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When you work in entertainment, you are in the business of fun. This podcast will focus on the challenges and opportunities associated with helping your customers create memories and special moments. We will talk about sports, theatre, performing arts, and other forms of entertainment, highlighting the best ideas in marketing live experiences, creating long-term customers, and growing revenues.
 
The go-to podcast for anyone trying to make sense of the world of Marketing, Advertising and beyond. In an industry that is a minefield of utter bollocks, we aim to capture our heroes and allies from the front line to have a chin-wag with. It’s like Pokémon Go, with the single but vital exception that it’s not a short-term bandwagon of shite. UK TOP 5 CHARTS | US TOP 200 CHARTS | RELEASED FORTNIGHTLY
 
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My guest today is the 800 pound guerilla, Bill Guertin! I should have asked why it isn't the thousand pound gorilla!? Save that one for the second conversation! I'm surprised that I haven't had Bill on before this, but the conversation we had is worth the wait. We discuss the costs of bad sales hires. We talk about how successful the ISBI has been …
 
Life’s a peach, this week, as we soak up the sun in South Carolina to snare a man who can sniff out agency B.S. a mile away. Here to vent eloquent fire, it’s Derek Walker. Chief instigator, janitor, secretary, and mailroom person for his tiny agency brown and browner, Derek is a stellar copywriter and a loud, proud critic (and lover) of the ad indu…
 
My guest today is Scott Goodacre. Scott runs a website www.theonlinerule.com that focuses on marekting football clubs. We had a great chat about brands, marketing, and football. We cover why red should be everywhere when Man U does anything. Why the Spurs cockerel matters and a lot more. Check out my 'Talking Tickets' newsletter at http://talkingti…
 
My guest today is Aren Murray from Tix Ticketing. We chat about new technologies, the pandemic, and being customer focused. Aren shares her experiences with INTIX. We discuss what matters about a cloud based ticketing solution. Aren gives me some examples of how ticketing can be fun and intuitive for the folks that work in box offices and a lot mor…
 
This week all it took was a tasty tipple of classic TV ads to trap tenor turned top strategist, and alliteration aficionado, Tom Roach. Currently VP of Brand Planning at Jellyfish, Tom has worked at some brilliant acronyms agencies like AMV BBDO, Leo Burnett, BBH, and adam&eveDDB, creating pitch-perfect campaigns for McDonald’s, Sainsbury’s, and th…
 
He's an acclaimed engineer with a love for not just the technology, but for the creative process behind the artistry. And he's dedicated to passing that wisdom on to the next generation. We caught up with Mark Rubel at his home away from home, the legendary Blackbird Studios and Blackbird Academy in Nashville, Tennessee.…
 
My guest today is Matt Zarracina from True Tickets. We talk about the Spurs, obviously. We also hit on True Tickets' announcement of their new offering around "Rules Based Ticketing". Matt shares with us his ideas about NFTs and Blockchain in ticketing and offers up a slightly different take than we typically hear when discussing this topic. We dis…
 
Insights In Sound - Erik Zobler, Live from NAMM (Episode 85) ICYMI, another live-streamed NAMM+ session from the NAMM Show. Audio engineer Erik Zobler has fingered faders in the studio and on the road, and shared his perspective on the differences, the commonalities, and useful strategies for transitioning between live and studio engineering.…
 
Carpe Diem. Seize the day. The Cameron Day. This week we’ve snared industry legend, author, and birthday boy, Cameron Day, for a chinwag. Creative Director, writer, and chainsaw enthusiast, Cameron has been crafting ads and shape-shifting brands for over thirty laps around the sun. Pile your paper plate high with topics including the influence of h…
 
Today, my guest is Martin Gammeltoft from Activity Stream. We talk about Activity Stream's buying spree and mergers. We talk about technology, marketing, and a lot more. Visit my friends at Booking Protect and find out why refund protection is a valuable tool as businesses in entertainment continue to recover. www.bookingprotect.com Check out my we…
 
We flagged down a Big Yellow Taxi and rode it all the way to Melbourne to catch copywriter and Joni Mitchell mega-fan, Carolyn Barclay, this week. A stubbornly strategy-first copywriter, Carolyn helps brands sound like actual humans instead of soulless robots sent from the future to bore us to death. She’s also co-founder of Kingswood & Palmerston,…
 
This week, we laid out hordes of Humbugs* to catch the Bah-rilliant Bristol-based strategist and Paul Feldwick fan, Alex Murrell. He is currently Strategy Director at brand agency Epoch. Supplying strategic simplicity to the world’s biggest FMCG brands. Alex talks to us on tonnes of topics, including making the jump from graphic design to strategy,…
 
We’ve gone bar crawling in Washington DC and laid bait of Tanqueray & tonic to lure and lubricate the writer, teacher, speaker and “Revenue Architect” Dave Wakeman this week. Clients call him a “shot of adrenaline”, and his work has taken him around the world working with some of the world’s biggest brands like American Express, Google, Coca-Cola, …
 
My guest today is Brett Goldberg, Co-CEO of TickPick. On today's episode we find out the origin of TickPick's name. We also cover how he managed his business during the pandemic and why being lean helped them react effectively. We get into all-in pricing. We cover market fragmentation, market power, and how to win business. We also hit on NFTs, Blo…
 
My guest today is Amanda Lester. Amanda is a former performer and is now a marketer. This is a really great conversation around marketing research. We cover how to use market research to uncover actionable insights. We talk about pricing research. And, we cover the ideas that drive audience development. Visit my website: www.davewakeman.com Check o…
 
This week, we’ve laid 57 varieties of bait to snare Salad Cream sommelier and TikTok star, Rob Mayhew, for a chinwag. Currently Head of Influence at Fleishman Hillard, Rob has over 20 years’ experience working at some of London’s top agencies with big brands like McVities, Krispy Kreme, and Lacoste. His sketches send Jenny’s, Gavin’s, and Tara’s ac…
 
This was a great conversation with Paul Williamson from Two Circles. Paul mentioned to me recently that every project he works on has the feel of a startup and we explore that idea. Along the way, Paul teaches us how to think through complex projects. He talks about market research, using pricing to create opportunities, and how to balance attendan…
 
This week, we’ve masqueraded as a cartoon tiger and talked our way into Kellogg to catch truly gr-r-reat marketer, Keerti Nair, for a chinwag. Hell-bent on bridging the gap between commerce and creativity, she’s Marketing Effectiveness and Digital Transformation Lead at Kellogg and has cut her teeth in the industry over 16 years, 4 continents and 2…
 
My guest today is Asher Weiss from Tixologi. Asher is my first guest in a series of episodes I'm going to do around recovery from the pandemic. His company is involved in blockchain ticketing, but Asher realizes that the blockchain is a door to a bigger world, not just an end in itself. So we discuss data, revenue, marketing, and recovery. Get my w…
 
This week, armed with duty-free’s finest Yo Ho Ho’s and a bottle of rum, we’re in the Big Apple to rub shoulders with the pirates at TBWA\Chiat\Day New York and catch their Chief Creative Officer, Amy Ferguson, for a chinwag. Amy describes herself as a chronic exaggerator. Yet, her reputation as a creative renegade and rule rewriter needs none of t…
 
This is a broadcast of the audio of a free webinar I did to test out some new technology and some new learnings. The technology was a bit problematic, so I wanted to get the audio out ASAP. We cover discounts, price wars, premium pricing, and a lot more. Check out my friends at Booking Protect. We are working to turn the podcast feed into 'The Road…
 
From Gladys Knight and the Pips, through the Ramones, Talking Heads, Living Color, Smithereens, and HooDoo Gurus, Ed Stasium's career has been a roadmap of music history. And he's got the stories to go along with it. Want to know the back story about "Midnight Train to Georgia," or the very unique way the Bee Gees laid down their vocals? Listen in!…
 
Dusty Wakeman has led a colorful and eclectic career. His work with artists like Dwight Yoakam, Lucinda Williams, Roy Orbison, Michelle Shocked, and Buck Owens helped put him on the map as an engineer and producer. He ran LA's legendary Mad Dog Studios for nearly three decades before joining Mojave Audio as President. Join us for an equally colorfu…
 
Fix up, Look Sharp* because this week we’ve lured Lincolnshire lad and the Rascal of professional services marketing, Lee Grunnell, for a chinwag. A top marketing director and fellow Ritson fanboy, Lee is obsessed with applying the latest thinking from marketing leaders like Binet, Field, and Sharp to professional services. He talks to us on pickin…
 
Insights In Sound - Michelle Sabolchick Pettinato, Live Sound Engineer (Episode 68) If you're going to "break the glass fader" you'd better be damn good, damn professional, and damn fearless. Michelle Sabolchick Pettinato is all that, and a damn fun hang as well. We chatted about her long and convoluted career path with everyone from Elvis Costello…
 
This week, we whizzed back to the 90s and stuck out our thumb on the side of the information superhighway, hoping to catch a ride with award-winning creative and digital pioneer, Laura Jordan Bambach. Currently President and Chief Creative Officer at Grey London, Laura is a total ad land powerhouse, dishing out truly creative work for some of the w…
 
Insights In Sound - David Bottrill, Producer / Engineer (Episode 65) From Peter Gabriel and Rush to Tool, Smashing Pumpkins, and Silverchair, producer David Bottrill brings an old-school touch to every project. He zoomed in from his studio near Toronto to share his thoughts on his perspective on working with the artist. #musicbiz #proaudio #recordp…
 
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