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Creative Juice, brought to you by Indepreneur, is a weekly 1-hour podcast dedicated to enabling you to pursue your creative passion. Each week we interview successful independent musicians, music industry professionals, and music marketers to give you an inside look at what it's like to treat your "dream" like your "fallback". We also take you inside whats working now at the cutting edge of music marketing. You'll learn exactly how to gain control, clarity, and confidence in your music career.
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EP336: What's Working Now With Paid Social in Music Marketing
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Strategies for running successful paid advertising campaigns for your music can feel like a rollercoaster of changing best practices. It's hard for artists to keep up with what's working today... In this episode of Creative Juice, Jack is joined by IndieX Agency Strategist Ande Hunter for a tactical episode to teach you what's working today for our…
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EP335: Making The Most of Your Merch and Products
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24:02
Want to maximize the potential of your merch store sales? Even a small set of products can go a long way... In this episode of Creative Juice, Jack and Circa dive deep into strategies artists can use to make the most of their merch to boost your online sales! Learn how to use vinyl and CD variants, as well as limited runs, to drive sales, catch the…
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EP334: Leveraging Trendjacking In Music Marketing
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Musicians often ask how to capitalize on trends in their marketing without coming off as gross, insincere, or opportunistic. But the process of trendjacking for artists is subtle... In this episode of Creative Juice, Jack and Circa explore how and when artists can tap into current trends and news to enhance their music marketing! Learn what musicia…
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EP333: How to Promote Gated Content To Your Fans
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Gated content can be a powerful way to turn fans into subscribers and customers, but most artists quickly realize it's not as easy as picking out a type of content and striking up a Patreon membership... In this episode of Creative Juice, Jack and Circa dive into how to market gated content effectively and how to decide what's right for your music …
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EP332: Using Your Music Releases As Launchpads
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Even in the current singles landscape of music, album launches are viewed as a big opportunity to grow your audience and your business. There's another opportunity with album launches that many artists miss... In this episode of Creative Juice, join Jack and Circa as they discuss how to use music releases like EP and album drops as launchpads for y…
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EP331: Picking Marketing Channels As An Artist
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Are you wondering where to focus your marketing efforts for your next single release, album launch, tour, or merch drop? There are a ton of channels that you could use to reach your fans. Which will serve you best in your music career? In this episode of Creative Juice, Jack and Circa break down a step-by-step process to help you pick the best mark…
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EP330: How One Song Can Change Your Marketing
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Sick and tired of feeling like you're on the content creation and release cycle hamster wheel with your music? Consistency is important, but there is a light at the end of the tunnel... In this episode of Creative Juice, Jack and Circa talk about the flipside of content quantity and how one piece of great content can drive the majority of your audi…
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Worried about overwhelming your fans with too many asks, too many offers, too much content or the wrong kind? Avoid burning out your fans by tapping into the art of nurturing... In this episode of Creative Juice, Jack and Circa dive into one of the most overlooked aspects of music marketing—nurturing your fans. Learn about nurturing as a central st…
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EP328: The Truth About Data And Your Music Career
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It's 2024 and it's time to stop using data as a buzzword and start using it to actually grow your music career... In this episode of Creative Juice, join Jack and Circa for a discussion on the truth about data and its impact on your music career! Learn how the music industry typically collects and uses data, where it falls short, and how to use act…
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Spotify is hotly debated and discussed right now...from royalty fairness and artist equity, to FTC complaints, publishing, and its CEO, so let's actually talk about GROWING on Spotify instead... In this episode of Creative Juice, Jack and Circa discuss the latest digital marketing strategies that we teach artists and use for growing an audience on …
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EP326: We Grew An Artist's Revenue 15x To Prove It Wasn't A Fluke
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Knowing what marketing efforts to focus on can be the difference between adding hundreds of thousands in sales or spinning your wheels on another "great" idea for your music career. Here's how to know the difference... In this episode of Creative Juice, Jack and Circa break down how we added over $300k in annual revenue and 15x'd the sales of one o…
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Ever wondered why some artists never seem to grow? The answer might be simpler than you think: they never start. Procrastination could be your biggest barrier to success... In this eye-opening episode of Creative Juice, Jack and Circa tackle the #1 reason artists don't grow—failure to take the first steps towards growth! Learn about the psychology …
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EP324: 10 Music Marketing Lessons I Wish I Knew Sooner
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Lessons in the music industry show up through different paths…some are taught, some are fought through success and failure, and others are caught from experimentation… In this episode of Creative Juice, Jack and Circa unpack ten music marketing and music business lessons to help shorten the learning curve to success in your creative career! From pi…
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EP323: What Musicians Can Learn From Tabloids and Celebrity Gossip
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A simple trip to the grocery store today could change the course of your music career. Don't believe it? In this episode of Creative Juice, Jack and Circa talk all about how musicians need to tap into audience attention online and how tabloids and celebrity gossip can help! Learn why artists struggle to command attention, what terrible copywriting …
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EP322: Reverse Engineering Your Music Business Growth
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For artists trying to build their music careers by growing and monetizing a fan base, improving the music itself is not always the best starting point... In this episode of Creative Juice, Jack and Circa discuss how to reverse engineer your music business growth by improving the processes that help you create, capture, and monetize your fans' atten…
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EP321: Before You Released Your Next Single
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Are you gearing up to release your next single? Don't pick your release date until you maximize your efforts in the stages before, during, and after the launch! In this episode of Creative Juice, Jack and Circa pick apart the foundations of single releases so that you can plan your waterfall releases to have the biggest impact. Learn about the myth…
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EP320: Removing The Bottlenecks from Your Music Business
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Are bottlenecks in your creative business slowing down your progress? Identifying and removing these barriers can be the key to unlocking your creative output AND fan base growth... In this special episode of Creative Juice, Jack is joined by Jonah McLean (aka DUX), a lead strategist and coach from our IndieFounder program, to dive into the most co…
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EP319: 5 Reasons Your Music Career Has Stalled
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Feeling stuck in your music career? Not sure what roadblock is holding you back? If you're at a standstill, diagnosing the root cause is the first step... In this episode of Creative Juice, Jack and Circa dissect the major reasons why artist careers slow down and how to diagnose and avoid these pitfalls. Learn about maintaining a consistent release…
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EP318: The Biggest Music Marketing Opportunities For Artists in 2024
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For artists and bands looking to fuel their growth with effective music marketing strategies, there's a dizzying array of options constantly being advertised to you...how do you know what opportunities to focus your time, effort, energy, and budget on? In this episode of Creative Juice, Jack and Circa break down opportunities in the industry for ma…
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EP317: How To Get All Your Fans To Sign Up For Your Email List
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Visit the websites of your favorite artists and bands and you'll probably find a form with the call to action "Sign Up For Updates". Tough question: how many fans do you think actually sign up just for updates? In this episode of Creative Juice, Jack and Circa answer one of the biggest questions on growing your list of fans...how to actually get fa…
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EP316: What Your Manager Doesn't Know About Email Marketing
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Will 2024 be the year that email marketing proves to be dead, buried, and useless for artists? The answer might surprise you... In this episode of Creative Juice, Jack and Circa spill the beans about the future of email marketing for musicians with facts and figures, case studies, and client stories showing how email is one of the highest ROI chann…
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EP315: How To Launch An Album (Profitably) In 2024
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Planning an EP or album release this year and overwhelmed with options for building the marketing strategy? There are two camps when it comes to launching an album in 2024... In this episode of Creative Juice, Jack and Circa share album launch strategies that set our IndieX agency clients up for success so that you can apply them to your releases -…
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EP314: Tools and Tech to Capture and Monetize Your Fan Base
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Compared to every other industry around the world, the music industry is notably bad at data consolidation and artists suffer the most from it! There are a dizzying amount of digital marketing tools that can help artists capture and monetize fan bases...So where do you start? In this episode of Creative Juice, Jack and Circa discuss the marketing t…
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EP313: When Your Music Hurts Your Marketing )And How To Fix It)
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Ever felt like your music is the roadblock in your marketing journey? It's time to rethink, reassess, and re-strategize! In this episode of Creative Juice, Jack and Circa reveal what to do when your music marketing strategies hit a roadblock and how a critical evaluation of your music could be the key to unlocking audience growth. Learn why social …
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EP312: Unlocking Merch Secrets with Seamus Menihane & Down Right Merch
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What separates a good artist from a great artist brand when it comes to merch? Here's a hint: It's all centered around customer experience... In this episode of Creative Juice, we're joined by special guest Seamus Menihane, founder of Down Right Merch to get his expert insights on merchandise and fulfillment for artists and brands! Learn about how …
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