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The Website Content Episode

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Manage episode 113642774 series 34694
Content provided by Dave Shrein. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dave Shrein or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
WIIFM? These five letters represent the most powerful filter that every piece of copy for your organization must be passed through. When you have this concept of WIIFM at the forefront of your mind your writing becomes more compelling and your call to action becomes more effective. So what does WIIFM stand for? "What’s In It For Me?” And that is the question your readers, viewers, congregation members, visitors are asking themselves when they interact with your church. In The Website Content Episode, Mike Kim takes us through the mental shift that we all must make. We must move from writing for ourselves to writing for others.
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30 episodes

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The Website Content Episode

Church Marketing Podcast

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Manage episode 113642774 series 34694
Content provided by Dave Shrein. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dave Shrein or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
WIIFM? These five letters represent the most powerful filter that every piece of copy for your organization must be passed through. When you have this concept of WIIFM at the forefront of your mind your writing becomes more compelling and your call to action becomes more effective. So what does WIIFM stand for? "What’s In It For Me?” And that is the question your readers, viewers, congregation members, visitors are asking themselves when they interact with your church. In The Website Content Episode, Mike Kim takes us through the mental shift that we all must make. We must move from writing for ourselves to writing for others.
  continue reading

30 episodes

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