about the strengths and opportunities which present themselves to the industry.…
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Your Dairy Checkoff
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Episode 20: Leveraging an NFL Partnership
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Podcast host and farm broadcaster Andy Vance sits down with Chicago Bears staff, Matt Black, corporate partnerships manager and Kevin Anderson, partnership activation specialist, to discuss why the franchise shares Midwest Dairy’s commitment to childhood nutrition and increased activity.By Midwest Dairy
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Your Dairy Checkoff
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Episode 19: Dairy's Role in Type 2 Diabetes Prevention and Management
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Cara Schrager, registered dietitian and clinical programs manager at Joslin Diabetes Center; and Julie Mattson Ostrow, registered dietitian and vice president of Dairy Experience-Wellness at Midwest Dairy discuss current and emerging research which points to dairy’s positive effects on type 2 diabetes prevention and management.…
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Your Dairy Checkoff
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Episode 18: Millennials Matter to Dairy Industry Success
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In this episode, host and Midwest Dairy CEO Lucas Lentsch sits down with Eve Pollet, senior vice president of strategic intelligence at Dairy Management Inc., to discuss why Millennials matter to the dairy industry and how the dairy industry can engage and innovate to better connect with this influential generation.…
The Undeniably Dairy campaign, now in its second year, is making strides in building consumer trust in dairy. In this episode of Dairy on the Air, host and Midwest Dairy CEO Lucas Lentsch sits down with Beth Engelmann, chief marketing communications officer at Dairy Management, Inc. and Victor Zaborsky, vice president of marketing at MilkPEP, to di…
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Your Dairy Checkoff
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Episode 16: Generation Z Presents Big Opportunities for Dairy Industry
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In this episode of Dairy on the Air, youth trends expert Jeff Fromm talks to guest host Andy Vance about the evolving Generation Z consumer base and how it presents big opportunities for the dairy industry.By Midwest Dairy
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EPISODE 15: A Sustainability Case Study with Ben and Jerry's
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In the first episode with a guest host, Andy Vance, Strategic Account Director at Feedstuffs, fills in for Lucas Lentsch and welcomes Cheryl Pinto from Ben and Jerry's to discuss sustainability and consumer attitudes.By Midwest Dairy
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Your Dairy Checkoff
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Episode 14: Leaders Collaborate to Guide Checkoff Strategy
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Podcast host Midwest Dairy CEO Lucas Lentsch is joined by fellow CEOs Chad Vincent, Dairy Farmers of Wisconsin and Doug Ackerman, Dairy Alliance to discuss how they guide the work of checkoff. The leaders share how their collaborative approach is resulting in stronger alignment with national, regional and local objectives to increase relevance with…
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Your Dairy Checkoff
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Episode 13: From Dairy Skeptic to Dairy Advocate
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Research highlighting the health benefits of dairy is helping the wellness community rethink previously held beliefs about dairy fat and cholesterol. Dr. Jim Painter, a registered dietitian and professor emeritus, shares his journey from dairy skeptic to dairy advocate.By Midwest Dairy
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EPISODE 12: Delivering Dairy to Families In Need
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Dairy is the one of the most requested foods at food banks and one of the least donated items. Julie Yurko, CEO of the Northern Illinois Food Bank, joins Lucas Lentsch to discuss how Midwest Dairy is partnering with food banks to make sure milk and other dairy products are available to families in need…
Much like dairy farmers who are committed to youth programming and providing safe and nutritious products to consumers of all ages, Adam Thielen, Minnesota Vikings wide receiver, joins Midwest CEO, Lucas Lentsch to discusses his constant commitment to nutrition, training and youth development.By Midwest Dairy
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Your Dairy Checkoff
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Episode 10: The Power of Partners: Collaborating to Meet the Needs of Consumers
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Partnerships are paving the way to meeting consumers’ needs and boost dairy sales. Listen in as Marilyn Hershey, Dairy Management Inc. board chair, shares stories that showcase how collaborations with companies such as McDonalds, Pizza Hut, Taco Bell and Dominos are building consumers’ trust in dairy and driving demand.…
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EPISODE 9: A Look at the Big Picture for Dairy
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Listen in as Tom Gallagher, CEO Dairy Management Inc and Lucas Lentsch, CEO of Midwest Dairy, discuss how checkoff is working to take advantage of new opportunities for dairy.By Midwest Dairy
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Your Dairy Checkoff
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Episode 8: Midwest Dairy Foods Research Center: Applying Research to Solve Industry Challenges
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Dr. Lloyd Metzger from the Midwest Dairy Foods Research Center (MDFRC) shares how MDFRC research helps solve industry challenges to deliver dairy products that consumers desire and also fuels a strong market that benefits dairy farmers.By Midwest Dairy
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Your Dairy Checkoff
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Episode 7: Dairy Research and Sustainability in Action
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Hear how the investment in nutrition research is building knowledge and insights to create new opportunities in dairy. Join Dr. Greg Miller, from the National Dairy Council, Allen Merrill, dairy farmer and Midwest Dairy Board Chairman and Lucas Lentsch, Midwest Dairy CEO, as they discuss the results of dairy research and sustainable nutrition.…
Retailers are the critical link between dairy farmers and consumers. Hear how Midwest Dairy is working with retailers to drive milk sales.By Midwest Dairy
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Episode 5: Building Relationships with Global Consumers
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Continuing the discussion on export opportunities, Midwest Dairy CEO, Lucas Lentsch, visits with Nebraska dairy farmer and Dairy Management Inc. board member, Lowell Mueller, about his recent trade mission trip to Japan and Hong Kong, his observations about exports and the opportunities for the dairy industry.…
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Episode 4: Driving U.S. dairy demand around the globe
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With 95 percent of the world’s population living outside the United States, there is tremendous opportunities for U.S. dairy in the global market. Join Midwest Dairy CEO, Lucas Lentsch, and Tom Vilsack, President and CEO of the U.S. Dairy Export Council as they discuss how checkoff is driving demand globally.…
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Episode 3: Around the Table: Connections and Conversations
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Food is a love language. Sharing and enjoying a meal together helps people connect with each other. Listen in as Midwest CEO Lucas Lentsch, food influencer Lauren Lane and dairy farmer Adriane Heins share their new perspectives following the Bringing Dairy to Life event in Kansas City that that brought foodies, social influencers, chefs and dairy f…
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Episode 2: Innovation and the Future of Food
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Join Midwest Dairy CEO Lucas Lentsch and dairy farmers Barb Liebenstein and Alex Peterson in part two of their Dairy Experience Forum discussion as they discuss innovation, the future of food and the opportunities for the dairy industry.By Midwest Dairy
These days, there is so much competition in the dairy aisle, and consumers are often confused by the amount of information available. How can the dairy industry join the conversation? In this first episode, Midwest Dairy CEO Lucas Lentsch and dairy farmers Barb Liebenstein and Alex Peterson discuss their reactions to the inaugural Dairy Experience …
