An independent radio station from Tel Aviv. For music lovers by music lovers.
…
continue reading
Player FM - Internet Radio Done Right
56 subscribers
Checked 3d ago
Added eight years ago
Content provided by Kyle Lemaire. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kyle Lemaire or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!
Go offline with the Player FM app!
Creative Juice explicit
Mark all (un)played …
Manage series 1407248
Content provided by Kyle Lemaire. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kyle Lemaire or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Creative Juice, brought to you by Indepreneur, is a weekly 1-hour podcast dedicated to enabling you to pursue your creative passion. Each week we interview successful independent musicians, music industry professionals, and music marketers to give you an inside look at what it's like to treat your "dream" like your "fallback". We also take you inside whats working now at the cutting edge of music marketing. You'll learn exactly how to gain control, clarity, and confidence in your music career.
…
continue reading
274 episodes
Mark all (un)played …
Manage series 1407248
Content provided by Kyle Lemaire. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kyle Lemaire or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Creative Juice, brought to you by Indepreneur, is a weekly 1-hour podcast dedicated to enabling you to pursue your creative passion. Each week we interview successful independent musicians, music industry professionals, and music marketers to give you an inside look at what it's like to treat your "dream" like your "fallback". We also take you inside whats working now at the cutting edge of music marketing. You'll learn exactly how to gain control, clarity, and confidence in your music career.
…
continue reading
274 episodes
All episodes
×C
Creative Juice

1 EP370: 3 Split Tests To Perform across Your Music Marketing 22:12
22:12
Play Later
Play Later
Lists
Like
Liked22:12
Is your marketing starting to feel stale? Not sure how to get better results or break out of a creative rut? It might be time to run some tests... In this episode of Creative Juice, Jack and Circa break down 3 split tests we’ve run at IndieX so that you can run them to improve your own music marketing with data-driven decisions! Learn how to compare interest targeting groups vs individual ad sets, why open targeting depends on the quality of your content, and how to split test email subject lines in a way most artists overlook! If you want better results from your ads, emails, and the rest of your music marketing without guessing what works, these tests will give you a clear starting point to experiment and grow! DISCOVER: What We’ve Learned From Testing Grouped Interests Vs Individual Ad Sets In Meta Campaigns Why Open Targeting Can Actually Work Better With High-performing Content How To Test Email Subject Lines The Right Way (Hint: It’s Not What You Think) Why Breaking Away From "Industry Standard" Email Styles Will Boost Your Engagement How To Use Split Testing To Improve Your Music Marketing Over Time RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!…
C
Creative Juice

1 EP369: If You Have Less Than 1000 Fans Online, Do These 3 Things 1:00:42
1:00:42
Play Later
Play Later
Lists
Like
Liked1:00:42
Starting with a small fan base online and want to see that number grow? The right content strategy can be a major unlock for artists... In this episode of Creative Juice, Jack and Circa are joined by IndieX Strategist and As December Falls guitarist Ande Hunter, who shares the story of their song "Therapy" going viral across social media! Learn about the three-step process that helped triple their Spotify monthly listeners and double their social media following and how to establish a reliable system for content creation for your music career! If you're looking to tap into organic social media and give your fan base a growth spurt, the story from this episode is packed with strategies to start using! DISCOVER: What 3 Step Process As December Falls Used To Create Viral Videos for "Therapy" Why Researching And Modeling Successful Content Can Set You Up For Success Why Focusing On Performance-Driven Content Is The Right Move How Streaming Numbers Serve As A B2b Metric What It Means To Syndicate Your Successful Content How To Pivot Your Song Selection And Marketing Strategy Post-Virality What Challenges Come With Monetizing Fans Who Discover You Through Short-Form Content RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO EP198: How As December Falls Sold Out Their UK Tour (Case Study) Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!…
C
Creative Juice

1 EP368: Features, Benefits, and Storytelling To Your Fans 31:12
31:12
Play Later
Play Later
Lists
Like
Liked31:12
What if music is the attention-getter in your career but not the main value driver? If this seems out of this world, it might deserve a deeper look... In this episode of Creative Juice, Jack and Circa dive into the marketing behind Selena Gomez and Benny Blanco's new album "I Said I Love You First" and unpack the concept of features, benefits, and storytelling to your fans! Learn about her brand Rare Beauty and how it intertwines with her music strategy and revenue streams, as well as how to make your music releases fan-centric! If you want to understand how to leverage your brand beyond just music, this episode brings insights from a music marketing story happening in real time! DISCOVER: How Selena Gomez's Brand Rare Beauty Influences Her Music Marketing How Her Approach To Email Marketing Changed Leading Up To The Release Why You Should Focus Your Music Releases On Your Fans What Crowdsourced Content Does For Fan Engagement Why Music Might Be The Loss Leader In Your Business RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO EP286: Dollars, Percentages, and Why Artists Stay Poor Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!…
C
Creative Juice

1 EP367: AI, Music Law, and What Artists Should Know with Ryan Schmidt 1:06:20
1:06:20
Play Later
Play Later
Lists
Like
Liked1:06:20
The music industry is famous for being extremely litigious. And now in 2025, it's more complex than ever, and knowing the legal ins and outs is critical for artists... In this episode of Creative Juice, Jack and Circa are joined by music lawyer Ryan Schmidt to dive deep into the music industry's legal landscape in 2025! Ryan shares his unique journey from artist to attorney and discusses why he chose to focus on advocating for artists. Learn about the common legal traps artists fall into, the ethical and legal challenges presented by AI in music, and how to separate deal promises from the paperwork! If you're looking to understand the legal essentials of the music industry and how to protect yourself as an artist, this episode is packed with insights straight from an expert in the field! DISCOVER: Why Understanding Music Law Is Crucial For Artists In 2025 How AI Is Changing The Legal And Ethical Landscape Of The Industry What Separates A Good Deal From A Bad One What Sam Altman’s Comments On US Copyright Laws Mean Which Legal Basics Artists Absolutely Must Get Right RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Follow Ryan on Instagram at @ryanschmidt.esq Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!…
C
Creative Juice

1 EP366: Following Up With Your Fans To Move Your Career Forward 42:43
42:43
Play Later
Play Later
Lists
Like
Liked42:43
Ever heard the saying "the fortune is in the follow-up"? It's a core principle in marketing, but applying it to a music career can feel a bit strange for artists... In this episode of Creative Juice, Jack and Circa talk about how to follow up with fans in automated sequences and our go-to follow up practices that we install for our clients for you to swipe! Learn to build engagement sequences that spark continuous interaction, abandoned cart automations that recover lost sales and post-purchase sequences that keep your customers coming back to support! If you need ways to keep in touch with your fans after they've made a purchase or interacted with your content, this episode is packed with strategies you can apply right away! DISCOVER: What Most Artists Miss In Their Abandoned Cart Automations What Makes Winback Strategies So Powerful For Your Bottom Line How Incremental Changes Improve Your Overall Marketing Strategy What To Include In Your Post Purchase Emails To Make Your Fans Love You Why Follow Up Is The PERFECT Place For Your Exclusive Content How To "Flirt" With Your Audience Using Content Loops To Keep Them Engaged RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!…
C
Creative Juice

1 EP365: The Fan Segments You NEED To Pay Attention To 25:16
25:16
Play Later
Play Later
Lists
Like
Liked25:16
Are you reaching all your fans effectively or just casting a wide net and hoping for the best? Segmenting and targeting your fans is a tactic everyone LOVES to talk about but rarely gets right... In this episode of Creative Juice, Jack and Circa demystify fanbase segmentation in digital marketing, how to do it effectively, and what it means for your music career! Learn the real differences between your customers and subscribers, why the music industry often gets it wrong, and the initial fan segmentation process every artist should follow! If you've ever felt stuck in the weeds targeting your fans without seeing real impact, this episode is here to help you clear the path and start optimizing your fan engagement like never before! DISCOVER: How To Split Your Customer And Subscriber Lists Why Most Of The Music Industry Talks To Every Fan The Same Way How To Keep Your Email And Text Marketing Lists Clean What Simple Engagement Segmentation Looks Like And Why It Matters Where To Focus Once You Start Seeing Results From Your Segmentation Efforts When To Get Hyper Targeted In Your Paid Ad Campaigns RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!…
C
Creative Juice

1 EP364: Building a 3 Dimensional Artist Brand 36:17
36:17
Play Later
Play Later
Lists
Like
Liked36:17
Are you crafting your artist brand, or is it unintentionally crafting you? For artists, it's easy to fall into traps that strip away your identity, especially online... In this episode of Creative Juice, Jack and Circa tackle the tall task of developing a three-dimensional artist brand that's authentic to you! Learn the difference between emotional and visual branding, the risks associated with misaligned branding efforts, how to listen to your fans, and the essential questions that help you build a brand that sticks! If you're wrestling with the balance between marketing and branding, this episode will get you on track and thinking differently about your artist brand! DISCOVER: Why Too Many Constraints Can Dilute Your Brand How To Ask The Right Branding Questions As An Artist What Artists Can Learn from Mark Rebillet About Branding What The Key Differences Are Between Marketing And Branding How To Use Active And Passive Listening With Your Fans When Branding Becomes A Waste Of Time And How To Time It How To Deploy A Stupid Simple Branding Strategy RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!…
C
Creative Juice

1 EP363: Studio Pro Marketing 101 With Carl Bahner 47:17
47:17
Play Later
Play Later
Lists
Like
Liked47:17
Looking to grow your studio business in today's rapidly evolving music industry? Or maybe you're an artist curious about what you can learn about branding outside the norms of music marketing? In this episode of Creative Juice, Jack and Circa sit down with Carl Bahner, a seasoned producer, engineer, drummer, and educator, to dive deep into the world of marketing and branding for studio professionals! typical artist fanbase growth. Learn about marketing that builds familiarity and trust first, how to find your unique "why," and why it's so impactful, and the real meaning of branding beyond just artist promotion. Whether you're an engineer, producer, mixer, artist, or creative looking to sharpen your marketing and branding strategies, this episode is packed with insights to ELEVATE your online presence! Tune in! DISCOVER: How Marketing For Studio Professionals Requires Different Tactics From Artists' Fan Acquisition Why Branding Is About Finding And Communicating Your Core "Why" What Kind Of Self-Reflection Studio Pros Should Engage In To Enhance Their Branding How Creatives Can Use Social Media For Proof And Qualified Engagement What Lessons Artists Can Take From Studio Branding RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Follow Carl Bahner on Instagram StudioLand Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!…
C
Creative Juice

1 EP362: Growing and Scaling As An Artist in 2025 33:30
33:30
Play Later
Play Later
Lists
Like
Liked33:30
Ready to take your music career to the next level this year? Whether you're an artist just starting out or looking to scale up, understanding where to focus your efforts can make all the difference... In this episode of Creative Juice, Jack and Circa dive into the specific needs of artists at different stages of their careers! Learn how to identify your current needs, and what steps you can take to address them, from speeding up music and content creation to activating fans at scale and making more effective offers! If you’re serious about making 2025 the year your music business changes, this episode covers where to look and dial in your efforts! DISCOVER: How To Identify And Meet The Needs Of Your Music Career At Its Current Stage Why Artists Need To Decrease The Time To Music And Content Creation Why Fan Activation Points Are Crucial For Scaling Up And How To Implement Them What The Most Critical Metaskill For Musicians Is How To Audit And Build Marketing Systems From The Ground Up Why It's Worth Going The Extra Mile In Content Creation RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!…
C
Creative Juice

1 EP361: Top Selling Offers From Artists At Our Music Marketing Agency 31:03
31:03
Play Later
Play Later
Lists
Like
Liked31:03
Wondering what products to sell and how to market them to your fans so they ACTUALLY sell? It's one of the most common questions we hear from artists... In this episode of Creative Juice, Jack and Circa unpack the top-selling offers from our IndieX agency artists last year to give you insights and inspiration for your own offers! Learn about value stacking, the patterns around these offers, creating appealing hooks, and why the story behind your products makes all the difference! If you're puzzling over how to craft compelling offers that resonate with your fans, this episode will give you a kick start of inspiration based on what's working across our roster of clients! DISCOVER: What Offers Had The Most Success Last Year At IndieX And Why Why Value Stacking VIP Upgrades Makes For A Great Offer How Narrative Around Your Products Changes The Game What Impact Soft Goods Can Have On Your Overall Sales Strategy Why Knowing Your Numbers Is Crucial For Effective Offer Planning RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!…
C
Creative Juice

1 EP360: We're Not Fcked AI For Artists in 2025 43:43
43:43
Play Later
Play Later
Lists
Like
Liked43:43
Does all the talk around AI and music have you feeling doom and gloom? Is there no hope? You're not alone, so take a deep breath... In this episode of Creative Juice, Jack and Circa open up a philosophical discussion about AI, the future of creative businesses, and where this whole dang thing might be headed! Learn what Andy Warhol can teach you about processes in your creative work, how to use AI as a tool and playground in 2025, and how art is all about injecting yourself into what you do! If you're worried about AI replacing you as an artist or feel trapped in a crisis of meaning, this episode offers our fresh perspective and reasons for hope! DISCOVER: Why Artists Are Worried About AI How Technological Advancements Contribute To Human Expansion And Creativity What To Focus On In This Wave Of Technological Advancement How Embracing AI Tools Now Will Open Up New Creative Possibilities What Three Immediate Actions You Can Take With AI In Your Music Career RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! What's On The Horizon In The Music Business In 2025 Suno Udio Join Us In The Indepreneur Discord Server!…
C
Creative Juice

1 EP359: Avoid These Mistakes In Your Music Marketing 26:15
26:15
Play Later
Play Later
Lists
Like
Liked26:15
Are you making simple mistakes in your music marketing? Many artists don't even know what to look out for... In this episode of Creative Juice, Jack and Circa put a magnifying glass on common strategic and tactical mistakes that artists need to avoid in their marketing! Learn about myths around oversaturation, bad targeting choices and trigger cities, missed opportunities for fan engagement, and why automating everything isn't the answer! If you're ready to clean up your marketing and start making moves that actually build your fan base, this episode will help you identify and avoid common marketing mistakes that artists slip into far too often! DISCOVER: Why Worrying About Oversaturation Is Holding Back Your Growth The Myth Of Trigger Cities And How Poor Targeting Choices Will Waste Your Marketing Dollars What Simple Opportunities You Might Miss To Elevate Fan Engagement When To Choose Manual Processes Over Automated Processes In Your Marketing How To Use Digital Signage To Guide Your Fans Why "Easy Button" Advertising Software Isn't All It's Cracked Up To Be RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Outmarketing Billboard Charting Artists and Bands Join Us In The Indepreneur Discord Server! Full Stack Creative…
C
Creative Juice

1 EP358: Looking Back at Q4 and Planning Your E-Commerce Strategy 19:03
19:03
Play Later
Play Later
Lists
Like
Liked19:03
Looking to fine tune your online store strategy for 2025? Looking back at insights from other artists last year can give you a head start... In this episode of Creative Juice, Jack and Circa share a market report from our agency IndieX, highlighting the significant e-commerce sales boost during Q4 of last year! Learn about sales growth at Black Friday this year compared to 2023 and what this surge in sales as we wrapped up 2024 could mean for your 2025 strategy! If you want insight into leveraging this upward trend in the market, this episode is packed with advice on planning your e-commerce sales strategy and managing your marketing even if the market gets tough! DISCOVER: How Last Year’s Q4 E-commerce Sales Data Can Guide Your 2025 Strategy Why Increased Buyer Confidence In 2025 Could Spell A Big Win For Your Online Store How To Start Building Out Your Sales Promotional Calendar Effectively Right Now What To Do With Stable Campaigns During Tough Market Conditions Why Lower CPMs In Q1 Are A Great Opportunity To Test And Tweak Ads RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server! Full Stack Creative…
C
Creative Juice

1 EP357: 2 Steps To Make Marketing Your Music More Productive 25:42
25:42
Play Later
Play Later
Lists
Like
Liked25:42
Want to make sure you hit your music career goals this year but that your marketing will hold you back? Two simple process tweaks could set you up for success... In this episode of Creative Juice, Jack and Circa outline two crucial processes that you can add into your music marketing right now to see an immediate increase in productivity. Learn how to roadmap and plan your music marketing and keep it on track and mistake free so that you hit your goals faster! If you’re tired of scrambling at the last minute and fixing mistakes that could've been avoided, this systems we cover in this episode will make your marketing efforts more efficient and effective! DISCOVER: Why Implementing QA Processes And A Communication Cadence Is Essential For Marketing Productivity How Regular Meetings And Tracking Can Prevent Slipping On Progress What Steps To Take To Make Marketing Fun And Rewarding While Being Productive How To Avoid Last-minute Errors By Separating QA From Marketing Builds Why Even The Best Marketers Can Make Mistakes And How QA Can Save The Day How To Build An Initial QA Checklist And Catalog Past Mistakes RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server! Full Stack Creative…
C
Creative Juice

1 EP356: What's Working In Music Marketing in 2025 37:41
37:41
Play Later
Play Later
Lists
Like
Liked37:41
We get a ton of questions from artists and bands about the best music marketing practices across YouTube, Instagram, and our IndiePro community group. So today we'll answer a few... In this episode of Creative Juice, Jack and Circa hand-selected some great music marketing questions for a special Q&A episode! Learn about rebranding in your music career, using livestreams effectively in your marketing, generating follow up sales with your fans online, TikTok strategies, and what's working in music marketing in 2025! If you’ve got some burning questions about music marketing that you've been too shy to ask, this episode tackles a bunch of common questions we hear from artists like you! DISCOVER: What Actually Makes Up An Artist Brand Where To Focus Your Efforts When It Comes To Repeat Sales From Your Fans How To Plan Out Livestreams That Actually Engage Your Fans What To Focus On When Nurturing Your Email List How Retargeting Campaigns Work in 2025 What Organic and Paid Strategies Work For Artists On TikTok RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server! Full Stack Creative…
Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.