show episodes
 
In this new podcast, AdExchanger editors, hosted by managing editor Ryan Joe, will drill into the week's most urgent headlines. The team will get listeners up to speed on the most pressing recent news in digital advertising, with key background details and analysis.
 
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show series
 
On this episode of 'Inbound & Down,' host Jon Sasala talks to Nathan Hirsch, Co-Founder of Outsource School, an online education platform dedicated to educating entrepreneurs on how to hire and scale their business with virtual assistants. Nathan talks us through the benefits of virtual assistants and how to best leverage a VA for your business, pl…
 
Joe Biden won, but voting in America has forever changed, from dealing with disinformation to grassroots campaigning going virtual. In this episode, we welcome guest Mike Schneider, a partner at Bully Pulpit Interactive (the Biden agency that helped with the mobilization effort) to walk us through Biden's victory, and how advertising during this el…
 
On this episode of 'Inbound & Down,' host Jon Sasala chats with Michael Keplinger, Director of Strategy and Managing Partner for SmashBrand, an Idaho-based agency that designs, tests and optimizes brands and products with real consumers. Michael and Jon discuss—to use our tagline here—the art and science behind the consumer research and strategy th…
 
Big news in measurement this week, with Spotify buying Megaphone and Nielsen adding set-top box and smart TV data to its currency for the first time ever. What does Spotify get in adding Megaphone to its growing frankenstack? And what does Nielsen adding these new data sources mean for the future of measuring addressable TV? Tune in to find out!…
 
Did anything interesting happen this week? Well, CCPA 2.0 passed in California, tightening the consumer privacy rights associated with the OG CCPA. Also, the United States elected a new president (I mean, maybe?). We’ll look into our crystal ball and tell you how the results (Unclear at the time of this writing) might impact paid media. Except inst…
 
Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative.
 
On this episode of 'Inbound & Down,' host Jon Sasala chats with Phoebe Bain of Morning Brew about the new wave of modern newsletters and growing a dedicated subscriber base. Read the transcript here. -- Do you have questions about video production? Send them to inbound@moreycreative.com. Show Notes: Morning Brew Marketing Brew Emerging Tech Brew Re…
 
The ad industry is hard at work resolving the future of identity, but in this week’s spook-tastic show, publishers sense a scary presence awaiting them down the hall: new forms of data leakage! In this week’s episode, special guest CafeMedia’s Paul Bannister offers a word of caution on how these new solutions might be privacy safe for consumers, bu…
 
Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative.
 
On this episode of 'Inbound & Down,' host Jon Sasala chats with fellow HubSpot Partner and CEO of SmartAcre, David Snyder, about utilizing video throughout your company processes. Read the transcript here. -- Do you have questions about video production? Send them to inbound@moreycreative.com. Show Notes: NYCHUG Vidyard SmartAcre Connect: Facebook …
 
Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative.
 
Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative.
 
With the ongoing pandemic, third-party cookies on their way out in Chrome and IDFA changes on the horizon, it’s easy to forget that there are actually other things happening in the advertising world. We dig into them this week with special guest Ana Milicevic of Sparrow Advisers, getting into everything from antitrust and data quality to algorithmi…
 
On this episode of 'Inbound & Down,' host Jon Sasala chats with accessibility and user experience expert Regine Gilbert, about accessible design and its extreme importance in today's digital world. Read the transcript here. -- Do you have questions about accessible design? Send them to inbound@moreycreative.com. Show Notes: reginegilbert.com Book: …
 
This week, The Big Story welcomes Forrester principal analyst Joanna O'Connell, as we discuss Google's recent Congressional hearing and how lawmakers now have a much better understanding of its digital advertising business. We'll also talk about whether Google's dominance can extend to the television space, the future of identity and what's going o…
 
At the IAB, Randall Rothenberg, who held the top spot for 14 years, is stepping into an executive chairman role, while David Cohen, IAB president since March, is taking over. And also Facebook in February 2021 is going to start limiting how many ads a page can run. Taboola and Outbrain were once planning to merge to create the monster link recommen…
 
Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of www.automatedcreative.net
 
Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of www.automatedcreative.net
 
On this episode of 'Inbound & Down,' host Jon Sasala chats with Ryan Brown, Head of Brand Strategy at Ceros—a cloud-based experiential content creation platform—about experiential and interactive content. -- Do you have questions about experiential content? Send them to inbound@moreycreative.com. Show Notes: Ceros Ceros Inspiration Library Standout…
 
This week, what's Google doing to prep for the IDFA restrictions? The world wants to know, and on this episode, we'll tell you! Meanwhile, AT&T is putting Xandr up for sale, according to The Wall Street Journal. We'll recap the ad tech unit's rise and fall, and why Xandr struggled to live up to its grand ambitions - and what that says about the fut…
 
In this episode, U of Digital founder Shiv Gupta talks about the questions you can ask to cut through ad tech's BS. We also get into the weeds on how Facebook is planning to deal with Apple’s IDFA restrictions coming up in iOS 14. In summation: Facebook’s own apps will no longer collect IDFA for iOS 14 devices, and Facebook won’t request the identi…
 
Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of www.automatedcreative.net
 
On this episode of 'Inbound & Down,' host Jon Sasala chats with another amazing HubSpotter—one that’s famous in our world—Inbound Professor, Jorie Munroe. Jorie takes us through their journey of beginning at HubSpot, working up through the ranks of the Academy team, and gives us a behind the scenes look at the world of podcasting at HubSpot. -- Do …
 
Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of www.automatedcreative.net
 
In the past, privacy by design was a nice-to-have. Soon, it'll be a necessity, not just because of legislation but also due to policies coming from the major tech giants. But here's the question advertisers, publishers, agencies and ad tech vendors are grappling with: How to invest in solutions for the future when the rules are constantly changing …
 
On this episode of 'Inbound & Down,' host Jon Sasala chats with Alex Swerdlow, PPC Director at OpenMoves. The two cover the fundamentals and best practices for beginning a PPC campaign. This episode of Inbound & Down is sponsored by AudioEye. Their automated technology provides the foundation for barrier-free access to the web. Learn more about Aud…
 
Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of www.automatedcreative.net
 
We listened to earnings so you didn't have to. Get updated really quickly on what's going on an McDonald's, Coca-Cola, the beleaguered airlines, the agency holdcos and Criteo. Also, we welcome Gartner's VP of research Andrew Frank to chat about why CMPs are overselling their capabilities and what, realistically, they can actually do.…
 
On this episode of 'Inbound & Down,' host Jon Sasala chats with Content Marketing Practitioner at Social Media Hat/Blogging Brute and Brand Evangelist at Agorapulse, Mike Allton, about becoming a marketing influencer and how he leveraged his interests for professional growth. This episode of Inbound & Down is sponsored by AudioEye. Their automated …
 
Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of www.automatedcreative.net
 
It's the Battle of the Digital Giants! Will Apple's restriction of IDFA mean the end of Facebook Audience Network? We'll examine how Apple's decision will impact the social media goliath. Also, we'll tell you the story of how one publisher ended up on a "shadow blocklist." When Google stopped buying, how did this small publisher claw its way back?…
 
As the coronavirus spikes across America, we'll look into how three very different brands - Bayer, Pandora Jewelry and Lindblad Expeditions - are preparing. Also, Advertiser Perceptions released its latest DSP report and the research firm's CSO Kevin Mannion drops by for an in-depth discussion about the DSP market. We'll check in on Google, Amazon,…
 
On this episode of 'Inbound & Down,' host Jon Sasala sits down with the CEO and Founder of Podchaser, Bradley Davis. Davis explores journey of creating the platform with his co-founder ColevRaven, what Podchaser has in store for the future and shares his take on the state of the podcasting world overall. This episode of Inbound & Down is sponsored …
 
Ad tech is "panicked" about the progress the W3C has made finding a replacement for third party cookies. Tune in this week to find out what the issues are, and why marketers and publishers absolutely need to be more involved. Also, we'll look at Amazon's CTV inventory through Fire TV, and how it differentiates from competitors like Roku, Hulu and Y…
 
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