It didnβt all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a βnice to haveβ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Adam Holmgren - Global Demand Gen Lead at GetAccept: Economic Downturn: Threat or Opportunity?
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Manage episode 356080151 series 1549774
Content provided by The Growth Hub Podcast and Advance B2B. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Growth Hub Podcast and Advance B2B or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
How do you view the current economic situation β through the threat or the opportunity lens? As companies scramble to cut back on budgets, marketers are finding themselves in one of the following situations: β π± A panic mode. Theyβre ready to pack up, head for the hills, and prepare for the worst (threat lens). β π§ A hyper-focused mode. They're ready to scale back to basics to focus on getting the right fit customers and experiment with new ways of increasing the pipeline (opportunity lens). In episode 95 of the SaaS Growth Hub Podcast, Adam Holmgren (Global Demand Generation Strategy Lead at GetAccept) shares tips and marketing opportunities to capitalize on during an economic downturn. Adam, Reeta and Seija cover: β The worst mistakes companies can make with their marketing. β The importance of investing in your brand. β A mindset shift towards seeking marketing opportunities amidst turbulence. β How to survive the current economic situation.
…
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109 episodes
MP3•Episode home
Manage episode 356080151 series 1549774
Content provided by The Growth Hub Podcast and Advance B2B. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Growth Hub Podcast and Advance B2B or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
How do you view the current economic situation β through the threat or the opportunity lens? As companies scramble to cut back on budgets, marketers are finding themselves in one of the following situations: β π± A panic mode. Theyβre ready to pack up, head for the hills, and prepare for the worst (threat lens). β π§ A hyper-focused mode. They're ready to scale back to basics to focus on getting the right fit customers and experiment with new ways of increasing the pipeline (opportunity lens). In episode 95 of the SaaS Growth Hub Podcast, Adam Holmgren (Global Demand Generation Strategy Lead at GetAccept) shares tips and marketing opportunities to capitalize on during an economic downturn. Adam, Reeta and Seija cover: β The worst mistakes companies can make with their marketing. β The importance of investing in your brand. β A mindset shift towards seeking marketing opportunities amidst turbulence. β How to survive the current economic situation.
…
continue reading
109 episodes
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