show episodes
 
Discover the copywriting concepts and principles hidden inside the latest and best research within the fields of neuroscience, linguistics, and psychology. Join host Geoff Kullman every week to learn more about what’s happening in the brain of your clients and prospects as they read your copy. Yes, copywriting is an art… but it’s also a science!
 
B2B Better exists to help Solution Providers rethink the status quo on how they win new business. Each week, Jason sits down with experts to understand how marketing and sales is broken in their industry - and what they're doing to fix it.
 
Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, and has been studying the effects of psychology, behavior research, and neuroscience on persuasion and marketing in business, leadership and everyday life. In every episode, Roger shares brain-oriented tactics, along with the expertise of his guests, to increase persuasion with concrete, research-based neuromarketing advice. Guests include best-selling authors and thought leaders like ...
 
Ready to turn your love of writing into a successful copywriting career? Join professional copywriters Nicki Krawczyk, Kate Sitarz, and the Filthy Rich Writer team to get the tips, tools, and training to help you become a copywriter and build a thriving business of your own. Whether you want to land an on-staff job, freelance full-time and work from wherever you want, or make extra money with a side hustle, the best place to start learning is right here. Nicki and Kate have 20+ and 10+ years ...
 
The Lyon Show is Focused on YOUR Success. Every episode is created with the idea that " If we could help even one person with this episode it will be worth it". We put love and hard work into our show if like it please share it on social media and with your friends. Namaste
 
You Are The Brand with Mike Kim is designed to help you showcase your unique expertise and build a highly profitable, personally fulfilling business. Mike Kim is a brand strategist for business thought leaders, coaches, and authors who want to create an impact with their ideas and get their message heard. Mike’s refreshing approach has made him a sought-after speaker, online educator, and consultant for top thought leaders. Mike’s clients include New York Times bestselling authors and other ...
 
Welcome to Chasing the Insights, the podcast designed for you, the marketer, entrepreneur and small business owner. Each week your host, Vince Warnock, has a fireside chat (minus an actual fireside) with some of the biggest and brightest minds in entrepreneurship, web3, mindset, marketing and sales (basically anything that helps you on your entrepreneurial journey). This is your chance to glean insights from the best in the business to help you to grow your business and to gain an unfair adv ...
 
Tap the brains of some of the greatest masters of writing of all time including Ted Nicholas, John Carlton, Denny Hatch, Melvin Powers, Mike Pavlish, Carl Galletti, Brian Keith Voiles, Gary Halbert, Joe Vitale, Bob Bly, Ben Settle, Eugene Schwartz and more and cut years off your education right now!
 
It’s easy for personal brands and SMBs to get overwhelmed in a sea of marketing and branding voices, choices, and channels. Robby Fowler taps into 20 years of personal brand experience to help you clearly connect the dots between your branding, marketing and business strategy. To avoid being another burnt-out leader or under-performing brand or business, tune into this podcast. Build a personal brand and business that breathes life into you and your customer.
 
The SEOLeverage podcast helps you as a growing business to attract qualified visitors to your website via search marketing. Topics like SEO, Google Ads, Remarketing strategies, but also segmented social media and e-mail marketing find a place here. If you want to grow your online business, this is the show to follow! Your host, Gert Mellak, shares stories and findings from his fast growing SEO agency, and interviews top experts who provide actionable insights for your business growth. Check ...
 
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Fortis Baseline

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Fortis Baseline

Rafael & Melinda Colon of FortisOBM

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Founders of FortisOBM are Married to Problem Solving. Every other Wednesday Fortis Baseline provides impactful conversation, tips and, strategy from inside the A|E|C and CRE marketing world. From proposal development, strategic planning, and digital marketing to tips on managing up and keeping a pulse on the industries happenings - you won’t want to miss a beat! Have an episode idea or a question? Email us at hello@fortisobm.com Melinda and Rafael are the founders of FortisOBM, a marketing a ...
 
Whether you’re a seasoned entrepreneur or desperate to quit your day job, this show has you covered. Hosts Chalene and Brock Johnson bring both perspectives - whether your goal is to earn extra income on the side, or take the growth of your online business to the next level. Get top tips to build social media, grow your email list, develop digital marketing strategies, boost automated sales and create additional streams of income on a limited budget. Learn to share your story and convert fol ...
 
Hey, we are Crystal and Brittany (or B & C)! We know SEO can be a complicated thing to learn about but it doesn't have to be!A LITTLE BACKGROUND:•Brittany and Crystal met in 2018 when they were both learning about copywriting and marketing•They bonded over their shared love of helping others and their willingness to learn•They are grateful for the conversations they've been able to have that have helped them both grow their businesses.WHY SEO?•SEO is important because it can help a business ...
 
The Sasha Group is the small to midsize business arm of the VaynerX family of companies. Through strategy, branding marketing and media, we help ambitious companies build strong brands that flex with the times. Right now, those times are full of volatility and ambiguity. And businesses and brands are having to shift and adapt. Across all sectors, there is an air of experimentation: brands are trying new things, testing and learning, and “building the plane while flying.” Building While Flyin ...
 
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Dreams Around The World with Dan Johnston

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Dreams Around The World with Dan Johnston

Dan Johnston | Author and Coach For ENFPs, INFPs, Freelancers, and Coaches

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You've only got one life, so why not design it around your own personality, dreams, and desires? I’m Dan Johnston and I do my best to help you create your own version of an awesome life…whatever that means for you. Personally, I value freedom and experiences over money and things and even if the seas are a bit rougher, I’d rather be the Captain of my own ship. I, and the occasional guest, cover a range of topics from psychology and MBTI personality types (you know, that whole ENFP, INFP, INF ...
 
Welcome to the EcomXFactor Podcast! Wondering how you can build and scale your Ecommerce store? Want to learn updated Digital Marketing practices and hacks that Gurus don't share in their groups and Youtube Videos? Do you want to learn how to boost your productivity and efficiently run an online business? Then this is the show for you. We will share best practices and what is working these days for us and for our clients. We will explore different topics, such as: conversion rates optimizati ...
 
Ed Gandia, co-author of the bestselling book, The Wealthy Freelancer, reveals how to propel your writing business to the six-figure level (or the part-time equivalent). In this nuts-and-bolts, no-nonsense podcast, you'll discover how to get better clients, earn more in less time, and bring more freedom and joy into your writing business. Ed will walk you through the practical, “doable” systems and strategies he has developed in his own writing business — the same systems he has taught his pr ...
 
Marketers are the artisans of commerce. Our palette is ideas. We ply our craft to facilitate choice. To empower every person creating value in the world – sharing their inventions, their service, their good works. And ultimately, to keep a society built on choice functioning.But also…This is one of the most fun, wildly creative, never-grow-up, 99% boring meetings followed by 1% of sheer creative brilliance, funny-yet-frustrating-yet-fruitful career choices you can make.Let’s explore the dich ...
 
Helping you make your business and life run easier. You thought being a female entrepreneur would give you the time you didn’t have in your corporate job. But now you find yourself not having enough time to get anything done. And you're in the habit of never switching off from your business. Plus you need to look after yourself? Yeah right! Learn the strategies you need to create better habits in your business that open up time and help you do the things you keep putting off. If you're ready ...
 
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Hot Copy

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Hot Copy

Kate Toon & Belinda Weaver

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The Hot Copy podcast is a collaboration between seasoned copywriters Belinda Weaver and Kate Toon. Tune in for copywriting tips, shortcuts, writing resources, interviews and laughs. All focused on helping you become a better copywriter.
 
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show series
 
You call the shots when it comes to your copywriting career. So, this means that you can choose to focus on they type of work you want to do. In this laser copy coaching session, our hosts are joined by CCA Student, Robin, who has expertise in multiple areas of copywriting, but is struggling to choose which service to focus on. Listen in to learn h…
 
Guess what? Your copy will sound the same if you've got a messy mind and organisation. Discover 3 simple steps to sort your copy, so you don't confuse and lose your clients. Need help learning how to write better copy? I’m The Copywriting Coach For Entrepreneurs Want a FREE copy of my Ultimate Website Checklist? HIt the words below 👇🏼👇🏼👇🏼 ➡️ Ultima…
 
Want more FREE digital writing frameworks & tips like these? Join 50,000+ subscribers here: http://digitalwritingcompass.com In this episode, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about curing copywriting amnesia, writing viral threads with a small audience, and success shortcuts that supercharged Ship 30's growth. (00:00) Intro…
 
Sue Bowness is our guest on the 319th episode of The Copywriter Club Podcast. Sue is a content writer and professor who helps her clients and students tell better stories through content. In this episode, she shares her insights on the content writing industry and how it’s changed over her two-decade long freelance career.Tune in to find out: The r…
 
Episode Title: How To Use NLP to Drastically Improve the Power of Your Copy w/ Valerie Fischer Neurolinguistic Programming (NLP) is a powerful tool to use to increase the effectiveness of your copywriting. Listen to my conversation with Valerie Fischer, former CMO-turned-entrepreneur. This is a conversation you do NOT want to miss. Plus... I give a…
 
How would you like to DOUBLE your conversions after prospect opt-in for a lead magnet?I mean… who wouldn’t like that, right?Now one thing that keeps us, as direct marketers, from reaching new heights, is our ingrown conservatism. Which is normally a good thing. When something works, we stick to it. Other people in marketing and advertising often se…
 
After a longer than expected absence from the recording booth, the podcast is back, though not quite in the usual B2BQ&A format. In this episode, we’ve collected our favourite copywriting tips from the past few months. Imagine a compilation album called Now That’s What I Call Copywriting, featuring freelance writer Matt Binny, Giles Edwards from …G…
 
If you believe that being creative is incompatible with being a good negotiator, this episode is for you. I talked with Mori Taheripour, the author of Bring Yourself: How to harness the power of connection to negotiate fearlessly, about how to value and advocate for ourselves to ultimately get what we deserve. And if you like what you hear, we’d lo…
 
In this episode of Chasing the Insights, I talk to Investment Advisor and Cryptocurrency advocate, Zachary Daniel. Zachary talks to us about what most people get wrong about NFTs. Zachary Daniel is a Midwest native. He graduated with a degree in Nuclear Medicine before moving into finance. Now a Registered Investment Advisor, he leads a new wave gi…
 
I see too many amazing coaches with giant hearts and big missions paralyzed by perfectionism and unable to take action... The expectations we set and the external validation we seek is stopping us before we ever get started. If you've been feeling this... You're not alone. I too have fallen into this many times. In today's episode, I share some sim…
 
The success of your SEO campaign depends on so many factors, for example your goals for your website. If you want lead generation, then probably focus your attention to conversion first. Along with this, you really need to be intentional and be consistent in creating and optimizing your SEO strategies. When will you start taking SEO seriously? Succ…
 
Chalene totally understands the frustration of having followers who don’t engage with your social media. Especially in the form of “talking back” — as in, commenting on your posts, replying to a Story, responding to a DM, etc. But asking your audience to engage in this capacity means you must find creative ways to get them to do so. In this episode…
 
In this episode of Chasing the Insights, I talk to personal development expert and Possibility Coach™, Victoria Rader. Victoria talks to us about the formula for success via the Law of Growth. Victoria Rader, Ph.D. Possibility Coach™, transformational speaker and founder of YU2SHINE empowers coaches, entrepreneurs, and people that seek personal dev…
 
Google ads, for beginners at least, are incredibly confusing. But that doesn't mean that Google ads should be avoided. If anything, if now is the season to invest in advertising, Google ads could be a very strategic way to spend your money. But how do you know when the right time is to invest in ads? And once you are certain your ready, where do yo…
 
“We don’t look deep enough; so, we don’t think deep enough,” Flint McGlaughlin teaches in Website Wireframes: 8 psychological elements that impact marketing conversion rates (https://meclabs.com/course/sessions/website-wireframes/). When I brought up this lesson with our latest guest, and the complex thinking that needs to go into our marketing, sh…
 
Foundry Commercial’s very own Maria Lombardi shares her practical tips to get comfortable with using social media for business and professional development. Getting comfortable with the uncomfortable, there are many winning strategies in developing a successful plan. Get ready to build that social media strategy muscle with help from our special gu…
 
Welcome to the Simple and Smart SEO Show! Share us with a friend! Apply for a $99 SEO Site Audit! Leave a text or voice note. What's in our 27th Episode? We are talking to Dahlia Orth all about creating systems in Honeybook to support your SEO strategy! 1. Dahlia is a System Strategist & Honeybook Pro who can help you streamline your business proce…
 
Alex Viersac is part of the UX team at Talend, a company creating software for data analysts. As the only UX writer in the company, people often call him to “check the words” when he should have been involved much earlier. Alex explains how he’s building relations, educating people about his role, and creating a content design system that can be us…
 
In this episode of Chasing the Insights, I talk to online marketer and entrepreneur, Ahmaad Green. Ahmaad talks to us about how to get high-ticket clients without lead generation. Ahmaad M. Green is an online marketer and entrepreneur who loves helping others achieve their dreams. He has been in online marketing and advertising for over five years,…
 
Being a mother is a full-time job on its own. But it’s totally possible to build your copywriting business and continue to be the amazing parent that you are now. In this episode, CCA students (and stellar moms) Dorothy, Kate K, and Jen join the show to share their experiences running successful copywriting businesses while raising children. Listen…
 
Can you be authentically charismatic? Renowned behavioral investigator Vanessa Van Edwards has always been fascinated by the 'science of people'. A (famously) socially awkward person, Vanessa's first book Captivate, covered the problems we face in communicating with other people and provided science-backed ways to overcome them. Now with her new bo…
 
Brock recently polled his Instagram followers and a whopping 89% report they’ve recently (within the last few months) experienced a decrease in both their views and engagement. So, on this Quick Tip Tuesday, Brock shares 13 tips / strategies to help you get your views and engagement back up! Get your free download of BeLay’s CEO’s book, Rise Up & L…
 
You’ve surely recognized the similarities between coaching/thought leadership and midwifery. You haven’t? In that case, you’ll find great value in this week’s episode. Mike interviews Cheryl Furer, a registered midwife. Cheryl is also a certified homeopath and an integrative health coach, with an emphasis on the childbearing years. Mike and Cheryl …
 
In this episode of Chasing the Insights, I talk to web3 and NFT innovator Colin Johnson. Colin talks to us about Freeport, the concept of Web2.5 and how will bring in the next 100 million customers. After deciding to leave Apple and dive into web3, he dedicated two months to strategizing and executing the Restore Earth campaign with Angel Protocol …
 
In this episode, I talk to Jay Acunzo, Creator of the Unthinkable podcast. Jay breaks down his step-by-step process of developing the premise for a new "show" (he's created over 15 of them for B2B brands), talks about the importance of optimising for resonance versus reach AND gives a behind-the-scenes peek into the logistics of pulling together a …
 
In this episode of Chasing the Insights, I talk to learning coach extraordinaire, Gregg Goodhart. Gregg talks to us about the truth about 'talent' and how any level of skill in anything is really acquired. Gregg Goodhart is a pioneer in translating research science to learning superior achievement in the classroom, boardroom, and anything else. A r…
 
In this episode of Chasing the Insights, I talk to e-commerce marketing legend Mike Crowson. Mike talks to us about how we can use social media as a tool. Mike Crowson is the owner of Fit Legacy Marketing Agency and Coffee Over Cardio®. Mike has created a powerhouse e-commerce coffee company where they now have 2 major licensing deals with Dippin' …
 
In this episode of Chasing the Insights, I talk to sales and marketing guru Steven Perchikov. Steven talks to us about how we can achieve scalable personalization with our prospects and clients. Steven Perchikov has been working with high-growth tech startups for 10+ years. He has worked with and learned from incredible founders, salespeople, consu…
 
We've been teasing it, but here's an actual full length episode of our brand new, private podcast: SEO Shorts 🩳! Ever wonder what the pros use for keyword research? We’re answering this burning question today! Chrome extensions we mentioned: Ubersuggest Keywords Everywhere Keyword Surfer ^^ not affiliate links! Just links to make finding our favori…
 
This is a fun email for Friday November 25th, 2022. Hope you like it :) Short form video experiment Twitter's future with content publishers The most common cold email I got this year My 40th Birthday celebrations College entrepreneurship club Copywriting Course Black Friday dealBy Neville Medhora
 
In this episode of Chasing the Insights, I talk to consulting expert Peter O'Donoghue. Peter talks to us about practical ways we can get our next 5 high-paying consulting clients. Peter O'Donoghue works with entrepreneurial consultants who are usually under the £1 million revenue point and relying on outdated methods (or even no methods at all) to …
 
TikTok has had the reputation of being a young person's app. However, Brock feels that is not the case! But is TikTok worth it for you? Today, Brock shares why TikTok’s algorithm is better than any other social media app, why your Instagram Reels should be on TikTok, and tips/advice on how to take advantage of the TikTok algorithm to benefit and gr…
 
In this episode of Chasing the Insights, I talk to web3 entrepreneur and innovator Khoa Le. Khoa talks to us about his journey and inspiration to create Sutudu, the NFT marketplace platform. Khoa Le is the founder of multiple companies, including Sutudu. He is also a refugee immigrant from Vietnam, born into poverty in America. Somehow, he managed …
 
Welcome to the Simple and Smart SEO Show! 👉🏽 Share us with a friend! Apply for your own $99 SEO Site Audit! Leave a text or voice note here. What's in our 26th Episode? We are sharing a Black Friday Promotion that you don't want to miss - from Crystal's favorite SEO tool, Surfer SEO! Want to watch us use Surfer SEO in this episode? Watch the YouTub…
 
In this episode of Chasing the Insights, I talk to digital marketing and eCommerce guru, Matt Edmundson. Matt talks to us about how to grow a successful eCommerce business using the JAMJAR product funnel. Matt Edmundson is an eCommerce entrepreneur and coach, a digital business guy who has had more failures than successes; it is just that his succe…
 
Humans connect through emotions which means copy converts through emotional writing. Listen now to discover how to use emotions to connect with more people, capture their attention and transform your copywriting. Need help learning how to write better copy? I’m The Copywriting Coach For Entrepreneurs Want a FREE copy of my Ultimate Website Checklis…
 
As the holidays season begins, you may start to wonder if you should adjust your copywriting business, like how often you pitch or what your current rates are. In this episode, Nicki and Kate explain why you need to keep pitching clients and why discounts only hurt you as a copywriter. Learn everything you need to know about pitching clients during…
 
Want more FREE digital writing frameworks & tips like these? Join 45,000+ subscribers here: http://digitalwritingcompass.com In this episode, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about the right time to start a newsletter, the best writing advice, and fears of AI. (00:00) Intro (00:10) What’s something you used to think was tru…
 
As entrepreneurs, we often have those times where we take on more than we should. On today’s Quick Tip Tuesday, Chalene discusses this topic with Ezra Firestone. They cover all sorts of pertinent issues, like: daily structure, personal policies, boundaries and learning to delegate. These areas apply not just to work related things, but also social …
 
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