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Starting and growing a business is harder than it was to serve in the United States Marines. Join retired Captain Rich "NINI" Cardona as he enlists the help of influencers and subject matter experts who are eager to share their knowledge with the veteran entrepreneur and small business owner community. If you are looking for fresh and relevant content that can help you accelerate and assist your transition or your entrepreneurial dreams, this podcast is for you. We cover marketing, negotiati ...
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The Jasmine Star Show is a conversational business podcast that explores what it really means to turn your passion into profits. Law school dropout turned world-renowned photographer and expert business strategist, host Jasmine Star delivers her best business advice every week with a mixture of inspiration, wittiness, and a kick in the pants. On The Jasmine Star Show, you can expect raw business coaching sessions, honest conversations with industry peers, and most importantly: tactical tips ...
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show series
 
Real talk: Influencer marketing is here to stay, there’s no doubt about it. But how do you get started? What do you need to know beforehand? And how do you leverage its power to scale your business (without needing millions in capital?) That's just one of the many (MANY!) reasons I invited Dan Fleyshman, the youngest founder of a publicly traded co…
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I’ve always said that if I’m the dumbest, poorest, and least experienced person in the room then it’s the right room for me. Well…honey, in Gary Vaynerchuk’s Growth Accelerator Program (Vyve), I was in the perfect room. From watching Gary’s team and Chief of Staff facilitate the entire event to the hearing Gary’s state of the union talking about ma…
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"You have a choice. You can either get bitter or you can get better. It's up to you." These are the words that became a catalyst for her personal and professional transformation. When Cassandra Worthy, Keynote Speaker and CEO of Change Enthusiasm, was an employee in the aftermath of a $5B acquisition, she almost quit her company. She was frustrated…
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There is one content component that can (quite literally) make or break your searchability and discoverability: your titles. Titles are almost always the first impression your audience has of your content. And a well-crafted title can capture attention, entice curiosity, and drive engagement. (Yes, and amen!) The problem is titles often get little …
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What are you obsessed with right now? For 90% of things in life, being obsessed with someone or something is not a good idea. But then, as it usually happens… the remaining 10% doesn’t apply to business. Or at least it hasn’t been true for my own business journey. In this episode, I’m walking you through my very own framework (one I use often!) to …
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Lemme deal it to you straight: I had so much resistance to taking on a leadership role in my own business. I know, I know, but you see, I grew up watching my dad get ridiculed in his transition to leadership and I knew dang well I didn’t wanna put myself in that same position. But when I finally decided to step up in leadership, I worked on develop…
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Hot take: The best investment you can make for your business is choosing to train your mind. I spent years eye-rolling this truth and then tried it - and I can’t even begin to explain the game-changer it’s been for me as a business owner. What exactly does “training your mind” look like? Don’t worry - I’m not gonna leave you hanging. In this episod…
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Can you believe we’re halfway through 2024? (I’ll pause to let that sink in.) This is a moment to reflect on what’s worked so far and where adjustments may need to be made. I know I might sound a little crazy, but I believe reflection has the power to reshape your perspective and reignite your motivation…and that's EXACTLY what we’re going to do to…
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Real talk: Do you ever feel like you’re climbing “Cringe Mountain”? You know, that overwhelming sensation when you’re pushing past your comfort zone, showing up online, and suddenly, it feels like you're under a microscope, with every move scrutinized? If you’re nodding your head in agreement, lean in and hear this… GOOOOOD. This means you’re almos…
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I’m fully convinced that the foundation for long-term success in business is not built through flashy tactics and quick wins. Years of success have taught me that big wins are built over time: brick by brick by brick. In this episode, I’m sharing the “brick building” actions I’ve taken in Q2 of 2024 to set up a strong foundation for future growth. …
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Have you ever wondered why some products fly off the shelves while others gather dust? Or why some services sell out in minutes and some…well, just don’t seem to move? What's the secret that makes customers say "I need this right NOW!" and reach for their wallets? Enter: The FBI Method. (Don’t worry, it has nothing to do with law enforcement. 😉) Wh…
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As a child, he watched his mom wake up at 3:00 AM for her job at Costco… …and by his early 20s he became a self-made millionaire. WOW. So, what’s the tea? What happened in between those two periods of time? I got you. Think of this episode as the perfect blend of personal stories, business strategies, and insights into creating diverse and successf…
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Business Observation: Sometimes the best leaders had zero intention to become a leader. Lemme explain—better yet—lemme give you an example… When Jackie Robinson joined the Brooklyn Dodgers in 1947, he never set out to become a leader. However, his courage and resilience in breaking the color barrier in baseball made him an iconic figure and a symbo…
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“Oprah loves your cupcakes.” Imagine hearing THAT on the other end of the line… Candace Nelson, one of the incredible guests that Amy Porterfield curated as a guest for our co-hosting series, received this exact call from Oprah’s producer at Harpo Studios. Shortly after that call, Sprinkles became a worldwide brand with only one little (and new) lo…
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Have you ever heard a presentation (or speech) that made you feel like you were listening to your favorite throwback—simply because your head was continuously nodding in agreement? If so, I’m gonna guess you felt yourself immersed in the stories the speaker was telling. And guess what? That wasn’t by accident. In this short-n-sweet episode, I’m goi…
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Have you ever wondered what made Starbucks such a cultural phenomenon? Hot take: it’s not the coffee. It actually has more to do with their atmosphere… why, you ask? Well, their comfy chairs, spacious layouts, and free Wi-Fi create a warm and inviting ambiance – a "third place” to be exact (what their customers TRULY wanted)… A place to go beyond w…
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“Do you come from an immigrant family?” When my English Professor asked me this while critiquing my first college paper… I was shook. I’ve thought about this for years, decades, in fact. But in retrospect, it was a hidden blessing. It led me to discover passions I might have otherwise overlooked. (Ahem, like business!) Most importantly, it led me h…
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Can you imagine being named the BEST in the globe at what you do? Well, That's exactly what happened to Will Guidara, the former co-owner of 11 Madison Park, and Amy Porterfield, my resident cohost, and I had the pleasure and honor to interview him. When I tell you he did NOT disappoint, y’all, Will graciously shared his philosophy of "unreasonable…
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You know who knew a thing or two about defying norms? Coco Chanel. In the 20th century in France, women wore corsets and frilly dresses (basically only clothes that were appealing to men.) So, what’d she do? She started designing clothes that were simple, sleek, and stylish with clean lines and timeless elegance. And let me tell you, the whole worl…
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You’ve heard me talking about “getting in the room”, right? Well, I gave some advice to a friend recently when she shared her challenge of finding a room that was the right fit for her. And I wanna share it with YOU, too… …“Pick a room, any room… Will it be the best room? Will it be the right room? Most likely not, but it's a muscle you build.” I g…
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Have you ever wondered what go-to-market strategies smaller businesses use to compete with the BIG players? (like the coca colas of the world?) Because I have… In fact, that’s just one of the many, MANY reasons Amy Porterfield and I couldn’t wait to have this conversation with Fawn Weaver, CEO of Uncle Nearest Whiskey. Because when I say Fawn has g…
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My mentor, Susan Sierota, introduced me to a concept that took me a hot minute to grasp…. But once it clicked, I knew I had to share it with y’all. She said, “Being a CEO requires thriving in the ambiguity of paradoxes and opposites.” If you’re wondering what the heck that means, you’re not alone. You’ll learn everything you need to know in this ep…
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Maybe you’ve asked yourself this question… …“What is THIS all for?” It's a question that digs at the heart of purpose, pushing you to consider the true meaning behind the endless amount of work. And to this day, I wonder if my grandmother asked herself this question. She moved to East LA to work in a sweatshop, taking three buses to work after drop…
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Hear me out: What if you set the bar higher than you could ever imagine… What if you allowed yourself to dream so big that it terrified you simply because you knew you’d have to let go of the things (strategies, offers, businesses) that are currently working, to get there? This is what it means to “10x” your goals and when Dr. Benjamin Hardy explai…
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"Will this matter in 10 minutes, 10 months, or 10 years?" Asking myself this simple question has been a game-changer for me and I’ll tell you why… If it doesn’t matter in 10 months or 10 years, I simply don’t care. I don’t care about the reality show everyone’s talking about. I don’t care where we eat dinner. Basically, I’ve trained myself to not c…
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