Welcome to the Creator's MBA podcast, your go-to resource for mastering the art & science of digital product entrepreneurship. My name is Dr. Destini Copp, and I help business owners generate consistent revenue from their digital product business without the need to be glued to their desk, constantly live launching, or worrying about social media algorithms. To learn more, visit my website at https://destinicopp.com/.
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The Simple Marketing Podcast, hosted by Leticia Collins, is dedicated to helping you build a sustainable and scalable business. Are you an ambitious entrepreneur who wants to stop trading all your time for money, and finally build a business that continues to run while you're out living your life? In this podcast, you'll learn sustainable business & marketing strategies that bring you more time, freedom and profit. So if you're ready to finally start building a business that truly supports t ...
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Content has the power to connect us all. It’s up to you how you use it. Welcome to the powerful content podcast, your go to source for content creation, strategy and business inspiration. If you’re ready to create stand out content that gets you noticed and remembered or build an aligned audience who love you and are ready to buy from you, you’re in the right place!
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Simple and strategic business planning with Destini Copp
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Do you know that planning is an essential part of business, but you find it difficult to break through your resistance to it? In episode 135 of the Powerful Content Podcast, host Mel Daniels and guest Dr. Destini Copp delve into the power of planning for business growth and how to make it simple. Dr Destini Copp talks about the benefits of setting …
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99 | How Destini Copp turned her ‘struggling’ newsletter into a money-making machine
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Dr. Destini Copp is a certified business growth coach for digital product entrepreneurs. She helps business owners 10X their digital product revenue without the need to be glued to their desk, constantly live launching, or worrying about social media algorithms. In this episode, Destini shares how she turned her struggling newsletter into a money-m…
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100 | 4 key lessons I’ve learned as an entrepreneur & what I’d do differently
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We’ve hit 100 episodes! 🎉 In this special episode, I reflect on the four biggest lessons I’ve learned since starting my business, including why you shouldn’t rely solely on social media, the power of collaboration, embracing experimentation, and trusting your own instincts. Plus, to celebrate, I’m sending a special gift to everyone who leaves a rev…
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191: Unchain Your Voice: Craft AI-Proof Copy
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Ever stared at a blank page, wondering how to make your words stand out in a world of AI-generated content? You're not alone, and this week's episode is all helping you craft your AI-proof copy. In this episode, I sat down with the brilliant Dr. Suzy Cater, who is helping us create authenticity in our AI-driven world. We're diving deep into the art…
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190: Personality is Your Secret Weapon: Website Edition
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Are you tired of blending in online? Ready to make your website pop with personality? Then you won't want to miss our latest episode of the Creators MBA Podcast! In "Personality is Your Secret Weapon: Website Edition," I chatted with web design guru Christina Marie Anderson, founder of Wondersoul Co. Christina spills the tea on how to transform you…
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Pitch Perfect: The 3 things you need to avoid when pitching
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Are you struggling to get your content noticed? In this episode of the Powerful Content Podcast, Mel Daniels shares invaluable advice on how to effectively pitch yourself for collaborations. From guest appearances and summits to workshops and joint launches, Mel breaks down the do's and don'ts of pitching to expand your audience. She also covers a …
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189: 5-Part Formula to 10X Your Digital Product Revenue in 90 Days
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Let's cut to the chase: Q4 2024 is coming, and it's time to turn up the heat on your digital product revenue. This episode is a recording of the live training I did this week: 5-Part Formula to 10X Your Digital Product Revenue in 90 Days (even if you're working just a few hours per week) This isn't your average "tips and tricks" episode. I'm pullin…
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4 ways to support yourself as a sensitive business owner so that you can be softly successful with Sam Dhu
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Do you feel things deeply? You may be a sensitive person. Join Mel Daniels and guest Sam Dhu, a psychotherapist, mentor, and coach, as they explore how sensitivity can be a superpower for business owners. They discuss the challenges and strengths of being a sensitive business owner and offer practical ways to prioritise self-compassion, manage busi…
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98 | Using subscriber behaviour as the main driver of your customer journey (rather than your sales agenda) with Nadine Nethery
26:25
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In this episode, I'm chatting to Nadine Nethery, from Can Do Content, all about how she uses trigger links to create a customised email marketing strategy for each of her subscribers. We discuss... The benefits of shifting to a way of selling that’s led by subscriber behaviour rather than your sales goals Smart ways to create genuine urgency that c…
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188: Scaling Your Content Creation with AI Assistance
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Drowning in content deadlines? Feeling like there aren't enough hours in the day to create all the content you need? We've got the productivity boost you've been searching for! In this episode, we're unveiling the secret weapon that's revolutionizing content creation: AI-powered tools. Here's a sneak peek of the time-saving tactics you'll discover:…
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7 easy collaboration ideas for business growth
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Are you feeling stuck, trying to grow your business but unsure what to try next? Maybe you've tried different strategies but still feel overwhelmed and disconnected. Collaboration may be the answer you’re looking for and in this episode, you’ll get all the collaboration ideas you need to feel more inspired! Mel Daniels shares personal experiences a…
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New to bundles? In this episode, I’m answering some of the most common questions I’ve received about contributing to free list-building bundles, including… 🤔 What if I don’t have any low-ticket digital products to contribute? 🤔 Can you participate in too many bundles? 🤔 What to bundle hosts look for in contributors? 🤔 How can I monetize from free b…
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The 4 types of images every business needs with Grace Costa
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Do you know what types of images that you need for your business? In Episode 131 of the Powerful Content Podcast, Mel Daniels speaks with personal branding photographer Grace Costa on the role of images in business success. Grace shares insights from her twenty-year photography career, including the journey from mastering her craft to teaching othe…
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187: The $100K Course Formula With Amy Porterfield
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Are you sitting on a wealth of expertise that you're itching to share with the world? Our latest Creator's MBA Podcast episode might just be the catalyst you need to transform that knowledge into a thriving digital course business. In this episode, with Amy Porterfield, we're diving deep into the world of lucrative digital courses. She's sharing he…
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96 | How to make money from free bundles as a contributor
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Are you starting to wonder whether participating in bundle collaborations to grow your email list is worth it anymore? Perhaps you’re starting to worry that you’re just building an email list of freebie seekers… After all, the bundles you’ve participated in have done an incredible job at growing your email list, but there doesn’t seem to be much of…
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A step-by-step guide to how I create content for my business
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Have you ever wondered how a Content Marketing Strategist creates their content? In this episode of 'The Powerful Content Podcast,' Mel Daniels offers a detailed look into her own content creation process. She explains how to transform core content into micro-content efficiently and re-purpose it across multiple platforms. Mel emphasises understand…
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186: The Lazy Entrepreneur's Guide to 10X Growth
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Picture this: It's a year from now. Your digital product business is thriving. Revenue has skyrocketed. And the best part? You're working fewer hours than ever before. Sounds like a fantasy, right? Well, buckle up, because in this week's episode of the Creator's MBA Podcast, I'm sharing a principle that could turn this dream into your reality. It's…
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95 | Why I'm retiring The Story Lounge Membership & how I'm growing my business without social media
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Well, the time has come to retire one of my most-loved offers, The Story Lounge Membership. This was the first digital product I ever created, back in 2020, and over the years, it’s supported 400+ business owners with creating intentional & profitable Instagram Story content. Tune in to find out why I’m retiring the membership and glean a behind-th…
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How to level up with your brand with Rowena Preddy
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What makes a brand truly impactful? In this episode of the Powerful Content Podcast, host Mel Daniels welcomes Rowena Preddy from Preddy Creative to discuss the essential elements and transformative power of branding. Rowena shares her journey from aspiring accountant to branding expert, emphasizing how branding feels like 'magic' and how it can up…
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185: The Hidden Trap Killing Your Business Growth
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Ever feel like you're running on a hamster wheel in your business? Always busy, but not seeing the results you want? I've been there, and I bet you have too. In this week's episode, I'm diving into something I see trip up entrepreneurs time and time again (myself included!) - Shiny Object Syndrome. You know that feeling when you hear about a new so…
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94 | How ManyChat can help you grow your email list with Shannon Vondy
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If you’re anything like me, you’re always on the lookout for tools and automations to free up your time and run parts of your business on autopilot. One tool that does a great job of that is ManyChat! Leveraging the power of chatbots, ManyChat allows businesses to create funnels that streamline their marketing efforts and automate parts of customer…
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Creating content that reflects your true value
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Are you clearly using your content to communicate the value of your offer? In episode 128 of the Powerful Content Podcast, Mel Daniels talks about the impact of content on client conversion, particularly for premium offers. The episode builds on the previous two episodes, emphasising the importance of clear, authentic content that showcases the tru…
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184: Hit the Easy Button: 3 Low-Risk Ways to Grow Your Online Business
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Are you looking for ways to expand your online business the easy way? You're in luck! In my latest podcast episode, I chat with the brilliant Claire Pells, a seasoned Facebook and Instagram ad strategist. Claire shares some incredible insights, including growth strategies you can start using right away! Here's a sneak peek: We dive into the power o…
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183: The 8-Step Blueprint for Mapping Your Customer's Journey
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Ever feel like you're solving a giant puzzle, but someone's hidden half the pieces when it comes to understanding your customers? Well, I've got just the thing to help you find those missing pieces in this week's podcast episode. Think of it as your GPS for guiding folks from "Who are you?" to "OMG, I love everything you do!" We're talking real, ac…
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93 | How to get your brand and business story in magazines & newspapers with Jenna Farmer
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Do you want to get your online business featured in popular media outlets such as Forbes or Business Insider? In this episode PR Expert & Journalist, Jenna Farmer, is sharing the exact steps you can take to land media coverage that elevates your brand. As you listen, you’ll learn what kinds of media features might benefit your business, what you sh…
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182: Beyond One-Size-Fits-All: Crafting Your Perfect Online Course
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Ever dreamed of sharing your knowledge with the world but felt overwhelmed by course creation? In my latest episode, 'Beyond One-Size-Fits-All: Crafting Your Perfect Online Course,' I'm pulling back the curtain on the secrets to creating courses that resonate and sell! 🔥 In this episode, I'm breaking down the walls of traditional course design and …
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The fastest way to grow your business without paid ads with Jessica Osborn
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Are you struggling to grow your business and feeling like every marketing strategy you try is a hard slog? In episode 127 of the Powerful Content Podcast, Mel Daniels interviews Marketing Strategist and Business Coach Jessica Osborn about how you can grow your business without resorting to paid ads. They discuss the challenges of marketing and how …
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92 | Get more leads through your funnel with freebie swaps
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Wondering how to get more sign-ups for your lead magnet? Enter: Freebie swaps! A freebie swap is what happens when two business owners get together and agree to cross-promote each other’s lead magnets. The overall goal of this strategy is to build your individual email lists with targeted subscribers. In this episode, I’m breaking down why freebie …
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Sell your offer strategically with transformations
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18:50
Do you struggle to highlight the true value of your offer? Or feel like your content isn’t converting your offers as easily as you’d like? In this episode of the Powerful Content Podcast, Mel Daniels addresses the common struggle of highlighting the true value of an offer and successfully converting content into sales. Mel walks through five essent…
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181: Automation Magic: Turn Your Business into a Well-Oiled Machine
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Are you tired of feeling like a hamster on a wheel, constantly juggling tasks and never quite catching up? It's time to work smarter, not harder! In our latest podcast episode, we're pulling back the curtain on the magic of business automation. Join me as I chat with tech automation wizard Elizabeth Neumann, who shares: The #1 mistake entrepreneurs…
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91 | Membership Launch Debrief: Behind-the-scenes of the founding launch for The Audience Growth Club
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I recently wrapped up the founding member launch for my new membership, The Audience Growth Club, and I’m taking you behind the scenes of it all in this episode! Tune in to find out how many founding members we enrolled, the marketing strategy that fueled it, what worked well, the lessons I learned and more! If you’re thinking of launching a course…
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180: The One-Hour Newsletter Miracle: Streamline Your Content Creation Strategy
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Are you tired of spending hours each week struggling to create your email newsletter? Do you dream of a way to consistently produce high-quality content without the stress? Then you won't want to miss this week's game-changing episode of the Creators MBA Podcast! In "The One-Hour Newsletter Miracle: Streamline Your Content Creation Strategy," I'm p…
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Content that converts - take your ideal client from click to client
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Have you ever really thought about the connection between the content that you’re creating and the sales that you make? In this episode of The Powerful Content Podcast, Mel Daniels dives into the distinction between content built for engagement and content built for conversion. Mel emphasises the importance of a holistic approach to content creatio…
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90 | How to make your emails more personalized using custom banners & video messages with Aprille Reed
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As online business owners, we are so used to sending and receiving emails in bulk. Because we have email lists of hundreds, or thousands, of subscribers, it can be really hard to know how to personalise those emails to the individual… of course we can add personalised name tags in our email marketing software, but everybody can do that - it’s reall…
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178: Secrets to Long-Term Membership Success with Limited Churn
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In today's episode, I am excited to welcome Becky Beach, a $1,000,000 digital product seller and coach at coachbeckybeach.com. Becky has made a significant mark in the digital product space with her innovative strategies and expert coaching, earning her features in prestigious publications like Business Insider and Forbes. We'll dive into the world…
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179: 7 Types of Bonuses That Can Make or Break Your Launch
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In this episode of the Creators MBA podcast, I chatted with launch strategist Melody DiCroce, to discuss the power of launch bonuses in driving sales for digital products. Melody, the brains behind The Launch Library, shares her expertise on simplifying launches and making consistent sales on autopilot. Her approach focuses on creating scalable and…
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