Best Digitaladvertising Podcasts (2024)

1
Episode 270 / Luis Antonio Gonzalez Rodriguez / HP / Digital Marketing Manager 20:20

3h ago20:20

20:20

In this episode of the Shiny New Object podcast, host Tom Ollerton interviews Luis Antonio Gonzalez Rodriguez, a Digital Marketing Manager at HP Mexico, about the future of data-driven marketing. Luis shares his insights on effective time management, the importance of analysis and imagination when working with marketing analytics, and the unique ch…

1
Don’t Discount Black Friday 38:11

44m ago38:11

38:11

This year, Black Friday stretched on for more than a week. And the retail holiday is evolving as online shopping takes over.

1
Episode 269 / Di Gallo / CIBC / Director, Marketing Modernisation & Innovation 26:57

31m ago26:57

26:57

Explore the future of data driven marketing with in a Shiny New Object Podcast interview with Di Gallo, Director of Marketing Modernisation and Innovation at CIBC. Discover Di's insights on the importance of social commerce and how brands can become better data-driven marketers by learning from social media and modifying customer journeys on their …

1
Episode 268 / Anna Ivanko / Ubisoft / Senior Media Manager, Global Marketing 26:03

3h ago26:03

26:03

This episode of the Shiny New Object podcast features Anna Ivanko, the Senior Media Manager, Global Marketing, at Ubisoft. Anna shares her own top data-driven marketing tips and discusses the concept of "active attention" in an age of digital distractions. Tune in to learn how marketers can create engaging content that captures their audience's foc…

1
The Closing Arguments of DOJ v. Google 48:41

6d ago48:41

48:41

It's Thanksgiving, so we are sharing our podcast feed by posting an episode of AdExchanger Talks. Recorded right after the closing arguments of US vs. Google, ad tech antitrust edition, Digital Content Next CEO Jason Kint shares insights from inside the courtroom.

1
Episode 267 / Aurea Mauries / Cargill / Strategic Marketing and Technology Leader Animal Nutrition Mexico 21:52

3h ago21:52

21:52

In this episode of the Shiny New Object podcast, host Tom Ollerton interviews Aurea Mauries, the Strategic Marketing and Technology Leader for Animal Nutrition in Mexico at Cargill. Aurea shares her insights on becoming a better data-driven marketer, including the importance of moving beyond just data analysis to truly understanding customer behavi…

1
159. Pre-Bid Filters and PMP Deals Training With Iesha White - Part 1 27:21

13d ago27:21

27:21

Check out the YouTube Video Here for better experience as we did share a deck: https://youtu.be/agn8qNhtnKU Welcome to the first part of our 55-minute training session, originally delivered in October, featuring the incredible Iesha White, founder of Multitudes Marketing and a trusted partner at Helene Parker Consulting. In this episode, we break d…

1
No More TV Drug Ads? Don’t Hold Your Breath 42:40

14d ago42:40

42:40

The odds of RFK Jr. implementing a ban on TV drug ads are slim, says our guest this week, BranchLab’s Josh Walsh. Still, pharma advertisers could face other regulatory changes over the next four years. Plus: We break down Forrester’s picks for the top 10 SSPs.

1
NP06: Nonprofit SEO Strategy 101 [Nonprofit Marketing with Jake Bohall, Part 6] 56:43

6d ago56:43

56:43

Search engine optimization (SEO) helps your nonprofit website show up higher in search engine results like Google and Bing. But for your nonprofit organization, it's more than just about getting clicks—it's a game-changer for spreading the word about your mission and boosting website traffic, which leads to increased donor engagement, more voluntee…

1
Political Advertising Post-Mortem Analysis, Part Deux 40:54

4d ago40:54

40:54

Jessica Alter, co-founder of the nonprofit Tech for Campaigns, believes political campaigns should model their digital ad strategy on that of seed-stage startups. She joins the podcast this week to talk through this year’s unexpected election results.

1
Episode 266 / Luis Pablo Perez Torrescano / LATAM Senior Marketing Manager 28:55

14d ago28:55

28:55

Tune in to the latest episode of the Shiny New Object Podcast, where Luis Pablo Perez Torrescano, LATAM Senior Marketing Manager, delves into his unique approach to data-driven marketing. He shares how the art of improvisation helps him navigate the fast-paced world of marketing and stay audience-focused despite high data demands. From gaming as a …

1
The Role Of Ad Dollars In The 2024 Presidential Election 38:42

1M ago38:42

38:42

Trump won the 2024 election. To discuss how paid media played a role (and didn't) in his victory, we bring on guest Jordan Lieberman, CEO of Power Interactive. The programmatic buying company handled more than 1,000 digital campaigns across the political spectrum this election cycle.

1
The Culture Clash Underneath Creative Ad Tech - E316 37:41

1M ago37:41

37:41

To explain Forrester’s latest creative ad tech wave, we bring on author, Senior Analyst Nikhil Lai. Then, the untold story of how Prebid.org became an independent industry organization.

1
NP05: Influencer Marketing for Nonprofits [Nonprofit Marketing with Ashwath Narayanan, Part 5] 32:53

20d ago32:53

32:53

Let’s dive into the world of influencer marketing for nonprofits with Ashwath Narayanan, co-founder of Social Currant! In this detailed conversation, we explore how nonprofits can leverage influencer marketing to enhance their fundraising efforts, build long-term relationships, and navigate the complexities of legal and financial considerations. As…

1
Episode 265 / Philipp Schuster / Bayer / Agency & Marketing Partnerships Director, Global Strategic Marketing, Consumer Health 24:37

16d ago24:37

24:37

On the latest podcast episode, Philipp Schuster talks about bringing his agency and procurement background to build meaningful and innovative marketing partnerships at Bayer. This is his shiny new object, which he likens to "getting better if you play against a better team" and sees as supporting growth on both agencies' and clients' side. Learn mo…

1
The Curation Debate - E315 27:50

1M ago27:50

27:50

We discuss the rise of curation in programmatic buying and the current backlash. Is curation an ad network with new window dressing? And will it save or undermine the open web?

1
Unboxing Amazon Ads’ Ad Tech - E314 33:31

2M ago33:31

33:31

From the Amazon Ads Unboxed conference, AdExchanger reports on the ad tech products it’s building. Plus, why brand safety and news publishers remain at odds with each other, and what each side is doing about it.

1
158. Mastering TV Advertising: Balancing Traditional and Programmatic Strategies with Haley Wiaz 33:30

2M ago33:30

33:30

Join us as Haley Wiaz, Group Director of Digital at Scale Marketing, delves into the intersection of traditional TV and digital programmatic advertising. She explains how brands can blend the broad reach of traditional ads with the precise targeting of digital streaming, maximizing campaign effectiveness. Haley shares insights on the power of premi…

1
Episode 264 / Shafique Gajdhar / Karix / Director Product and Solutions Marketing 23:52

2M ago23:52

23:52

Marketers tend to forget a key element of the job - we are marketing to humans, whose purchasing decisions are often irrational. Moreover, data driven marketing doesn't succeed as long as we're not aware of our own biases. On the Shiny New Object podcast this week, we talk rationality vs bias, mistakes vs responsibility, and product led vs marketin…

1
NP04: Google Ad Grants for Nonprofits [Nonprofit Marketing with Grant Hensel, Part 4] 36:27

1M ago36:27

36:27

Did you know nonprofits can access up to $13,000 in FREE money to use in paid ads? Free digital advertising via Google and Microsoft ad grants is a topic that can’t be skipped in our interview series on nonprofit marketing! Grant Hensel, the Founder and CEO of Nonprofit Megaphone, stopped by to share best practices and success stories. What did we …

1
Is The Trade Desk A Hero Or Villain To Independent Ad Tech? 29:20

2M ago29:20

29:20

As The Trade Desk grows more powerful, it’s attracting more attention – and frustration – from independent ad tech. Plus: an update on Google Chrome’s user choice mechanism.

1
157. Balancing In-House Expertise and Outsourcing with Helen Lum at AppScience 33:50

2M ago33:50

33:50

What makes programmatic campaigns so challenging, and is it better to manage them in-house or outsource? Join us as Helen Lum from AppScience, with over 15 years of industry expertise, provides an in-depth look into these crucial questions. Helen offers her perspective on the significance of third-party measurement solutions for transparency and th…

1
The US v. Google Witnesses Have Spoken – Now What? - E312 32:41

2M ago32:41

32:41

It’s a wrap on the US v. Google antitrust case, at least for now. Then, behind the IP infringement claim on the OpenRTB spec that ruffled feathers at the IAB Tech Lab.

1
Episode 263 / Virginia Barnes / Standard Life UK / Interim Brand, Sponsorship and Retail Marketing 24:08

1M ago24:08

24:08

Data driven marketing lacks luster without the addition of qualitative research, according to Virginia Barnes, Interim Brand, Sponsorship and Retail Marketing manager at Standard Life UK. On the latest podcast episode, Virginia shares why the real magic happens when you step away from the spreadsheets and talk to actual humans. Listen to her top ma…

1
NP03: Keys to Branding & Websites for Nonprofits [Nonprofit Marketing with Alex Morse, Part 3] 42:48

2M ago42:48

42:48

In this episode of the Niche Marketing Podcast, we sit down with Alex Morse from Side Sea and Hopsie to explore the essentials of branding and websites for nonprofits. Alex brings a wealth of experience helping nonprofits grow their digital presence and increase donations through strategic branding and website optimization. From his transition out …

1
Waiting On A Judge And The Polls - E311 39:40

2M ago39:40

39:40

Hear what the ad tech industry is saying about Google’s antitrust trial. Then, a rundown on how the election is playing out for political advertisers and news publishers.

1
View From The US v. Google Trial Press Box - E310 42:30

3M ago42:30

42:30

After eight days of the antitrust trial, who’s in the lead: the DOJ or Google? Details on the most gripping testimony so far with guest Arielle Garcia, director of intelligence for Check My Ads.

1
156. Programmatic Curation, AI, and Global Collaborations with Seika Media 40:05

3M ago40:05

40:05

Join us as media industry veteran John-Paul graces the Programmatic Digest podcast, sharing his wealth of experience from Mindshare, Dennis Publishing, and Gameloft. We start on a light note with a chat about England's whimsical weather before diving into the fascinating world of programmatic curation. John-Paul sheds light on the value of curated …

1
Episode 262 / Lisa Delaney / Cathay Pacific / Regional Head of Marketing and Lifestyle Europe 23:38

2M ago23:38

23:38

When technology is used to create unique immersive experiences, it can be a powerful engine to your end-to-end marketing funnel, according to Lisa Delaney of Cathay Pacific. The Regional Head of Marketing and Lifestyle Europe talks to us about Cathay's return to the limelight through a 2023 campaign, her favourite book to boost creativity, and her …

1
An Interview With A Star Witness In The Ad Tech Trial Of The Century - E309 41:51

3M ago41:51

41:51

Index Exchange CEO Andrew Casale, fresh off the witness stand for US v. Google, and AdExchanger’s courtroom reporter, Allison Schiff, join us to analyze the ad tech trial of the century.

1
NP02: Nonprofit OmniChannel Marketing [Nonprofit Marketing with Michael Goodrum, Part 2] 37:29

2M ago37:29

37:29

Your nonprofit needs an omnichannel marketing strategy to stand out, grow, and thrive. If you want to increase your impact, you are in the right place. In this episode of the Niche Marketing Podcast, host John Bertino and Michael Goodrum, Director of Client Services at Community Boost in San Diego, have a detailed conversation about: split testing …

1
Uncloaking A New Programmatic Scam - E308 39:39

3M ago39:39

39:39

Inside a cloaking scam that funneled ad spend to piracy websites. Then: your AI agency assistant is here, and it’s ready to build your media plan.

1
NP01: Nonprofit Communications Strategy [Nonprofit Marketing, Part 1 with Rick Cohen] 35:22

2M ago35:22

35:22

Are you looking to refine your nonprofit communications strategy and make a greater impact? In this episode of the Niche Marketing Podcast, host John Bertino and Rick Cohen, Chief Communications Officer for the National Council of Nonprofits, explore the critical elements of effective communications strategy for nonprofit organizations, including: …

1
Episode 261 / Phil Clark / Canada Goose / Senior Director, Digital Marketing & Media 34:50

2M ago34:50

34:50

In the latest instalment of the Shiny New Object podcast, we talk about the potential of end-to-end generative AI in marketing, including its benefits and concerns about maintaining human control, empathy, and creativity. Our guest is Phil Clark, Senior Director, Digital Marketing & Media at Canada Goose. Tune in to get his top data driven marketin…

1
Google’s Header Bidding Countermeasures Go On Trial - E307 35:07

3M ago35:07

35:07

Just two weeks before Google’s antitrust trial, we discuss revelations from a cache of documents released in advance of the trial – plus, a primer on what’s ahead as header bidding goes to the stand.

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Digitaladvertising Podcasts

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