Shane Barker is a digital marketing consultant who specializes in influencer marketing, product launches, sales funnels, targeted traffic, and website conversions. The instructor of a personal branding course at UCLA, Shane has consulted with Fortune 500 companies, influencers with digital products, and top celebrities. He has also been publish ...…

Mark Schaefer is a thought leader, globally-recognized keynote speaker, educator, business consultant, and author. He has worked in global sales, PR, and marketing positions for more than 30 years, and has been featured on media outlets such as CNN, Wall Street Journal, New York Times, and CBS News. The man behind {grow}, one of the top marketi ...…

Gary Hoover is a rare combination of a business scholar and practitioner. He founded both the first book superstore chain, Bookstop—later purchased by Barnes & Noble—and one of the world’s leading company information websites, Hoovers.com, which is now owned by Dun & Bradstreet. In 2009, Gary became the first Entrepreneur-in-Residence at the hi ...…

Thomas Ramsøy is a leading expert on neuromarketing and consumer neuroscience. With an academic background in economics, neuropsychology, neurobiology, and neuroimaging, Thomas is the founder of the applied neuroscience company, Neurons, Inc., and the Center for Decision Neuroscience at the University of Copenhagen. He is active in publishing r ...…

Amy Radin has been at the forefront of rewiring brands and has built a track record of success moving ideas to performance. A Fortune 100 Chief Marketing and Innovation Officer, advisor and investor, board member, and thought leader, Amy has worked with giant brands like American Express, Citi, E*TRADE, and AXA. She recently added "author" to h ...…

Kyle Nel is the CEO and co-founder of Uncommon Partners, a consulting and training firm that specializes in business transformation. Recognized on the 2015 Advertising Age 40 Under 40 list, Kyle previously held positions in market research with Lowe's and the Walmart Global Insights Group. He also launched a disruptive technology startup accele ...…

Brian Ahearn is the Chief Influence Officer at Influence PEOPLE, as well as a dynamic international keynote speaker, trainer, coach, and consultant. Named one of the Top 100 Influencers of 2016 by the Science of Digital Marketing, Brian specializes in applying the science of influence and persuasion in everyday situations. He is one of only 20 ...…

Steven E. Landsburg is a Professor of Economics and the University of Rochester and the man behind the popular “Everyday Economics” column in Slate magazine. Also the author of More Sex Is Safer Sex, The Big Questions, Can You Outsmart an Economist?, and the bestselling The Armchair Economist, Steven has written over thirty journal articles in ...…

Shep Hyken is a customer service and experience expert and the Chief Amazement Officer of Shepard Presentations. Also a National Speakers Association Hall of Fame inductee and New York Times bestselling author, Shep works with companies and organizations that want to build loyal relationships with their customers and employees. His past clients ...…

Dr. BJ Fogg is a behavior scientist with deep experience in innovation and teaching. The head of the Behavior Design Lab at Stanford University, BJ teaches his models and methods in graduate seminars, and his work has been applied by his students and others to create successful products, including Instagram. He has personally coached over 40,00 ...…

John Bargh is recognized as one of the world’s leading experts on the science of priming and the unconscious mind. The James Rowland Professor of Psychology, Professor of Management at Yale University, and founder of Yale's Automaticity in Cognition, Motivation, and Evaluation (ACME) lab, John has conducted revolutionary research focused on non ...…

Jay Baer and Daniel Lemin help the world's most iconic brands use technology to win new customers and keep the customers they've already earned. Respectively the President and Senior Strategist of the online customer service and digital marketing consultancy Convince & Convert, Jay and Daniel are both best-selling authors and marketing experts. ...…

Nigel Travis is the Executive Chairman of the Board and former CEO of Dunkin’ Brands. Previously serving as the President and COO of Blockbuster, Inc., as well as the President and CEO of Papa John’s, Nigel has become an expert in transforming company culture and getting results. His new book, The Challenge Culture: Why the Most Successful Orga ...…

David C. Baker teaches people how to turn unique knowledge into a profitable business. Referred to as the "expert’s expert" by The New York Times, David has written five books, advised over 900 firms, and keynoted conferences in over 30 countries. His work has also been featured in The Wall Street Journal, Forbes, USA Today, BusinessWeek, and m ...…

Bernard Ross and Omar Mahmoud are the authors of Change for Good: Using Behavioral Economics for a Better World, and they're here to share how we can use behavioral science and neuromarketing to benefit society. Bernard’s areas of expertise include strategic thinking, change leadership, innovation, and organizational transformation, while Omar ...…

Dr. Nick Morgan is one of the country's top communication speakers, theorists, and coaches. He has written speeches for Fortune 50 CEOs and presidents, as well as coached people to give Congressional testimony, to appear in the media, and to deliver unforgettable TED talks. The author of Give Your Speech, Change the World, Power Cues, and Trust ...…

Josh Bernoff is a prolific blogger and the bestselling author of Writing Without Bullshit: Boost Your Career by Saying What You Mean. Frequently quoted in publications like The New York Times and The Wall Street Journal, Josh has keynoted major conferences on television, music, marketing, and technology. He also blogs every weekday at withoutbu ...…

James Clear has been covered by USA Today, Forbes, Fast Company, Inc., and US News & World Report. He writes about psychology, habit formation, and peak performance at JamesClear.com, his personal website that sees a million visits per month. His articles also frequently appear in outlets like Time, Entrepreneur, Business Insider, Lifehacker, a ...…

Dr. Carl Marci is a lot of things: a medical doctor, an entrepreneur, and a pioneer in neuromarketing. Currently serving as Chief Neuroscientist of Nielsen Consumer Neuroscience, as well as a faculty member at Harvard Medical School, Carl travels around the world helping marketers and market researchers understand neuroscience, measuring engage ...…

Today’s podcast is the second episode of our two-part series focused on The Persuasion Code, a new book co-authored by Christophe Morin and Patrick Renvoise. We're joined this time by Patrick, co-founder and Chief Neuromarketing Officer at SalesBrain. Along with Christophe, Patrick is also the co-author of what is likely the first book about ne ...…

Welcome to the first of a two-part series that will focus on the new book, The Persuasion Code, co-authored by Christophe Morin and Patrick Renvoise. Today we’re speaking with Christophe, who serves as the CEO and Chief Pain Officer at SalesBrain. With a Ph.D. in Media Psychology and over 30 years of marketing and business development experienc ...…

Tiffani Bova has helped companies like Microsoft, Cisco, IBM, Dell, and more expand their market share and grow their revenues. Today, she is the Global Customer Growth and Innovation Evangelist at Salesforce, as well as the author of Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business. Previously VP, Distinguished An ...…

Carmine Gallo is a public speaking and communication expert who has coached some of the world’s most respected brands, including Apple, Disney, Wal-Mart, and many more. A popular keynote speaker and the bestselling author of Talk Like TED and The Storyteller's Secret, Carmine teaches CEOs and leaders to deliver dynamic presentations and share i ...…

My guest today has been called "one of the truly deep thinkers in the arena of technology and culture" (Geoff James of CBS Interactive Media), and his writing has been deemed "a brilliant vision of where we must take our enterprises to survive and thrive" (Tom Peters). Thomas Koulopoulos is the chairman of the Boston-based global innovation thi ...…

John Padgett is a leader in transforming customer experience with technology. He is the Chief Experience Innovation Officer at Carnival Corporation—the operator of cruise lines like Princess Cruises, Holland America, Seabourn, and more—where he leads a team with diverse skills to create game-changing guest experiences. A key player in the devel ...…

Mike Michalowicz had founded and sold two companies—one to private equity and another to a Fortune 500—by his 35th birthday. The author of Profit First, Surge, The Pumpkin Plan, The Toilet Paper Entrepreneur, and his newest release, Clockwork: Design Your Business To Run Itself, Mike is now running his third multi-million dollar venture, Profit ...…

Allan Dib is a serial entrepreneur, rebellious marketer, and technology expert. He has started and grown multiple businesses in various industries including IT, telecommunications, and marketing, one of which grew from a startup to four years later earning a spot in Business Review Weekly's Fast 100 list as one of Australia's fastest growing co ...…

Today’s guest has a provocative theory about the business firm as we know it. Ralph Welborn is CEO of CapImpact, a predictive analytics and advisory firm focused on new growth models, and he says the way most businesses do things today isn't the best way to create growth and profit. A former senior executive at both IBM and KPMG, Ralph spent 25 ...…

The concept of the starving artist is so widespread that sometimes it’s hard to imagine anyone—other than a few outliers—really succeeding in their craft. But my guest today says we shouldn't buy into that idea, and that it's actually much more possible to succeed as an artist than people think. Jeff Goins is a writer, speaker, entrepreneur, an ...…

Have you ever caught yourself daydreaming, and then mentally scolded yourself for wasting time? Well, next time, don’t be so hard on yourself. My guest today is here to explain why wasting time isn’t such a bad thing. In fact, he says it’s necessary for creativity, self-identity, and overall health. Alan Lightman is a physicist, novelist, and e ...…

Just about all of us have to do presentations of some kind or another, and David Hooker is an expert on making those presentations more effective. David is the Lead Evangelist for Prezi, a cloud-based presentation software that uses motion, zoom, and spatial relationships to bring ideas to life. With more than 85 million users of their software ...…

In today’s world of ever-shrinking attention spans and the seemingly endless barrage of marketing messages out there, is it really possible for brands to stand out anymore? My guest today says yes, and he’s here to explain how to do it. Nick Westergaard is a strategist, speaker, author, and educator who serves as the Chief Brand Strategist at B ...…

Few people have contributed more to understanding human behavior and decision-making than Dr. Antonio Damasio. A University Professor, David Dornsife Professor of Neuroscience, Psychology and Philosophy, and Director of the Brain and Creativity Institute at the University of Southern California, Los Angeles, Dr. Damasio has brought groundbreaki ...…

Want to earn your audience's trust in the first 15 seconds you are on stage? Want to be seen as authentic and likable? Science has the answers. In this episode, Noah shares the science behind what makes audiences perceive presenters as likable and trustworthy, as well as advice for improving your own communication. Listen in to hear what makes ...…

Tom Peters co-authored a book that changed the way the world does business, and which is often called the best business book ever. In addition to the massively successful In Search of Excellence, Tom authored or co-authored seventeen other books, including his latest, The Excellence Dividend: Meeting the Tech Tide with Work that Wows and Jobs t ...…

Today’s guest has quickly built a reputation as one of the leading minds in B2B marketing. Sangram Vajre is the Co-Founder & CMO of Terminus—a software as a service platform for account-based marketing—and the mastermind behind #FlipMyFunnel. He’s also the author of Account-Based Marketing For Dummies, and was named one of the 2018 top B2B infl ...…

My guest today works at the intersection of artificial intelligence, neurochemistry, and human behavior. Ramsay Brown is Co-Founder and COO of Boundless Mind (formerly Dopamine Labs), where he and his team work on persuasive AI and behavioral design. A NeuroTechnologist trained at USC's Brain Architecture Center, Ramsay worked on Brain Mapping ...…

It may seem like the best way to grow a business is to acquire new customers, but today’s guest is here to explain the major flaws in that logic. Joey Coleman is the Chief Experience Composer at Design Symphony, a branding firm that specializes in creating unique, attention-grabbing customer experiences. His clients range from individual entrep ...…

Today’s guest is a former hostage negotiator for the FBI. Now you may be wondering what hostage negotiations have to do with you, but the answer is: a lot. Chris Voss has demonstrated that his techniques—which are rooted in brain science—crush the traditional approach to business negotiation, and we can all use his advice for negotiating within ...…

My guest this week is going to help us with a problem that makes many of us cringe—actually, she’s going to help with cringing itself. Melissa Dahl is an expert on awkwardness, and she's here today to share advice for dealing with this uncomfortable feeling. A senior editor covering health and psychology for New York's The Cut, Melissa cofounde ...…

Jeffrey Shaw is many things: a photographer, an entrepreneur, the host of popular business podcast Creative Warriors, a featured storyteller on The Moth, a nationally acclaimed keynote speaker, and the author of LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible. As one of the most sought-after portrait ph ...…

Steve Bistritz knows firsthand how to work with C-level executives. With over 40 years of high-tech sales, sales management, and training management experience—as well as over 27 years working with IBM in sales and training-related positions—Steve is the President and Founder of sales training and consulting company SellXL.com. He is also a pop ...…

Any good marketer should try to keep up with Google’s ever-changing metrics, and today’s guest is one of the best resources for doing so. Rand Fishkin is the founder of SparkToro, and was previously cofounder of Moz and Inbound.org. He’s dedicated his professional life to helping people do better marketing through the Whiteboard Friday video se ...…

Today's guest is an international speaker and bestselling author on innovation and design. Most recently serving as the Global VP of Innovation and Officer at VF Corporation (a parent organization to over 30 global apparel companies, including The North Face, Vans, Timberland, and Nautica), Soon Yu regularly consults business leaders on develop ...…

Heather Ann Havenwood is a serial entrepreneur whose early career accomplishments include starting an online publishing company and taking it from zero to a seven-figure revenue in less than a year. She is also a prolific author—with titles ranging from dating to podcasting to entrepreneurship—and has been named one of the Top 50 Must-Follow Wo ...…

Have you ever met someone new, and then five minutes later realized you couldn’t remember that person’s name? Or have you ever tried to learn a language and been frustrated by your inability to recall many of the words that you just learned? Today’s guest can help you with those common memory struggles and more. Dr. Anthony Metivier is the foun ...…

How many emails do you delete or scroll past every day without even reading them? Just taking a minute to think about that should give you a good idea of how utterly ineffective most marketing emails are. So what does it take to stand out in a crowded inbox? Today’s guest is here to tell us. Erin Gargan is an award-winning entrepreneur, best-se ...…

Sometimes, learning from your mistakes doesn't work. When a decision you made turns out badly, your first instinct is to not repeat that. But, that decision may well have been the best one with the information you had. Or, have you ever over-analyzed a decision so much that you prevented yourself from actually making a choice? It seems we've al ...…

Today’s guest is a master at turning seemingly wild ideas into new realities and showing the rest of us how we can do the same. Awarded the Future Thinker Award from Thinkers50 and named the #1 person most likely to influence the future of management in both theory and practice, Nilofer Merchant has been called the “Jane Bond of Innovation”—and ...…

Today we have a returning guest on the show! Denise Lee Yohn is an expert on brand leadership, a speaker and consultant, and a writer whose work appears in Fast Company, Entrepreneur, Knowledge@Wharton, and more. She is also the bestselling author of What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest. ...…