IT'S HER GAME is a shout-out to all the amazing women in the gaming, esports, and technology industries. Each episode is a conversation with one woman, who rocks the gaming world in her own way - from business, tech, education or art side - sky is the limit to what women can do. Games are at the epicenter of the emerging new and exciting reality of redefined social interactions, entertainment, or even investment, and economics. Join us and discover these thrilling, novel areas through the le ...
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#30 - Joanie Kraut, CEO at Women in Games International (WIGI)
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Tune in for a conversation with Joanie Kraut, CEO of Women in Games International (WIGI), as we discuss taking your space in the room, WIGI's recent projects, reflections from GDC, and how your own mindset can be your biggest obstacle. Connect with Joanie on LinkedIn And make sure to DM me your feedback or connect on LinkedIn too --- Send i…
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#29 - Bruna Soares - Director, Global Brand Partnerships at Ubisoft
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Join me as together with Bruna we analyze the evolution of brand partnerships in video games since the introduction of games as a service, the impact IP licensing has on IP extension and recognition, and, given Bruna's São Paulo heritage, how the gaming LATAM scene has changed since she joined the industry over a decade ago. With 11 full years at U…
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#28 - Siyu Sun - Is there a pilot on this plane? The data challenges of cross-platform game development - Director Data Science and Analytics at Gameloft
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If you want to learn more about data analytics, user metrics, and marketing performance of cross-platform games Siyu is THE source. Check our episode to learn about her triangle method, the game data analyst software cheatsheet and the role data plays in game development at Gameloft. Follow Siyu on Linkedin and if you have any questions or guests r…
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#27 - Blockchain game meta, platforms, and challenges - Carine EBO-YEYE, Product Marketing Manager Blockchain, Gameloft
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Tune in to the conversation with Carine EBO-YEYE, Product Marketing Manager Blockchain, Gameloft to find out more about the challenges of blockchain in video games, its application, and find out if blockchain could save your Apex Legend Mobile's stash. If you have any questions or would like to suggest a guest hit me up on LinkedIn or Twitter --- S…
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#26 Did you know VALORANT has its own fashion stylists (and a team of tailors!) - Mina Muraschkin & Christina Greiner, VALORANT Lead Stylist & Stylist Assistant
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Where fashion meets esports? At the stage of VALORANT Esports events. Meet the magical duo behind the unique style of VALORANT casters and talents. Find out which agent is the most fashionable, what is the style of VALORANT, and which of the designs has brought to tears my today's guest - Mina Murashkin, VALORANT Lead Stylist, and Christina Greiner…
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#25 Why content in esports is a king and what to do with all the LinkedIn esports consultants - Karina Ziminaite, CEO & Founder of Z1MT
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Meet Karina Ziminaite, the real wonder woman of esports - Ex @TeamLiquid and @G2Esports Head of Content, the CEO and founder of @Z1MTCreative CEO and 2 x Esports Awards winner. Join us as we discuss the role of content in esports, the current trends in this field and peek behind the scene of the iconic campaigns she produced such as Ralph Laurent x…
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#24 Collegiate Esports Scene is the future - Halina Malik, Director of Content at eFuse
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Halina Malik, Director of Content at eFuse, a gaming & esports startup providing the platform for talents to interact and get discovered. Halina began her career in esports as a competitive female Call of Duty player on Major League Gaming, she was also serving on the marketing team for the Cleveland Cavaliers esports team and from me, on a persona…
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#23 The Early Days of CoD Female Esports Scene, Transferable Skills, and the Power of Women in Esports - Morgan Ashurst, Head of Media at Esports Insider
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Meet Morgan, Head of Esports Insider Media, ex-CoD professional player, and a chair of the Women in Esports by the British Esports Federation. Tune in to our talk find out how the CoD female scene has evolved over time, what's the perspective on the female-only initiatives from the point of view of someone who has been playing professionally, and h…
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#22 How To Prepare Legendary Dota2 Major In 30 Days? - Iryna Chuhai, Head of Tournament Marketing at WePlay Esports
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Meet Iryna Chuhai, head of tournament marketing at WePlay Esports, and tune in to our conversation about esports, anime, broadcast innovation & the power of listening to your community. Follow IT'S HER GAME on LinkedIn and don't miss the next episodes! --- Send in a voice message: https://podcasters.spotify.com/pod/show/itshergame/message…
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#21 Is performance coaching only about the game results? - Ula Xirreth Klimczak, CLG Performance Coach
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You play with your body but win with your head - join us to discover what is the role of a Performance Coach in esports, what does it take to be effective in this position, and how the specializations differ across the industry. Listen to my conversation with Ula Xirreth Klimczak to find out the key soft skill that makes the winner, what is the com…
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#20 Do esports need female-only initiatives? - Vera Wienken, Senior Brand Manager & VCT Game Changers EMEA Lead at Riot Games
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The world has been talking about females in gaming and esports for a long time yet still not much has been done over the past months to truly address the case. Today we have a chance to speak to a real Doer in this field, a woman who is largely behind the Valorant female-only League in EMEA - VCT Game Changers EMEA - Vera Wienken, Senior Brand Mana…
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#19 How to talk to avatars and measure the effectiveness in picnics? - Marja Konttinen, Metaverse Marketing Director at Lockwood Publishing
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📢Tune in to the latest episode of IT'S HER GAME with Marja Konttinen, Metaverse Marketing Director at Lockwood Publishing, creators of Avakin Life, a mobile metaverse app with 200M+ users, where we discuss: 🌱Key pillars of Metaverse Marketing - tips on planning user acquisition campaigns ❓ What does direct to Avatar mean and why the same user may r…
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#18 Where crypto meets gaming - Play Games and Earn? - Vladyslava Kozlovska, Social Media Manager at GamerHash
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In this conversation with Vhttps://mobile.twitter.com/cryptolady0ladyslava Kozlovska, Social Media Manager w GamerHash, we explain the basics of P2E, how to earn while watching Netflix (catching clickbait, isn't it?), and what can you buy for GamerCoin, but also how to earn it. Vlada also reveals the 101 of social media strategies for crypto produc…
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#17 Fan Marketing Department - What is it? - Marlena Siwa, ESL, Senior Marketing Execution Manager -
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Listen to the episode with Marlena Siwa, Senior Marketing Execution Manager at ESL to find out what is Fan Marketing Department at ESL, what are the white label events, and when did she fall in love with esports. Make sure you follow me on Facebook to stay up to date with the podcast, mentoring, events, and many more: https://www.facebook.com/itshe…
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#16 Why the way you speak about your art affects your creative process? - Kasia 'Kafis' Zielińska - Senior Concept Artist, Techland
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Meet Kasia 'Kafis' Zielińska - Senior Concept Artist at Techland and Magic: The Gathering Illustrator. Ok, you haven't tuned in by this point? Listen to a bit lengthy, but worth playing conversation I had with Kasia about how she scored her dream job at Techland, where did she search for the inspiration to design devastated lands of zombies' domina…
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#15 About diplomacy, the struggles of artistic burnout, and conversation with... the duck - Aleksandra Rutkowska - Technical Artist at PUBG Corporation
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Aleksandra Rutkowska is a Technical Artist at PUBG, how cool is that?! Well, I didn't know how until I spoke to Aleksandra. Why? Because the Technical Artist role was a mystery and a total contradiction. Is TA an Artis or Engineer? Fortunately, I had a pleasure of talking to this beautiful mind, who, let me tell it loud and clear - one day will be …
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#14 Swapping legal career for QA Analyst role, and living a dream! - Natalia Stawecka, Junior Art Producer @ CD PROJEKT RED
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Natalia is a lawyer by degree, gamer by heart, and now Junior Art Producer for GWENT at CD Projekt Red. Check the episode that can be sum up in one word - MYTHBUSTERS. We crashed the biases of administrative roles and debunked the myths around QA roles. Tune in and find out how the QA roles are organized inside CDPR, what are the tasks of the Art Q…
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#13 What is happening at the intersection of Music and Video Games - Marilena Papacosta, Head Of Brand Marketing at Frontier Developments
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Marilena Papacosta, born in Greece, currently based in the UK she is Head Of Brand Marketing at Frontier Developments with a previous experience in the gaming industry from Koei Tecmo, and the music sector at Sony. She is also a member of BAFTA, and on top of that a great support and advocate of women in the gaming industry. A pleasure to have you …
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#12 The international road to producing one of the largest esports title - Pauliina Tornqvist, Producer, Call of Duty at Activision
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What a wonderful start of the week it is since I can finally release this episode with Pauliina Tornqvist from Activision 🔥 She was previously working at Ubisoft and Rovio, had her own mobile games studio (tune in to figure out why), and worked on titles such as Angry Birds, Watch Dogs, and now, Call of Duty. Listen to this episode and find out mor…
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#11 Mobile game design, and the importance of having fun! - Eliza Chyży, Game Designer, Ten Square Games
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Let's start celebrating Women's History Month with an awesome women who has been contributing for years to the development of one of the top performing sport mobie game - Fishing Clash. Eliza Chyży, Game Designer from Ten Square Games, is a living definition of passion for game design, natural challenger who is not afraid to test, design and improv…
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#10 Sometimes all it takes is to search the local newspaper - Sophie Brugmann, Team Lead Live Producing at Gameforge
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Sophie Brugmann, Team Lead Live Producing at Gameforge has started her job in the way we now often only see in the movies - by finding the offer in the newspaper. From Inter Game Evaluation, through the roles of specialist her roles led her to...an IKEA chair and shared Excel in the Kolibri when she led operations for the newly formed, ye soon to b…
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#9 Angry Birds, The Walking Dead, and Hatch Kids, what do they have in common? - Jessica Sundell, Creative Lead & Lead Product Designer, Hatch Entertainment
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Jessica Sundell is a Creative Lead & Lead Product Designer at Hatch Entertainment. I couldn't imagine myself interviewing a better guest than Jessica after finishing the last episode with Natalia Martinsson's advice - If you want to succeed you need to lose your fear. Jessica Sundell most definitely did lose her fear when she decided to swap the es…
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#8 Can games teach us about emotions? - Natalia Martinsson, Game Designer and CEO Killmonday Games
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Say hello to Natalia Martinsson, Killmonday Games Game Designer and CEO. Her passions are art, storytelling, and brains! With no prior experience in gaming, Natalia and her husband had created a studio that by far have released two games Fran Bow and Little Misfortune - both with thousands of overwhelmingly positive Steam reviews. If that hasn't co…
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#7 Can you study video games? PhD in games and para-social relationships - Gabe Elvery, LKAS PhD researcher at the University of Glasgow
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Do you remember playing Life is Strange and struggling to make a choice - none of them seemed to be a good one, and you were terrified that your decisions would hurt Max or her friends? Or maybe you won't admit it now but the endless hours of talking to your Sims family made your heart feel a bit warmer? Well, this, in a very simplified way, descri…
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#6 How to build and scale up a successful Indie Games Studio? - Wendy Young, Professional Coach, Owner of Blue Raven
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As an indie developer or owner of an indie studio, there are many things you need to do by yourself. Probably, you have struggled more than once with the 'what's now?' question - when facing HR issues, work delays, lack of marketing resources, or overall management challenges - in the end, you simply want to make good games, right? Listen to the #6…
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#5 - Angry Birds, IP's value, crowdfunding, and courage - Sandra Mittica, Head of Games and Business Growth Operations, Nordics & Baltics at Huawei (ex-Rovio)
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How many people do you know that transitioned from managing rock stars' tours (yes, including Red Hot Chili Peppers!) to be in charge of the projects on one of the most successful gaming IPs - Angry Birds? After you listen to this episode - you will have the answer - Sandra Mittica. Tune in to find out how to best monetize a successful mobile game …
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#4 Unexpected gaming career, badass characters, and running family indie games studio - Natalie Mikkelson, Director & Narrative Designer in Lo-Fi Games
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In the last episode of 2020, you can meet Natalie Mikkelson, a director, and narrative designer in Lo-Fi Games, a studio behind apocalyptic sandbox RPG - Kenshi (recently hit 1 M copies sold, congrats!). She is also a director of the non-profit Bristol Games Hub, a co-working and event space in the UK for indie game developers. On top of that, Nata…
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#3 Raising an esport athlete, education of young creators, and the cancel culture - Jacqueline ' Jax' 'Garrett, Founder of GGWP Academy
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Jacqueline ' Jax' 'Garrett, CEO & Founder of GGWP Academy, is a much-needed person on the map of the rapidly growing gaming & esports industries. Her startup - GGWP is an online platform that provides educational resources for aspiring esports athletes and gaming content creators. But it wouldn't be in Jax style to simply stop on that. With her ext…
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#2 The road from Bollywood to gaming, future of Indian game development scene and persistence - Jinesha Gandhi, Associate Producer at Ubisoft
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Jinesha Gandhi, Associate Producer at Ubisoft India is an experienced game producer with a demonstrated history of working in the console and mobile gaming industry. But what makes her truly unique is her passion for games. Jinesha's road to gaming was not easy - not only because there is a lack of gaming education in India, but also because there …
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#1 Career, AAA mobile games, esports' trends, and TikTok's snacks - Darya Rubashna, Head of AppGallery UK at Huawei
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Darya Rubashna knows all the facets of the gaming business - born and breed gamer, Head of AppGallery UK, ex- YouTube Esports & Top Creators EMEA. Always on the wild hunt (the Witcher's pun intended) for new trends and challenges. Darya has shaped and led YouTube gaming partnership strategies in Eastern Europe & Italy, and Esports in EMEA, she is a…
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This is IT'S HER GAME podcast. Welcome to the world of creative, fierce women. Check Editor's Note to discover the idea behind IT'S HER GAME, and get a sneak peek of what is coming! Make sure to subscribe to this podcast and follow IT'S HER GAME on Social Media Facebook page: https://www.facebook.com/ITS-HER-GAME-103707681572584 Instagram: https://…
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