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A weekly digital marketing podcast with listeners in over 190 countries worldwide.The Digital Marketing Podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative. Produced by Target Internet and hosted by Digital Marketing expert, Ciaran Rogers and Award-Winning Author and Speaker, Daniel Rowles. Find out more ...
 
Want to learn about books without actual books? Ever wish non-fiction could be shorter, funnier, and less accurate? Check out The Book Pile, a podcast where comedians tell you about books so you never have to read. (Now including fiction!) Kellen does standup. Dave writes ads. Together they highlight lessons from the world’s best books, unhampered by things like “expertise" or “sponsors."
 
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In Why We Sleep, Matthew Walker delivers an important message (“Get enough sleep!”) using a fascinating, innovative method (lying). Seriously, we were surprised to learn how thoroughly this book has been fact-checked. But we still think sleep is important! Plus, Kellen is tired of being harassed for being a night owl, and Dave wants you to help him…
 
Leonardo da Vinci is best known for saving Drew Barrymore in Ever After, leaving clues for Tom Hanks in The Da Vinci Code, and painting The Last Supper. Today’s episode follows the life of this true Renaissance man. But really, we think we've narrowed this fantastic 700 page book down to its best (and funniest) moments. Plus, Dave wants to shame yo…
 
George Orwell wrote 1984 while slowly dying of tuberculosis on a miserably cold island, and boy does it show! Today we cover his classic take on totalitarianism. Plus, Kellen finds his new home decor -- pneumatic tubes! -- and Dave talks about Orwell’s sad, painful life. * TheBookPilePodcast@gmail.com * Kellen Erskine has appeared on Conan, Comedy …
 
In 7 Habits, Stephen Covey tries to trick you into being a better person by showing how it makes you better at business. No thanks! We prefer the Dale Carnegie method of sucking up to the powerful so we can drain them of resources like ravenous, insatiable tapeworms. (We’re only interested in 7 Habits if one of those habits is “grifting”.) Plus, Da…
 
Learn what AI could be doing to better use your user data and translate it into better results for you and your customers. To be successful, retailers must personalise their customer's experiences. To make this happen, knowing the customer's preferences, intent and context are key. CartUp AI provides innovative solutions for retailers to execute pe…
 
Today on The Book Pile, we’re pleased to launch the career of promising new author Jane Austen, whose novel Emma tells the story of a girl named Emma. (You can support Jane at her Patreon or via PayPal!) Plus, Kellen believes arguments make stories more interesting. (Counter-argument: no.) And Dave gives tips for breaking up your friend’s engagemen…
 
Tolkien is the first person to invent both a new genre (high fantasy) and a new type of person (the nerd). Before Tolkien, thousands of young geeks could only engage in their classic hobbies, like being sickly or dying of consumption. Plus, Dave has sympathy for orcs, and Kellen wishes Tolkien left in more details... * TheBookPilePodcast@gmail.com …
 
Yes Please is the memoir of comedian Amy Poehler, which inspired us to write our own memoirs with similar titles. (Excuse Me by Kellen; Can you Pass the Salt? by Dave.) Plus, Kellen REALLY wants you to send him your movie script. And Dave is inspired by Conan O’Brien’s unrelenting self-cruelty. (He’s just like us!) * TheBookPilePodcast@gmail.com * …
 
The Martian tells the story of an astronaut trying to survive alone on Mars, so why isn’t it called The Earthling? Huge let down! We thought there would be aliens! If you write a non-alien book, make that clear from the top and stop wasting our time. Plus, Kellen talks about how the author uses jokes to smuggle in information (instead of including …
 
Want to create moments so memorable that you and loved ones remember them the rest of your lives (and you’ve already seen Kellen’s standup)? The Power of Moments teaches you how! Plus, Dave has a story about his Mom, and Kellen’s family has a new and potentially dangerous holiday tradition. * TheBookPilePodcast@gmail.com * Kellen Erskine has appear…
 
A simple checklist can change your life. Don’t believe us? Then explain “Live Laugh Love”. Plus, Kellen makes fun of Johns Hopkins and Dave has an idea for police lineups. * TheBookPilePodcast@gmail.com * Kellen Erskine has appeared on Conan, Comedy Central, Jimmy Kimmel Live!, NBC's America's Got Talent, and the Amazon Original Series Inside Jokes…
 
Is your CRM the great joy or your day or the bain of it? Does your CRM build relationships or hamper them? Marketers are always looking for new ways to optimise their marketing efforts. And often, they turn to CRM systems like Salesforce and HubSpot to do so. In this episode, we explore the benefits of these systems. Can you seamlessly pull togethe…
 
Essentialism is a book all about focus, so we gave it the one thing it was missing -- more tangents. Plus, Dave has a dark recurring dream, and Kellen finds a way to bring up his favorite topic -- his hatred of Ron Weasley. * TheBookPilePodcast@gmail.com * Kellen Erskine has appeared on Conan, Comedy Central, Jimmy Kimmel Live!, NBC's America's Got…
 
In Moneyball, Michael Lewis discusses the most exciting part of baseball -- the front office! (Closely followed by hot dogs, box seats, bench-clearing fights, and when the game is canceled.) When Billy Beane broke with a century of traditional scouting methods, he turned one of the poorest franchises in baseball into a record-breaking team within t…
 
Daniel and Ciaran share some of their favourite recently discovered tools for helping you with email. Discover a more efficient way for tracking all your competitor's email programmes. Learn how to create more effective emails signatures which look amazing. Need more time for your email? Check out the world's Best No Generator. (Well, possibly the …
 
For marketing, words are everything. But how often do you take the time to ensure your copy is speaking on behalf of you and your company the best way it possibly can? Celebrating over 3 million podcast downloads, Ciaran and Daniel explore writing tools and techniques to help you boost your marketing efforts. Are you fine-tuning your written and co…
 
In Invisible Women, Caroline Criado Perez talks about all the ways women are ignored by society. So we had an idea -- take the same message, but have it come from two men. Plus, Dave has thoughts on a Viking skeleton, and Kellen explores the world’s worst mascot. * TheBookPilePodcast@gmail.com * Kellen Erskine has appeared on Conan, Comedy Central,…
 
Harry Potter and the Goblet of Fire raises the crucial question -- does Voldemort ever get embarrassed that he’s constantly beaten by a literal child? Like, imagine you had a reputation for being good at your job, and yet you keep getting beaten by an eighth-grader. You would be humiliated. Also, Kellen hates Ron Weasley, and Dave gets mushy. * The…
 
The Elements of Style is one of the most popular writing books of all time, so it seemed a natural fit for this, the most popular podcast of all time. Plus, Kellen believes “alright” is two words (he is technically right, but morally wrong). And Dave makes an Oprah quote worse. * TheBookPilePodcast@gmail.com * Kellen Erskine has appeared on Conan, …
 
In Deep Work, Cal Newport tells you how to get more work done (start with lip fillers or Botox). Plus, Kellen has a story about the world’s coolest juggler (not a competitive category), and Dave talks about the person he’s most ashamed to have hated. * TheBookPilePodcast@gmail.com * Kellen Erskine has appeared on Conan, Comedy Central, Jimmy Kimmel…
 
"Here's how to get good at strategy: words. Start with words, continue with words, and finish with words. You have one job - get good at words." Mark Pollard is a man driven by uncovering the truth. A marketing strategist and podcasting legend he's developed his own unique way to simplify complex strategies. Mark Pollard is used to going off-script…
 
In World War Z, Max Brooks paints a well-researched picture of a zombie apocalypse, something we at The Book Pile take very seriously. Plus, Kellen talks about why this book doesn’t adapt well into a movie (just into a podcast!). And Dave says we should be nicer to preppers (because they have guns). * TheBookPilePodcast@gmail.com * Kellen Erskine h…
 
In Creativity, Inc. the cofounder of Pixar teaches lessons about creativity -- such as, every animated movie should emotionally devastate a child. Plus, Kellen knows a shocking amount about box office numbers, and Dave has a sad story about almost meeting Ed Catmull. * TheBookPilePodcast@gmail.com * Kellen Erskine has appeared on Conan, Comedy Cent…
 
Discover Consent Optimisation Whether you're a large company or small business, the dreaded cookie consent message has become an inevitable annoyance. But it doesn't have to be! Ciaran speaks to Usercentrics, who help companies achieve data permission and compliance that's in harmony with your marketing strategy. Learn how they are changing the way…
 
In Born Standing Up, special guest Matthew Broussard discusses Steve Martin’s memoir and the many lessons from standup comedy. (Steve, Matthew, and Kellen have over 43 years of standup experience between them.) (Dave has 0 but he is a very nice boy.) Plus, Kellen talks about the worst time he made fun of an audience, and Dave tells a story about ho…
 
In How to Win Friends and Influence People, Dale Carnegie teaches you how to view other humans as objects you can manipulate to get what you want. (We aren't fans.) Come hear us roast it! Plus, Kellen talks about sneaking past a talkative neighbor, and Dave has some news about Charles Manson and the Nazis. * TheBookPilePodcast@gmail.com * Kellen Er…
 
Ciaran talk's to Jon Henshaw about 'Core Web Vitals,' Google's favourite new way to measure website performance and user experience. Come May 2021 these metrics will soon influence Google's search algorithm. Learn what Core Web vitals are, why they matter, and how you can measure up your own website to see how it performs using Google's Lighthouse …
 
In Quiet, Susan Cain discusses the ways in which society undervalues and stigmatizes introverts. (Don’t tell them they’re quiet, they hate that.) Plus, Kellen tells about life as an introverted comedian, and Dave just sorta remains his loud, extrovert self. * TheBookPilePodcast@gmail.com * Kellen Erskine has appeared on Conan, Comedy Central, Jimmy…
 
Ciaran talks to Karl Blanks, Co-founder of Conversion Rate Experts and co-author of bestselling CRO book ‘Making Websites Win.’ Karl shares with us their latest big idea, 'The Triple R Technique,' and walks us through how to use it. What Is The Triple R Technique? ‘You can progress much faster if you increase the rate at which you explore avenues a…
 
Special guest Natalie Madsen joins to talk about the third Harry Potter book, and how to make your third creation just as successful as the first two (Nat has three kids). Plus Kellen airs his grievances with time travel, and Dave tells a sad story about Krispy Kreme. * Kellen Erskine has appeared on Conan, Comedy Central, Jimmy Kimmel Live!, NBC's…
 
Ciaran talks with Puneet Vaghela, head of innovation at Adzooma about PPC campaigns and how to optimise and refresh your PPC campaigns. Adzooma specialise in creating ai that helps marketers, so we thought their head of innovation would be the ideal person to explore what all marketers can do to further optimise and improve their Ad campaigns. Want…
 
Daniel and Ciaran cover some bonus material from our recent interview on email marketing. Ciaran explores Philip Storey's predictions for what may develop to fruition in the email marketing space in 2021, including Amp for Email. Also, Philip shares with us an email fantasy he has around pay-to-subscribe emails from brands. Could that become a thin…
 
Catch up on what's now on offer from the top email service providers for those looking to up their game on email marketing. Does your ESP still make the grade, or are they holding you back? Philip Storey from Enchant Agency spills the beans on what's hot in the email tech world. Philip shares how some of the brands he works with are using email to …
 
In Pride and Prejudice, Jane Austen explores the challenge of finding love in a time when you weren't allowed to touch people. Plus, Kellen has strong feelings about the stakes in rom coms, and Dave loves Mrs. Bennet. * Kellen Erskine has appeared on Conan, Comedy Central, Jimmy Kimmel Live!, NBC's America's Got Talent, and the Amazon Original Seri…
 
In Outliers, Malcolm Gladwell asks, what does it take to become the master of your field? His answer: thousands of hours of practice--plus being born in the right place at the right time to the right family. Plus, Dave knows stuff about hockey despite having all his teeth. And Kellen gets insulted by a taxi driver despite being in Canada. * Kellen …
 
How much of your PPC budget gets spent on clicks from people or machines with no intention of buying or converting? Daniel and Ciaran explore the tricky issue of click fraud and how you can help to prevent it. We interview Ilan Missulawin, founder at ClickCease, one of a growing number of companies who help detect and filter out fraudulent search a…
 
In Do You Talk Funny?, Dave Nihill (our special guest!) went undercover, posing as a popular Irish standup comedian in order to get better at public speaking. Listen to his hilarious insights and stories, including truly crazy things he’s done in Colombia. Also, Dave has some retractions and Kellen cheats in a comedy competition.…
 
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