From Data to Dollars: A Framework for Measuring In-Store Retail Media with Dan Hight, Placer.ai and Paul Brenner, Vibenomics

OOH Insider

Have feedback or a question? Text us!

The retail media advertising category has experienced explosive growth, with spending expected to reach $141 billion in 2024. This surge has seen retail media evolve from a niche segment to a dominant force in digital advertising, led by giants like Amazon and Walmart. But as retail media networks expand beyond traditional search formats into video, audio, one question remains - how can OOH capture more share of wallet and ride this wave?
📌 Why You Should Listen:

This episode is packed with valuable insights for anyone involved in retail, advertising, or media. Whether you're a retailer looking to enhance the shopping experience and monetize your in-store audiences or a brand aiming to optimize your advertising spend, this conversation will provide you with actionable takeaways.

Meet Our Guests:

• Dan Hight: Head of Advertising and Media Partnerships at Placer.ai, a location analytics and market intelligence company.
• Paul Brenner: SVP of Retail Media and Partnerships at Vibenomics, the advertising ad tech and retail media division of Mood Media.

What You'll Learn:

• The Explosion of Retail Media: Discover why retail media is the fastest-growing segment in advertising and how it closely ties ad spend to outcomes.
• Success Factors: Learn what successful retail media networks are doing right, from leveraging first-party data to achieving high loyalty card participation.
• Role of Technology: Understand the critical role technology plays in in-store retail media and how it impacts monetization and customer experience.
• Impressions and Attribution: Get insights into how impressions are quantified and the importance of accurate, trusted data for brands.
• Audio's Impact: Explore the dynamic role of audio in enhancing the in-store experience and driving customer engagement.

🔗 Listen Now:

🎙️
📬 Connect with Dan and Paul:

• Dan Hight - https://www.linkedin.com/in/danhight/
• Paul Brenner - https://www.linkedin.com/in/pabrenner/

🌟 Don't Forget:

If you found this episode helpful, please share it with someone who could benefit. And as always, make sure to smash that subscribe button and leave us a review wherever you're listening. Your support helps us grow and continue bringing you valuable content.
Thank you for being a part of our community!
- Tim
P.S. Have feedback or questions? Email us at [e-mail]

Try our custom-built GPT for FREE! Built on more than 300+ pages of curated OOH Insider transcripts to build The Ultimate Insider.