The Digital Slice Podcast is the podcast that brings you a slice of the digital marketing news, tools and tactics you need to succeed.
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Episode 144 - Leveraging Podcasts For Business Growth
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Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad as he sits down with Joe Cramond and discover the importance of authentic storytelling and how it can help you connect with your audience. Joe Cramond is a digital marketing expert and the Head of Business Development at Pikkal & Co, an esteemed corporate p…
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Episode 143 - Say Goodbye To Cookies: The Future Of Digital Advertising
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Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Jeff Greenfield as they chat about the demise of the cookie and the strategies and technology marketers will use to remain innovative. Jeff Greenfield is an entrepreneur with three decades of strategy, growth and marketing experience building a…
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Episode 142 - Engaging Your Audience With The Power Of Emotional Advertising
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26:09
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Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Jeremy Heilpern explore the concept of “emotional advertising” to boost your results and sales. Jeremy Heilpern, the CEO & founder of Ammunition, a full-service advertising agency in Atlanta, has transfo…
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Episode 141 - Create Killer Marketing Funnels To Drive Sales
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31:09
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Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Taylor Frame discuss creating content that converts and using that content in marketing funnels. Taylor Frame is the Co-Founder of Focus Funnels, an eCommerce growth shop. He has consulted and worked wit…
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Episode 140 - SEO Trends And Tactics To Stay Ahead In 2024
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Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Tanishq Goyal as they chat about SEO trends and tactics you need to know to increase traffic and grow your business in 2024. Tanishq Goyal is the Chief Operating Officer (COO) at SamBlogs and an adept SEO consultant. She brings nearly five year…
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Episode 139 - Boost Your Business With Smart PPC Strategies!
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31:41
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Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Daniel Vardi dive deep into Pay Per Click (PPC) advertising, digital marketing, and more. Born and raised in Israel, after the army service, Daniel moved to New York and received a marketing degree and A…
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Episode 138 - How To Build And Market Your Coaching Business
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36:52
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Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Brad Friedman and Scot McKay chat about the secret to how women think, how to attract the opposite sex, and how both these things relate to digital marketing. In the ’80s and early ’90s, Scot McKay worked with at-risk kids. From there, he built a wildly successful co…
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Episode 137 - Increase Your Sales With These Effective Funnel Strategies
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Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Elias Zepeda as they chat about the secrets to high converting sales funnels, including tools you’ve never thought about before now. Elias Zepeda is the founder and CEO of Need Clients Now, a national marketing agency specializing in customer a…
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Episode 136 - Demystifying SEO: Tactics That Work
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Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Jason Berkowitz as they work hard to demystify search engine optimization (SEO), that nasty algorithm, while laying out real tactics that work. Jason Berkowitz is the founder and SEO Director of Break The Web, a Search Marketing agency focusing…
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Episode 135 - The Ultimate Guide To "Google My Business" For Explosive Growth
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25:53
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Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Brad Friedman and Logan Hughes talk entrepreneurship, business finances, Google My Business, 2024 website best practices, running a digital agency, and more! Logan Hughes is a man who wears many hats. He’s the CEO and owner of Hite Digital in Manchester, NH. He’s als…
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Episode 134 - Does Your Website Need A Cookie Consent Banner?
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Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Donata Stroink-Skillrud for a chat about recent laws and Google's pressure to require websites to allow visitors to opt-in to tracking. Donata Stroink-Skillrud is the president of Termageddon -- a privacy policy generator that automatically upd…
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Episode 133 - Creating A Culture Of Healthy Conflict And Innovation At Work
27:23
27:23
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Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Kurt Uhlir as they chat about servant and authoritative leadership, influencing people to do things versus managing, and much more. Kurt is a globally-recognized 10x marketer, operator, and speaker. He has built and run early-stage companies as…
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Episode 132 - Crafting Effective Marketing Strategies For Small Bussiness
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Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Robbin Block as they chat about all things marketing, from dimensional marketing to text messaging and everything in between. Robbin is a Creative Marketing Strategist at Blockbeta Marketing. She brings a unique perspective to marketing niche b…
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Episode 131 - Engage Your Audience With Personalized Content
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21:13
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Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Kate McQuade as they chat about the ever-changing world of marketing, the importance of personalization, knowing your audience, and more. With 20 years in marketing, Kate McQuade is an experienced, technology-savvy executive adept at navigating…
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Episode 130 - Unlocking Podcasting Success: Strategies And Insights
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Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Naresh Vissa as they chat about podcasting, why it’s important for your business and some tips to get listeners and generate revenue. Naresh Vissa is the Founder & CEO of Krish Media & Marketing, a full service e-commerce, technology, developme…
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Episode 129 - Mastering Video Marketing To Engage, Inspire, And Convert
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Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad and Mike Vannelli talk about the importance of including video in your digital marketing strategy for 2024. Mike is the Creative Director with Envy Creative. In this role, Mike leads a production team to film commerc…
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Episode 128 - The Power of Retention Marketing: Strategies For Growing Your Business
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Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Josh Tay discuss how email and SMS marketing fit into your retention marketing plans. Josh Tay took his first steps toward making marketing his career with his role as a content strategist in the fitness…
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Episode 127 - Unlocking The Secrets Of Collaborative AI In 2024
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Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Kate Bradley Chernis as they chat about how Generative AI can finally help humans communicate and much more AI news and information. Kate Bradley Chernis is the Founder & CEO of Lately.AI, which identifies the makeup of the highest possible per…
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Episode 126 - The Power Of SEO For Small Businesses
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Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Sam Torres talk about using SEO and scraping data from the internet to grow your business. Samantha Torres is the Chief Digital Officer and co-founder of The Gray Dot Company, a consulting firm that spec…
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Episode 125 - How To Get Your Clients Raving About You Online
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37:21
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Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode, Brad Friedman and Chris Kiefer discuss the importance of Google Reviews for local small businesses like residential and commercial painting companies. Chris is an engineer, entrepreneur, and thought leader. In 2013, he founded SkEye Media, a top medi…
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Episode 124 - Reaching A Global Audience: Cultural Marketing Strategies That Work
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24:43
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Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Max Gomez Montejo discuss marketing in multiple countries, getting your website found, and more. Max’s professional journey boasts a rich variety of experience in e-commerce, travel, telecommunications, …
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Episode 123 - Want To Build A Profitable Business? Start With Loving The Problem
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30:49
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Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Howard Chang talk about marketing, entrepreneurship, and the key to turning your great idea into a successful business. Howard is a serial entrepreneur and visionary leader who founded theturnlab, a Toro…
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Episode 122 - Crushing It With Email And SMS
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28:17
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Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Scott Cohen dive deep into the topic of crushing it with email marketing and SMS to drive sales. Having begun his work life as a copywriter, Scott has worked on both sides of the aisle, as a brand-side m…
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Episode 121 - Building Trust and Revenue Through Effective Storytelling
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32:21
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Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Jacob Longoria, Director Of Digital Marketing at Aesthetic Management Partners, is a marketing strategist and an expert in digital marketing. With over a decade of hands-on experience, Jacob has honed his expertise in marketing, leadership, and strategic planning, ma…
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Episode 120 - Holistic Branding Strategies For Small Businesses
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33:19
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Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Deevo Tindall talk about a holistic approach to branding that captures hearts and minds. As the visionary Founder of Fusion Creative, Deevo has carved his path by offering tailored branding and digital s…
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