The interior design business podcast for interior designers, architects, and home professionals. Hosted by interior design and digital marketing pro, Darla Powell. #interiordesign
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What They Don’t Teach You in Interior Design School
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Are you struggling to voice your opinion on the job site with contractors? Do you want to feel empowered to speak up in a male-dominated space? Today’s guest, Elizabeth Lord-Levitt, shares some tips on how to learn the ins and outs of construction so you can feel knowledgeable about every step of your next project. Stay tuned! Elizabeth's construct…
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Tips to Master Your Finances and Plan the Future of Your Business
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35:16
Are you giving away all the financial keys to your interior design kingdom to just one person? Do you have a bookkeeper, a CFO, or an accountant, but not all three? Today’s guest, Kathy Svetina, tells us why that might not be the best idea, plus tons of other helpful info. Stay tuned! Kathy Svetina helps small businesses with $3M+in annual revenue …
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REPLAY: How to Get Your Design Work Published in a Magazine
42:56
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Are you an interior designer looking to get into magazines? Avoid these mistakes in 2024 that could prevent you from magazine placement! Today’s guest, Molly Schoneveld, shares lots of tips on design staging, the digital scene for magazines, and best practices for social media to get discovered by publications. Molly Schoneveld began her career in …
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REPLAY: How to Achieve Financial Success With Your Design Business
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Do you need some more confidence when it comes to pricing your interior design services? Do you even know where to begin? Well, on today's show, we discuss that and more with one of our favorite guests, Rebecca Hay. Stay tuned! Designer. Speaker. Educator. Brick by brick, Rebecca Hay strategically developed the foundation for her now seamlessly run…
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Use Authenticity to Attract Your Ideal Client
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Have you been holding back online? Did you know that being 100% yourself can actually help attract your ideal clients? Designer Jessica Brigham is an expert in being unapologetically herself online, and she has some great tips on how to use your personality to your advantage. Stay tuned! A vivacious native New Yorker based in New England boasting m…
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Can niching down your business actually multiply your income? Is it possible to make a luxury service like design accessible to more people? How do you set boundaries with clients and start attracting the type of people you love to work with? All this and more on today's episode with Elle & Yvette of Decorelle Studio! We are Elle & Yvette, sisters …
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1
How to Get Your Design Work Published in a Magazine
42:56
42:56
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42:56
Are you an interior designer looking to get into magazines? Avoid these mistakes in 2024 that could prevent you from magazine placement! Today’s guest, Molly Schoneveld, shares lots of tips on design staging, the digital scene for magazines, and best practices for social media to get discovered by publications. Molly Schoneveld began her career in …
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From Passion Projects to a Million Dollar Design Business in 3 Years
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Today’s guest, Liz Potarazu, tells us about her journey to creating an almost million-dollar interior design business in just 3 years. Liz also shares her health and wellness routine that keeps her in tip top shape to run her business. Stay tuned! Liz Potarazu is the CEO and Principal Designer of LP & Co, a residential and commercial office interio…
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Growing Your Business by Choosing Purpose Over Profit
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Is it possible to prioritize a cause you care about while still maintaining a profitable business? Putting purpose at the center of your business can help attract the type of clients you want to work with. Today's guest, Taylor Ross, shares how he followed his purpose around the globe and ended up connecting with designers, artists and buyers all o…
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1
How to Achieve Financial Success With Your Design Business
45:44
45:44
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45:44
Do you need some more confidence when it comes to pricing your interior design services? Do you even know where to begin? Well, on today's show, we discuss that and more with one of our favorite guests, Rebecca Hay. Stay tuned! Designer. Speaker. Educator. Brick by brick, Rebecca Hay strategically developed the foundation for her now seamlessly run…
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How to Generate More Leads with Automated Messages on Instagram
10:26
10:26
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Having trouble keeping up with all those Instagram DMs coming in? Do you wish you had someone that could reply to them for you, at all hours of the day? Well, now you can! Our Assistant Director, Abigail, and Senior Social Media Manager, Whitney, discuss the many benefits of using automated messaging on your social media, and how it can contribute …
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Why You Should Use a Recruiting Agency to Expand Your Team
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37:14
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Are you looking to expand your design firm, but not sure how to find the perfect teammate? What steps should you take to ensure your candidate is the right fit? Today's guest, Jessica Harling, is an expert in recruiting, training, and process development, and she sheds some light on working with a recruiting agency to find your next employee. Stay …
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REPLAY: How to Bust Out of the Basic Designer Box
35:21
35:21
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35:21
Are you trying to act a certain way so people will perceive you as an elite interior designer? Today’s guest, Shoshanna Shapiro, chooses to take a risk and just be her authentic self. She tells us why this is a gamechanger in your design business. Stay tuned! Award-winning luxury interior designer, Shoshanna Shapiro, delves into the psychocentric a…
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REPLAY: Tips for Taking the Leap to Start Your Own Design Business
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Have you been dreaming of taking the leap and starting your own design firm, but you just need that final push? Today’s guest, Ashley Marques, is a true success story; with a little help from our Instagram for Interior Designers course, her business has blown up in just a month or two. Stay tuned for some tips on preparing for your own leap! Marque…
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REPLAY: Maximize Your Time With Repeatable Systems and Processes
54:50
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54:50
A crucial step in growing your business is developing dependable systems and processes. Today’s guest, Meredith Huck, is an SOP wizard and has lots of great advice on how to create repeatable systems so you can work smarter, not harder. House of Huck homes capture a coastal casual essence — livable furnishings & elevated finishes woven between mode…
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REPLAY: How to Start Designing for Celebrity Clients
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Are you an interior designer who would like to design for celebrity clients? Marley Majcher aka “The Party Goddess!” is here to share her secrets on how she attracted her celebrity clientele and how to leverage your business once you’ve made contact. She also gives us a crash course in neuroeconomics. Marley is better known as “The Party Goddess!” …
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Creating Leverage in Your Personal and Professional Life With a Virtual Assistant
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Are you trying to grow your business, but struggling to make time for everything and juggle it all with your personal life? Today’s guest, Justin Nelson, is the Founder and CEO of Sphere Rocket VA, an industry leading virtual workforce company. Justin shares some tips on how to create leverage in your life and business by utilizing a virtual assist…
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How to Make Authentic Connections on LinkedIn
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Today we're discussing how to make real, authentic connections on LinkedIn with people who share your core values. Building relationships this way can actually lead to referrals and growing your business, more so than just contacting someone directly with spam or a sale opportunity. Cara Steinmann, founder of the Ravel Collective and host of Ravel …
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Get a Licensing Deal by Building Relationships With Vendors
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Today we're discussing how designer Cheryl Luckett built her business on the back of a career pivot all the way up to launching two performance textile collections, one with Revolution Fabrics and another with Wildwood Home. We also discuss setting boundaries in your business and other ways to make self-employment sustainable. Cheryl Luckett's desi…
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How Buying Fake Followers Damages Your Instagram Account | Mini News
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Have you ever bought fake followers to make your interior design Instagram look more legit? Are you considering buying fake followers? Well, there are several reasons why you shouldn't do it - and your Instagram account can be seriously negatively affected. Our Assistant Director, Abigail, and Social Media Manager, Whitney, are here to shed some li…
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Big Thinking and Empowering Entrepreneurial Women
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37:46
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Looking to evolve in your entrepreneurial journey, but not sure where to start? Or maybe you’re feeling stuck and frustrated? Today’s guest, Andrea Liebross, tells us how to take charge and move forward through “stuck stress.” Stay tuned! Andrea Liebross, a certified business and life coach, specializing in empowering female entrepreneurs to infuse…
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Don’t Believe These Social Media Myths! | Mini News
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Do you believe in these social media myths? Well, that can be holding you back in building your business online. Our Assistant Director, Abigail, is here to share some truth about some popular social media myths. Got a topic for Mini News? Send it to info@wingnutsocial.com. Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/ "The 6 …
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1
Tips for Taking the Leap to Start Your Own Business
35:41
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35:41
Have you been dreaming of taking the leap and starting your own design firm, but you just need that final push? Today’s guest, Ashley Marques, is a true success story; with a little help from our Instagram for Interior Designers course, her business has blown up in just a month or two. Stay tuned for some tips on preparing for your own leap! Marque…
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Getting to Know Your Ideal Client | Mini News
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If you're an interior designer looking for tips on how to market yourself on social media, you're in the right place! Today, our Social Media Manager Sydney provides some great insight on getting to know your ideal client through your social media accounts. Got a topic for Mini News? Send it to info@wingnutsocial.com. Wingnut Academy is LIVE: https…
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How to Get Brand Partnerships for Your Design Business
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35:51
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Are you an interior designer with no social media skills? Where do you even start when it comes to content creation and generating leads from your social accounts? Today's guest, Jasmine Crockett, is a true expert in this field; after years of running a huge lifestyle blog, she branched out and created multiple diverse business accounts. Stay tuned…
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Why You Need to Engage With Your Audience on Social Media | Mini News
11:02
11:02
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Wondering why you aren't getting engagement on your posts, no matter how much you post? Today, our Social Media Manager Whitney provides some great insight on what you can do to help improve engagement on your social posts. Got a topic for Mini News? Send it to info@wingnutsocial.com. Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-acade…
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Triple Your Income by Changing Your Mindset
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Have you heard of a working-class mindset, and did you know this could be the thing holding you back from growing your business? Today’s guest, David Neagle changed his life and tripled his income all by starting with a mindset change. We discuss common blind spots that trap entrepreneurs in their own businesses, regaining work-life balance, and mu…
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Utilizing Competitor Research to Market Yourself on Social Media
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When it comes to marketing yourself on social media, you might be wondering where to start. Today, our Assistant Director Abigail provides some great insight on what you can do to help improve your marketing strategy. Got a topic for Mini News? Send it to info@wingnutsocial.com. Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/ "T…
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Renovating Vintage Vans and Airstreams: Can You Really DIY?
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If you’re a fellow internet user, you’ve probably seen lots of videos of people renovating vans and vintage trailers. You might be wondering, can I do that myself? Is this safe? What are the rules and regulations of this process? Well, today’s guest, Nate Stover, is the head builder and designer at Innovative Spaces, a company that renovates vans, …
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Why Instagram Stories Are More Relevant Than Ever | Mini News
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Instagram stories used to be all the rage, but do they still matter? Are they still helpful in getting eyes on your account, or better yet, growing your business? Social Media Manager, Sydney Hill is here to share all the secrets on Instagram Stories. Got a topic for Mini News? Send it to info@wingnutsocial.com. Wingnut Academy is LIVE: https://win…
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Building Your Business Website and the Consequences of Collecting Data
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Could your website possibly get you sued by the government? Today’s guest, Hans Skillrud, is an expert in privacy policies, and is here to shed some light on terms and conditions, cookies, and the potential consequences of having an inaccurate privacy policy. Visit https://termageddon.com for the Privacy Policy Generator and use code WINGNUT at che…
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Are you struggling to build your audience on Instagram? Our Social Media Manager, Whitney, has lots of great tips on how to properly utilize hashtags to get your content discovered by potential clients. Got a topic for Mini News? Send it to info@wingnutsocial.com. Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/ "The 6 Keys to Su…
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Will the Home Furnishings Industry Make a Comeback?
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The home furnishings industry has changed a lot over the past few years, especially during the pandemic when people sought to upgrade their living spaces. Well, what’s going on in the furniture industry now? Our guest Warren Shoulberg has the full rundown. Stay tuned! Business Journalist Warren Shoulberg knows the retail business. He has been a reg…
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Are Spam Comments Actually Good for Engagement? | Mini News
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If you have an Instagram account, whether it’s personal or for business, you’ve definitely gotten spam comments before. Promote it on this! Send a pic! These phrases probably look familiar, but how can you be sure it’s really spam and not a business opportunity? Our Social Media Managers, Sydney and Whitney, are here to give you the rundown on all …
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Hiring a Virtual Executive Assistant: Is It Worth It?
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Is it time for you to hire a virtual executive assistant for your interior design firm? What does a virtual executive assistant even do, and where do we find one? Stay tuned and find out! Gina Cotner is the founder and CEO of Athena Executive Services, a firm that pairs virtual Executive Assistants around the United States with swamped and successf…
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Battling Burnout and Prioritizing Your Health as a Business Owner
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Are you a stressed out business owner and want to start taking better care of yourself? You can’t run your business to the best of your ability without having healthy habits - but where do you begin to develop a healthy lifestyle? Today’s guest, Tiffany Cagwin, is a Certified Functional Diagnostic Nutrition Practitioner, Board Certified Holistic He…
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How to Become Financially Empowered as a Business Owner
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31:19
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Are you a new business owner wondering when you’ll start to see some profit? Our guest today, Alexis Krystina, is a Certified Public Accountant who encourages all business owners to educate themselves in finance and create sales goals. She also shares some insight on when to hire a CPA, the benefits of getting a loan, and much more. Alexis is a CPA…
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Showcase Your Personality With This New Instagram Feature | Mini News
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Do you want to post personal photos from your life, but you're worried about messing with the aesthetic of your business page? Instagram has a new feature expanding on "Close Friends" stories where you can now make a grid post only visible to the people who matter most. Our Social Media Manager, Whitney, is here to give you the rundown on this new …
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When you’re a business owner, your business can become your whole identity. So how do you move on with your life once you’ve sold your business? This is the Exit Paradox. Business strategist Jerome Myers is here to discuss how to prepare for selling your business and developing another sense of purpose. Jerome Myers is an award-winning engineer, in…
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Why You Need Content Pillars for Your Social Media Strategy | Mini News
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Are you an interior designer or business owner trying to figure out your social media strategy? What do you post, and how much? Do you need to post photos and videos of yourself? How do you find out what your audience wants? Today, Social Media Manager Sydney Hill answers all these questions and more. Stay tuned! Got a topic for Mini News? Send it …
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Why You Need to Attend Trade Shows if You’re in the Design Business
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Today’s guest, marketing pro Jenny Heinzen York, shares her insight on the value of attending markets, which ones may be best for you, and general product trends. Jenny Heinzen York is a long-time veteran of the home furnishings industry and current VP of Marketing at Currey & Company. Jenny spent 20 years at Home Accents Today and Furniture Today,…
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1
How to Bust Out of the Basic Designer Box
36:36
36:36
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36:36
Are you trying to act a certain way so people will perceive you as an elite interior designer? Today’s guest, Shoshanna Shapiro, chooses to take a risk and just be her authentic self. She tells us why this is a gamechanger in your design business. Stay tuned! Award-winning luxury interior designer, Shoshanna Shapiro, delves into the psychocentric a…
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On today’s episode, former trial attorney Heather Hansen joins us to discuss the importance of being your own best advocate, credibility vs. trust, and how to stay composed under pressure. Heather Hansen is a best-selling author and keynote speaker. She was a trial attorney for 20 years and now she combines her experience in the courtroom with her …
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1
Maximize Your Time With Repeatable Systems and Processes
55:17
55:17
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55:17
A crucial step in growing your business is developing dependable systems and processes. Today’s guest, Meredith Huck, is an SOP wizard and has lots of great advice on how to create repeatable systems so you can work smarter, not harder. House of Huck homes capture a coastal casual essence — livable furnishings & elevated finishes woven between mode…
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1
Overcoming the Price Objection and Becoming a Stronger Salesperson
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Have you ever sent a budget proposal to a client and they objected to your rates? This can be a difficult situation to navigate, but today’s guest, Nikki Rausch, is a sales expert with lots of tips on how to become a stronger salesperson. CEO of Sales Maven, Nikki Rausch has the unique ability to transform the misunderstood process of “selling”. Wi…
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5 Easy Tips to Better Your Design Brand | Mini News
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It’s summertime and business might be slowing down a bit as clients take vacations and sign off for the season. While things are slower, is there anything you can do to better your brand, like working on social channels, websites, and blogs? Absolutely! Our Marketing Director, Taylor, is here with some great digital housekeeping tips to take advant…
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Have you ever heard of ontology? Our guest today, Katie Decker-Erickson, is an expert in ontological design and color theory, which is the concept that colors and designs can impact the way we feel. Katie understands that humans are impressionable and can be changed by their environment, so the goal is not just to make a beautiful space, but to add…
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The Top 3 Financial Red Flags for Service-Based Businesses
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Money can be a difficult topic for some when evaluating their business, but don’t worry - today’s guest, Danielle Hendon, runs a firm offering financial advisory services to small business owners and is here to share some tips on avoiding 3 financial red flags. Danielle Hendon is the founder and owner of 4 Corners CFO, a firm offering financial adv…
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How to Write a Book if You’re an Interior Designer
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Are you an interior designer or a thought leader considering writing a book? Well…what does it take to get a book deal? What are options for self-publishing? How do you write a book in the first place? The process is overwhelming, but today’s guest, Stephanie Chandler of the Nonfiction Authors Association, is here to walk us through the process. St…
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How to Create a Joyful Experience for Your Interior Design Clients
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Interior design projects can sometimes be nerve-wracking for the client. While a beautiful design reveal can spark a lot of joy, there are many stressful steps that lead up to that moment, like budgeting, invoicing, and communication. How can we make sure the client is having a joyful experience throughout the entire process? Today’s guest, designe…
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