Digitaladvertising Podcasts

From a data-fueled TV upfronts to recent changes in streaming pricing, ad load and bundles, the TV industry is making progress under pressure. Plus: Google’s third-party cookieless plan and new AI features.

The Monaco Grand Prix stands out as a symbol of glamour and exclusivity in the world of sports, drawing celebrities, millionaires, and racing enthusiasts to the stunning backdrop of the Mediterranean Sea. Its longstanding history and prestige have solidified its place on the Formula 1 calendar.Monaco shares a unique relationship with Formula 1, rec…

Today's episode takes a look at three topics: 1. LIV Golf is taking it to the PGA, 2. F1 is taking over TV production of the Monaco GP for the first time ever; and 3. The Soccer Tournament comes to the US featuring Wrexham and other European football teams. Enjoy!

In the latest podcast episode, Azeem Ahmad, Digital Marketing Lead at ASSA ABLOY Group, discusses the importance of genuine diversity and inclusion in marketing. He highlights the pitfalls of companies treating diversity and inclusion as a one-month-a-year initiative rather than an integral part of their brand strategy, and warns that not all claim…

Where does ad tech see future growth? And where do expanding areas like retail media, privacy tech and connected TV need a reality check? Listen in to hear both cases as the editorial team recaps the Programmatic IO conference.

Thiago Gomes is the Product Marketing Lead for EMEA at Meta (Facebook), where he champions diversity - his Shiny New Object. Having moved and worked from South America to the US and now across EMEA, Thiago knows first hand the importance of diversity and inclusion in creating strong teams, understanding customers better, and driving innovation. Lis…

Cutting out hops in the supply chain means skipping over a DSP or an SSP – especially for video inventory. Plus, inside Cadent’s bid for bankrupt SSP EMX.

This week's guest is a marketing expert in the insurance and finance industries, having racked up experience in house at brands like Comparethemarket.com, William Russell, and now Experian - where she is the Product Marketing & Proposition Lead. Eka Vankova's Shiny New Object is AI and machine learning in the product marketing process. How can mach…

If you thought ad tech was technically tricky, listen to this saga, in which too-short timeouts in an identity wrapper put publishers in peril.

For any brand that's looking to grow awareness and target their audience in a more successful way, using creator commerce is essential. From influencers to online publications, our shopping habits and our consideration are swayed by creators more than ever. This is why Lucrèce Sicat, Head of Creator Marketing, Europe, at Amazon, has specialised in …

With a mostly silent response to marketer outrage after an outage, Meta has lost the pulse of its customer base. Plus: the tricky yet worthwhile challenge of targeted health care marketing.

Digital out-of-home (DOOH) is growing, but it’s still the minority of the market, and programmatic is just a fraction. Learn what’s accelerating the industry’s transition to digital and programmatic and what’s holding it back.

How does a marketer that loves data-driven decision making use ChatGPT as her own personal assistant? Will AI take over all writing jobs and how can marketers actually use it for good? The latest guest on the Shiny New Object Podcast is Madlen Nicolaus, former VP Marketing EMEA at SAP Concur. Listen to Madlen explain why ChatGPT is her Shiny New Ob…

Ad tech vendors who scrape content to build contextual segments are irking publishers. And the latest tweak in Safari will cut down on vendors that camouflage themselves in first-party cookie tech.

How are platforms like Substack changing the digital marketing game? For Stephanie Bonnet, Head of Corporate Communications at EDF in the UK and our latest guest on the Shiny New Object podcast, free expression and the opportunity to be a creator in many different media have led to a new phenomenon of personal marketing. How does this differ from t…

What are data privacy lawyers (and regulators) thinking most about these days? Allison Schiff reports from Washington D.C. Plus: the effects of ATT, nearly two years later.

Now the VP for Global Marketing at Logicalis, Catriona Walkerden has worked in technology for over 20 years and learnt how to create a human first approach to marketing. One of her top marketing tips is about making advertising and marketing a more pleasurable experience for the end consumer, while her Shiny New Object is sustainability in marketin…

TikTok CEO Shou Chew is no Zuck. The social media app activated a fan army after congressional hearings last week. Plus: State laws are emerging to protect kids from social media, which could squeeze the ad ecosystem.

Being a good marketer is easy when things go well and people buy products. But, according to John, it's when things are tough that you have the opportunity to become great. How can marketers turn everyday challenges into opportunities and what's on the mind of the CMO of Therabody amongst what he deems to be the "great chaos" of today's marketing l…

Programmatic veterans are pivoting to become founders of privacy tech companies. Plus: Nielsen ONE and the currency battle continues leading up for the TV upfronts.

For Kauveri, the link between business and marketing is a quintessential part of the job. How can marketers drive quantifiable business outcomes and bring real value to the C suite? Sometimes, gaming can be the answer, as we find out in this week's Shiny New Object podcast. Listen to Kauveri Khullaar, Vice President Consumer Marketing & Sponsorship…

From FLEDGE to SDA to MSPA, publishers are overwhelmed by new identity solutions and data privacy requirements. Plus: in-game advertising’s next level and understanding why smart TVs enabled with ACR tech could transform TV measurement.

What can marketers learn from Brad Pitt's scouting strategy in the movie Moneyball? How can you prevent digging yourself into a hole making mistakes as a junior in advertising? And what does cooking have to do with good digital strategies? Listen to JJ Foan, Head of Digital Marketing, Europe, at OPPO, give us all the answers and find out why he sta…

Temu is buying its way into the ecommerce business. Plus, reconciling philosophical views on data privacy with a reality that’s more ho-hum and bureaucratic.

Daniel Peach has an experience that ranges across different industries and capabilities: from auditing M&As and other financial transactions, to aerospace and defense consulting, to marketing. His Shiny New Object draws from more personal experience, however: it's pride washing. How do brands get it so wrong with their Pride Month ads and disjointe…

Agencies get paid to spend time creating and planning things. So what happens when generative AI tech creates and plans things for them?

Section 230 protects tech platforms, but the Supreme Court is hearing a challenge to the statute. Plus, the latest in the courtroom battle between Kochava and the FTC.

The SSP category is facing some rough times. They’re either going bankrupt (EMX), undergoing layoffs (TripleLift, Magnite) or shuttering (Yahoo). Should we blame SPO?

In this week's episode, discover essential insights into what it takes to make your brand stand out in the marketing landscape with YES Bank's Anju Chauhan. From understanding how brands leverage first party data through WhatsApp in India, networking tips for success and analysis of consumer privacy - delve into the future of marketing on the Shiny…

How can brands find a competitive advantage in a world where shiny new objects distract us? Should we go back to analog marketing? Or is there a way to combine traditional media and the metaverse? Simon Peel is the VP of Global Media at Haleon. In the latest episode of the podcast, he talks about the importance of traditional media thinking, his fa…

Balkanizing retail media. The need for data without betraying trust. Potential buyers of Criteo. During this live recording at AdExchanger’s Industry Preview, we give a rundown on ad tech’s most sizzling topics.

How should the ad industry treat consumers’ call for data privacy? The IAB, ANA and 4A’s are at odds on how to tackle a thorny issue.

For our 200th episode, we have quite a treat! Ben Wise is the Head of Programmatic Media at Google Canada, as well as the Chair of the Board of Directors at the Daily Bread Food Bank and an advisor to start-ups and a mentor in various programmes. His Shiny New Object is breaking down the silos between digital and traditional media. Find out why com…