Dave Sandell and Caleb Gardner choose the best album for highly relatable, real-life situations — like decompressing after a long day, elevating a backyard party, impressing the car next to you at a stop light, missing someone you love, or running from zombies.
…
continue reading
The podcast for all things B2B SaaS marketing is brought to you by marketing agency Advance B2B. The Growth Hub Podcast is for SaaS marketers, CEOs, and founders who want to increase their knowledge, skills, and wisdom about building a high-growth SaaS business. With a mix of strategic frameworks, actionable insights, and inspiring tales, we catch up with some of the top minds in SaaS from across the world to gain their insight and advice on all things growth.
…
continue reading
![Artwork](/static/images/128pixel.png)
1
How to not fail your sales & marketing sync, with Joel Gaudeul
34:33
34:33
Play later
Play later
Lists
Like
Liked
34:33
How to not fail your sales & marketing sync, with Joel Gaudeul by Advance B2BBy Advance B2B
…
continue reading
Dave and Caleb have a close encounter of the third kind as they choose the best album for seeing aliens. Is music a universal enough language to avoid world domination? Do aliens even exist? Is it better to give them the best music the world has to offer, or the music that most stirs your soul? Caleb presents our unidentified anomalous phenomena fr…
…
continue reading
What's the right soundtrack for barreling down a highway in pursuit -- or being pursued -- in your very own General Lee? Dave & Caleb lay out the criteria, buckle in, and gun it to 95 with The Prodigy's Fat of the Land and The Reverend Horton Heat's It's Martini Time! Two albums from a golden era of the 90s when, for one shining moment, electronica…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Not Selling Out (With Vince Brackett!)
1:07:47
1:07:47
Play later
Play later
Lists
Like
Liked
1:07:47
Special guest co-host Vince Brackett joins the podcast this week to discuss what it means to “sell out” for a variety of musicians, and the template for popular and highly successful musicians to “reverse sell out” with an album cycle (or more) marked by attempts to be taken more seriously as an artist. Along the way, they unpack the careers of the…
…
continue reading
We go deep on a roadmap for getting your kids to rap music, from Sugarhill Gang to whatever is happening in the genre right now. How do you approach conversations about lyrical content, specific life experiences that aren’t our own, and answer questions you never thought you’d have to answer (yikes.) Along the way we talk about A Tribe Called Quest…
…
continue reading
Dave and Caleb welcome in 2024 by naming the best albums for starting a new year. What albums best capture that fine line between eternal optimism and existential dread about what could come? Dave suggests Prince’s 1999, a party album preoccupied with nuclear proliferation in the early 80s, and Caleb brings Jamie xx’s dance party in a jewel case, I…
…
continue reading
Dave and Caleb are wrapping up 2023 with our inaugural top tens of the year, plus loads of honorable mentions and singles. We count it down 10-1 and hopefully introduce you to some of your new favorite music! Our favorite albums of 2023: Alex Lahey - The Answer is Always Yes Boygenius - the record Bully - Lucky for You Danny Brown - Quaranta Jamie …
…
continue reading
This week we're doing something different, a game we call Let's Make a Mixtape. Our friend Hana Kim joins us as we draft 18 Christmas songs that we're publishing as a playlist you can listen to on Spotify or Apple Music. But there's a twist -- when it's someone's turn, they get to not only draft a song and performer, but also they get to draft wher…
…
continue reading
December is here and we’re ready to get in the Christmas spirit! Or Dave is at least. Dave brings Caleb on a magical journey through a season of lights and traditions and a spiritually moving season, while Caleb keeps us grounded in the stress and consumerism of the holiday. But, one thing they can both agree on is that the nostalgia of 1987’s A Ve…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
How to Get €3M ARR From Content Marketing, with Alexis Chevallier, Content-Led Part-Time CMO
35:07
35:07
Play later
Play later
Lists
Like
Liked
35:07
How much revenue can you tie to your content marketing operations? Should you place your Content Marketing Strategy in the hands of AI?To discuss this, we’re joined by Alexis Chevallier, Former CMO, now Part-Time CMO, who’s successfully achieved 3M in ARR directly attributed to content marketing operations for Content Marketing Agency YouLoveWords.…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Getting into Caleb & Dave's Favorite Band
1:09:18
1:09:18
Play later
Play later
Lists
Like
Liked
1:09:18
Dave and Caleb celebrate their November birthdays by introducing you to one of their favorite bands, the Scottish indie rock legends Frightened Rabbit, and their seminal break-up album, The Midnight Organ Fight. Discussed today: Frightened Rabbit’s catalog Spiritual Cramp - Spiritual Cramp Jamie Branch - Fly or Die Fly or Die Fly or Die ((world war…
…
continue reading
The leaves are changing, the hot apple cider is brewing, the bonfires and bonfiring, and Dave and Caleb are ready to crown the best album for autumn. What are the albums that we pull out for just a few months each year that are elevated by the invigoratingly crisp air and the cozy trappings of fall? Throw on your favorite cardigan and re-discover B…
…
continue reading
Daylight Savings Time is upon us, and Dave and Caleb are celebrating by choosing albums that sound great at one in the morning. What makes an album sound best in the dark, wee hours of the morning? Dave gets into one of his all-time favorites, Portishead’s trip-hop classic Dummy, and Caleb goes all catharsis with M83’s Hurry Up We’re Dreaming. Musi…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Building a thriving online community, with Alex Theuma, Founder @SaaStock
51:39
51:39
Play later
Play later
Lists
Like
Liked
51:39
Communities can be super powerful.They carry trends, they generate awareness, and if you play your cards right, they can even significantly affect your overall business growth.Now, communities are far from easy to build.To explore the topic, we invited Alex Theuma, founder of SaaStock a successful community helping SaaS founders and their teams con…
…
continue reading
Halloween is upon us, and after a quick stroll through all things traditions and family policies, Dave and Caleb unpack what makes a song spooky? Is it the song itself, or are the images we associate with it doing half the work? Along the way, they give picks for music that is genuinely terrifying and music that hits the more playful side of the se…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Becoming a Swiftie (with Sydney Bauer!)
1:06:40
1:06:40
Play later
Play later
Lists
Like
Liked
1:06:40
Taylor Swift is a global sensation with legions of devoted fans who call themselves "Swifties." Surprisingly, your hosts Dave and Caleb -- a.k.a. two dads in their 40s -- aren't among them. But in the midst of the year of Taylor, we wanted to find our way in. So we enlisted our friend Sydney Bauer, a self-professed Swiftie to give us three records …
…
continue reading
If movies like Roadhouse and Fight Club taught us anything, it’s that every bar fight is accompanied by a catalyzing track. Today, two pacifists take another trip into their imaginations to determine the album that could come on that would make you want to defend someone’s honor (or at least buy groceries a little harder.) Dave takes us to punk’s r…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
How to Grow a SaaS B2B Brand using Video Marketing, with Nora Sandell, Head of Marketing @Videoly
34:27
34:27
Play later
Play later
Lists
Like
Liked
34:27
Are you really making good use of video to promote your SaaS company, products, and services? If not, the latest SaaS Growth Hub Podcast episode might be of interest to you as it is about ... video marketing, and everything it touches.To cover this creative topic, we invited Nora Sandell, Head of Marketing at Videoly, a leading product video platfo…
…
continue reading
Dave and Caleb hop in their DeLorean to travel back to the year 1966 and decide which album they most want to experience in the time of its release. They talk about the frenzy that surrounded every Beatles release and what it must have felt like to experience your favorite band going in new directions like the Beatles' Revolver. And they imagine be…
…
continue reading
They say you can’t go home again, but this week Dave and Caleb make an attempt to as they think about hometowns. The good, the bad, the people, what it means to bring your full grown up self to a place where you are perpetually 17 years old, and importantly, the power of music to become containers for all the parts of your life; songs that mean som…
…
continue reading
Dave and Caleb go deep on how they formed their imagination for high school (spoiler alert: Saved by the Bell shows up) and what types of feelings and memories shaped their mindset as they remember entering high school, with all its misplaced promise and unearned swagger and raging hormones. They turn to two bands who uniquely understood the assign…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Behind the Scenes of a 50M ARR Company, with Edward Ford, Demand Gen Director @Supermetrics
47:18
47:18
Play later
Play later
Lists
Like
Liked
47:18
After Joining Supermetrics as employee number 32 — and marketer number 4 — in 2019, Edward is now Demand Generation Director at Supermetrics, a fast-growing SaaS company with a stunning 50M ARR, in a very competitive space.In this exceptional episode with Edward, we cover:— The secret sauce to Supermetrics’ growth— Who should be driving growth? — W…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Retreating to the Woods (with Quentin Coaxum!)
58:54
58:54
Play later
Play later
Lists
Like
Liked
58:54
Dave is joined this week by a special guest, Quentin Coaxum (https://quentincmusic.bandcamp.com). Quentin is a professional trumpeter, composer and teacher in the Chicago area, where he’s performed at the Chicago Jazz Festival and the Pitchfork Music Festival. Dave and Quentin go deep on two very different records they recommend for retreating to w…
…
continue reading
Dave and Caleb make one last splash before summer comes to a close by determining the best album for jumping in a lake with your friends, including a surprise album that neither of them like all that much. Can an album be a 'best album for' if it has 5 killer tracks and a ton of filler? They also discuss why rock music production from the last 20+ …
…
continue reading
In today’s episode, Dave wants to bring you in on one of his most embarrassing behaviors that began with a brilliant attempt to be cool in high school, and Dave and Caleb attempt to determine what songs you can blast from your car that will, for a brief moment, make sure the high schoolers you are driving by know, beyond a shadow of a doubt, that y…
…
continue reading
You get a call in the middle of the night from your best pal, panicked and determined. Something unthinkable has happened. Things will never be the same. And now you have to pick the best album for burying a body with a friend. It’s a listener suggestion this week on Best Album For! Dave and Caleb are explore why people are so drawn to true crime a…
…
continue reading
Dave and Caleb lament how easy it is to lose momentum on work outs and pick their best albums for getting out of bed or out the door to get a work out in when you're really unmotivated. Caleb takes us into 1980s hardcore punk and Dave presents one of his all-time favorite albums that rarely gets its due. Plus, what we're listening to this week. Mus…
…
continue reading
Dave and Caleb explore their ideal work settings and choose the album for the inevitable times you’re stuck in a coffee shop with bad reggae covers playing in the background. Along the way, they explore where jazz music sits for them in 2023, and Dave reveals the origin of his very confusing AOL screen name. Music discussed today: Mark Farina - Mus…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
The secret to telling engaging customer stories, with Joel Klettke, Founder @Case Study Buddy
27:03
27:03
Play later
Play later
Lists
Like
Liked
27:03
- What’s an efficient process for creating customer stories? - Can one scale the process? - Do you have a secret formula to get around this and still tell compelling stories?- How to tell stories when you can’t share numbers- How to hook the visitor from the get-go? Tune in to hear from Joel Klettke, Founder at Case Study Buddy.About the showThe Sa…
…
continue reading
Dave and Caleb hit the open road and pick the best album for a road trip by yourself. Along the way, they talk about guilty pleasures, whether one can dance while driving a car, the scourge of hidden tracks on CDs, saccharine songs that haven’t aged well, and two unassailable albums for solo road trips. Music discussed today: Aphex Twin - “Blackbox…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Listening to Music in the First Half of 2023 (Best of 2023 so far...)
1:07:17
1:07:17
Play later
Play later
Lists
Like
Liked
1:07:17
Dave and Caleb present a special episode entirely dedicated to new music from this year as they count down their individual top 5 lists of 2023 music so far, plus a peak at what they’re excited about for the rest of 2023. [SPOILER ALERT] Albums recommended in this episode (not in this order): boygenius - the record Brutalismus 3000 - ULTRAKUNST Deb…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
How to measure your customer stories’ ROI, with Joel Klettke, Founder @Case Study Buddy
32:32
32:32
Play later
Play later
Lists
Like
Liked
32:32
- Why are customer stories so important?- Why is it so difficult to create and publish quality customer stories?- How to ensure customer stories serve business and revenue goals?- How should marketers measure the ROI of a case study?- How to ask a customer for a story?Tune in to hear from Joel Klettke, Founder at Case Study Buddy.About the showThe …
…
continue reading
We discover that we have very different ideas about what it means to decompress, from when that process should begin to how it should end. Should decompression be energizing after a long day, or should it help us unwind? We debate what makes for a good decompression album and make it through multiple genres along the way. Hosts: Dave Sandell & Cale…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Becoming Musically Sentient, Part 2 (Dave)
52:58
52:58
Play later
Play later
Lists
Like
Liked
52:58
It’s part two of our superhero origin stories as we unpack Dave’s arrival at becoming ‘musically sentient’ — the first album he remembers where music meant to him what it means now. We journey through the Bangles and ‘Do the Bartman’ to arrive at a seismic shift in music history that Dave caught at the perfect age, and unpack the way we can attach …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Becoming Musically Sentient (Part 1: Caleb)
52:43
52:43
Play later
Play later
Lists
Like
Liked
52:43
This week we’re releasing two new episodes on the same theme: the first album you remember where music held the place that is means to you now — what we call ‘becoming musically sentient.’ Caleb takes us way back to fifth grade when music videos on MTV were the most influential thing in the pop universe and a certain (extremely problematic) king of…
…
continue reading
Summer is here and along with it comes numerous excuses to gather in someone’s backyard to grill out (or, barbecue / BBQ if you’re from the midwest. We see you, Texas.) What are the most important things to consider when creating your playlist for a backyard BBQ? From target audience to volume to what purpose music serves in these settings, Dave & …
…
continue reading
Two guys who have never done any hard drugs choose the best album for a hallucinogenic drug experience. Why? Because they’ve seen every movie and television depiction of the experience, good and bad, from the last 30+ years and have a pretty clear idea of how to establish criteria for such an experience. As long as, you know, you too are less inter…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Are LinkedIn Ads really expensive? with Gabriel Ehrlich, CEO @Remotion
22:35
22:35
Play later
Play later
Lists
Like
Liked
22:35
What is the role of LinkedIn in a B2B advertising strategy?What is the best use of LinkedIn ads? Is LinkedIn really expensive?What's the Future of LinkedIn Ads?Tune in to learn from Gabriel Ehrlich, CEO at Remotion and LinkedIn Ads expert.About the showThe SaaS Growth Hub podcast is powered by Growth Marketing Agency Advance B2B. We cover marketing…
…
continue reading
In the last of the launch week episodes, Dave and Caleb figure out the Best Album For Apologizing to Your Kids. What music would work best in the background of modeling emotional health and doing the hard work of repairing with your kids? Along the way, they discover that many of the great apology songs are surrounded by songs that are completely i…
…
continue reading
In the second of three launch week episodes, Dave and Caleb choose their Best Album For a nearly universal human experience — Cratering a Social Network. What kind of music would someone listen to if they were making the choices that a certain social media exec has been making over the last several months? Along the way, they get nostalgic for Walm…
…
continue reading
It’s launch week, and in the first of three episodes, Dave and Caleb present their picks for the Best Album For Starting a Podcast. They find a not-so-deep cut from 1995 that captures all of their hopes and dreams for this new venture, and then discuss what to do with albums that once fit the topic perfectly but now are shrouded in controversy and …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
LinkedIn Ads 101 — What's a good LinkedIn Ad campaign? with Gabriel Ehrlich, CEO @Remotion
29:28
29:28
Play later
Play later
Lists
Like
Liked
29:28
What makes it so difficult to make LinkedIn ads work?How should marketers approach targeting on LinkedIn ads?What does a good LinkedIn ads campaign look like?Tune in to learn from Gabriel Ehrlich, CEO at Remotion and LinkedIn Ads expert.About the showThe SaaS Growth Hub podcast is powered by Growth Marketing Agency Advance B2B. We cover marketing s…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
How Founders Can Fix Sales and Marketing Alignment - With Dave Kellogg (Balderton Capital)
23:48
23:48
Play later
Play later
Lists
Like
Liked
23:48
What should founders do to fix sales and marketing alignment once and for all?Dave Kellogg is an Executive in Residence at Balderton Capital. He also comes with 10 years of experience both as a CEO and a CMO.In other words, he has a lot to say about sales and marketing.Dave recently wrote “The Founder's Guide to B2B Sales”, and we invited him on th…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
What founders need to know about B2B Sales and Marketing - With Dave Kellogg (Balderton Capital)
28:36
28:36
Play later
Play later
Lists
Like
Liked
28:36
How much do founders know about Sales and Marketing? How much should they?Dave Kellogg is Executive in Residence at Balderton Capital. He also comes with 10 years of experience both as a CEO and a CMO.In other words, he has a lot to say about sales and marketing.Dave recently wrote “The Founder's Guide to B2B Sales”, and we invited him on the podca…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Market expansion: Challenges, DOs and DONT's, with Teemu Ilola, VP of Sales (Leadoo)
20:44
20:44
Play later
Play later
Lists
Like
Liked
20:44
We’ve all heard stories from companies successfully entering new markets. Now, if every other B2B SaaS company is always trying to expand to new markets, success in that field is actually quite scarce.We had the pleasure of welcoming Teemu Ilola on the show to tell us more about this. Teemu is VP of Sales Operations at Leadoo, a Finnish SaaS compan…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Market expansion: Strategy and Sales & Marketing Alignment, with Teemu Ilola, VP of Sales (Leadoo)
27:32
27:32
Play later
Play later
Lists
Like
Liked
27:32
We’ve all heard stories from companies successfully entering new markets. Now, if every other B2B SaaS company is always trying to expand to new markets, success in that field is actually quite scarce.We had the pleasure of welcoming Teemu Ilola on the show to tell us more about this. Teemu is VP of Sales Operations at Leadoo, a Finnish SaaS compan…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Adam Holmgren - Global Demand Gen Lead at GetAccept: Switching From Lead Gen to Demand Gen
40:24
40:24
Play later
Play later
Lists
Like
Liked
40:24
Lead generation is usually great for acquiring many contacts, but it also favors quantity over quality.Demand generation, on the other hand, focuses on attracting relevant people based on what they need to solve at a given time. It favors quality over quantity and has a greater impact on revenue.Put simply, companies focusing solely on lead generat…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Adam Holmgren - Global Demand Gen Lead at GetAccept: Economic Downturn: Threat or Opportunity?
34:16
34:16
Play later
Play later
Lists
Like
Liked
34:16
How do you view the current economic situation — through the threat or the opportunity lens? As companies scramble to cut back on budgets, marketers are finding themselves in one of the following situations:— 😱 A panic mode. They’re ready to pack up, head for the hills, and prepare for the worst (threat lens).— 🧐 A hyper-focused mode. They're ready…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Sophie Hedestad - CMO at Netigate - Working Agile: Why and Where to Start
49:05
49:05
Play later
Play later
Lists
Like
Liked
49:05
Do you know what rhymes with Marketing?P-L-A-N-N-I-N-G.We recently welcomed Sophie Hedestad (CMO at Netigate) in episode 94 of the SaaS Growth Hub Podcast to discuss how marketers can move growth needles by working agile and being more strict with planning things ahead.Sophie, Reeta and Seija cover:> What it means to work agile> How can marketing b…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Andrew Davies - CMO at Paddle - Scaling SaaS: How to remove barriers to growth?
50:57
50:57
Play later
Play later
Lists
Like
Liked
50:57
When things get hectic - and they are pretty wild right now -, looking at facts and data might be the best thing to do.Paddle recently published an insightful report: The State of SaaS Growth: Uncovering the growth levers that see SaaS businesses achieve long-term success. So, we invited Andrew Davies, CMO at Paddle, to share some of the key learni…
…
continue reading