show episodes
 
Marketers are the artisans of commerce. Our palette is ideas. We ply our craft to facilitate choice. To empower every person creating value in the world – sharing their inventions, their service, their good works. And ultimately, to keep a society built on choice functioning.But also…This is one of the most fun, wildly creative, never-grow-up, 99% boring meetings followed by 1% of sheer creative brilliance, funny-yet-frustrating-yet-fruitful career choices you can make.Let’s explore the dich ...
  continue reading
 
”Welcome to ’Fascinating People, Fascinating Places,’ the engaging bi-weekly documentary podcast that takes you on an immersive journey through the realms of news, history, politics, religion, and social justice. Join us as we delve into the depths of these critical subjects with leading experts and celebrity guests who bring their unique insights to the table. If you’re passionate about history, news, or social consciousness, this podcast is your essential guide. Discover moving stories and ...
  continue reading
 
Loading …
show series
 
Despite being orphaned at a young age, Simon Bolivar was far from an orphan Annie character. Born into a wealthy Criollo family in 1783, his education continued before he made an extensive trip around Europe. While there, he was introduced to ideas of the enlightenment and events such as the French Revolution. Despite his ethnically Spanish roots, …
  continue reading
 
The DeCavalcante Crime Family of New Jersey were the inspiration for HBO's acclaimed Sopranos drama series. In this episode, I speak with one of their members: Aidan Gabor. He is a mafia henchman, turned DOJ informant and cop. Gabor shares his origin story from his parents escape from Soviet occupied Budapest to his childhood descent into crime and…
  continue reading
 
“The difficult we do immediately. The impossible takes a little longer.” That quote is from David Ben-Gurion. And it reminds me of marketing. We’re in the digital age, or maybe we’ve crossed over into the AI age. Either way, we don’t have the long deadlines we had when I started my career writing print ads. And that’s just the difficult. What about…
  continue reading
 
I’ve been watching the new Steve Martin documentary, and it includes a clip of him accepting the Mark Twain Prize. He calls it “The only significant American award for comedy…except for money.” It reminded me of our own industry, but in a different way. We have many awards for creativity, and I am a creative person so I love them, but ultimately th…
  continue reading
 
Rome's first and arguably greatest Emperor Octavian (Augustus) helped to evolve and expand the Roman Republic into an empire that encompassed France, parts of Germany, Asia Minor, Egypt and North Africa. But the seemingly all conquering Roman met his match in an African woman called Candace. Who was she? How did she come to be the de facto leader o…
  continue reading
 
Coming in May, I talk to Mafia gangster turned DOJ informant Aiden Gabor on Fascinating People, Fascinating Places. Guest: Aiden Gabor author of Conflicting Loyalties: My Life as a Mob Enforcer Turned DOJ Informant Creative Commons License: Rebecca EvansTitleO Mio Babbino Caro - Rebecca Evans DescriptionEnglish: O mio babbino caro - A track by Rebe…
  continue reading
 
Wherever you are in your career today, you are not necessarily stuck there. I’ve heard time again from guests on How I Made It In Marketing about how they’ve been able to make dramatic, perhaps unlikely career shifts. On the flip side, if you are a hiring manager, do not pigeonhole potential recruits based only on their current experience. For as m…
  continue reading
 
In 1913, Albert Schweitzer, a respected theologian and organist left Alsace-Lorraine and made his way to the French colony of Gabon. As a newly qualified doctor, he decided to to use his skills to establish a free hospital in a remote corner of the French Empire. Schweitzer eventually earned a Nobel prize for his humanitarian work and his hospital …
  continue reading
 
One of my favorite career analogies is the music video for No Rain, by Blind Melon. There’s a girl in a honeybee costume, dancing around, and she’s so sad because no one seems to care or understand. And then one day, she comes across this field filled with people in honeybee costumes hopping and leaping around. A look of elation crosses her face, a…
  continue reading
 
30 years ago the US brokered Oslo accords seemed to herald a new era of peaceful coexistence for Israelis and Palestinians. Yasser Arafat -- long demonized as a terrorist in the Tel Aviv, whilst being hailed as a freedom fighter in Palestine -- shared a Nobel Peace Prize with Israeli Prime Minister Yitzhak Rabin and politician Shimon Peres. 30 year…
  continue reading
 
Whatever it is you’re working on and struggling with, don’t pivot too soon. Make sure you give it enough time to work. For as this episode’s guest explains – resilience pays out. Frank Spitzer, CEO, Pelecanus, shares the story of how he grew his company’s YouTube channel from zero to 100,000 subscribes, along with many more lesson-filled stories. P…
  continue reading
 
During the last 45 years, Iran has become synonymous with terrorism. While much of its direct, and indirect involvement in these acts is focused on Israel and the Middle East, plots involving Iran and its proxies have been uncovered in nations ranging from Denmark to Thailand. In this episode I speak with Matthew Levitt the Fromer-Wexler Senior Fel…
  continue reading
 
Coders are rewarded for writing new features, not for making their code as efficient as possible, Chirstopher Mims recently reported in The Wall Street Journal. According to the article, bloated software raises many risks, and costs the US alone $2.41 trillion due to cybersecurity issues, operational failures, and other problems. It would be easy f…
  continue reading
 
500 years ago Spanish conquistadors invaded the Incan Empire and slew Atahualpa -- the unfortunate who would prove to be the last Emperor. Due to his vast wealth -- largely in the form of gold -- treasure hunters have spent centuries searching in vain for lost treasure of the Incas. Ecuadorian historian Tamara Estupiñán Viteri who among other thing…
  continue reading
 
Wall Street Journal and Financial Times correspondent David Satter was expelled and banned from Russia after exposing corruption in Putin's regime. On 19 March he talks to @FascinatingPeopleandPlaces about the shocking death of #russian politician Alexie #navalny. We also discuss the #wagner group mutiny. The suspicious death of Wagner coup leader …
  continue reading
 
We as marketers, we’re the ones that make the brand promise to potential customers. So it is our job to make sure our companies actually come through on that promise, are consistent with that promise. We are the defenders of the brand. I love a lesson from my next guest – don't be afraid to say ‘no’ if it serves the brand. Which of course sounds go…
  continue reading
 
In February 2024, Alexei Navalny a Russian politician died in an Arctic Russian penal colony. At just 47 years old his death would have been surprising were it not for the fact the Russian secret service FSB seemingly at the direction of Vladimir Putin had already tried and failed to kill him using a chemical weapon four years earlier. In this epis…
  continue reading
 
Here’s something I get to do as a content writer that I never got to do as a copywriter – I sign my name to my work, and that gets displayed publicly. I’d like to think I was a conscientious writer before, but this makes me 10 times more so. And is a constant reminder that everything needs to be a certain level of awesome – no filler copy. Even whe…
  continue reading
 
Hundreds of years ago, it is believed a group of African migrants made their way South from the Remnants of the collapsing Mali Empire -- once ruled by the wealthiest human in history: Musa Mansa. These travelers eventually made their way to the South coast of what is now Ghana in North West Africa. They settled there but not on the land. Instead, …
  continue reading
 
Rebranding. We use that term for companies. But what about for you? What is your current value proposition, and what would you like it to be…no matter where you are in your career? Because as my next guest has learned – it’s never too late to reinvent yourself. Here to share the story behind that lesson, along with many more lesson-filled stories, …
  continue reading
 
You know too much. You know too much. No this isn’t dialogue from a spy movie, I mean in your role as a marketer. You know too much about your product or service or whatever you’re asking your customer to do. And it makes it hard for you to see your advertising and your conversion funnel through the customer’s eyes. Or as my next guest put it in he…
  continue reading
 
On 31 August 1997, Diana Spencer the ex-wife of the now King Charles III of the United Kingdom was tragically killed in a car accident in Paris. Just 36 years old at the time, Diana left behind two young sons: William and Harry. Her death sent a nation into mourning. Millions traveled to London in subsequent months to lay wreaths in her honor, and …
  continue reading
 
If a podcast plays in a forest and no one is around to hear it, does it make a sound? Bit of a cheeky thought experiment, I’ll admit, but here’s one thing I’ve noticed – we marketers don’t always create content for an audience, sometimes the audience is an afterthought. We’re too focused on an algorithm. Or a lead generation goal. Or a calendar. Or…
  continue reading
 
Western media reports on North Korea tend to focus on the nation's missile launches, nuclear weapons program, and involvement in illegal activities such as weapon and drug smuggling. The despotic regime of the Kim Family are usually front and center in any reporting. But what about the millions of North Koreans living a dystopian nightmare under th…
  continue reading
 
Think about the last time you read a piece of content that truly resonated with you. It could have been a news article, a blog post, or even a social media update. Now, consider what made that content impactful. Was it the way it was written, the story it told, or how it connected with your experiences? This brings me to a crucial aspect of marketi…
  continue reading
 
“We can say that. Sure we can say that.” Oh, I do not like having to utter this phrase in meetings. Because it’s not what you can say, it’s what you should say. I’ve heard so many times ‘we can say that in an ad.’ Or ‘we can write a press release about this.’ Oh, the hubris in that statement. Because we get lulled into false confidence in the four …
  continue reading
 
MAJ Jason Wright was forced to choose between following military orders and honoring the Constitution when tasked with defending 9/11 mastermind Khalid Sheikh Mohammed at Guantanamo Bay. The government and media had identified KSM as the culprit and he had freely admitted his guilt. But did his apparent guilt warrant the denial of his rights and th…
  continue reading
 
I remember sitting next to someone at a conference, eating lunch, making small talk. And it came up that his brand had no competition. And I said, ‘wow, what a dream position to be in.’ I was used to working with a competitive sales office, hyper-focused on differentiating from competitors. You know, us vs. them. He said, ‘No, no, no. It’s not a dr…
  continue reading
 
Journey back to the Heroic Age of Antarctic Exploration as we recount the epic expedition led by Englishman Robert Falcon Scott, who set his sights on reaching the elusive South Pole. This audacious quest represented not only a personal ambition but a monumental step for humanity in its pursuit of the southernmost point on Earth. Join us in this il…
  continue reading
 
When I was president of my homeowner’s association, it changed my walk through the neighborhood. Before I was on the board, it was – hey, how you doing, talk about sports, the weather, whatever. But once I was on the board it became – I have an idea, we should have this, this should change, etc. And I’d always say – ‘Great, make it happen. We’re an…
  continue reading
 
"In our eye-opening episode, we confront the harsh reality of modern slavery as revealed by a sobering 2022 report from the International Labor Organization. Shockingly, the report estimates that a staggering 50 million people worldwide are ensnared in this web of exploitation, with 28 million enduring the horrors of forced labor. While some of the…
  continue reading
 
I started my career as a copywriter, and I learned a key part of my value to any client or any employer was not just the way I shaped words or filled a block with text – it was to advocate for the customer. Take their viewpoint. To this end, being an ‘order taker’ was not going to help me create great copy. Or great marketing. I had to get undernea…
  continue reading
 
In this gripping episode, we delve into the remarkable story of Eric Maddox, the interrogator who played a pivotal role in the capture of Saddam Hussein. In 2003, as part of a Delta Force team operating under the Joint Special Operations Command, Eric embarked on a mission to track down Iraqi fugitives, including the elusive Saddam Hussein. Through…
  continue reading
 
Loading …

Quick Reference Guide