E17 From Long to Short: Choosing the Right Video Format for Your Content

TV Talk Show Formula

1. 84% of people said that they were convinced to buy a product or service after watching a brand’s video. (Source: Wyzowl)
2. Become a person worth watching by understanding the different formats used in video storytelling in order to build an engaged audience faster.
3. Long form video is 10 minutes or longer (post covid many say 5 minutes or longer); Short form video is 10 seconds - 90 seconds; Live video is typically longer (30 minutes - one hour) because you can interact with your audience and keep them engaged longer.
4. Research influencers and experts in your field and watch several of their videos of different lengths. Facebook, Instagram, LinkedIn, YouTube
5. [TAKE ACTION] Do this now! Write down the common phrases used to transition from the 4 elements of storytelling described in episodes 13 & 14.

Remember, if you want direct, live support from us for your TV Talk Show, then contact us today at TVTalkShowFormula.info.

Each week we will walk through an easy-to-follow, proven, plug-and-play way to get YOUR podcast done, 13 minutes at a time, in just 13 weeks.

So follow the formula each week. And welcome to the show.

MEET THE HOSTS

Declan Oceguera

International TV Producer & Talk Show Host, Visionary Media Institute Founder

Declan Oceguera is a video and TV Talk Show Host whose TV Talk Show Formula has impacted over 100,000 lives globally and gives business owners and entrepreneurs a simple way to make a positive impact while sharing their vision and services with an aligned audience. Via his flagship training program, The Authority & Visibility Accelerator, Declan shows visionary authors, coaches and course creators how to transform their life experiences into attention-getting videos that magnetize their ideal customers. Declan’s life mission is to elevate consciousness in the world and that’s why he teaches heart-centered experts how to broadcast their brilliance by hosting their own TV show. If you’d like to learn more about the TV Talk Show Formula, contact Declan today for an exploration call.

Donna Kunde

Global Radio Authority & Podcast Expert, IBGR Co-Founder

Donna Kunde is a podcast host & radio personality who has produced almost 14,000 podcasts, while elevating businesses, with more than 300,000 downloads (to date). So with her own international business radio station (and network), Donna is amplifying more than 70 experts (in 14 countries), reaching listeners in more than 180 countries, and delivering worldwide transformation, every single day. Donna is all about taking proven wisdom and applying it, 13 minutes at a time. Then turning that into a podcast AND book, in just 20 weeks. (It’s called the Influencers Formula.) If you’d like to learn more about the Influencers Formula for your business, contact Donna today.