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TV Talk Show Formula is a podcast that teaches aspiring talk show hosts how to create engaging content, book high-profile guests, and build a loyal audience. Hosted by veteran producer Declan Oceguera along with radio and podcast expert Donna Kunde, this show provides insider tips and strategies that can help you launch and sustain a successful talk show. Whether you're a beginner or a seasoned pro, you'll find valuable insights and actionable advice in every episode. Tune in to TV Talk Show ...
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Business Podcasting Made Easy

Donna Kunde & Ben Gioia ("joya")

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This is your roadmap for how to become a unique expert, authority, or influencer in your field, fast. From there, you can create instant credibility with a high-quality book (that you’ve essentially just written, thanks to the podcast). We call it the Influencers Formula and you’ll call it your new best friend. So mark your calendars and listen live each week. With proven, practical steps, you will amplify your message & grow your following without losing time, money, and energy. So if you w ...
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“Leap, and the net will appear.” - John Burroughs Become a person worth watching by stepping out into the spotlight and hosting your first interview. If you have been following the formula you have done all of the prep work necessary to host your first interview. Congratulations!!! It is time to launch. Take a deep breath and put on a smile. This i…
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"By failing to prepare, you are preparing to fail." - Benjamin Franklin Become a person worth watching by being prepared and never missing a beat so you can so up confidently every time. Every successful TV Talk Show uses well thought out checklists because they make a huge difference by eliminating roadblocks and problems before they happen. Possi…
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"Surround yourself with the dreamers and the doers, the believers and thinkers, but most of all, surround yourself with those who see greatness within you." - Edmund Lee Become a person worth watching by selecting and inviting guests that are aligned with your show and will contribute to your overarching message. You want to choose guests who are a…
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“Everything must be made as simple as possible. But not simpler.”― Albert Einstein Become a person worth watching by establishing and using systems to streamline repetitive tasks and processes. Use a Guest-Inviting System Checklist to ensure everyone is set up for success. Include a guest invitation email template, guest application form to collect…
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"Guesting is an opportunity to showcase your expertise, build your personal brand, and connect with new audiences." - Amy Porterfield Become a person worth watching by becoming a great guest because having this experience refines your ability as a host to draw from your past experience as a guest (plus you can leverage their network to promote your…
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"The key to being a good interviewer is listening. It's about being prepared, but also being open to following the conversation where it leads." - Terry Gross Become a person worth watching by mastering the art of the interview process and learning common hosting skills. Hosting an interview is a skill that must be learned. There is a process that …
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“It wasn’t raining when Noah built the ark.” Howard Ruff Become a person worth watching by preparing for the unexpected and keeping a grounded connection to your audience and guest should anything go awry. The 3 C’s of Camera Confidence: Confidence - grounding / mindset practice before you record; Control - know what’s in your control ahead of reco…
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"A well-organized TV talk show is like a symphony, with each segment playing its part to create a harmonious experience." - Declan Oceguera Become a person worth watching by having a clear roadmap for the flow of your show so your guests and viewers know what to expect. Your show needs to be broken into specific segments, each with a designated amo…
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"Video is a medium that empowers individuals to share their stories, amplify their voices, and make a difference in the world." - Barack Obama Become a person worth watching but removing the unconscious distraction caused by poor camera framing. The primary framing of aesthetics is your physical body being centered in camera view and head space (tw…
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In this episode, Declan and Donna discuss the must-have tools for turning your amateur online TV talk show into a professional production. Why is this important: Positioning yourself as a professional is crucial for gaining credibility and standing out in the competitive world of online talk shows. By knowing which tools to use and when to use them…
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Title: Choosing the Right Platforms for Your Livestream Welcome to Episode 34 of the TV Talk Show Formula, where we dive into the world of livestreaming and discuss how to choose the right platforms to elevate your authority and expand your visibility. Why is this important: In today's digital age, livestreaming has become a powerful tool to amplif…
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TV Talk Show Formula Episode: Lighting and Audio 101 - Creating a Captivating TV Talk Show Experience 1. Get ready to elevate your TV talk show experience with Episode 35 of the TV Talk Show Formula. In this episode, hosts Declan Oceguera and Donna Kunde dive into the essential elements of lighting and audio, revealing how these silent storytellers…
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"You can't use up creativity. The more you use, the more you have." - Maya Angelou Become a person worth watching by recognizing that you possess an infinite supply of ideas within your zone of brilliance, then draw upon these ideas and bring them to life through the power of video. Use The 4 Quadrants Brainstorm method to quickly come up with 40 v…
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"When a photographer masters the tools and processes of the art, then the quality of the work is only limited by his creative vision." - Edward Weston Become a person worth watching by knowing these types of videos and when to use them to craft effective videos that resonate and attract your audience. There are several types of video formats you co…
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"The beauty of video is that it combines the power of emotion and information." - Steve Jobs Become a person worth watching by knowing how to properly structure your video message using video, emotion and information, so your audience always feels like they are learning something from you of value. This is the skeleton for your ideas to cover, ever…
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"A great introduction can be the difference between a successful TV talk show and a mediocre one." - Oprah Winfrey Become a person worth watching by being able to quickly and clearly tell people what you do and how you can help them both on and off camera. The :30 TV Talk Show Introduction Formula is used off camera when asked the question, “What d…
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“If you want to stand out from the crowd, give people a reason not to forget you.” ― Richard Branson Become a person worth watching by using this formula to structure your video with a powerful hook that will capture viewer’s attention so they will continue to watch and learn more about how you can help them. This formula is as simple as beginning …
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“All right Mr. Deville, I’m ready for my close up.” – Nora Desmond, “Sunset Blvd.” Become a person worth watching by creating a powerful platform and use it to elevate your authority and visibility. Creating a powerful platform happens when you connect the dots and put the previous 31 episodes together. You have been doing the homework along the wa…
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"Just like dogs can smell fear, viewers can tell when you’re not prepared." - Donna Kunde Become a person worth watching by choosing a season theme and designing an easy to follow roadmap for your viewers (and yourself) to follow. Your listeners can be fickle. They are trading their most valuable asset, their time, to tune in to your show. Make you…
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“A brand is a reason to choose.” - Cheryl Burgess Become a person worth watching by making your message clear and inviting visually. Your potential viewers make decisions based on names, colors, titles, graphics, etc. Your initial TV Show branding must be catchy enough to launch but don’t allow this step to stop you completely. At a minimum, resear…
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“When your intention is clear, so is the way.” Alan Cohen Become a person worth watching because when you are clear about your show and outcomes it will be clear to them as well! There are three parts to gain clarity for both you and your audience. It’s time to get clear about your intention, who (specifically) your audience is for THIS show and yo…
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“People are guests in our story, the same way we are guests in theirs. But we all meet each other for a reason because every person is a personal lesson waiting to be told.”― Lauren Klarfeld Become a person worth watching by using the “Interview” Format to create an engaging TV Talk Show that builds authority. The "Interview” Format is a structured…
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Every worthwhile accomplishment, big or little, has its stages of drudgery and triumph: a beginning, a struggle, and a victory. – Mahatma Gandhi Become a person worth watching by sharing how you navigate through your own life’s challenges and how you overcome them using your unique zone of brilliance while inviting your audience to do the same in t…
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"Sometimes, it's the smallest moments that leave the biggest impact. 'Slice of life' videos capture those moments beautifully." - Declan Oceguera Become a person worth watching by allowing your audience to see your life behind the scenes in order to create connection and relatability. Your audience wants to get to know you in a personal way, even i…
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84% of people said that they were convinced to buy a product or service after watching a brand’s video. (Source: Wyzowl) Become a person worth watching by understanding the different formats used in video storytelling in order to build an engaged audience faster. Long form video is 10 minutes or longer (post covid many say 5 minutes or longer); Sho…
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"Video is a way to communicate, and so is storytelling. And so the key to making great videos is to tell great stories." - Casey Neistat Become a person worth watching by knowing how to create an effective, intentional short form video. How to make an effective, intentional short form video (be sure to include all 6 elements): Have a clear topic/ob…
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"Short form videos are the future of social media engagement. Become a video authority and master the different types of short form videos to build a loyal following." - Donna Kunde & Declan Oceguera. Become a person worth watching by becoming a video authority and knowing the technical terms and how/when to use the different types of short form vi…
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“I always wanted to be somebody, but now I realize I should have been more specific.” Lily Tomlin Become a person worth watching by choosing your primary audience NOW because if you try to speak to everyone you will actually connect with noone. You can have a secondary (or more) audience (later). Right now it’s important to choose ONE primary audie…
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“I always feel like, someone is watching me…” 80s song Become a person worth watching by continuously building and nurturing relationships with the audience you want to serve. You can hone your messaging and build your audience by getting to know the first few viewers who engage with your videos. Play iSpy with the viewers who begin to engage with …
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“The purpose of a pitch is to stimulate interest, not to close a deal.” - Guy Kawasaki Become a person worth watching with relevant, clear marketing messaging every time so you can grow your audience of raving fans. Shared promises create trust, shared problems create understanding, shared solutions create hope and shared invitations (calls to acti…
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“A hero is someone who has given his or her life to something bigger than oneself.” Joseph Campbell Become a person worth watching by mastering the elements of the Hero’s Journey storytelling format to captivate your audience with every word. The Hero's Journey storytelling format typically involves the following broad elements: 1) Call to Adventur…
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“It's like everyone tells a story about themselves inside their own head. Always. All the time. That story makes you what you are. We build ourselves out of that story.”― Patrick Rothfuss Become a person worth watching by sharing your turning point story in the hero’s journey format and inspire your audience to take action with you. Every turning p…
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You can find poetry in your everyday life, your memory, in what people say on the bus, in the news, or just what's in your heart. – Carol Ann Duffy Become a person worth watching by sharing everyday moments because life keeps offering you ideas to share that create relatability and relevance with your audience. Nothing can top personal experiences …
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“73% of consumers prefer to watch a short-form video to learn about a product or service”. Wyzowl Become a person worth watching by using the most effective form of video (short form) to attract and build an engaged audience who is more likely to stop scrolling every time you post a new video. Research has shown that attention spans keep getting sh…
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“Find your own specific voice in filmmaking and go for it. Either people will get it or they won't and that's what it's all about.” Yahoo Serious Become a person worth watching by getting specific about who might be searching for your expertise. Too many budding TV Talk Show hosts refuse to define an ideal audience because they are afraid of missin…
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“He who has peace inside has everything. He who harbors a storm within his heart and soul has nothing.” – The REAL Story of the Two Wolves Become a person worth watching whose inner critic (subconscious mind) is working with you (instead of against you) so you continue to get behind the camera even when you don’t want to. Everyone has an inner crit…
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“Your subconscious mind is like a computer. Every so often we need to update it.” – Declan Oceguera Become a person worth watching whose inner critic is working in harmony with TV Talk schedules so you show up confidently every time (and keep producing new episodes). Fear is the only thing keeping you from showing up confidently behind the camera. …
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“Everything you want to be, you already are. You're simply on the path to discovering it.” ― Alicia Keys Become a person worth watching because you are producing TV Talk Shows regardless of what you think about yourself or your abilities. Visit the theater of the mind .. find your confident TV Talk Show Persona. Watch and learn from this other you.…
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“Never try to fit a target audience. Write what is true to the characters in their settings and the audience will find you.” Alex Borstein Become a person worth watching by clearing space for your ideal future audience and viewers to join you on your journey. It’s time to get really comfortable with the idea that your future viewers are ready and w…
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“When you close the door of your mind to negative thoughts, the door of opportunity opens to you.” Napoleon Hill Become a person worth watching so you can show up on camera confidently regardless of any self sabotaging thoughts or patterns that show up to stop you or slow you down. You live your day on autopilot. Just saying or even committing to a…
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"We have to dare to be ourselves, however frightening or strange that self may prove to be." — May Sarto Become a person worth watching by showing up on camera as your perfectly unique self so viewers can get to know, like and trust the real you. You have permission to be yourself. Not everyone will like it, but that’s ok! Practice finding authenti…
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“Your purpose in life is to find your purpose and give your whole heart and soul to it”― Buddha Become a person worth watching by focusing on your purpose instead of your fear so you create a TV Talk Show that changes businesses and lives. Your purpose will be like the sun, everything will revolve around it and nothing else can pull you away from i…
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"No one can make you feel inferior without your consent." — Eleanor Roosevelt Become a person worth watching by overcoming imposter syndrome in order to own your expertise and show up on camera confidently every time. When you show up on camera confidently, making a TV Talk Show becomes easier because your magnetic personality automatically attract…
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“When I dare to be powerful, to use my strength in the service of my vision, then it becomes less and less important whether I am afraid.”― Audre Lorde Become a person worth watching so you can show up on camera confidently without worrying about your “attractiveness.” How you see yourself is how others will see you on camera (or not see you at all…
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“Nothing limits achievement like small thinking; nothing expands possibilities like unleashed imagination.” — William Arthur Ward Become a person worth listening to by investing in your podcast / book thereby multiplying your reach so you can unleash your genius. It’s guaranteed: there will come a time (sooner than you think) when you have enough d…
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There are a ton of ways to monetize and amplify your podcast. Don’t do them all. Follow the steps, test, and then add / expand when and if appropriate. (You’ll invest later.) Become someone worth listening to by being easy to follow and using the Podcast Profit Playbook. Your listeners (and next clients) are waiting for you to show up and transform…
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Winning the podcast game starts on the inside and comes through your story and your voice. Become a person worth listening to with the right mindset, presence, and voice that translates directly into your podcast and book. Show up consistently and authentically for your listeners (and for yourself) so you can have the greatest impact. Consistency m…
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The greatest influencers have 3 things in common: their “voice”, what they know about their audience, and what they offer (that nobody else can) Become someone worth listening to by doing the pre-work that you can easily turn into your podcast (and your book). Whether it’s your book or podcast, people listen with their eyes first. Review Episodes 1…
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“Stopping advertising to save money is like stopping your watch to save time.” — Henry Ford Become a person worth listening to by investing in marketing and/or advertising that’s not a waste of money (because you know your audience). Until now, you’ve been doing organic marketing. Now it’s time to invest in something that will bring a fantastic ret…
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“Build something 100 people love, not something 1 million people kind of like.” — Brian Chesky, co-founder of Airbnb Become a person worth listening to by taking your show’s introduction (or offer) and turning it into a 30 or 60 second commercial. You've done the work. You’ve checked the downloads. You know what people want. Apply this wisdom to cr…
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