Bittersweet - it's the final episode of Truth About Marketing, but why!? (Actually, the reason is pretty cool. Check it out...)

Roy Peter Clark is America’s Writing Coach. In this episode, Roy is going to break down a 6 word sentence from Macbeth, and show us the impact of our word choice. It’s a simple lesson that can feel like a revolution for your writing.By Kevin Rogers

Laura Belgray reveals her email process that out-converts most gurus and the secret “revenue driving” power that fuels her emails.By Kevin Rogers

Keith Krance will share how to use Facebook Ads to generate new leads and customers 365 days a year while reaching new audiences (Even if you only launch your product once a year).By Kevin Rogers

Abbey is a brilliant copywriter, business coach, and copy voice expert, but her new project is her biggest idea yet… If you’re a freelancer, you’ll want to hear what Abbey thinks could soon be your new reality.By Kevin Rogers

We’ve all bought courses and programs that sit on our hard drive untouched. My guest Marisa Murgatroyd is here to share how she uses motivation and modern gamification techniques to get her customers “hooked” on engaging, and ultimately, transforming their lives.By Kevin Rogers

John Carlton and Clayton Makepeace have both enjoyed 30+ year careers. They are, in some ways, very different people. But they both have a lot to say about the craft of copywriting. In this episode, we’ll find the threads that unite their seemingly elusive level of ability, and get them to go deeper into their process.…

Revisiting the 80/20 with Perry Marshall. In this episode, Perry reveals the common mistake people make when applying 80/20 and how you can use it to fuel all areas of life, especially your business.By Kevin Rogers

Episode 19 - Pat McGrew and Kevin Craine interview Jimmy Vainstein, Senior Project Manager for the General Service Department Printing & Multimedia Services at The World Bank. The World Bank is an international financial institution that provides loans to countries of the world with the goal to reduce poverty through the promotion of foreign invest…

Ryan Levesque takes us in his Ask Method process for customizing your copy and marketing, and why the Ask Method is a perfect way to write high converting copy by finding and using your customer’s own words.By Kevin Rogers

Episode 18 - Pat McGrew interviews the Intergalactic Ambassador to the Printerverse, Deborah Corn from PrintMediaCentr.com live from the Ricoh INTERACT event in Boulder, Colorado. Plus, Pat and Kevin explore assertions that 'print is growing' and wonder if data exists to back that up. IsPrintDead.com Want to be a guest? http://IsPrintDead.com/guest…

Episode 17 - What is Clickable Paper? Pat McGrew reports from Ricoh in Bolder, Colorado with more, plus on their new VC70000 continuous feed printer. Kevin Craine interviews futurist Mike Walsh, author of "The Dictionary of Dangerous Ideas," about digital transformation and the future of print. Listener comments from Bill Sattree, Johnny Lam and Pa…

Tepsii shows you how conversions increase when you focus on writing about what keeps your avatar up at night, instead of focusing on writing to the demographic aspects of your avatar.

Episode 16 - Pat McGrew and Kevin Craine interview Susan Brown, the Director of Content Management Solutions at Macmillan Learning and Co-Chair and Podcaster at the Harvard Digi*Pub Podcast. Sue is an expert in educational publishing and content development and we ask her about her observations at Macmillan in terms of text books, e-book publishing…

Episode 14 - Pat McGrew and Kevin Craine explore printing in South Korea, why according to Tim Cooper of Harland Clarke, 'facts don't count,' and the value of print with Ryan McAbee from Keypoint Intelligence. Also, listener comments from Jimmy Vainstein at WorldBank. Would you like to be on the show? Visit http://IsPrintDead.com/guest…

Episode 15 - Kevin Craine interviews Mike Quinn, CEO of Preservica about long-term archiving and digital preservation. Will your digital information be available and read-able in 100, 200, 500 years? Pat McGrew introduces listener comments from Dan Antion from American Nuclear Insurance and Tami May from OpenText. Also, Pat and Kevin debate whether…

Episode 13 - Pat McGrew explores millennials and print with Joanne Gore. Also, Kevin Craine interviews Lisa Haralampus, director at the National Archives and Records Administration about their initiative to go paperless by 2022. Plus, listener comments from @NetStatINfo, @WeAreThink and @UntoldRoasters. Would you like to be a guest? Visit http://Is…

What’s it like to be a legacy of one of the greatest copywriters? Son of the late Gary Halbert, Bond, is on today’s show to share some of Gary’s copy secrets, plus a look inside Bond’s decade-long copywriting process.

Ron Douglas shares how he overcame hardships from a dysfunctional childhood to becoming a best-selling author of recipe books and online business owner. Listen to hear the a few gems he shared on FB that got me to invite him on the show...By Kevin Rogers

Episode 12 - Pat McGrew and Kevin Craine explore comments from Lisa Haralampus, Director of Records Management Policy at The National Archives describing the agency's paperless initiatives. Also the recent announcement of new inkjet printers from Kyocera. Listener comments include Chad Henk from Xplor, as well as from Jason Frueh and Cassie Viele f…

Episode 11 - Pat McGrew and Kevin Craine welcome Kevin Goeminne, CEO of Chili Publish to the show to discuss their new Universal Graphics Engine. This browser-based design tool generates powerful templates for print and omni-channel output. Find Pat's white paper, mentioned in the show here. And these white papers on the Universal Graphics Engine a…

How do the best copywriters write a good story lead? By using Emotion. To help you write copy with more emotion, Michael Hauge shares 5 mistakes ordinary storytellers make, and how to avoid “skimming the surface” on a good story.By Kevin Rogers

How do you convert buyers if you don’t have someone’s attention? And how do you keep your reader’s attention without boring them with the same “trickery” of attention-grabbing subject lines? Laura Belgray reveals what she does to keep her readers interested and intrigued through email, no matter what the subject line is.…

Episode 10 - Pat McGrew and Kevin Craine discuss automated print tools, long-term document archive, Russian noting system hacking and cyber-security for printers. Hear comments from Jason Frueh, Greg Reid and David Jenness. Here is the link to the article “Cyber Attack launched on 150,000 Printers working Worldwide” that was mentioned in the episod…

Episode 9 - Pat McGrew and Kevin Craine discuss Chili Publish SpicyTalks 18 in Amsterdam, data hacking and Cambridge Analytica, Nintendo Switch, and the death of newspapers. Hear comments from Piet Saegeman, Don Schminkey and Stephanie Hill. Here's the link to the Fast Company article on the Nintendo Switch mentioned in this episode https://bit.ly/…

The real backbone of your business isn’t just building a list. To make in this cutthroat industry, you’ve got to build a list of buyers. Bushra Azhar is here to teach us some cool copy tactics to help you generate buyers.By Kevin Rogers

Episode 8 - Pat McGrew and Kevin Craine welcome Ragni Mehta, VP and General Manager for the cut sheet business at Xerox to discuss new innovations from Xerox, and comments on the recent Xerox/Fuji merger. Susan Sherrouse, a principle project information manager at Fluor, joins us for some brief comments on how Fluor has gone 100% paperless. Gina Sm…

There’s a heated battle among publishers right now and they’re all fighting over Jon Stoltzfus. In this newest episode, Jon spills his secrets on what steps he’s taken to get to that point, plus a look inside his sales copywriting process.By Kevin Rogers

Episode 7 - Pat McGrew and Kevin Craine explore package printing. Is packaging and label printing the new gold mine for the printing industry? Online shopping is booming, but according to recent research 98% of U.S. shoppers say they still make grocery purchases in-store (Statista Survey 2.17) and 70% of those purchase decisions are made at the she…

Episode 6 - Pat McGrew and Kevin Craine explore the value of print, industrial printing and the longevity of print vs. digital archiving. We hear listener comments from @mreitoft and @alanweintraub as well as messages from @lordcortizo and @netstatinfo. Who is the next 'Uber' of the printing biz? Will our information survive an electo-magnetic puls…

Justin Brooke goes deep into the psychology of winning on cold traffic. In this episode, you’ll learn about the biggest mistake marketers make and why 90% of Justin’s clients who stick it out 3 months or more do really well.By Kevin Rogers

Episode 5 - Pat McGrew and Kevin Craine discuss the recently announced merger of Fuji Xerox. Thayer Long joins us to discuss the recent name change of NPES to the Association for Print Technology. And, as always, we explore the question: Is Print Dead? IsPrintDead.comBy Kevin Craine and Pat McGrew

A-List copywriter “Million Dollar Mike” Morgan shares how he overcame his debilitating shyness as a freelance copywriter and DEEP lessons from inside his private sales copy process.By Kevin Rogers