Online marketing conversations with Dave Shrein and Charissa Saindon from The Blocks Agency in Chandler, Arizona.
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There is always something new for you to do in your online business. What social networks should we use? Where should we spend our time creating content? How can we start taking payments online? Should I start a podcast? Who should I use for payment processing? Do we need to start using video in our business? The Facts: Online Business Questions Answered is a weekly in-depth look at your business through the lens of online marketing. Join Dave Shrein and Jordyn Fetters from Shrein Media ever ...
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Finally, a podcast all about church communication for church communicators. There's a lot of great content being created for church communicators, but not a whole lot of podcasts... so we started one. Uncover scalable solutions when it comes to marketing your church's mission and vision to the context you've been called to serve.The Church Marketing Podcast is the official podcast of Church Marketing Sucks.
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You've got a dream, you're building a business and you're doing most of it on your own. You are the one waking up at 5am and going to sleep at 1am because you want to see your dream business turn into your main business. #dactalk is a real life conversation between entrepreneur host, Dave Shrein and real life entrepreneur small business owners. Join us every other Tuesday through Google Hangouts on Air and Twitter for a live episode. Each conversation focuses on a specific topic relevant to ...
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Do you have someone in your corner telling you the right moves to make... or more importantly, telling you where you need to course correct? You should! You're a smart person and you'd never turn down sound advice from someone who has your best interest at heart. At least you don't think so. When it comes to your marketing you don't want a yes man …
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Running any sort of marketing campaign is not for the faint of heart. If the stats are true for you, you will be told "no" 97% of the time... and you need to be able to deal rationally so you can learn, improve, and convert next time. In this episode, Dave and Charissa talk about the life lessons learned from not only running a marketing department…
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Mental health doesn't get the play it deserves. Want to know why? Because it's not sexy and it doesn't sell. There is a reason that Mental Health for Marketers comes as episode 12 and not episode 1... very few people would listen if it were episode 1. But mental health matters and you know it's something that should matter to you. Unfortunately, it…
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"Does my business really need to be on social media?" If you were asking this question in 2011 the answer would be yes! Absolutely you need to be on social media... that's where the people are flocking and you want to be there when they do. But we're not in 2011 anymore and tech years go by faster than dog years do. In 2011 it was easy to grow your…
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If your blog posts aren't bringing you leads we have a problem. Unless you're publishing content for an expressed purpose other than generating leads, your posts should generate new email addresses for you every month. If that's not your reality, it's time to make a change. Transition from the "Call Me Maybe" blog posting strategy of 2012 and step …
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Everyone around you is succeeding with their social media ads. Their ads are perfectly constructed, perfectly targeted, and converting at record rates. You've give social ads your best shot and all you have to show for it is a credit card bill and a couple email addresses that appear to original from somewhere in Asia. There is a lot that goes into…
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If you can get your website to rank top three on page one of search, you have a really good chance of capturing leads and converting those leads into sales. So the questions is, "how do I get my website to rank on page one?" What you've done hasn't worked and you're all out of ideas for what to do in the future. In this episode of The Donut Shop Po…
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How would it feel to publish a sales page that you knew would lead to sales? Pretty great, right? The dream of sales coming in while you are sleeping can be your reality if you can sell through the written word which, unfortunately, isn't one of your strong suits. You're fine face to face and you're fine over the phone, but when it comes to salesma…
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The best news you could ever get about email marketing is that when it doesn't work it's your fault. If your natural reaction to being told "you did email marketing wrong" is to turn around and point the finger at all the other reasons why your email marketing didn't work, this episode is for you! Email marketing works — so you need to discover how…
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You have a great lead magnet! People are signing up for your email newsletter left and right. You go to make the offer and... crickets... But that doesn't make sense. You've built an email list of The Perfect Audience (see episode 3) and you know they need what you have to offer... they have even told you as much. It's time to start nurturing that …
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To get people to buy what you're selling you need to tell them how it will make tomorrow better than today! But that's still not enough. You must convince them to take action NOW and that you'd be dumb for waiting a second longer. But how do you do that? How do you compel someone, especially if you're not sitting down with them face to face, to tru…
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The dream of online marketing is to send an email and then watch the sales roll in. Need an extra $2,000, send an email. Need to repair some equipment, send an email. When you have a proven product to sell, you have the ability to print money on demand. In this episode of The Donut Shop, we talk all about why a proven product matters, what the trai…
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You have the superpower to attract the perfect audience for your business. They are crazy about what you do, how you do it, and want to work with you so badly! Sounds great, doesn't it? So how do you unlock this superpower, do impactful work that matters, and make a lot of money in the process? That's what we talk about today on this episode of The…
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Interested in getting the details how an online marketing agency creates marketing campaigns that convert? In this episode we reveal 6 things you need to know to create a content marketing campaign that will convert content into cash and help you achieve the type of sales numbers you've needed to bring your business dreams into reality. 0:00 Introd…
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Customer Engagements and Responding to Reviews
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In this episode of "The Facts: Online Business Questions Answered" Dave and Jordyn talk about engaging with your customers online and how to manage that engagement through social media, email marketing, your business website, and online customer reviews!
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Picking Your Niche and Ditching Your Niche
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Niching down is a common phrase spoken amongst marketers, business coaches, and influencers across social media. They talk about niche but they don't talk what to do when the niche you've selected doesn't generate income. This episode of The Facts: Online Business Questions Answered is all about creating your product or service niche, selecting an …
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In this first episode of "The Facts: Online Business Questions Answered" Dave and Jordyn talk about Instagram, Instagram hashtags and where to place them, the main thing to focus on when using Instagram for business, the marginal parts of Instagram for business, the 80/20 rule for success on social media and much more!Find Dave & Jordyn on the Shre…
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Email marketing isn't for only the most savvy or the mega churches. Any church of any size can capitalize on email and transform it into their strongest tool for communication. Most churches find themselves completely absent from sending any type of email or completely over-saturating their subscribers with too many emails. In this episode of the C…
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Every week you produce that same bulletin. It's like wrangling livestock trying to round up everything that needs to go in this titanic printed mess. You know it's not dying anytime soon so you've gone out and tried to find examples of other church bulletins. You've posted in Facebook Groups asking to see examples, you've searched Google for "churc…
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Attend any conference for entrepreneurs and online marketers and take note of how many people attend the breakout session on, "how to use video in your business." Video is huge and the internet is being taken over by live streaming. As easy as it is to create video, it's much harder to create video that plays a role in your business and that's wher…
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There are two types of social media mistakes: those that can't be avoided and those that can. It's as simple as that. No matter how much training, education and experience you have working with social media the ever changing technology and social landscape means that we are constantly having to adapt - a mistakes will be made along the way. Those m…
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Podcasts are an incredible way to get your message in front of your audience. There is a lot of freedom to network with others in your niche and grow your authority beyond what web and social allow. You may have considered launching a podcast but if you don't have a familiarity with all that's involved, the mystery alone may prevent you from giving…
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What You Need to Know About Your Customers with Ahna Hendrix
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Customers. Such an impersonal term. Okay, so let's call them clients. Better, but somehow it still misses the mark. The reality is that no matter what you label those who choose to work with you there is a simple element you must remember... beyond the tasks, invoices, labels, etc. Your customers are real people. One of the most promising things ab…
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You know how you operate week in and week out. What you don't know is how the church across town (or across the country) operates. Often we learn the most by observing the practices of others and in this episode of the Church Marketing Podcast you are invited to peek at how National Community Church in Washington D.C. operates their communication a…
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Are you keeping the three c’s of communication in mind when creating content for your church? In this podcast Dave Shrein talks with Ryan Holck about how utilizing these three c’s will help communicate the mission of your church more effectively.Convey details.Connect heart.Creatively deliver.By Dave Shrein
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You've been asking the question since April: How can we use Periscope at our church. You've probably launched a broadcast showing your band playing, or maybe a baptist but the question remains - why and how should I use Periscope for my church. In this episode of the Church Marketing Podcast Ryan Bilello joins Dave Shrein to talk about the power of…
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You dream and dream and dream of that moment when you turn pro. When you can finally spend all day, every day working on your dream. It's liberating and freeing, but it's also overwhelming and scary. So, what should you expect during your first 90 days after turning pro-entrepreneur or full-time freelancer? What resistance will you meet? What will …
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Consistency, niche and unique voice... these are the three traits necessary to maintain a successful website blog. As you pursue your communication strategy, it is as important as ever to make sure that you maintain a consistent publishing rate with content relevant to your mission presented in a voice consistent with your church's personality. In …
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Achieve Mad Crazy Success at Freelancing
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You may not have expected to become a freelancer - a friend knows you're good at something and recommends your work to someone. Next thing you know you're clocking out of your day job and going home to clock in at a side job - you just became a freelancer. Not all freelancers want to leave their day jobs but all freelancers want to earn money worki…
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WIIFM? These five letters represent the most powerful filter that every piece of copy for your organization must be passed through. When you have this concept of WIIFM at the forefront of your mind your writing becomes more compelling and your call to action becomes more effective. So what does WIIFM stand for? "What’s In It For Me?” And that is th…
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You’ve witnessed the transition - gone are the days of members attending Sunday services 4-5 times a month. As a matter of fact, churches are fortunate if a regular attender will walk into the worship center twice in one month. The modern church must begin to reassess it’s model in order to keep up with an on-demand culture and if the conversation …
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Pursuing Your Dream While Working a 9-5
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If the title doesn't say it all. You know exactly what this is all about. You have passion or a dream that burns inside of you and yet the majority of your time is spent at your 9-5 building someone else's business. It's not that you begrudge their business (after all, it's keeping food on the table and a roof over your head - and in some cases App…
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You've been in that precarious position of asking the question, "how do I raise my prices without losing my clients?" You started off looking for experience and rather than charging the prices your competitors were charging you undercut the competition to get the client and gain the reps. Over time you've added more clients yet you haven't been abl…
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You know that communications span way beyond the pixels on a computer screen or the ink that's used on a print piece. The effectiveness of your communication is a sum of church mission, leadership vision, ministry events and details. In The Leadership & Volunteer Episode Deborah Ike takes us throughout the entire scope of church communications into…
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How'd you like a shot in the arm of communication encouragement and strategy? In this very special episode of the Church Marketing Podcast Dave Shrein takes 60 minutes to moderate a hangout with four of the most influential leaders in Church Communication. Gerry True, Phil Bowdle, Kelley Hartnett and Mark MacDonald add their voices to the conversat…
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The Quickest Way to Achieve Success
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We all want to know the secret to success. We look at what others are doing around us and wonder, "what is it that they're doing because it seems to be working." There is, in fact, a secret to success - though honestly it's not as interesting as your typical secret. In the world of building your brand and creating an online business there is one th…
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The position of Communication Director (or Pastor) is fairly new. While many large churches (5,000+) have had someone in this role for a long time, the average church is just now discovering the need for someone to ask strategic questions about how their information is being communicated and received. The increase in noise (both online and in life …
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You're sitting in a room listening to an online business speaker whom you admire. They share strategy, they share thought process and a whole bunch of other good stuff but they never touch on the one subject that you find more perplexing: what technical resources do they use and how do they manage it all? Every one of us is uniquely talented and we…
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Wanna hop on the wall again and learn from the success and failures of others? This is the 2nd episode focusing on awesome church communicators. In this episode we speak with two church communicators about branding, guidelines, volunteers and team building. There are literally hundreds of communicators who are in our Church Marketing Sucks family a…
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It's so tempting to look at our professional peers and become envious over their systems and successes. There's just one problem when we start comparing ourselves. It's a major problem that can be summed up in a great quote from Doug Fields. “Comparison places what you know about yourself against what you don’t know about another. That's not a fair…
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There is no better way to learn than to live as a fly on the wall as others talk about their successes and failures. While there are certain names we all know in church marketing and communication, there is one set of individuals that you have yet to hear from… our listeners. The Awesome Communicator Episode is all about highlighting the successes …
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There is no right creative process, however there are best practices. Most best practices involve identifying what works and not straying from it. In this episode Dave and Charissa talk about what each of their creative process looks like and explain why they choose to do what they do. If you've ever found yourself stuck sometimes all it takes is k…
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Selling on Social Without Being a Salesman
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The internet has opened the door for anyone to start a business, including anyone looking to make a few extra dollars in their spare time. People with full-time jobs have been able to sell the products they themselves use. Health, beauty, fitness, personal care, decoration and a range of other products offer us the chance to make decent "extra" cas…
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Social is a beast, mostly because there is an expectation for churches to have a presence on all networks, even if churches don’t understand all of them. Understanding a platform and then gaining clarity for our main church account is hard enough. Add to the ministries that want their own social presence. The key to conquering social for your churc…
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Systems can never replace relationships. Let's get that straight. However, systems can bring freedom from mundane and repudiative tasks that steal your time. There's a reason the assembly line was so revolutionary: it replaced the need for constant communication with understood next steps. For the entrepreneur and small business owner, smooth syste…
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Every church has a different process for planning out various seasons of ministry or series’ of messages, yet the central element that is vital to every process is the idea of "The Approach." In The Christmas Planning Episode we examine series planning strategy. We also identify how to manage "The Approach" if you’re in an environment where plannin…
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Does our communication drive visitors away? If you're looking to decipher how your communication is received by visitor, Jonathan Malm's new book, Unwelcome gives you a list of 50 ways your church may be driving away first-time visitors. Whether you've been working in the church since before you were born or if you're still in your first 12 months …
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The internet is full of all sorts of awesome goodies meant to help streamline your work flow allowing you to be more productive. Struggling to find the right text editor or graphic program... even which email client is right... is not uncommon. In this episode Dave and Charissa reveal their top five tools that you may not yet know about... but let'…
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There are a lot of online communities where knowledgeable experts on church media gather and share ideas. Often these forums present amazing solutions in terms that reach over the heads of green media directors or volunteers. In this episode we look at the essential media elements and media strategy which has the greatest impact on a church... with…
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Dave and Charissa have each taken a different approach to how they market themselves and their services. Talking about these differences will shed light on how you may want to brand your business site and how you will want to position your expertise and business value proposition to the world. If you've ever had a question like, "what should I call…
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