Welcome to the Creator's MBA podcast, your go-to resource for mastering the art & science of digital product entrepreneurship. My name is Dr. Destini Copp, and I help business owners generate consistent revenue from their digital product business without the need to be glued to their desk, constantly live launching, or worrying about social media algorithms. To learn more, visit my website at https://destinicopp.com/.
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On the podcast, we breakdown all the legal, tax, and money related stuff you need to be getting done in your small business.
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On today's episode of the podcast I chat with HR professional Kira La Forgia about the WNBA Hamby suit and what it means for small businesses. HR is something that's relevant to all small businesses. Whether you have employees or contractors, you have to understand what the qualifications are for those to make sure you're legally compliant. Complia…
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185: The Hidden Trap Killing Your Business Growth
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Ever feel like you're running on a hamster wheel in your business? Always busy, but not seeing the results you want? I've been there, and I bet you have too. In this week's episode, I'm diving into something I see trip up entrepreneurs time and time again (myself included!) - Shiny Object Syndrome. You know that feeling when you hear about a new so…
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On today's episode of the podcast I'm reviewing my July profit report and sharing my August projections. To kick this recap off, I've been out of the office for a few weeks spending time with my husband's family on vacation in Florida and then to Indiana with my sisters to see my grandma and clean out my mom's house to get ready to sell. I'm back h…
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184: Hit the Easy Button: 3 Low-Risk Ways to Grow Your Online Business
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Are you looking for ways to expand your online business the easy way? You're in luck! In my latest podcast episode, I chat with the brilliant Claire Pells, a seasoned Facebook and Instagram ad strategist. Claire shares some incredible insights, including growth strategies you can start using right away! Here's a sneak peek: We dive into the power o…
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183: The 8-Step Blueprint for Mapping Your Customer's Journey
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Ever feel like you're solving a giant puzzle, but someone's hidden half the pieces when it comes to understanding your customers? Well, I've got just the thing to help you find those missing pieces in this week's podcast episode. Think of it as your GPS for guiding folks from "Who are you?" to "OMG, I love everything you do!" We're talking real, ac…
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182: Beyond One-Size-Fits-All: Crafting Your Perfect Online Course
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Ever dreamed of sharing your knowledge with the world but felt overwhelmed by course creation? In my latest episode, 'Beyond One-Size-Fits-All: Crafting Your Perfect Online Course,' I'm pulling back the curtain on the secrets to creating courses that resonate and sell! 🔥 In this episode, I'm breaking down the walls of traditional course design and …
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349 - What You Need to Know About Making Income Claims
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On today's episode of the podcast, I'm breaking down informational asymmetry and what you need to know before you make claims about income or other results your clients can expect.By Braden Drake
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348 - WTF is MRR? with Content Creator Danielle Ryan
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On today's episode of the podcast I'm joined by guest Danielle Ryan, a content creator and YouTuber, to discuss what MRR is (and no, we're not talking about monthly recurring revenue this time). MRR stands for Master Resale Rights and refers to a product, typically a digital download or a course, that someone creates and assigns MRR to do that anyo…
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181: Automation Magic: Turn Your Business into a Well-Oiled Machine
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Are you tired of feeling like a hamster on a wheel, constantly juggling tasks and never quite catching up? It's time to work smarter, not harder! In our latest podcast episode, we're pulling back the curtain on the magic of business automation. Join me as I chat with tech automation wizard Elizabeth Neumann, who shares: The #1 mistake entrepreneurs…
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180: The One-Hour Newsletter Miracle: Streamline Your Content Creation Strategy
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Are you tired of spending hours each week struggling to create your email newsletter? Do you dream of a way to consistently produce high-quality content without the stress? Then you won't want to miss this week's game-changing episode of the Creators MBA Podcast! In "The One-Hour Newsletter Miracle: Streamline Your Content Creation Strategy," I'm p…
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347 - Business Lessons We Can Learn from the Sepia Bride with Photographer Emily Kim
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On today's episode of the podcast I'm joined by brand photographer, videographer and educator Emily Kim to discuss business best practices, process, contracts and communication we can learn from the sepia bride. I took an informal poll online and the general consensus is that people are pretty over this topic, but we're using it as a brief example …
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178: Secrets to Long-Term Membership Success with Limited Churn
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In today's episode, I am excited to welcome Becky Beach, a $1,000,000 digital product seller and coach at coachbeckybeach.com. Becky has made a significant mark in the digital product space with her innovative strategies and expert coaching, earning her features in prestigious publications like Business Insider and Forbes. We'll dive into the world…
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179: 7 Types of Bonuses That Can Make or Break Your Launch
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In this episode of the Creators MBA podcast, I chatted with launch strategist Melody DiCroce, to discuss the power of launch bonuses in driving sales for digital products. Melody, the brains behind The Launch Library, shares her expertise on simplifying launches and making consistent sales on autopilot. Her approach focuses on creating scalable and…
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On today's episode of the podcast I'm answering the legal and tax questions I get inside my Facebook group. When you join my free Facebook group, Braden's Besties, we ask if you have any legal or tax questions and today I'll be diving into some of those. 1. How much money do you need to make before you file taxes? Learn more about taxes, the proces…
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177: The Missing Piece in Your Email Strategy
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In this episode of the Creator’s MBA Podcast, Dr. Destini Copp sat down with Melissa Seidman, founder of Not Another VA, a team of passionate email marketing virtual assistants dedicated to helping businesses achieve their full potential. Together, they dive into the essentials of email marketing, discussing common mistakes, best practices, and str…
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176: The Newsletter Profit System: Make Money Every Time You Publish
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Hey there! Destini here, and today I want to get real with you about something I struggled with for a long time - my weekly newsletter. For years, I dreaded hitting that 'send' button. I was following all the standard advice. Promote one piece of content, add a single call-to-action, nurture your audience. But let me tell you, it wasn't delivering …
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345 - Self-Care through Knowing Your Numbers with Misa Bacon
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On today's episode of the podcast I'm chatting with Misa Bacon of Perfectly Kept Books about how to care for your business and yourself through bookkeeping. Misa is a bookkeeper that takes an easy, fun and accessible approach so business owners enjoy getting to know their numbers. Misa typically works with women creatives. It's easy to stay in the …
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175: Turn Digital Products into Physical Profits With Amazon Print on Demand
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Interesting in learning how you can turn your digital products into physical books and start generating passive income through Amazon's print-on-demand service? In this episode of the Creator’s MBA prodcast, Julie Hall breaks down the process of creating and publishing books, from simple notebooks to more complex activity books and planners. Learn …
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On today's episode of the podcast I'm reviewing my June profit report and sharing my July projections. Looking back at the year, it's hard to believe we're already in Q3. As I've talked about on previous episodes, the end of Q1/Q2 was a struggle which also means I haven't hit the goals that I set out for this year but it is what it is and we're jus…
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174: Turning Digital Creations into Cash on Shopify
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Are you ready to explore selling your digital products via an e-Commerce platform but feeling overwhelmed by the options? In this episode of the Creators MBA podcast, I'm joined by Shopify expert Erin Alexander, creator of Product Powerhouse. Erin shares her wealth of knowledge on building a successful online store, whether you're just starting out…
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343 - Filing multiple trademarks for one business with Destini Copp
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On today's episode I talk with Destini Copp about her three trademarks across multiple businesses. We filed 3 trademarks for Destini across her multiple businesses. Destini started her first business, DestiniCopp.com in 2018 teaching marketing through courses. The first trademark we filed for Destini was for this personal brand. We filed a second t…
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173: The Hidden Formula to Pick the Right Sales Funnel
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In this episode of the Creators MBA podcast, I dive into the confusing world of sales funnels, specifically focusing on the differences between tripwire and evergreen funnels. In this episode, you’ll discover: How tripwire sales funnels can generate quick wins and nurture new leads. The complexities and benefits of evergreen sales funnels for highe…
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342 - Answering Your Legal and Tax Questions (Part 2)
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On today's episode of the podcast I'm answering even more of your questions from inside my Facebook group, Braden's Besties. If you missed last week's episode, head back to episode 341 for the answers to even more legal and tax questions. When you join my free Facebook group, Braden's Besties, we ask if you have any legal or tax questions and today…
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172: The Great Debate: To Trademark or Not?
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Last week, I had the chance to sit down with Braden Drake from Not Your Average Law Firm to trademark three of my brands. Honestly, I waited way too long to do this, and I wanted to bring Braden on the podcast so you can avoid the same mistake. In this episode, Braden will answer all your burning legal questions, like: When should you consider trad…
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341 - Answering Your Legal and Tax Questions
22:09
22:09
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On today's episode of the podcast I'm answering your questions from inside my Facebook group, Braden's Besties. When you join my free Facebook group, Braden's Besties, we ask if you have any legal or tax questions and today I'll be diving into some of those. When I first started the podcast in 2019 I used to do two episodes a week with one dedicate…
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On today's episode of the podcast I'm recapping my May profit report. I'm bringing back VIP days. The point of a VIP Day is to take super quick action to knock out a big task on your to-do list without all the email back-and-forth. I'm booking 5 slots a week in June and you can get an LLC-in-a-Day, S-Corp-in-a-Day, Bookkeeping-in-a-Day, or Trademar…
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171: Grow Your Sales Funnel with Strategic Podcasting
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26:53
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In this episode, I chat with Caroline Hull, a podcasting expert and CEO of Wild Home Podcasting. Caroline shares why long-form content is so important for marketing and how podcasts can really help you build your brand and make more money. She gives great tips on how to fit podcasts into your marketing plan without burning out. We also cover practi…
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170: Get Your Perfect Summer PTO Plan (AI Prompt Included)
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Welcome to today's episode! I'm excited to talk about an important topic for many online business owners—how to effectively manage your time and business during the summer with a well-planned PTO (paid time off) strategy. Over the past few weeks, I've chatted with a bunch of online business owners interested in my 1:1 coaching. A common theme keeps…
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339 - Can you Create a Contract Term for That?
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On today's episode of the podcast we're talking about things that should, and shouldn't, go in your contract. Starting June 1st, for the first time since launch two years ago, the price of the Contract Club is increasing, from $30 to $50. If you want to save $20, join the club now to get access to all the contracts you need at notavglaw.com/club Lo…
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On today's episode of the podcast we're talking about the most common bookkeeping mistakes we see and how to avoid them. 1. Going to Quickbooks too early Unless your hiring a bookkeeper who knows what they're doing, this is not recommended and the reason why is because we see a lot of error. From the outside the bookkeeping looks good, but when we …
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169: Your Minimal Summer Vacation Marketing Plan
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22:07
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Welcome back! As the school year wraps up and summer approaches, it's tempting to take our foot off the gas pedal and relax. But today, I'm here to share why it's crucial to keep your business momentum going through the summer months. In this episode, I discuss practical strategies to streamline your digital product business for the summer months, …
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337 - The BOI (Beneficial Ownership Information) Report and Why You Need to File It ASAP
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On today's episode of the podcast we're taking about the Corporate Transparency Act and why it comes with a Beneficial Ownership Information report. Spoiler alert: you'll need to fill out the BOI form this year if you haven't already. When Congress makes new laws, they set a day when the law becomes effective. It’s a heads up that they’re changing …
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336 - What the FTC's Ban on Non-Competes Means For You
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On today's episode of the podcast I'm giving you some must-know legal updates about non-compete agreements. Just a reminder, the Contract Club price is going up beginning June 1st (only to $50) but if you want to save $20, get access now for just $30 at notavglaw.com/club. And, if you want to get paid for sharing the Contract Club with your friends…
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