TV Talk Show Formula is a podcast that teaches aspiring talk show hosts how to create engaging content, book high-profile guests, and build a loyal audience. Hosted by veteran producer Declan Oceguera along with radio and podcast expert Donna Kunde, this show provides insider tips and strategies that can help you launch and sustain a successful talk show. Whether you're a beginner or a seasoned pro, you'll find valuable insights and actionable advice in every episode. Tune in to TV Talk Show ...
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This is your roadmap for how to become a unique expert, authority, or influencer in your field, fast. From there, you can create instant credibility with a high-quality book (that you’ve essentially just written, thanks to the podcast). We call it the Influencers Formula and you’ll call it your new best friend. So mark your calendars and listen live each week. With proven, practical steps, you will amplify your message & grow your following without losing time, money, and energy. So if you w ...
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Discover how to create a captivating show concept, establish your brand identity, map out your season strategy, and announce your brand new TV Talk Show. Becoming a person worth starts with a clear intention, effective branding, strategic planning, and continuous improvement in hosting skills. Embrace the journey, refine your craft, and create a TV…
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E51 Broadcast Your Brilliance and Build An Engaged Audience
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84% of people are convinced to buy a product or service after watching a brand's video (Source: Wyzowl). Video is a powerful tool to communicate, connect emotionally, and provide valuable information. Become a person worth watching by learning the art of video storytelling and captivating your audience, building authority, and creating engaging vid…
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E50 [Unlock Your Message] Mastering the Art of Audience Connection and Storytelling
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By mastering the art of audience connection and storytelling, you can unlock the power of your message, captivate your viewers, and build a community of raving fans who resonate with your unique voice and purpose. Become a person worth watching by connecting with your ideal audience, and mastering the art of storytelling. Get ready to unleash your …
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E49 Camera Confidence and Unleashing Your Inner TV Talk Show Host
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In "Camera Confidence and Unleashing Your Inner TV Talk Show Host," you will learn valuable techniques and mindset shifts to confidently deliver your message and connect with your audience on camera. Unleash your inner TV talk show host and start creating impactful episodes that resonate with your viewers! Become a person worth watching by discover…
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E48 [The 80% Advantage] How Your Existing Content Sets You Up for Book and Podcast Success
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"Believe you can and you're halfway there." - Theodore Roosevelt Become a person worth watching, reading and listening to because it is easier than you think! Surprise! Since you have been following the formula you are 80% done with your book and/or podcast. You have done all the work to get really clear on who you serve and what your messaging is.…
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E47 [Believing in Your Worth] Implementing Your First Monetization Framework
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"The future belongs to those who believe in the beauty of their dreams." - Eleanor Roosevelt Become a person worth watching by believing in yourself and caring enough to monetize your work because your work is that valuable! There are potential clients searching for you right now. Make it super easy for them to find you by setting up ways for peopl…
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E46 [From Content Creator to Content Innovator] Expanding Your Reach with Repurposed Materials
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“Every episode you record is a content goldmine!” - Declan Oceguera (and friend) Become a person worth watching by repurposing your content into other formats so you can reach more of your ideal clients in new and different ways. The content you have been and will continue to create is extremely valuable! Each episode contains much more content tha…
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E45 [Breaking the Boundaries] Pushing Your Professional Limits
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“Reality is wrong. Dreams are for real.” - Tupac Shakur Become a person worth watching by continuing to uplevel your vision/goals/dreams/desires and matching it with your action steps in order to become the TV Talk Show persona in your vision. CASE STUDY #1 (Margaret) & CASE STUDY #2 (Shari) Revisit the persona you envisioned in Episode 8. Notice w…
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E44 [The Exciting Moment] Your First Interview and the Happy Dance That Follows!
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“Leap, and the net will appear.” - John Burroughs Become a person worth watching by stepping out into the spotlight and hosting your first interview. If you have been following the formula you have done all of the prep work necessary to host your first interview. Congratulations!!! It is time to launch. Take a deep breath and put on a smile. This i…
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E43 [The Power of Preparation] Streamlining Pre & Post Show Production for a Flawless Interview
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"By failing to prepare, you are preparing to fail." - Benjamin Franklin Become a person worth watching by being prepared and never missing a beat so you can so up confidently every time. Every successful TV Talk Show uses well thought out checklists because they make a huge difference by eliminating roadblocks and problems before they happen. Possi…
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E42 [Building Your Dream Guest List] Identifying and Inviting Key Contributors to Your Podcast (1)
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"Surround yourself with the dreamers and the doers, the believers and thinkers, but most of all, surround yourself with those who see greatness within you." - Edmund Lee Become a person worth watching by selecting and inviting guests that are aligned with your show and will contribute to your overarching message. You want to choose guests who are a…
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E41 [From Dream Guests to Reality] Implementing an Effective Booking Strategy
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“Everything must be made as simple as possible. But not simpler.”― Albert Einstein Become a person worth watching by establishing and using systems to streamline repetitive tasks and processes. Use a Guest-Inviting System Checklist to ensure everyone is set up for success. Include a guest invitation email template, guest application form to collect…
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E40 [From Guest to Host] How Being a Guest Refines Your Hosting Skills and Expands Your Reach
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"Guesting is an opportunity to showcase your expertise, build your personal brand, and connect with new audiences." - Amy Porterfield Become a person worth watching by becoming a great guest because having this experience refines your ability as a host to draw from your past experience as a guest (plus you can leverage their network to promote your…
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E39 [Hosting with Confidence] Building Rapport and Connection with Your Guests
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"The key to being a good interviewer is listening. It's about being prepared, but also being open to following the conversation where it leads." - Terry Gross Become a person worth watching by mastering the art of the interview process and learning common hosting skills. Hosting an interview is a skill that must be learned. There is a process that …
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E38 [Control the Chaos] Strategies to Handle Disruptions and Technical Challenges
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“It wasn’t raining when Noah built the ark.” Howard Ruff Become a person worth watching by preparing for the unexpected and keeping a grounded connection to your audience and guest should anything go awry. The 3 C’s of Camera Confidence: Confidence - grounding / mindset practice before you record; Control - know what’s in your control ahead of reco…
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E37 [Unlocking the Power of Structure] Anatomy of a Well-Organized TV Talk Show
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"A well-organized TV talk show is like a symphony, with each segment playing its part to create a harmonious experience." - Declan Oceguera Become a person worth watching by having a clear roadmap for the flow of your show so your guests and viewers know what to expect. Your show needs to be broken into specific segments, each with a designated amo…
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E36 [Center Stage] Achieving Perfect Alignment in Camera Framing
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"Video is a medium that empowers individuals to share their stories, amplify their voices, and make a difference in the world." - Barack Obama Become a person worth watching but removing the unconscious distraction caused by poor camera framing. The primary framing of aesthetics is your physical body being centered in camera view and head space (tw…
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E33 [From Amateur to Pro] Must-Have Tools for a Professional Online TV Talk Show
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In this episode, Declan and Donna discuss the must-have tools for turning your amateur online TV talk show into a professional production. Why is this important: Positioning yourself as a professional is crucial for gaining credibility and standing out in the competitive world of online talk shows. By knowing which tools to use and when to use them…
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E34 [From One to Many] Choosing the Right Platforms for Your Livestream
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Title: Choosing the Right Platforms for Your Livestream Welcome to Episode 34 of the TV Talk Show Formula, where we dive into the world of livestreaming and discuss how to choose the right platforms to elevate your authority and expand your visibility. Why is this important: In today's digital age, livestreaming has become a powerful tool to amplif…
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E35 [Lighting & Audio 101] Creating a Captivating TV Talk Show Experience
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TV Talk Show Formula Episode: Lighting and Audio 101 - Creating a Captivating TV Talk Show Experience 1. Get ready to elevate your TV talk show experience with Episode 35 of the TV Talk Show Formula. In this episode, hosts Declan Oceguera and Donna Kunde dive into the essential elements of lighting and audio, revealing how these silent storytellers…
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E21 [40 Video Content Ideas in 30 Minutes] The Power of the 4 Quadrants Brainstorm
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"You can't use up creativity. The more you use, the more you have." - Maya Angelou Become a person worth watching by recognizing that you possess an infinite supply of ideas within your zone of brilliance, then draw upon these ideas and bring them to life through the power of video. Use The 4 Quadrants Brainstorm method to quickly come up with 40 v…
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E22 Video Styles 101: Exploring the Different Types and How to Use Them
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"When a photographer masters the tools and processes of the art, then the quality of the work is only limited by his creative vision." - Edward Weston Become a person worth watching by knowing these types of videos and when to use them to craft effective videos that resonate and attract your audience. There are several types of video formats you co…
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E23 Creating Videos That Resonate: Using the 'What's the Point' Recipe
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"The beauty of video is that it combines the power of emotion and information." - Steve Jobs Become a person worth watching by knowing how to properly structure your video message using video, emotion and information, so your audience always feels like they are learning something from you of value. This is the skeleton for your ideas to cover, ever…
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E24 The Perfect Introduction: Using the :30 TV Talk Show Introduction Formula to Stand Out
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"A great introduction can be the difference between a successful TV talk show and a mediocre one." - Oprah Winfrey Become a person worth watching by being able to quickly and clearly tell people what you do and how you can help them both on and off camera. The :30 TV Talk Show Introduction Formula is used off camera when asked the question, “What d…
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E25 Captivating Your Audience: Unveiling the 'Did You Know?' Marketing Video Formula
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“If you want to stand out from the crowd, give people a reason not to forget you.” ― Richard Branson Become a person worth watching by using this formula to structure your video with a powerful hook that will capture viewer’s attention so they will continue to watch and learn more about how you can help them. This formula is as simple as beginning …
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E27 From Challenges to Triumphs: Empowering Your Audience with the 'Curiosity Creator' Marketing Video Formula
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Every worthwhile accomplishment, big or little, has its stages of drudgery and triumph: a beginning, a struggle, and a victory. – Mahatma Gandhi Become a person worth watching by sharing how you navigate through your own life’s challenges and how you overcome them using your unique zone of brilliance while inviting your audience to do the same in t…
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E28 Inside the Interviewer's Mind: Researching Guests and Building Authority
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“People are guests in our story, the same way we are guests in theirs. But we all meet each other for a reason because every person is a personal lesson waiting to be told.”― Lauren Klarfeld Become a person worth watching by using the “Interview” Format to create an engaging TV Talk Show that builds authority. The "Interview” Format is a structured…
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E29 Crafting Your Show Concept: Serving Your Audience's Needs
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“When your intention is clear, so is the way.” Alan Cohen Become a person worth watching because when you are clear about your show and outcomes it will be clear to them as well! There are three parts to gain clarity for both you and your audience. It’s time to get clear about your intention, who (specifically) your audience is for THIS show and yo…
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E30 The Power of Branding: Making Your Show Stand Out
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“A brand is a reason to choose.” - Cheryl Burgess Become a person worth watching by making your message clear and inviting visually. Your potential viewers make decisions based on names, colors, titles, graphics, etc. Your initial TV Show branding must be catchy enough to launch but don’t allow this step to stop you completely. At a minimum, resear…
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E31 Mapping Out Your Season Strategy: What to Talk About and Who to Interview
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"Just like dogs can smell fear, viewers can tell when you’re not prepared." - Donna Kunde Become a person worth watching by choosing a season theme and designing an easy to follow roadmap for your viewers (and yourself) to follow. Your listeners can be fickle. They are trading their most valuable asset, their time, to tune in to your show. Make you…
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E32 Ignite Curiosity, Unleash Influence: Announcing Your Brand New TV Talk Show
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“All right Mr. Deville, I’m ready for my close up.” – Nora Desmond, “Sunset Blvd.” Become a person worth watching by creating a powerful platform and use it to elevate your authority and visibility. Creating a powerful platform happens when you connect the dots and put the previous 31 episodes together. You have been doing the homework along the wa…
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E26 Revealing the Human Side: Harnessing the Power of 'Slice of Life' Marketing Videos
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"Sometimes, it's the smallest moments that leave the biggest impact. 'Slice of life' videos capture those moments beautifully." - Declan Oceguera Become a person worth watching by allowing your audience to see your life behind the scenes in order to create connection and relatability. Your audience wants to get to know you in a personal way, even i…
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E17 From Long to Short: Choosing the Right Video Format for Your Content
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84% of people said that they were convinced to buy a product or service after watching a brand’s video. (Source: Wyzowl) Become a person worth watching by understanding the different formats used in video storytelling in order to build an engaged audience faster. Long form video is 10 minutes or longer (post covid many say 5 minutes or longer); Sho…
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E20 Mastering Short Form Videos: Creating an Effective and Intentional Video
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"Video is a way to communicate, and so is storytelling. And so the key to making great videos is to tell great stories." - Casey Neistat Become a person worth watching by knowing how to create an effective, intentional short form video. How to make an effective, intentional short form video (be sure to include all 6 elements): Have a clear topic/ob…
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E19 From Reels to Stories: Becoming a Video Authority on Social Media
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"Short form videos are the future of social media engagement. Become a video authority and master the different types of short form videos to build a loyal following." - Donna Kunde & Declan Oceguera. Become a person worth watching by becoming a video authority and knowing the technical terms and how/when to use the different types of short form vi…
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E18 Short and Sweet: Why Short Form Videos are Key to Your Video Strategy
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“73% of consumers prefer to watch a short-form video to learn about a product or service”. Wyzowl Become a person worth watching by using the most effective form of video (short form) to attract and build an engaged audience who is more likely to stop scrolling every time you post a new video. Research has shown that attention spans keep getting sh…
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E16 Story Gold: Discovering the Power of Everyday Moments in Unlocking Your Message
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You can find poetry in your everyday life, your memory, in what people say on the bus, in the news, or just what's in your heart. – Carol Ann Duffy Become a person worth watching by sharing everyday moments because life keeps offering you ideas to share that create relatability and relevance with your audience. Nothing can top personal experiences …
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E15 The Turning Point: How Your Story Can Help You Connect and Inspire Others
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“It's like everyone tells a story about themselves inside their own head. Always. All the time. That story makes you what you are. We build ourselves out of that story.”― Patrick Rothfuss Become a person worth watching by sharing your turning point story in the hero’s journey format and inspire your audience to take action with you. Every turning p…
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E14 The Power of Storytelling: How the Hero's Journey Can Help You Inspire Others
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“A hero is someone who has given his or her life to something bigger than oneself.” Joseph Campbell Become a person worth watching by mastering the elements of the Hero’s Journey storytelling format to captivate your audience with every word. The Hero's Journey storytelling format typically involves the following broad elements: 1) Call to Adventur…
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E13 The Marketing Messaging Formula (Promises, Problems, Solutions + INVITATIONS). Do This Every Time!
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“The purpose of a pitch is to stimulate interest, not to close a deal.” - Guy Kawasaki Become a person worth watching with relevant, clear marketing messaging every time so you can grow your audience of raving fans. Shared promises create trust, shared problems create understanding, shared solutions create hope and shared invitations (calls to acti…
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E12 Growing Your Audience: The Importance of Paying Attention to Who is Following You
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“I always feel like, someone is watching me…” 80s song Become a person worth watching by continuously building and nurturing relationships with the audience you want to serve. You can hone your messaging and build your audience by getting to know the first few viewers who engage with your videos. Play iSpy with the viewers who begin to engage with …
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E11 Connecting with Purpose: How to Consciously Align with Your Ideal Future Audience
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“I always wanted to be somebody, but now I realize I should have been more specific.” Lily Tomlin Become a person worth watching by choosing your primary audience NOW because if you try to speak to everyone you will actually connect with noone. You can have a secondary (or more) audience (later). Right now it’s important to choose ONE primary audie…
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E06 Making Friends with Your Inner Critic: Stop Sabotaging Your TV Talk Show Success
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“He who has peace inside has everything. He who harbors a storm within his heart and soul has nothing.” – The REAL Story of the Two Wolves Become a person worth watching whose inner critic (subconscious mind) is working with you (instead of against you) so you continue to get behind the camera even when you don’t want to. Everyone has an inner crit…
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E07 Overcoming Your Inner Critic: A Guide to Camera Confidence
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“Your subconscious mind is like a computer. Every so often we need to update it.” – Declan Oceguera Become a person worth watching whose inner critic is working in harmony with TV Talk schedules so you show up confidently every time (and keep producing new episodes). Fear is the only thing keeping you from showing up confidently behind the camera. …
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E08 Discover Your Inner TV Talk Show Host and Unleash Your Confidence!
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“Everything you want to be, you already are. You're simply on the path to discovering it.” ― Alicia Keys Become a person worth watching because you are producing TV Talk Shows regardless of what you think about yourself or your abilities. Visit the theater of the mind .. find your confident TV Talk Show Persona. Watch and learn from this other you.…
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E09 The Art of Audience Discovery: Finding Your Future Fans
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“Never try to fit a target audience. Write what is true to the characters in their settings and the audience will find you.” Alex Borstein Become a person worth watching by clearing space for your ideal future audience and viewers to join you on your journey. It’s time to get really comfortable with the idea that your future viewers are ready and w…
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E10 Building Your Dream Community: How to Define and Connect with Your Ideal Audience
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“Find your own specific voice in filmmaking and go for it. Either people will get it or they won't and that's what it's all about.” Yahoo Serious Become a person worth watching by getting specific about who might be searching for your expertise. Too many budding TV Talk Show hosts refuse to define an ideal audience because they are afraid of missin…
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E05 Meet Your Inner TV Talk Show Critic: The Key to Unlocking Your Potential
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“When you close the door of your mind to negative thoughts, the door of opportunity opens to you.” Napoleon Hill Become a person worth watching so you can show up on camera confidently regardless of any self sabotaging thoughts or patterns that show up to stop you or slow you down. You live your day on autopilot. Just saying or even committing to a…
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E03 From Camera-Shy to Confident: How to Conquer Fear of Being on Camera
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"No one can make you feel inferior without your consent." — Eleanor Roosevelt Become a person worth watching by overcoming imposter syndrome in order to own your expertise and show up on camera confidently every time. When you show up on camera confidently, making a TV Talk Show becomes easier because your magnetic personality automatically attract…
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E04 Unleash Your Authority: Attracting Your Ideal Audience Through Authenticity
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"We have to dare to be ourselves, however frightening or strange that self may prove to be." — May Sarto Become a person worth watching by showing up on camera as your perfectly unique self so viewers can get to know, like and trust the real you. You have permission to be yourself. Not everyone will like it, but that’s ok! Practice finding authenti…
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