Best Daniel Burstein Podcasts (2024)

1
Sustainable Marketing: Take the time to understand your target audience deeply and your value proposition (episode #104) 47:51

10h ago47:51

47:51

Who is your ideal customer? And how does your brand serve them? Yes, I know you have KPIs to hit this quarter. Leads. Sales. A specific revenue target. And so it can be easy to quickly drill down to targets. But all marketing beings by asking… who is the ideal customer? And how does our brand serve them? So I loved a lesson I recently read in a pod…

1
Sonic Booms, Feathers, & Dinosaurs: Renowned Paleontologist Philip J. Currie 38:18

6d ago38:18

38:18

Imagine an alien world where a creature could create a sonic boom simply by whipping its tail. Look no further as such creatures once roamed the Earth. This is just one remarkable discovery made by the world renowned Paleontologist Philip J. Currie -- the man whose worked inspire Michael Crichton's Jurassic Park. In this episode, I speak with Phili…

1
Career Adaptability: Marketing can lead to many other things (episode #103) 51:09

11d ago51:09

51:09

Where do you see yourself in five years? I always hated this interview question. It’s not that I’m against planning; it’s that I’m for flexibility. And I don’t want to get trapped in a five-year plan. I try to focus on delivering value today helping people out, and improving my future self for tomorrow, and from there, opportunities naturally arise…

1
Madagascar Discovery With Dr. Patricia Wright 35:21

21d ago35:21

35:21

In 1986, anthropologist Patricia Wright arrived in the tropical paradise of Madagascar. Seemingly, she was hunting a ghost: the greater bamboo lemur — then believed to be extinct. Lemurs predate humans by millions of years and have long been prevalent on Madagascar. In contrast, the first human settlers arrived on the Island within the last few tho…

1
Creative UX/UI For Impactful Marketing: Think, build, and scale like a product owner (podcast episode #102) 1:02:02

23d ago1:02:02

1:02:02

You can’t do everything. So you essentially have to make some ‘bets,’ for lack of a better word. What is going to have the biggest impact with your audience? Focus your energy and budget there, to make the biggest splash you can. OK, that’s a boring way to say it. So I like how my next guest worded it in his podcast guest application – ‘If you're g…

1
The Bizarre Borat-like Regime of Turkmenistan with Bruce Pannier 32:54

1M ago32:54

32:54

The Borat movies were a fun but far fetched parody right? Think again. The Central Asian nation of Turkmenistan is currently ruled by the clownish Gurbangulyýewiç Berdimuhamedow and his son Serdar. He has styled himself as an action hero. Unfortunately he isn't very good at racing, handling horses, firing guns, singing, dancing, weight lifting, rap…

1
Marketing Pragmatism: Embrace ‘hand-grenade math’ over false precision (episode #101) 1:02:36

1M ago1:02:36

1:02:36

In the fast-paced world of marketing, precision can often be a double-edged sword. In our this episode, Kiara Kempski, Vice President of Global Consumer & Vendor Marketing at The Knot Worldwide (https://www.theknotww.com/), shares why sometimes ‘hand-grenade math’—a rough yet pragmatic approach—is more effective than chasing false precision. I disc…

1
Marketing Operations: Balance ambition with well-being (podcast episode #100) 43:05

1M ago43:05

43:05

How I Made It In Marketing is not about marketing. Not really. It’s about marketers. And the funny thing about marketers is that we’re not just marketers, we’re also human beings. So to succeed as marketers, we also have to be successful humans. Which is why I always love a lesson like – ‘Balance ambition with well-being.’ To hear the story behind …

1
Rwanda Genocide Survivor, Political Exile, and Inspiration: Drocella Mugorewera 31:40

2M ago31:40

31:40

In 1994, Drocella Mugorewera was a young mother when Ethnic tensions between Hutu's and Tutsi's rooted in colonial divisions boiled over and led to a horrific genocide in Rwanda that cost up to one million lives. Drocella fled to the comparative safety of the war-torn Democratic Republic of Congo before returning home determined to mold a better so…

1
Enterprise Solutions Marketing: You can make a big career, and still stay human (episode #99) 1:02:47

2M ago1:02:47

1:02:47

I like to call it blandvertising. I’m sure you’ve read it and heard it before. There are words. Lots of them. They fill a space – in an ad, on a landing page, in a press release, maybe even in a keynote presentation. You’ve seen these words before if you’re in the target audience. Scalable. Leading. Agile. Enterprise-grade. Full-service. Data-drive…

1
Simón Bolívar: Liberator of The Americas with Prof. Tomas Straka 28:29

2M ago28:29

28:29

Despite being orphaned at a young age, Simon Bolivar was far from an orphan Annie character. Born into a wealthy Criollo family in 1783, his education continued before he made an extensive trip around Europe. While there, he was introduced to ideas of the enlightenment and events such as the French Revolution. Despite his ethnically Spanish roots, …

1
How I went from Mafia Enforcer to DOJ Informer: Aiden Gabor Interview 36:58

2M ago36:58

36:58

The DeCavalcante Crime Family of New Jersey were the inspiration for HBO's acclaimed Sopranos drama series. In this episode, I speak with one of their members: Aidan Gabor. He is a mafia henchman, turned DOJ informant and cop. Gabor shares his origin story from his parents escape from Soviet occupied Budapest to his childhood descent into crime and…

1
Marketing Mentorship: Direct feedback is a gift (episode #98) 1:03:18

2M ago1:03:18

1:03:18

“The difficult we do immediately. The impossible takes a little longer.” That quote is from David Ben-Gurion. And it reminds me of marketing. We’re in the digital age, or maybe we’ve crossed over into the AI age. Either way, we don’t have the long deadlines we had when I started my career writing print ads. And that’s just the difficult. What about…

1
Product Quality: Marketing's job is to help the product win (podcast episode #97) 1:05:31

2M ago1:05:31

1:05:31

I’ve been watching the new Steve Martin documentary, and it includes a clip of him accepting the Mark Twain Prize. He calls it “The only significant American award for comedy…except for money.” It reminded me of our own industry, but in a different way. We have many awards for creativity, and I am a creative person so I love them, but ultimately th…

1
Candace: The Woman Who Defeated the Might Roman Empire. Featuring Prof. Stanley M. Burstein 27:36

3M ago27:36

27:36

Rome's first and arguably greatest Emperor Octavian (Augustus) helped to evolve and expand the Roman Republic into an empire that encompassed France, parts of Germany, Asia Minor, Egypt and North Africa. But the seemingly all conquering Roman met his match in an African woman called Candace. Who was she? How did she come to be the de facto leader o…

1
Preview: I talk to the Mafia Man Turned Informer Aiden Gabor 0:21

3M ago0:21

0:21

Coming in May, I talk to Mafia gangster turned DOJ informant Aiden Gabor on Fascinating People, Fascinating Places. Guest: Aiden Gabor author of Conflicting Loyalties: My Life as a Mob Enforcer Turned DOJ Informant Creative Commons License: Rebecca EvansTitleO Mio Babbino Caro - Rebecca Evans DescriptionEnglish: O mio babbino caro - A track by Rebe…

1
Strategic Delegation: Time is your most precious asset (episode #96) 1:01:18

3M ago1:01:18

1:01:18

Wherever you are in your career today, you are not necessarily stuck there. I’ve heard time again from guests on How I Made It In Marketing about how they’ve been able to make dramatic, perhaps unlikely career shifts. On the flip side, if you are a hiring manager, do not pigeonhole potential recruits based only on their current experience. For as m…

1
Albert Schweitzer with Eric Madeen 31:37

3M ago31:37

31:37

In 1913, Albert Schweitzer, a respected theologian and organist left Alsace-Lorraine and made his way to the French colony of Gabon. As a newly qualified doctor, he decided to to use his skills to establish a free hospital in a remote corner of the French Empire. Schweitzer eventually earned a Nobel prize for his humanitarian work and his hospital …

1
CMO-CPO Collaboration: Bridge Marketing and Product for collaborative growth (podcast episode #95) 1:04:21

3M ago1:04:21

1:04:21

One of my favorite career analogies is the music video for No Rain, by Blind Melon. There’s a girl in a honeybee costume, dancing around, and she’s so sad because no one seems to care or understand. And then one day, she comes across this field filled with people in honeybee costumes hopping and leaping around. A look of elation crosses her face, a…

1
Israel & Palestine: War and Peace (?) with Dr. Stephen Zunes 31:43

3M ago31:43

31:43

30 years ago the US brokered Oslo accords seemed to herald a new era of peaceful coexistence for Israelis and Palestinians. Yasser Arafat -- long demonized as a terrorist in the Tel Aviv, whilst being hailed as a freedom fighter in Palestine -- shared a Nobel Peace Prize with Israeli Prime Minister Yitzhak Rabin and politician Shimon Peres. 30 year…

1
Entrepreneur’s Resilience: From zero to 112,000 YouTube subscribers (episode #94) 48:44

3M ago48:44

48:44

Whatever it is you’re working on and struggling with, don’t pivot too soon. Make sure you give it enough time to work. For as this episode’s guest explains – resilience pays out. Frank Spitzer, CEO, Pelecanus, shares the story of how he grew his company’s YouTube channel from zero to 100,000 subscribes, along with many more lesson-filled stories. P…

1
Iran: Terrorism and Proxy War with Matthew Levitt 32:17

3M ago32:17

32:17

During the last 45 years, Iran has become synonymous with terrorism. While much of its direct, and indirect involvement in these acts is focused on Israel and the Middle East, plots involving Iran and its proxies have been uncovered in nations ranging from Denmark to Thailand. In this episode I speak with Matthew Levitt the Fromer-Wexler Senior Fel…

1
Marketing Experimentation Strategy: Define and differentiate between experimentation and execution in marketing activities (episode #93) 58:50

4M ago58:50

58:50

Coders are rewarded for writing new features, not for making their code as efficient as possible, Chirstopher Mims recently reported in The Wall Street Journal. According to the article, bloated software raises many risks, and costs the US alone $2.41 trillion due to cybersecurity issues, operational failures, and other problems. It would be easy f…

1
I Found the Lost Inca Treasure: Tamara Estupiñán Viteri 28:20

4M ago28:20

28:20

500 years ago Spanish conquistadors invaded the Incan Empire and slew Atahualpa -- the unfortunate who would prove to be the last Emperor. Due to his vast wealth -- largely in the form of gold -- treasure hunters have spent centuries searching in vain for lost treasure of the Incas. Ecuadorian historian Tamara Estupiñán Viteri who among other thing…

1
Navalny, Wagner, Putin & Nuclear War 0:19

4M ago0:19

0:19

Wall Street Journal and Financial Times correspondent David Satter was expelled and banned from Russia after exposing corruption in Putin's regime. On 19 March he talks to @FascinatingPeopleandPlaces about the shocking death of #russian politician Alexie #navalny. We also discuss the #wagner group mutiny. The suspicious death of Wagner coup leader …

1
Branding Lessons from TV Production: Don't focus on failure, keep moving towards success (episode #92) 57:12

4M ago57:12

57:12

We as marketers, we’re the ones that make the brand promise to potential customers. So it is our job to make sure our companies actually come through on that promise, are consistent with that promise. We are the defenders of the brand. I love a lesson from my next guest – don't be afraid to say ‘no’ if it serves the brand. Which of course sounds go…

1
Navalny: Putin Strikes Again With David Satter 23:15

4M ago23:15

23:15

In February 2024, Alexei Navalny a Russian politician died in an Arctic Russian penal colony. At just 47 years old his death would have been surprising were it not for the fact the Russian secret service FSB seemingly at the direction of Vladimir Putin had already tried and failed to kill him using a chemical weapon four years earlier. In this epis…

1
Strategic Marketing Communication: Don't do something for the sake of ticking a box (episode #91) 1:07:53

4M ago1:07:53

1:07:53

Here’s something I get to do as a content writer that I never got to do as a copywriter – I sign my name to my work, and that gets displayed publicly. I’d like to think I was a conscientious writer before, but this makes me 10 times more so. And is a constant reminder that everything needs to be a certain level of awesome – no filler copy. Even whe…

1
Living on Water for hundreds of years: The Nzulezo of Ghana with Nana Kesse 41:57

4M ago41:57

41:57

Hundreds of years ago, it is believed a group of African migrants made their way South from the Remnants of the collapsing Mali Empire -- once ruled by the wealthiest human in history: Musa Mansa. These travelers eventually made their way to the South coast of what is now Ghana in North West Africa. They settled there but not on the land. Instead, …

1
Adaptive Leadership: It’s never too late to reinvent yourself (podcast episode #90) 1:07:06

4M ago1:07:06

1:07:06

Rebranding. We use that term for companies. But what about for you? What is your current value proposition, and what would you like it to be…no matter where you are in your career? Because as my next guest has learned – it’s never too late to reinvent yourself. Here to share the story behind that lesson, along with many more lesson-filled stories, …

1
Content Marketing and Advertising: Be mindful of the ‘curse of knowledge’ (podcast episode #89) 1:10:51

5M ago1:10:51

1:10:51

You know too much. You know too much. No this isn’t dialogue from a spy movie, I mean in your role as a marketer. You know too much about your product or service or whatever you’re asking your customer to do. And it makes it hard for you to see your advertising and your conversion funnel through the customer’s eyes. Or as my next guest put it in he…

1
Diana: Death of a Princess 32:19

5M ago32:19

32:19

On 31 August 1997, Diana Spencer the ex-wife of the now King Charles III of the United Kingdom was tragically killed in a car accident in Paris. Just 36 years old at the time, Diana left behind two young sons: William and Harry. Her death sent a nation into mourning. Millions traveled to London in subsequent months to lay wreaths in her honor, and …

1
B2B Brand Marketing and Culture: The higher up you go, your priority becomes the people (episode #88) 57:52

5M ago57:52

57:52

If a podcast plays in a forest and no one is around to hear it, does it make a sound? Bit of a cheeky thought experiment, I’ll admit, but here’s one thing I’ve noticed – we marketers don’t always create content for an audience, sometimes the audience is an afterthought. We’re too focused on an algorithm. Or a lead generation goal. Or a calendar. Or…

1
Liberty in North Korea 38:05

5M ago38:05

38:05

Western media reports on North Korea tend to focus on the nation's missile launches, nuclear weapons program, and involvement in illegal activities such as weapon and drug smuggling. The despotic regime of the Kim Family are usually front and center in any reporting. But what about the millions of North Koreans living a dystopian nightmare under th…

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Daniel Burstein Podcasts

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