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150. WTF is Programmatic Curation And Why Is It Important
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Say goodbye to the outdated 'set it and forget it' mindset; we're here to show you why the human touch still reigns supreme in the face of AI's rise. In this riveting episode, we dissect the intricacies of programmatic curation, Supply Path Optimization (SPO), and the unique value of private deals. You won't want to miss our deep dive into how curated packages from publishers, agencies, and data providers are revolutionizing transparency and audience reach in the ad world.
Prepare to be empowered with actionable insights for traders and campaign managers as we reveal the strategies that are reshaping the programmatic landscape. We'll explore the ascent of boutique agencies in the advertising domain and unpack how their specialized services are attracting major brands. Also, gain a deeper understanding of the strategic decision-making behind campaign exclusions - it's about performance metrics, not the quality of the supply source. This episode is a treasure trove for ad tech professionals, filled with guidance on cultivating robust supply partner relationships and mastering buyer strategies for optimal growth. Join us for a thought-provoking discussion that will elevate your approach to programmatic partnerships.
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Timestamp:
(03:21) - Programmatic Curation for Digital Advertising
(08:32 - Understanding Curated Deals in Ad Tech
(13:49) - Importance of Creative Supply Management
(22:13) - Supply Path Optimization Strategies for Growth
(26:43) - Optimizing Site and Supply Performance
Training Roadmap Sample Request:
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Meet The Team:
Hélène Parker - Chief Programmatic Coach
Learn Programmatic
Manuela Cortes - Co-Host
Programmatic Digest In Espanol
Manuela Cortes - ADAPEX Inc | the adtech of Datrix group | LinkedIn
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Also take a moment to check out: How To Optimise Data Segment:
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