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The Digital Marketing Podcast

Ciaran Rogers, Daniel Rowles and Louise Crossley

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A weekly digital marketing podcast with listeners in over 190 countries worldwide.The Digital Marketing Podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative. Produced by Target Internet and hosted by Daniel Rowles, Ciaran Rogers and Louise Crossley. Find out more at targetIniernet.com/podcasts
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We interview leaders across industries to see what drives and inspires them. Our goal is to humanize the person/business behind the successAmong recurring topics:-What Leaders are Inspired By-Leadership in sports and marketing with NASCAR driver Bryant Barnhill-Teal Today: A spotlight on successful Coastal Carolina University faculty, students, alumni, and other affiliates
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Two buddies try to make sense of popular books with obscure observations, jokes and their 8th grade reading abilities. Join us and read along as we have fun with our untraditional book club. --> www.BuddyBookClub.com
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show series
 
Google Tag Manager is an excellent tool… when it works and is used properly. GTM allows marketers to insert code into your website without needing a developer, who are frequently busy. But to a developers fear, GTM lets marketers insert code into a live website. In this episode of the Digital Marketing Podcast, we are joined by digital marketing co…
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The Buddies celebrate their 100th episode by fulfilling their promise and starting on a Harry Potter reading (and movie) marathon. The J. K. Rowling series has been a favorite of the Buddies (they’ve only referenced the books multiple times in all of their other 99 episodes) and they were eager to re-read. Strap in because the Buddies had a lot to …
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Curious about the current state of influencer marketing, and where storytelling fits into community building? On this episode of the Digital Marketing Podcast, we are joined by Jon Davids from influencer marketing agency Influicity, who talks to Daniel about building a community to surirve the wilderness of the internet, why businesses are dangerou…
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We had a great blast from the past when our old friend and Teal Talk podcast cohost Cobi Williams from CCU joined us. Cobi works in alumni engagement with Coastal Carolina University and is truly passionate about the school. Cobi is one of the best ambassadors for Coastal and his enthusiasm really comes out during the show. He shared a lot of infor…
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After reading 1,000+ pages, and dedicating 3 episodes to the Shōgun book, the Buddies finally got a chance to complete the new Shōgun FX series. They didn’t want to be the people that say “the book is better than the show”, but they spend most of the pod (hopefully not too pretentiously) saying the book was better than the show. They got to talking…
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In Part 2 of our CCMF special we really got a glimpse into the world of country music performers at the festival. Ryan Trotti led off with such a fun vibe and showed his love for performing. Few Miles South, Blake and Tori, talked about being on stage and overcoming performance anxiety. We filmed the Jeremiah Wheeler clip outside at the Grand Stran…
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Digital marketing is an evergrowing industry, especially as more and more businesses use online channels to reach their audiences. However as digital marketing grows and becomes more complex, so does knowing how to get started in your career. In this episode of the Digital Marketing Podcast, we are joined by Rachel Exton, VP of Global Marketing at …
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Our CCMF special for 2024 kicked off with a bang as we were joined by several Country music performers that performed at the Carolina Country Music Festival. We also had some outstanding Myrtle Beach ambassadors join us to talk about new things happening in the area. In Part 1 of this 2 part special we got to learn about singer Briana Calhoun’s ins…
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The Buddies close out Pierce Brown’s, Red Rising trilogy, with book 3: Morning Star. It was sad to see one of the Buddies favorite trilogies come to an end, but luckily in five years they’ll completely forget the series and be able to do it all over again! The Buddies got to chatting about: yearbooks, the prisoner's dilemma, and the drawbacks of fi…
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We enjoyed great company and a wonderful setting when Jon Silver from Cumulus Media met with us at the Greg Norman’s Australian Grill to discuss keys to success. Jon has had a successful career working first aiding some well know figures in political campaigns and now building marketing plans for top businesses. This Leader Mentality Show had a lit…
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If tomorrow you had to start something new, what route would you go down? What type of business would it be? What assets would you leverage? A listen to the My First Million podcast got us thinking about what we would do if we had to start a digital marketing based business from scratch, and what lessons we've learnt that we could take and implemen…
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Our Digital Marketing Skills Benchmark Report that we produce annually, has shown a skills gap in the core marketing principles, and effective digital marketing now often requires a set of skills that are in short supply. Join us for our latest podcast episode where we talk about the state of digital skills across analytics and data, usability, con…
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100 Things to Do In Myrtle Beach Before You Die author, Ashley Daniels, tells us all of the wonderful things to do in the area. If you have considered moving to Myrtle Beach, are a local to Myrtle Beach or just want to visit the area – this show will give you many great tips for things to do. Ashley runs through her journey to writing the book, the…
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The Buddies we’re so happy to see their friends, Darrow, Sevro, and Mustang again as they read Golden Son, book 2 of Pierce Brown’s Red Rising Series. The Buddies have talked about how this is one of the only series to come close to Harry Potter, and book 1 currently sits on top of their favorite books read on the podcast. So how did this one turn …
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We all noticed the surge in content being published online powered by generative AI's like ChatGPT. Whilst it is now easier than ever to publish content frequently, that doesn't always mean that it is of good quality. On today's episode of the Digital Marketing Podcast, we're bringing you the latest updates on AI generated content, including a rece…
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Leadership was a hot topic in our interview with Davina Lloyd this week as we talked to her about her upcoming Men's Conference in Myrtle Beach (more on that below). Davina explained that she started the International Men's Empowerment Conference as a result of finding that many men don't have environments to feel comfortable asking for help from o…
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The Buddies take their first foray into criminal enterprises, in City on Fire by Don Winslow. The book follows the Irish and Italian mobs as they fight for control of Providence, Rhode Island in the 1980s. Unfortunately, City on Fire did create some tension between the Buddies who have Irish and Italian ancestry, respectively. They got into arguing…
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It's with no surprise that in the 3 episodes we've not focused on AI, there has been a huge AI update that we have to tell you about... GPT-4o. In this latest iteration, Open AI introduce a host of powerful features that are designed to expand the potential use cases and really enhance the human-computer interaction. Listen in to find out more! We …
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For the first show of our new season we met with Bob Kelly from Bob's Restaurant Review. Before I ever met Bob, I felt like I already knew him. In just 3 short years Bob has made himself into a well known local figure after moving to the Myrtle Beach area from New Jersey. A few keys to his success in branding: being consistent on social media, comm…
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The Buddies were lucky enough to sit down with Don Silver, author of the newly released coming-of-age thriller, Scorched. The book follows 15-year old Jonas Shore and the many ups-and-downs he experiences as a youth and the impacts it has later in his life. The Buddies chatted with Don about stepping into the shoes of a high schooler again, music i…
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A listener recommended Columbus Day by Craig Alanson to the Buddies, because it follows around a joke-telling, cheeseburger-eating, lower-iq-having, protagonist. Figured we’d relate. They were absolutely right. The Buddies took on book #1 of the Expeditionary Force series and fit right in. They got to talking about chivalry, the duck test, and the …
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"Thinking is to humans how swimming is to cats, we can do it, but we'd rather not". When humans make decisions, they don't always make those decisions in a fully considered and thought out way, but rather they make quick and speedy decisions. And the way at which we do that, is at the heart of behavioural science. Behavioural science is often overl…
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The Buddy Book Club podcast was extra intelligent this week. That’s because the Buddies sat down with former U.S. intelligence officer and award-winning author Brian J. Morra to discuss his new book, The Righteous Arrows. The second book in the Able Archers series takes place in war-torn Afghanistan in the 1980s and once again follows characters Ke…
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Today's episode is something a bit different. We create loads of content around SEO, AI, tips and tools, latest news, and loads of other technical topics, but how often do we take a step back and look at our wellbeing? Is sitting at your desk for a 9 hours a day helping you be the most productive you can be? The energy that we give to our work, cow…
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The Buddies headed up north for their most recent book, into the woods… the North Woods by Daniel Mason. This Pulitzer Prize finalist novel had the Buddies fighting for their lives as their 8th grade reading abilities were really put to the test. It had them chatting about their love of apples, if they believe in ghosts, and Buddy love letters. So,…
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This week on the show, we had a message of inner determination, triumph against obstacles and lifting up people with Phil Jackson, founder of the Surf Dreams Foundation. He took us on the journey through his younger years which included his first time surfing and the joy and inner peace he found that surfing brought into his life. Phil candidly tal…
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The state of SEO is always changing, and there have been numerous key trends emerging throughout the past year that have impacted SEO significantly, including voice and image search, video SEO and AI integration. On this episode of the Digital Marketing Podcast, we're bringing you all of the latest SEO updates you need to know to maximise your mark…
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The Buddies found themselves in an unfamiliar section of the book store this week, as they wandered into the the non-fiction arena. A fellow Buddy/listener recommended The Art Thief by Michael Finkel, and the Buddies had to oblige. The book follows the crazy and somehow true story of Stéphane Breitwieser & Anne-Catherine Kleinklaus, and their torri…
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This week we had an exciting show as we were joined by Christina Jackson, Director of the McLeod Health Foundation. Shot on location, we talked about many powerful community initiatives of McLeod Health, the McLeod Fellows program, helping others, company culture and more. Christina walked us through her career of service to others and even shared …
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In today's fast-paced digital world, marketing roles are more multifaceted than ever, with responsibilities from content creation to social media management to graphic design (and everything inbetween). This episode of the Digital Marketing Podcast dives deep into our favourite design hacks, spotlighting the best apps, tools and websites for creati…
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The Buddies are jumping deep into the science fiction world again this week reading, The Three-Body Problem by Liu Cixin (also a new series on Netflix)! Emphasis must be placed on the science part of this science fiction novel as the Buddies struggled to grasp everything that went on in this one. They had 99 problems and the Three-Body Problem was …
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It's without a doubt that AI has changed the game in terms of idea generation, content creation, data analysis, automatic tasks and more, but the art is really in the prompting. When prompts are written effectively, it not only saves time and resources because tasks are finished quickly, but it increases the quality of outputs and performance. Join…
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We enjoyed a refreshing interview with Kate Soltoian on the show with us to talk about growing a business through networking and never underestimating a prospect. Many sales and business people unintentionally underestimate people. Kate told a story of a salesperson that was telling her that they did not want to pitch small companies because there …
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This week we had the special treat of having Jan Dobr from Beachfront Kitchen and Bar with us again. We did the show live from his restaurant while promoting an event to raise money for Kind Keeper Animal Rescue. This is an initiative that Jan has been doing every Wednesday since he started the program and it's been a popular community event that h…
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The affiliate marketing industry is growing at a rate of 10% year-over-year. But what really is it? Often branded as 'making money at any time, from anywhere', the concept behind affiliate marketing is that affiliates promote someone else's products and earn a profit for every sale they make. However, it's not that simple. Understanding affiliates,…
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The Buddies re-enter the world of sword and sorcery with the first book in Joe Abercrombie’s First Law Trilogy: The Blade Itself. The Buddies were left wanting more time with the characters in this darker fantasy novel, so there is a good chance they’ll be reading book two in the future. The Blade Itself follows a number of malcontents and dissenti…
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