Learn about How OOH Advertising Works and How To Measure OOH. Hear about how modern brands are using things like billboards, DOOH, place-based ads, event marketing, experiential, and other forms of real-world marketing to connect with target audiences and drive ROI. Executive insights, on-demand, from a global community of entrepreneurs and marketing leaders with the deepest insights into advertising out-of-home.
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Mark Dawson is a best selling self-published author on multiple platforms including Amazon and Kobo. He is the author of the John Milton thriller series and its spin-off Beatrix Rose. In addition, he’s written several ‘Soho Noir' novels. Mark’s breakthrough came when he developed a marketing strategy for promoting and selling his books. His swift success enabled him to quit his 9 to 5 job and he has generated gross revenues of more than a million dollars in less than five years. Mark has bec ...
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Based in Provo, UT, Relic+EKR is made up of two advertising brands who have combined services and resources to offer full-service advertising to its clients. Here at Relic+EKR, we help organizations and tourism destinations get the right message to the right people at the right time. In this podcast, we delve behind-the-scenes into the lives of Relic+EKR’s employees, our ultimate goal being the answer to one simple question: what makes them tick? Whether you're a current or prospective clien ...
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Despite being the world’s most potent economic area, Asia can be one of the most challenging regions to navigate and manage well for foreign brands. However, plenty of positive stories exist and more are emerging every day as brands start to see success in engaging and deploying appropriate market growth strategies – with the help of specialists. The Negotiation is an interview show that showcases those hard-to-find success stories and chats with the incredible leaders behind them, teasing o ...
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For complete episodes, show notes, and more great content visit: https://marketingstrategiesshow.com. If you are an entrepreneur looking to grow your business, build your brand, and get yourself financial fit, then you are in the right place. Get ready to flex your marketing muscles and learn how to make sure every dollar spent on marketing fattens your bottom line. Welcome to the Marketing Strategies Show with Your Personal Marketing Trainer, Jesse Stoddard. He can’t do the push-ups for you ...
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Jumping into the world of entrepreneurship calls for strategic planning and careful preparation. It needs a lot of your attention for it to become profitable and successful. But sometimes, even with all your hard work, it still feels like you are accomplishing nothing. You continue to fall short on hitting your goals and earn just enough to get through. What can you do to get out of this hamster wheel? Welcome to Business Smarts, your guide on becoming a more intelligent entrepreneur who bri ...
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1
Unpacking New Trends in Australia-China Relations with Dr. Benjamin Herscovitch
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In this episode of The Negotiation podcast, host Todd Embley welcomes Dr. Benjamin Herscovitch, a Research Fellow at the Australian National University's School of Regulation and Global Governance. Dr. Herscovitch brings a wealth of knowledge on China's economic statecraft and the dynamics of Australia-China relations, offering deep insights into r…
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1
SPS- 432: The Final Cut with James Blatch, Joe Solari from Author Nation, and Darren Hardy from Amazon KDP.
1:16:58
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James talks to Joe Solari, the man responsible for the world’s largest gathering of indie authors and Darren Hardy, from Amazon KDP, who is the most listened to guest we’ve ever had on the show.By Learn Self Publishing
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1
How Santander Navigator is Helping British Brands Grow in APAC, with Alex Phillips
35:51
35:51
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In this episode of The Negotiation podcast, host Todd Embley is joined by Alex Phillips, the China Corridor Director for Santander UK. Alex shares insights into the evolving trade relationship between the UK and China, and how Santander UK facilitates international growth opportunities for British companies looking to expand into China and other As…
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Zarina Kanji on Leading WPIC in Europe, Growing UK and European Brands in APAC
31:35
31:35
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In this episode of The Negotiation podcast, host Todd Embley sits down with Zarina Kanji, WPIC’s newly appointed Managing Director for the UK and Europe. Zarina shares insights into her career, the evolving e-commerce landscape in China, and the promising opportunities for UK and European brands in APAC markets. The conversation begins with Zarina …
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From Data to Dollars: A Framework for Measuring In-Store Retail Media with Dan Hight, Placer.ai and Paul Brenner, Vibenomics
35:55
35:55
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Have feedback or a question? Text us! The retail media advertising category has experienced explosive growth, with spending expected to reach $141 billion in 2024. This surge has seen retail media evolve from a niche segment to a dominant force in digital advertising, led by giants like Amazon and Walmart. But as retail media networks expand beyond…
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SPS-431: Support for Self Publishing with Draft2Digital
31:10
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Nick Thacker VP of Author Success at Draft2Digital joins James to dive into what's new and what D2D can offer the self publishing world.By Learn Self Publishing
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AI-Powered Media Buying: How Mark Cuban and Brecker Brees, Founder of Preflect Are Disrupting DTC
40:04
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Have feedback or a question? Text us! Curious about how AI is disrupting media buying? If so, then this episode is a must-listen! We dive deep with Brecker Brees, Founder of Preflect, a platform aiming to replace media buying agencies with AI. 🤖 The Origin Story of Preflect: Brecker shares the story of why Mark Cuban invested in an AI Media Buying …
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How Norway's Fjorda Made a Splash in China's Supplement Market with Co-founder and CEO Maren Steinnes
32:23
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In this episode of The Negotiation podcast, host Todd Embley welcomes Maren Steinnes, Co-founder and CEO of Fjorda, the innovative Norwegian supplements brand that has made a significant impact on the Chinese market. Maren shares the intriguing journey of Fjorda's entry into China, exploring the strategic decisions that led to its success and the b…
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SPS-430: The New Content Creation Place with Marco Moutinho from Dibbly
35:47
35:47
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James talks to Marco Moutinho from Dibbly, a content creation platform, which can help you with freelance services. Dibbly also offers an AI tool ‘Kip’ that has some fantastic features to offer the indie author.By Learn Self Publishing
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Winners and Losers: Inside the Shopify App Store with Cory Gill, Founder of Alia
27:01
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Have feedback or a question? Text us! Ever wondered what it takes to go viral on DTC Twitter for the right reasons? Meet Cory Gill, who did just that with his groundbreaking research on the Shopify App Store. 🛒 📌 Why You Should Listen: Whether you're a Shopify app developer, an e-commerce enthusiast, or just curious about the inner workings of app …
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51
SPS-429: How do you strategise and what is the best way to invest in editing?
43:38
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This week James talks to bestseller Suzy K Quinn and editor Adam Strange from Kevin Anderson & Associates, who brings a wealth of knowledge and experience on editing to the show.By Learn Self Publishing
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1
Building for Exit:Transitioning Your Agency to a SaaS Company with Ben Sharf, Co-Founder of Platter
34:05
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Have feedback or a question? Text us! We sit down with Ben Sharf, Co-Founder of Platter, to discuss making the leap from being an Agency to becoming a SaaS. 🎧 Episode Highlights: Taking The Leap: Discover what made Ben turn down a lucrative consulting job just 12 hours before his first day to join an early-stage COVID testing startup that scaled to…
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51
SPS-428: The BookBub new release - Rocket boost
24:20
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Join James and Carlyn Robertson from BookBub talking about what's new at BookBub and what BookBub can offer.By Learn Self Publishing
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1
Loud Quitting and Quiet Luxury, Ralph Lauren and Chanel Earnings, Miniso and Florasis Expansion, and China's Fashion Trends with Jing Daily's Julienna Law
45:22
45:22
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In this episode of The Negotiation podcast, host Todd Embley sits down with Julienna Law, Managing Editor at Jing Daily, to discuss the current state of luxury brands in China, evolving fashion trends, and the impact of cultural shifts on consumer behavior. The episode kicks off with Julienna sharing her journey into China-focused journalism and wh…
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39: Peyton Argyle: A Lover of Organization
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Peyton Argyle is a Project Manager on the Relic side of the agency who loves organizing, food, and event planning. She joins Adam on today’s episode of The People of Relic+EKR to talk about her childhood, the culture shock of moving to the United States from Scotland at a young age and where she found her love of organization and project management…
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51
SPS-427: Direct Selling FTW with Alex Smith from Bookvault
25:05
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A fast emerging aspect of indie marketing is direct selling. Bookvault have risen quickly to the top of many authors go-to suppliers for print-on-demand, especially for those special editions that can be extremely good for your bottom line. This week’s show features a chat with Bookvault’s Alex Smith.…
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Mastering Marketing On Xiaohongxu (Little Red Book), with Olivia Plotnick, Founder of Wai China
57:53
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In this informative episode of The Negotiation podcast, host Todd Embley is joined by Olivia Plotnick, the founder of Wai Social and a renowned expert in China marketing. Since her last appearance on the podcast in 2020, the landscape of digital consumption in China has evolved significantly, and Olivia is here to shed light on the latest trends an…
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The Pulse of US-China Relations, The Potential Impact of the Upcoming US Election, and Strategies for MNCs to Mitigate Geopolitical Risk, with Joe Mazur of Trivium China
36:47
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In this engaging episode of The Negotiation podcast, host Todd Embley sits down with Joe Mazur, Senior Analyst at Trivium China, a research firm specializing in China’s politics and economy. Based in Beijing and with his finger on the pulse of US-China relations, Joe provides valuable insights into the current state of the bilateral relationship, a…
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SPS-426: Format your book in style with Vellum
33:20
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Vellum is the gold standard for editing your book ready for publication. Listen as James Blatch talks to Brad West about tips for preparing your bookBy Learn Self Publishing
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SPS-425: Which Book Promo is Right For Me? with Mike Hourigan
33:16
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Listen as James talks to Mike Hourigan who is the Vice President of Marketing at Written Word Media, where he brings more than 15 years of digital marketing expertise to the table.By Learn Self Publishing
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Rwandan Coffee in China; Bringing Global Brands onto Tmall; Indonesian E-commerce Boom and more, with Dean Diabate
53:14
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In this episode of The Negotiation podcast, host Todd Embley is joined by Dean Diabate, an expert in the world of China e-commerce and Africa/EU-China trade relations. From his early career beginnings in Paris, Dean recounts his initial venture into China's burgeoning e-commerce sector, the pivotal transitions that led him to Alibaba, and the lesso…
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SPS-424: What’s the big deal about Romantasy? With Alex Newton
41:37
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Join James and the numbers man, Alex Newton from K-lytics who digs beneath the Romantasy data and explains current trendsBy Learn Self Publishing
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1
Australia China Business Council CEO Tom Parker on Warming Bilateral Ties
34:24
34:24
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In this episode of The Negotiation podcast, host Todd Embley is joined by Tom Parker, National CEO of the Australia China Business Council (ACBC), for an insightful discussion on the evolving dynamics of Australia-China relations and the expanding opportunities for Australian businesses in China. Tom begins by introducing ACBC, outlining its missio…
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SPS-423: Create a Killer Author Website – with Stuart Grant from Digital Authors Toolkit
34:38
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Join James Blatch and Stuart Grant from Digital Authors Toolkit and also the highest rated web designer on Reedsy, as they discuss the future of Author websites, direct selling, and how you can make your website stand out.By Learn Self Publishing
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SPS-422: The Audio Explosion with James Blatch and Victoria Gerken from Podium Audio.
54:58
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Join James and Victoria Gerken from Podium Audio as they discuss how audio is exploding the world of publishing and providing authors with another income streamBy Learn Self Publishing
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1
Grace Wu | Becoming a Little Red Book Influencer and Fostering Australia-China Connections
39:53
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In this episode of The Negotiation podcast, host Todd Embley has an engaging conversation with Grace Wu, Director of Business for the Australia-China Culture and Language Advisory (ACCLA) and a notable lifestyle and education influencer on Little Red Book. Grace brings a unique perspective on the cultural and educational exchange between Australia …
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1
The Art of Agency Acquisition: What Kyle Hunt Looks for in a Buyout
37:54
37:54
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Have feedback or a question? Text us! The Art of Agency Acquisition: What Kyle Hunt Looks for in a Buyout Are you built to scale? Built for sale? Or built for fail? TL;DR: Tune into this episode of OOH Insider with Tim Rowe and Kyle Hunt if you’re thinking about starting your own ad agency, especially if you want to work with D2C and ecom brands. L…
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38: Sarah Tew: The Experiences That Shaped Her Life
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Joining Adam on today’s episode of The People of Relic+EKR is Sarah Tew, a Project Manager on the Relic side of the organization. Sarah talks about the experiences that shaped her into who she is today: her close relationship with her siblings, her parents’ recent divorce, and her educational path. She also tells the story of how another employee l…
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Head of Global Marketplace ROW @ Coupang - Gerald Hoe | Navigating South Korea's E-commerce Boom
21:39
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In this episode of The Negotiation podcast, host Todd Embley welcomes Gerald Hoe, Head of Global Marketplace ROW at Coupang, one of South Korea's premier e-commerce platforms. With its customer-centric and innovative approach, Coupang has cemented its position as a leader in the South Korean digital marketplace. Gerald provides a comprehensive over…
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1
SPS-421: Who’s coming to SPS LIVE 2024? With James Blatch and Chris Banks from Prowritingaid
46:37
46:37
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Join James Blatch and Chris Banks as James reveals the speakers and sponsors attending the Self Publishing Show Live in London 2024 and Chris talks about what's new at ProWritingAid and AI, but making sure you add the human touch.By Learn Self Publishing
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37: Kristina Ainge: In a Hurry to Grow Up
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Kristina Ainge, the PR/Content Director on the Relic side of the business, joins Adam on today’s episode of The People of Relic+EKR. Kristina discusses her upbringing, where she was eager to grow up and started working as soon as she could, holding a leadership position at a young age. She also touches on her educational path after high school, her…
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SPS-420: AI: Fear, Loathing and Acceptance
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Join James Blatch as he takes on a hot topic of the moment, AI, and how it impacts authors and creators. Should you be afraid or accepting of this new wave of technology?By Learn Self Publishing
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1
The Shopify Site Speed Scam: How Brands Are Being Duped and Why It Matters For Media Partners with Lukas Tanasiuk, Founder of The Nice Agency
1:03:28
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Have feedback or a question? Text us! There are more than 4.4M sites hosted on Shopify. Best known for as a powerhouse platform enabling DTC and E-Commerce brands, Shopify isn't just for boutique challengers. It's trusted by Blue Chips like Heinz, Tesla, and Red Bull too, but regardless of size - your site speed is a HUGE part of your customer's ex…
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1
The APAC Playbook | Red Phoenix's Guide to Growing Western Sports Properties in APAC
1:01:02
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In this episode of The Negotiation podcast, host Todd Embley is joined by Leif Rogers and Gino Gordon of Red Phoenix Entertainment, a sports marketing agency facilitating the expansion of North American sports, athletes, and franchises into Asian markets. Leif, the Founder and CEO, alongside Gino, Chief Strategy Officer, share their unique insights…
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Justin Downes - President @ Axis Leisure Management | The Booming Ski Industry In China
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44:06
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Global skiing participation is on the decline—but in one crucial market, skiing is perhaps the hottest recreational pastime, with millions of people taking up the sport in the last few years. That market is China. In this episode of The Negotiation, host Todd Embley welcomes back Justin Downes, who has led efforts to develop snow resorts across Chi…
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CMO Insights: Building Trust and Scaling Profitably with OOH with Zachary Padres, Co-Founder of Black Valley
30:56
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Have feedback or a question? Text us! In this week's episode, Zachary Pardes, co-founder of Black Valley, a modern media collective, and shares his expertise on how out-of-home advertising can be a game changer for brands. From the power of tangible marketing to the importance of creative and engaging content, Zach breaks down the strategies for cu…
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Mark Dreyer, Founder of China Sports Insider | Messi Drama in HK, F1 Is Back in Shanghai, Women's Tennis, the Skiing Boom, and All Things China Sports
1:01:24
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In our latest episode of The Negotiation podcast, we're excited to welcome back Mark Dreyer, a luminary in the world of sports in China. With the Paris Olympics on the horizon, Mark gives us a sneak peek into the key stories and athletes poised to make headlines for China in the upcoming summer games, and whether China is expected to dominate the m…
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Hailing from Cache Valley, Utah, Mamie Tonnies is a podcast producer at Relic+EKR. She sits down with Adam to talk about her hardships growing up and how they’ve shaped her into the person she is today. Mamie also tells an interesting story about how she got into broadcasting and audio production and how she found her way to Relic+EKR.…
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Crystal Tai - Senior Managing Editor @ Jing Daily | Canadian Brands Enjoying Success in China (and Why) & The Top Chinese Fashion Trends For 2024
35:52
35:52
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In this episode of The Negotiation podcast, we're excited to have Crystal Tai, Senior Managing Editor at Jing Daily, rejoin us for a deep dive into evolving fashion and lifestyle trends in China. Jing Daily is the premier source for insights into China's digital consumption trends and luxury market, and Crystal brings her extensive expertise back t…
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Behind the Media Buy: Incrementality and Lifecycle Marketing with Chris Rigas, VP, Media at Markacy
20:59
20:59
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Have feedback or a question? Text us! Top 10 Takeaways 📰 Brands should focus on acquiring new customers rather than overspending talking to existing customers via paid media. Why? Because the reported ROAS for existing customers is typically higher than the actual incremental ROAS. Incrementality testing is critical to determining the true impact o…
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SPS-419: Targeting Trad Readers (with Michael R. Miller)
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Tune into this week’s episode of the Self Publishing Show to hear more from Michael, including whether selling direct would be preferrable to selling on Amazon, why he chooses to publish his audiobooks exclusively on ACX, and why consistency in magic and worldbuilding rules is key for any kind of Fantasy story.…
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Filip Zieliński | China's EV, Education, & Start-up Landscapes
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In this episode of The Negotiation, Todd sits down with Filip Zieliński, a seasoned entrepreneur and long-time China resident with a wealth of experience across various industries, including green energy, tech, F&B, retail, and education. The conversation starts with a deep dive into China’s booming green energy space. Filip has had a front-row sea…
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SPS-418: Setting Goals and Building Habits – with Marc Reklau
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Marc Reklau went from struggling writer to earning seven-figures, all by applying the same self-help advice he writes about in his books.By Learn Self Publishing
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Profitably Scaling DTC Brands in a Post-Cookie World with Phoenix Ha, CEO of AdBeacon
29:05
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Have feedback or a question? Text us! Are you struggling to track and measure ROI from your marketing mix? Tune in to this episode to decode the digital marketing media buyers' playbook and quantify the full-funnel buyer's journey. 📢 Marketing Measurement: Balancing Data and Insights We've all heard the saying... "I know half of my marketing works.…
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SPS-417: Automating Amazon Ads with Merch Jar (with Cameron Scott)
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Tired of tweaking your Amazon Ad keywords? Let Merch Jar automate the process for you.By Learn Self Publishing
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Charles Lavoie - Head Of Creative Labs @ WPIC | Douyin & The New China Playbook For Brands
52:11
52:11
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In this episode of The Negotiation, we welcome back to the show, Charles Lavoie, VP of Marketing & Head of Creative Labs at WPIC Marketing & Technologies and longtime guest of the pod. In our conversation, we explore the transformation that China's e-commerce scene has witnessed due to the rise of Douyin, which has provided global brands with a new…
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Decoding the Buyer's Journey: 'Hard to Measure' Marketing Insights from Jeremiah Prummer, Founder of KnoCommerce
35:48
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Have feedback or a question? Text us! Struggling to separate the signal from the noise in your marketing attribution? 🎙️ Podcast Episode Recap In this episode, we dive deep into the world of "Hard to Measure Marketing Channels" with customer insights platform, KnoCommerce Founder, Jeremiah Prummer. Jeremiah highlights the need to go beyond tracking…
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Jacob Cooke, CEO @ WPIC Marketing + Technologies | The 2024 Outlook for PDD, Douyin, Alibaba, & The Chinese Consumer
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We dive into the evolving e-commerce and consumer trends in China for 2024, starting with analyzing the performance and tactics of leading e-commerce giants like Douyin, Pinduoduo, Taobao, and Tmall. What drove ByteDance's revenue growth of 30% to $110 billion? How is Pinduoduo's western-facing discount platform Temu adding to its incredible growth…
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The Future of Car Dealership Marketing: Advertising Insights from a Reformed Car Guy (Appearance on Dealer Talk Podcast)
48:56
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Have feedback or a question? Text us! In this episode of the Dealer Talk podcast, host Herb Anderson welcomes guest Tim Rowe to discuss the power of traditional marketing, specifically Out-of-Home (OOH) advertising, in 2024. Tim, a self-pronounced reformed digital marketer and ambassador for Team Real World, shares his perspective on the effectiven…
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Prompt Jockeys: Not Your Grandpa's Billboard - How to Build a Real World Brand and Degenerate Marketing (Appearance on Prompt Jockeys Podcast)
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51:22
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Have feedback or a question? Text us! In this episode, OOH Insider Host Tim Rowe, appears on the Prompt Jockey podcast hosted by Joe DiRico. The Prompt Jockeys get the Insider's take on "What Is OOH?"and how born online brands and creators should start to think about attention in the real world. [00:02:58] Brick and mortar mindset. [00:06:28] Billb…
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