Our mission is to teach historically excluded people how to start and grow a career in programmatic and digital media. This podcast is 20-40 mins episodes highlighting diversity, Equity, Inclusion, while demystifying industry trends to help you navigate as a marketer and a programmatic ninja.
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S19 - Masterclass Para Publishers Sobre First Party Data con Gabriel Weitz de AdGoat
40:05
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¿Conocen a los Messi o GOAT de los Ads? Aunque Google no vaya a remover sus cookies de Chrome, esto no significa que nuestros pubs en Latam no deberían aprender nuevas herramientas y estrategias para organizar y monetizar su 1st party date. Hablamos de retail, CMPs, Google Sandbox y muchos temas más con Gabriel Weitz, COO de AdGoat.…
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153. I Served 1MM Impressions Blank: Here's How To Avoid
1:58
1:58
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Join The Free Training Sponsored by Epom: How Not to Screw Up With DSP Setup: Top Mistakes to Avoid and Save a Fortune 🗓️ Thursday July 25th at 10 AM EST Can’t join Live? No problem, register and you’ll receive the recording to review after ✅ Extra Bonus if you join Live Designed specifically for ad agencies and programmatic in-house teams, this tr…
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152. How To Avoid Overspending in Your Programmatic Ad Campaign
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Join The Free Training Sponsored by Epom: How Not to Screw Up With DSP Setup: Top Mistakes to Avoid and Save a Fortune 🗓️ Thursday July 25th at 10 AM EST Can’t join Live? No problem, register and you’ll receive the recording to review after ✅ Extra Bonus if you join Live In this training, we will cover 10 specific mistakes with their solutions and …
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151. The Programmatic Ecosystem: Cookie Mapping vs. ID Bridging - Part 1
40:49
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The YouTube vodcast may be more beneficial considering I walk through it and illustrate it all. https://youtu.be/5e8CWp3itHk New Reach and Frequency® program starting soon! Sign Up Here: https://www.reachandfrequency.live/courses/program This podcast was pulled from a live training we did a year ago explaining Cookie Mapping, also known as Cookie T…
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150. WTF is Programmatic Curation And Why Is It Important
34:34
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New Reach and Frequency® program starting soon! Sign Up Here: https://www.reachandfrequency.live/courses/program Checkout this podcast on YouTube: https://www.youtube.com/watch?v=9q5GXfAI5Bc&list=PPSV Say goodbye to the outdated 'set it and forget it' mindset; we're here to show you why the human touch still reigns supreme in the face of AI's rise.…
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149. A Buyer’s Guide To addressing the impact of MFA sites on their programmatic campaigns
37:33
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......Adalytic's report..... The revelations from Adalytics' March report are a “wakeup” call to demand higher standards across digital advertising platforms. I take you through the implications, discussing the performance of SSPs and DSPs certified by the Trustworthy Accountability Group (TAG) and why it's crucial to scrutinise traffic legitimacy.…
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S18. Editores al Frente: Estrategias Innovadoras en la Era de la Privacidad Digital
41:04
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La masterclass de Diana Moyano: desde estrategias prácticas hasta consejos expertos, analizamos cómo los publishers pueden mantener la relevancia y la efectividad de sus estrategias de segmentación de usuarios sin depender de cookies. Únete a nosotros mientras desentrañamos los desafíos y descubrimos nuevas oportunidades para el éxito en el complej…
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148. A Buyer's Introduction to Made For Arbitrage (MFA) Sites
42:43
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Could your ad dollars be slipping through the cracks of digital advertising? Our latest episode peels back on the shady world of Made for Arbitrage (MFA) sites, where clickbait is king and quality content takes a backseat. We discuss how your everyday household brands can inadvertently fuel these revenue traps, with the likes of Amazon and Forbes g…
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147. Transforming Ad Agencies with Automated Programmatic Solutions
43:28
43:28
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Hélène Parker and Sergey from EPOM dive into maximizing agency efficiency and productivity, navigating the programmatic ad tech landscape. They underscore the role of programmatic traders in driving revenue and share EPOM's advanced technology empowering precise media buying. Balancing intuition with data-driven decisions and adopting tech stacks e…
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146. A Buyer's Introduction to Supply Path Optimization
1:07:41
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Here’s a training I lead on LinkedIN and YouTube live in March on How to create a Supply Path Toolbox as a programmatic trader and buyer. I guide you through practical examples, including a live report analysis, offering a tangible grasp of optimizing a site's supply. We explore the importance of choosing the right Supply-Side Platforms (SSPs), sel…
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145. Elevating Ad Campaigns through Tactical DSP UtilizationWith Preciso
25:37
25:37
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Our host, Hélène Parker, explores programmatic advertising with Manal Saho from Preciso, tracing her journey from business administration to leading Preciso’s global sales team. We uncover Preciso’s budget-friendly DSP solutions and the impact of international collaboration in the ever-evolving digital advertising landscape. We also dive into the s…
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144. A Deep Dive into the Evolution of Gaming Advertising With Playwire
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Join me, Hélène Parker, as I chat with Playwire's CEO, Jason Dubin, about his unique journey from dentistry to digital media mastery. Discover the captivating realm of programmatic advertising and the dynamic world of video games as Jason unveils the intricacies of ad technology. We dive into Playwire's operations, simplifying complexities for cont…
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S17. Supply Path Optimization con Antonio Minuta de Freestar
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¿QUÉ ES SPO? En este episodio, Antonio Minuta de Freestar comparte su experiencia y conocimientos sobre el mundo de los publishers en el mercado. Fue un gran episodio lleno de insights sobre los distintos approaches y desafíos que se enfrentan los publishers a la hora de optimizar sus demandas. Antonio ofrece una visión profunda sobre la industria,…
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143. Navigating the Shift to Audio-First Advertising Strategies
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Join us for an insightful conversation with Anne Frisbie from AdsWizz, drawing on her extensive 27-year journey in finance and digital media. Anne shares her expertise, transitioning from Goldman Sachs to pioneering digital audio advertising, emphasizing the crucial partnership between publishers and AdsWizz's innovative tools. We dive into the shi…
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142. Breaking Down the Advertising Supply Chain with Industry Insights
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Episode 142 Title: Breaking Down the Advertising Supply Chain with Industry Insights In a recent episode, Kurt Donnell from Freestar simplifies the intricacies of online ad auctions, emphasizing financial success for content creators through Freestar's adept monetization solutions. The evolving digital adscape is explored, with a focus on supply pa…
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1
Programmatic Training: Underpacing Do's and Don't's
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Interested in more training? We have a FREE optimization training coming up on the 22 February 2024 on LinkedIN. Check out more details: https://www.linkedin.com/events/programmaticoptimization-buildi7162475908832899073/theater/ About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a…
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141. Beeler.Tech’s Navigator NYC: My Takeaways
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At the Navigator conference in NYC this past November 2023, I had the pleasure to attend and host a session called Finding The Right Impression In The Open Internet. I also had the pleasure of attending a few additional sessions and you’ll get to watch/listen to my recordings. Additional Resource: About Us: Our mission is to teach historically excl…
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Mastering Programmatic Buying in Compliance with COPPA Guidelines
35:23
35:23
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In this week’s episode, we welcome Saray Mora, programmatic expert and she helps answer the following questions/topics: What does it take to build a programmatic strategy under COPPA guidelines Explaining COPPA laws and best practices Brand safety targeting and challenges About Us: Our mission is to teach historically excluded people how to get sta…
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S16. Lotame+IAB: Navegando el Futuro Cookieless y el Auge del Retail Media en LATAM
39:10
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Descubre cómo las soluciones de identidad están dando forma al futuro sin cookies y quiénes lideran el camino en esta transición. Exploramos el crecimiento del retail media en Latinoamérica y cómo ha dado origen a las Redes de Retail Media IAB. Además, Jeffrey Bustos y Sebastian Yoffe profundizan en la gestión de grandes datos en respuesta a la evo…
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139. How To Partner With Black Owned Media, for real
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DéVon Christopher Johnson is a media entrepreneur and a marketing expert with over 11 years of experience in creating and leading diverse and inclusive multimedia platforms. He is the co-founder of Black Owned Media Equity & Sustainability Institute (BOMESI), a non-profit organization that supports and empowers Black-owned media outlets to thrive a…
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S15 - Quiero Ser Product Manager con Claudio Marrero
36:06
36:06
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En este episodio charlamos con Cluadio Marrero sobre: Cómo es la transción de desarrollador a Product Manager. La diferencia entre Product Manager y Project Manager. Por qué la AI como chatGPT no hace peligrar el trabajo de los Product Managers. El link de su libro: https://quieroserproductmanager.com/…
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138. Multicultural Targeting in Programmatic Media with Iesha White
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46:12
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Iesha White is a programmatic media expert with over 10 years experience working for companies like Tinuiti, Sony Pictures, Xaxis, PureCars, etc. She walks us through the importance of multicultural targeting in programmatic advertising and how to implement accordingly. We cover some essential discussion points including why a person’s identity isn…
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137. Above The Fold, a Boutique-Style Agency in Programmatic Advertising
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Client Spotlight 🌟 Above The Fold 🦄 Owning an account from start to growth is growing more popular and Above The Fold Partners are our guest on the podcast this week, highlighting the importance of boutique style agencies. They specialise in piecing the funnel back together for their clients, prioritising all channels the right way by educating, re…
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S14 - Claves para Trabajar en las Big Six con Jorge Romero Odorisio
44:58
44:58
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En este episodio charlamos con Jorge Romero Odorisio actual Display & Programmatic Sr. Analyst de Dentsu quien nos viene a contar de su trayectoria como ingeniero en el mundo de programmatic. Este episodio tiene muchos tips y recomendaciones para cualquier persona que quiera empezar su busqueda laboral en el mundo de agencias.…
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136. Understanding The Identity Landscape with Adapex
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In this enlightening episode, we dive into identity landscape and its significance in the digital era. Joining us are two distinguished guests, Lindsey Colferai, the esteemed Director of Business Development at Adapex, and Debra Fleenor, the visionary Founder & President of the company. Together, they unravel the complexities of identity solutions,…
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135. Understanding Programmatic Sustainability with Brian O'Kelley at Scope3
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56:29
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💡 This episode is sponsored by Jobsinadtech.com 🌟 Let’s first highlight some “not so fun facts” about the topic covered in this episode, according to Anne Coghlan, COO of Scope3 in Digiday. Programmatic advertising creates 100,000 metric tons of carbon dioxide every month in the United States, which is equivalent to burning about 11.2 million gallo…
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133. Pablo Galiana from Teads - Live in Cannes Lions Festival 2023
22:16
22:16
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Programmatic Digest Podcast flew to La Croisette and interviewed different leaders and personalities from ad tech. On this episode, we got to interview Pablo Galiana, Global Industry VP from Teads who spread his knowledge from an amazing experience and background on the industry and some trending topics like attention metrics, scope 3 emissions in …
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132. Laura Gaffney - Live in Cannes Lions Festival 2023
22:04
22:04
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Programmatic Digest Podcast flew to La Croisette and interviewed different leaders and personalities from ad tech. On this episode, we got to interview Laura Gaffney Media Consulting and Publisher Expert, where we discussed trends like IA, CTV and she gave us an awesome guide on how to handle this event like a pro.…
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131. Thomas Shea from Doceree - Live in Cannes Lions Festival 2023
15:33
15:33
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Programmatic Digest Podcast flew to La Croisette and interviewed different leaders and personalities from ad tech. On this episode, we got to interview Thomas Shea from Doceree where we learned about the complex industry of pharma and how to reach this special niche audience and how to get the best of your B2B campaigns.…
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130. Sara Vincent from Index Exchange - Live in Cannes Lions Festival 2023
21:38
21:38
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Programmatic Digest Podcast flew to La Croisette and interviewed different leaders and personalities from ad tech. On this episode we got to interview Sara Vincent from Index Exchange, and we got to discuss other trends from the publisher side and new novelties coming up for the company.
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134. Why Consider Agency Trading Desk with Marc Poirier at Klever Programmatic
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“Listen more, talk less.” This is one of the words of wisdom imparted by our special guest, Marc Poirier, the CEO and Co-founder of Klever Programmatic. He also shares his thoughts about agency trading desks, how to get started in the programmatic industry, and his inspiring journey. Marc gave emphasis on how they’ve discovered that success comes f…
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129. Live in Cannes Lions Festival 2023 - Debra Fleenor from Adapex
16:34
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Programmatic Digest Podcast flew to La Croisette and got to interview different leaders and personalities of ad tech. On this episode we got to interview Debra Fleenor from Adapex, we got to discuss different topics like her experience on the event and her role as a women in ad tech. Meet Our Team: Manuela Cortes - Host LinkedIn Hélène Parker - Chi…
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128. Latest CTV/OTT Update with Shiv Gupta
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In today's episode, we're thrilled to have U of Digital's Shiv Gupta as our guest. He enriches this week's discussion by delving into significant developments surrounding audience fragmentation, streaming, and the most recent CTV/OTT updates. Additionally, Shiv addresses questions from our community and imparts valuable insights and words of wisdom…
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127. Data Privacy, Data Clean Rooms, Identity Discussion with U of Digital's Myles Younger
54:50
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When this podcast was launched back in 2018, one of the biggest reasons was to share knowledge and highlight diversity. In the last 4-5 years, it grew into a community where we meet weekly and talk all things programmatic activations and industry trends. With that said, one of our goals in 2023, was to invite more guests during the free community w…
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126. How A Nurse Started in Programmatic Media
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By Helene Parker
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S13 - Petal Ads, una Nueva Propuesta de Programmatic con Omar Aguilar
41:01
41:01
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En este episodio invitamos a Omar Aguilar que es el actual Head of Agencies para Latam de Petal Ads. Esta vez pudimos explorar los distintos productos, formatos y el comportamiento de las audiencias de los usuarios de Huawei. Omar nos trae su expertiz de varios años en la industria para hacer un desglose impecable de esta plataforma que apunta a qu…
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S12 - Programmatic Cinema y Barracuda University - Ricardo Izquierdo
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Les presentamos un nuevo espacio de aprendizaje de programmatic en español: https://barracudamedia.com.mx/en/barracuda-university y además un nuevo producto de Cinema Programmatic, Ric, viene con todo su expertiz a darnos una linda clase de productos nuevos.
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S11 - Data y Soluciones No-Code con Juan Bello, Co-Founder de Porter Metrics
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En este episodio nos salimos aún mas del mundo programmatic para hablar sobre unas de las necesidades más grandes que se tiene a la hora de mostrar resultados: reportes y métricas. Junto a Juan discutimos sobre el integrador de looker studio: Porter con acento local para ayudarlos a mejorar este aspecto con clientes de marketing/ e-commerce. Además…
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125. Programmatic Ninja Well-being Series: Professional Requirements For Juniors to Seniors To Directors
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It’s the final episode of our Programmatic Ninja Well-being Series, and Brett is joining us to share his programmatic wisdom on how to grow in your career. We outline how to develop key specific skills from a junior level to senior to director. What better way to end this series than sharing tips on how you can level up your programmatic game and c…
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124. Live From the Community Call with Niels Claes on the Topic of Identity from a Publisher’s perspective
52:11
52:11
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This is a special episode not only because we are joined by Niels Claes, but also because it is a sneak peek on how we do our community calls and share knowledge about programmatic. We talk about everything you need to know about identity in the publisher’s perspective, which is beautifully explained by Niels Claes. About Us: Our mission is to teac…
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123. A Publisher's Point Of View with Tomer Treves at Adnimation
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For today’s episode, Tomer Treves of Adnimation is joining us. We’ll be discussing the publisher’s point of view like monetizing from the back end. As Tomer expresses the publisher’s perspective, I will be sharing the buyer’s perspective. About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying …
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122. Sharpen Your Programmatic Skill with This Optimization Bootcamp
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Today’s episode serves as a small break to our Programmatic Ninja Well-being Series, which is the perfect time to recap what we’ve talked about so far. I also share why you need to join the optimization bootcamp and the topics for the masterclasses to give you a taste of what it has in store for you! Moreover, I share the technical and soft skills …
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S10 - La Solución Integral de E-Planning con Francisco Ortiz
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En este episodio veremos una de las soluciones mas integrales de programmatic tanto para los publishers como anunciantes que además tiene un sello made in LATAM. Junto a Francisco tuvimos una enriquecedora charla sobre los distintos challenges que enfrenta la industria y una nueva solución que traen al mercado: EPL Media.…
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121. Programmatic Ninja Well-being Series: How To Setup a Programmatic Team For Success
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Day 3 of our Programmatic Ninja Well-being Series, and Brett is still joining us and sharing his programmatic wisdom. Today, we talk about how to setup a programmatic team successfully – the option of staffing. This episode will teach you when to hire or to book a freelancer. About Us: Our mission is to teach historically excluded people how to get…
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120. Programmatic Ninja Well-being Series: Minimizing Efforts and Increasing Automation
59:26
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Day 2 of our Programmatic Ninja Well-being Series, and Brett is still joining us and sharing his programmatic wisdom. Today, we talked about burnout and how to prevent it and using automation and QA to minimize human errors. Also, I will share the meaning and use of C.A.M.P.A.I.G.N. About Us: Our mission is to teach historically excluded people how…
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119. Programmatic Ninja Well-being Series: Airing of the Grievance
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On the first episode of this special series, we are joined by Brett Middleton. We talk about the realities of being a programmatic ninja. We are spilling the tea and honestly showing how hard it is to be in programmatic. We also share a lot of valuable lessons, such as the number 1 reason why programmatic ninjas don’t stay in one company, why it fe…
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S9 - Dinámicas de Trabajo entre Equipos con Ezequiel Rojas
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En este episodio invitamos a Ezequiel Rojas a contarnos su experiencia en el trabajo con distintos equipos, los perfiles de cada posición y cuál es su óptica desde el rol de AdOps.
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118. Tips On Talent Retention With Matt Barash
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Today, we’re repurposing episode 57 as it is timely. We welcome Matt Barash, who has been in the advertising and technology industry for over 20 years. He has worked with companies such as Myspace, Forbes, and Newscorp. This week’s conversation will cover tips on building a great team from the ground up at a time when there is such a big push towar…
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117. How This Yoga Therapist Got Started In Programmatic
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Lynzee is a yoga therapist with her own studio who delved into the programmatic field. She tells her story of quitting over a decade of corporate work to be an entrepreneur. As a dynamic person who is naturally curious about a lot of things, she was attracted to Helene’s energy and enthusiasm about programmatic media, which then led Lynzee to join …
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S8 - Monetización Gaming con Agustin Moyano
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En este primer parte de este episodio invitamos a Agustin Moyano, experto en monetización mobile a que nos cuente sobre las diferentes estrategias de waterfall y hedaer bidding para aplicaciones. A su vez nos explica las características de las posiciones en esta industria así como el funcionamiento de la venta de los espacios tanto en LATAM como en…
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