Most promotional efforts will center around publication month, but that doesn't mean your job is done when the first of the next month rolls around! Brand expert Deb Gabor joins us to discuss what it takes to grow and manage a successful brand and key things she's done post-publication with her book. “Leading Expert" doesn't come close to describin…

You've gotten through writing, editing, design, production, distribution, and publication. Your book is now published and available and... now what? Written Word Media's Emma Boyer joins us in this episode of All Things Book Marketing to discuss timing, strategy, and recommendations for post-publication promotions. Emma Boyer is the VP of Digital O…

For authors navigating complex publishing pathways, a literary agent serves as a guide and advocate, cutting through the noise and opening up the doors to new opportunities on your behalf. Not only is working with a literary agent essential for any kind of traditional deal, but they can also help authors with translating publishing contracts from h…

Literary Agent and author Lucinda Halpern discusses tips for querying and other ways to get connected to and signed by an agent in this episode of All Things Book Marketing! Lucinda Halpern is a literary agent and the founder of Lucinda Literary, based in New York. She has worked with all major publishers, including Penguin Random House, Simon & Sc…

Audio content is in with readers and that means that audiobooks are now expected from authors, not just recommended. David Wolf, Founder and CEO of Audivita, answers some commonly asked questions including the who, what, when, where, and why of audiobooks in this episode of Smith Publicity's All Things Book Marketing. David Wolf spent years serving…

Audio content is BOOMING and it's no longer a question of IF you should have a podcast to promote your expertise, but HOW should you run a podcast to promote your expertise. Luckily, we have expert Traci DeForge to help us! Traci DeForge, founder of Produce Your Podcast, is recognized as an international podcast expert, sought after speaker and med…

Smith Publicity President, Marissa Eigenbrood, and Marketing Manager, Olivia McCoy, sit down to discuss the highlights and takeaways of 2024's US Book Show hosted in NYC by Publishers Weekly and the Association of American Literary Agents (AALA). About the 2024 U.S. Book Show: Publishers Weekly and the Association of American Literary Agents presen…

Jack Murtha joins us today to review brand strategy for companies, authors, and experts and how these different brands can collaborate and inform promotional efforts including marketing and publicity. Jack Murtha is a co-founder of Map Change, a thought leadership agency specializing in healthcare and technology. His work has propelled the world's …

We sat down with Bookshop.org's Director of Bookstore Partnerships to discuss the indie bookstore landscape in recent years and how authors and readers can further engage with their local indies. Steph Opitz (she/her) is the Director of Bookstore Partnerships at Bookshop.org. Formerly, she was the founding director of Wordplay at The Loft Literary …

In celebration of Indie Author Month, we interviewed Amy Edelman, Founder of IndieReader, on what it means to be an indie author, the struggles they face, and the benefits they reap. Tune in for publishing insights, tips, tricks, and advice! Amy is a twice traditionally published and twice self published author whose day job for two decades was wor…

Speaking is becoming more and more of a priority for many authors looking to grow their professional brand, so we've invited Josh White, the Managing Director of Epic Keynotes, to explain how to begin developing your speaker brand, where your book fits in, and goals to consider. Joshua White launched Epic Keynotes to help companies and speakers lev…

Podcast popularity is continuing to skyrocket, allowing more and more thought leaders and authors to showcase their expertise to niche audiences and listeners. On this episode of All Things Book Marketing, Founder and Chief Evangelist Officer at Interview Valet Tom Schwab provides insights into how to give an expert interview including how to arran…

Peter Winick, Founder and CEO of Thought Leadership Leverage and host of the Leveraging Thought Leadership podcast, breaks down the hot topic of thought leadership with definitions, descriptions, and examples. Peter Winick is the founder and CEO of Thought Leadership Leverage. For the past two decades he has helped individuals and organizations bui…

Book Publicist Chris Baker walks us through the basics of expert commentary as a thought leader with insights into how to frame yourself and pitch to the media. Follow Chris on LinkedIn and learn more about his band, The Duskwhales, at www.theduskwhales.com. Discover more about Smith Publicity and how we can potentially help you market your book at…

Raising Spiritual Champions – George Barna Raising Spiritual Champions is a long-awaited new book from renowned researcher and bestselling author Dr. George Barna. It is set to release on Sept. 5, and it’s specifically geared to help parents disciple and build the biblical worldview of their children. “I want to wake people up—especially the parent…

Most authors know about the big bestseller lists with the New York Times and USA Today, but many are missing out on the much more reachable goal of Amazon Bestseller status. Chelsea Richards, the Marketing Manager at Greenleaf Book Group, joins this episode of All Things Book Marketing to dive into what it means and what it takes to become an Amazo…

Embracing Motherhood – Marilyn Boyer This is an interview with veteran homeschooling mother of 14, author and conference speaker, Marilyn Boyer. Host, Brook Wayne, discusses with Marilyn how Christian mothers can truly embrace motherhood. Beginning in 1980, Marilyn has taught all of her 14 children from kindergarten through high school. Her passion…

WSJ Bestselling and Award-Winning Author Selena Rezvani walks us through her publishing journey and what led to her success as an author, speaker, and thought leader. Selena Rezvani is a recognized consultant, speaker and author on leadership and self-advocacy. Named by Forbes “the premier expert on standing up for yourself at work,” she’s the auth…

Smith Publicity’s Book Publicist and Social Media Strategist, Shannon Donaghy, joins us in today’s Open Book episode to share valuable advice with young professionals entering the publishing space. Listen in as Shannon guides us through her career journey and learn how to leverage essential skills, professional networks, and personal passions. Shan…

Book Marketing Consultant and Author Coach Aryn Van Dyke sits down with Smith Marketing Manager Olivia McCoy to discuss some book goals authors should consider for 2024 and metrics to consider in order to track progress. Aryn Van Dyke is a book marketing consultant and author coach. She has worked on more than 100 book launches, including multiple …

Award-winning author and founder of Azine Press Carol Van Den Hende discusses all things visual branding in this episode of All Things Book Marketing. Using her own series, Goodbye, Orchid, as an example, she dives into how book covers, branding, and design can impact readers emotionally. Carol Van Den Hende is an award-winning author who pens stor…

Transformational writing coach Dawn Montefusco dives into how publishing has evolved to make now the best time to be an author and how to get unstuck if you feel something is holding you back from starting that book you've been thinking about! Dawn is a best-selling author, transformational writing coach, award-winning poet, speaker, and CEO of Ins…

Matt Treacey, the go-to email marketing consultant for some of the world's top business authors, joins us today to explain that email marketing is more than just newsletters and gives us advice on how to make email marketing work for us. With praise from industry leaders such as Nir Eyal, Perry Marshall and Michael Bungay Stanier, Matt combines a t…

Book Marketing Strategist Melanie Herschorn from VIP Book Marketing introduces us to content marketing and how authors can leverage it for books sales! Tune in for an animated conversation on how to break up your promotional content to make sure your brand value shines through with specific examples both from Melanie's experience as a book publishi…

Book Publicist Joelle Speranza joins us today to talk about all things author newsletters including which platforms to consider, content to include, and promotional strategy. Listen in for a fun conversation with lots of great, actionable tips! Learn more about Joelle at joellesperanza.com and follow her on Instagram (@thejoellesparanza) and Linked…

Angry and Stressed Out Parenting | Replay Subscribe to Family Renewal HERE. Join Israel Wayne every month as he discusses life, theology, Christian Apologetics, education, family and cultural issues from a Biblical worldview. Israel is an author and conference speaker who often speaks at homeschooling conferences, and churches, as well as marriage …

Josh Greene, CEO of The Mather Group, a digital agency that solves online reputation management challenges for companies of all sizes, speaks on Wikipedia, Google, and online author branding in this episode of All Things Book Marketing. Tune in to learn about how to navigate your digital presence and build up your reputation and credibility virtual…

In this open book episode, Smith Publicity's Business Development Associate Nickcole Watkins joins host Olivia McCoy to discuss the differences between the in-house publishing and agency models. Having worked at a traditional publisher prior to joining Smith, Nickcole comes to us with insights and advice for industry professionals and authors looki…

As the media portrays 2023's Burning Man as a hellscape, THE INTERSECTION at Burning Man revists the work of a group of Burners at the 2019 event. They felt that the overwhelmingly white community wasn't living up to its self-proclaimed principle of Radical Inclusion. Find out what has changed and what hasn't. And, as you are bombarded with online …

The whispers about hybrid publishing have become loud roars as authors flock to it as a viable publishing option, but what even is it? Anne MacDonald from hybrid publisher Indigo River Publishing joins us today to answer frequently asked questions including: "What is hybrid publishing?" "Who is it for?" and "How is it different from traditional or …

Marketing expert Maria Rosati joins host Olivia McCoy in discussing the intersection of marketing, branding, and PR and how it can help authors thrive. Learn how to tell a story and amplify your voice! Maria is the Founder and CEO of Eminence Communications, a boutique integrated marketing agency focused on building brands that stand apart. As some…

BREAKING NEWS! The USA Today Bestseller list is back and better than ever now that they've partnered with The Novel Neighbor and Bookshop.org. We had the pleasure of talking with Holland Saltsman, the owner of The Novel Neighbor in St. Louis. MO, about this new partnership and what it means for indies around the country. Holland Saltsman is the own…

Joseph Perry joins the All Things Book Marketing podcast to answer some FAQs about literary law. Permissions, copyright, and even AI, our host Olivia McCoy and Joe cover it all. Joseph Perry is a publishing attorney and literary agent at The Law Offices of Joseph J. Perry, P.C. and Perry Literary. As an attorney, Joseph counsels clients in the publ…

Author and President of Author Imprints David Wogahn discusses what makes a successful book launch including reviews, distribution plans, and the ABCs of who should make up your active launch network. Listen in for key tips and resources that could help you launch your book! David Wogahn is the president of Author Imprints, an award-winning publish…

Senior Publicity Manager of Smith Publicity's Business Book Team, Erin MacDonald-Birnbaum, discusses how industry experts and thought leaders can leverage their books to grow their audiences and find new leads for their businesses. Erin Birnbaum is the Director of Publicity Strategy and a Senior Publicist at Smith Publicity. A nationally recognized…

In this episode of All Things Book Marketing, Reenita M. Hora offers perspective and actionable advice on the topic of diversity in publishing for both authors and industry professionals. Tune in or watch for insights and expert advice! Reenita Hora is a South Asian writer, audio-producer and award-winning journalist. Her backlist titles are listed…

Grandparenting Josh Mulvihill Grandparenting Josh Mulvihill, what is the role of a grandparent? While the world tells you it’s time to retire and relax, you have an opportunity to make a difference in the lives of your grandchildren and leave a lasting heritage for your family that will bless generations to come. In this podcast, Josh Mulvihill exp…

Following our last Open Book episode on broadcast pitching with Courtney Link, we've invited Vice President of Publicity Janet Shapiro to discuss media training and everything an author needs to know about preparing for a broadcast interview. Listen in for quality advice on preparing an elevator pitch, which 3-5 tips to focus on, where to look on s…

Homeschooling Around the World Gerald & Bev Huebner Homeschooling Around the World In this podcast episode, Israel Wayne interviews Gerald and Bev Huebner. They are veteran homeschooling parents and international advocates for home education. They share their experiences from traveling around the world helping to encourage and equip new home educat…

Join us as the CEO and founder of Four Eagles Publishing, Tarryn Reeves, discusses the role that storytelling has in business writing and how it can elevate your professional brand! In this episode, we dive into how personal experiences inform business practices and the best ways to communicate your expertise through writing and speaking. You can n…

Christian View Creativity the Arts Daniel Hancock Christian View Creativity the Arts Daniel Hancock is a play writer, script writer, director, producer, story-teller, and fiction author who creates comic books, graphic novels, audio dramas and much more. In this episode, Israel Wayne and Daniel discuss ideas for those who want to use their artistic…

Courtney Link brings her knowledge as the Publicity Manager of Smith Publicity's Lifestyle team to discuss broadcast interviews in this Open Book episode! Learn about how TV and radio opportunities can promote your brand, what producers are looking for in guests, and what to expect if you're presented with an interview from our resident broadcast e…

Principle Approach Christian Education – Max Lyons Principle Approach Max Lyons of the Foundation for American Christian Education (FACE) talks with Israel Wayne about the philosophy of the Principle Approach and how to teach Providential History. The Principle Approach was developed by Verna Hall & Rosalie Slater and has prepared many Christian sc…

Booktoker, influencer, and publishing professional Miral Sattar joins us to answer all your pressing questions about promoting your book on TikTok! This episode dives into who should join the platform (everyone), how often you should post (often), and the type of videos you should share to sell more books and spread awareness with examples of book …

Join Smith Publicity's resident fiction experts, Publicity Manager Andrea Kiliany Thatcher and Business Development Manager Kellie Rendina, as they discuss the fiction landscape including common themes in book covers, titles, genres, and more. Follow both Andrea and Kellie on LinkedIn and Instagram @shinyandrea and @kellierendinamench. Check out ou…

Author, Speaker and Chief Strategist of the emPower PR Group Stephanie Feger speaks about what makes up a brand and how an author's brand can be incorporated into their books and writing and vice versa. Learn about the importance of discoverability and consistency across all platforms and what to keep in mind as you expand your reach. Stephanie Feg…

In this Open Book episode, Lydia Rasmussen from Smith Publicity's Arts and Entertainment team discusses how she optimizes her time and balances her workload as a publicist. Tune in for tips on timing, scheduling, and organization! You can follow Lydia on LinkedIn and Instagram @dot.blueberry. Discover more about Smith Publicity at www.smithpublicit…

Developing A Biblical Worldview – David Barrett Do you want to develop a Biblical Worldview? Join Israel Wayne and his special guest, David L. Barrett. Israel and his guests tackle real-life issues important to raising Christian families. Share this episode with a friend and follow this podcast on your favorite podcast app. Israel and his wife, Bro…

Independent Book Publishers Association's (IBPA) Director of Membership & Member Services, Christopher Locke, discusses the four different review categories that affect today's books with host Olivia McCoy. Tune in to learn more about endorsements, trade reviews, media reviews, and consumer reviews and how they can help your book! As the IBPA Direc…

Steve Demme of Building Faith Families joins Israel Wayne to discuss the important issues of personal Bible study, family devotions / family worship and hymn studies. More about Steve: https://buildingfaithfamilies.org/about/ Website: https://www.BuildingFaithFamilies.org ———————————————————————————————————- To Learn more about Family Renewal, LLC …