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Episode 122 - Crushing It With Email And SMS
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In this episode of The Digital Slice Podcast, Brad Friedman and Scott Cohen dive deep into the topic of crushing it with email marketing and SMS to drive sales.
Having begun his work life as a copywriter, Scott has worked on both sides of the aisle, as a brand-side marketer running the email marketing programs at Purple, 1-800 Contacts, and Western Governors University as well as the agency side working with clients ranging from small businesses to enterprise companies across multiple industries.
Scott won the 2021 Stefan Pollard Email Marketer of the Year Award from the ANA Email Experience Council for his work during his time at Purple. He's a sought-after speaker, webinar, and podcast guest, having spoken at events like the Email Insider Summit, Email Evolution Conference, Email Innovations Summit, eTail West, and more.
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