DOOH public
[search 0]
More
Download the App!
show episodes
 
Artwork

4
Digital Signage Today

Networld Media Group

Unsubscribe
Unsubscribe
Monthly
 
The Digital Signage Today Podcast offers a view into the hot topics affecting the continuing evolution of digital signage technology worldwide. The podcast features interviews with movers and shakers as well as news related to DOOH, 4K displays, content management, and more
  continue reading
 
Welcome to "Daniel Aharonoff Presents: Screen Stories from 7-Eleven's ATM.TV Media Network," the podcast that dives into the captivating world of Digital Out-of-Home (DOOH) advertising on the top-of-the-line screens found atop ATMs in 7-Eleven stores across the nation. Join us as we explore the vast benefits of DOOH advertising and its impact on reaching a diverse audience. Each episode features insightful discussions with industry experts, creative minds, and marketing gurus who uncover the ...
  continue reading
 
Learn about How OOH Advertising Works and How To Measure OOH. Hear about how modern brands are using things like billboards, DOOH, place-based ads, event marketing, experiential, and other forms of real-world marketing to connect with target audiences and drive ROI. Executive insights, on-demand, from a global community of entrepreneurs and marketing leaders with the deepest insights into advertising out-of-home.
  continue reading
 
Loading …
show series
 
In the context of today’s quickly evolving advertising landscape, agencies must keep pace with the rapid growth of digital media and adtech to meet their clients' needs. Brands are demanding deeper insights and expertise around which platforms to invest in, how to leverage first-party data for greater impact, and more. In this episode, John Lods, C…
  continue reading
 
From smart cities and smart homes to smart solutions for business and infrastructure, the Internet of Things and AI are connecting our world in surprising new ways every year. But just how is this transition being engineered, and what kind of opportunities for businesses and consumers are emerging, from digital signage to retail and beyond? We sat …
  continue reading
 
Workplace digital signage and communications are one of the most powerful tools to engage your workforce and supercharge your employee satisfaction and learning, but it's still an area where many businesses struggle. What kind of tools and content actually work to transform your workplace communications and build a positive work culture? This week,…
  continue reading
 
Sports digital signage is growing and diversifying, with new providers rising across professional and educational arenas and venues. Indeed, applications are evolving as well; from LED scoreboards and ribbon displays to signage and kiosks around the stadium, including concessions and shops, the potential for the segment is seemingly limitless. That…
  continue reading
 
We all know that digital signage is one of the most powerful tools you can use to engineer customer experience, from retail to travel and more. But did you know that hospitals and healthcare provide one of the fastest-growing areas for digital signage? And it's not just infotainment and room info for patients and hospital visitors — facilities are …
  continue reading
 
Have feedback or a question? Text us! The retail media advertising category has experienced explosive growth, with spending expected to reach $141 billion in 2024. This surge has seen retail media evolve from a niche segment to a dominant force in digital advertising, led by giants like Amazon and Walmart. But as retail media networks expand beyond…
  continue reading
 
Have feedback or a question? Text us! Curious about how AI is disrupting media buying? If so, then this episode is a must-listen! We dive deep with Brecker Brees, Founder of Preflect, a platform aiming to replace media buying agencies with AI. 🤖 The Origin Story of Preflect: Brecker shares the story of why Mark Cuban invested in an AI Media Buying …
  continue reading
 
Have feedback or a question? Text us! Ever wondered what it takes to go viral on DTC Twitter for the right reasons? Meet Cory Gill, who did just that with his groundbreaking research on the Shopify App Store. 🛒 📌 Why You Should Listen: Whether you're a Shopify app developer, an e-commerce enthusiast, or just curious about the inner workings of app …
  continue reading
 
Have feedback or a question? Text us! We sit down with Ben Sharf, Co-Founder of Platter, to discuss making the leap from being an Agency to becoming a SaaS. 🎧 Episode Highlights: Taking The Leap: Discover what made Ben turn down a lucrative consulting job just 12 hours before his first day to join an early-stage COVID testing startup that scaled to…
  continue reading
 
In a world of "screen fatigue," it can be hard to make your digital signage stand out from the crowd. With so many competing messages, how can you grab your audience's attention and make your message stick? Meghan Athavale, CEO at Lumo Play, joined Digital Signage Today editor Daniel Brown for a vivid discussion on how to overcome the challenge, in…
  continue reading
 
Advertisers and brands are hungry to capitalize on AI. But attempts to market and adopt the technology have grown so omnipresent that it seems the industry has skipped past gaining a solid understanding of what AI actually is. Alex Castrounis is the Founder and CEO of Why of AI, an AI consultancy that educates and advises businesses on investing in…
  continue reading
 
Digital signage is growing in many industries, and the world of museums and art galleries is no exception. On today's episode of the Digital Signage Today Podcast, Editor Daniel Brown dives deep into real-world examples and trends with Carrie Garcia, U.S. business development manager at YCD Multimedia. With a wide array of experience in designing a…
  continue reading
 
Have feedback or a question? Text us! The Art of Agency Acquisition: What Kyle Hunt Looks for in a Buyout Are you built to scale? Built for sale? Or built for fail? TL;DR: Tune into this episode of OOH Insider with Tim Rowe and Kyle Hunt if you’re thinking about starting your own ad agency, especially if you want to work with D2C and ecom brands. L…
  continue reading
 
Businesses know that digital signage is a powerful tool for customer engagement, but they're learning that the medium is equally powerful for reaching workers and building company culture, with a growing movement to view employees as customers in a bid to enhance employee satisfaction and effectiveness while boosting retention. So, just how can you…
  continue reading
 
Have feedback or a question? Text us! There are more than 4.4M sites hosted on Shopify. Best known for as a powerhouse platform enabling DTC and E-Commerce brands, Shopify isn't just for boutique challengers. It's trusted by Blue Chips like Heinz, Tesla, and Red Bull too, but regardless of size - your site speed is a HUGE part of your customer's ex…
  continue reading
 
Ray Friedrich, chief strategy officer at East Street Business Advisors, joined Daniel Brown, editor of Digital Signage Today, for an exclusive audio interview to discuss the rise of automation, robotics and AI across vending, restaurants, and hospitality (among other categories).By Networld Media Group
  continue reading
 
Automation is an oft-mentioned word that can mean many different things in advertising. As the Founder and Chief Product Officer of automation solutions organization Fluency, Eric Mayhew has made it his purpose to improve how people buy digital media. He joins host Noor Naseer to highlight how automation and AI can reduce low-value manual labor, mi…
  continue reading
 
Have feedback or a question? Text us! In this week's episode, Zachary Pardes, co-founder of Black Valley, a modern media collective, and shares his expertise on how out-of-home advertising can be a game changer for brands. From the power of tangible marketing to the importance of creative and engaging content, Zach breaks down the strategies for cu…
  continue reading
 
Loading …

Quick Reference Guide