Non-fiction indie author Marc Reklau explains how fine-tuning his Amazon ad campaigns helped him to significantly boost his book sales.By Mark Dawson: Best-Selling Indie Author and Self Publishing Guru.

US fiction writer and SPF Ads for Author student, Ryan Schow, explains how he finally got to live the dream of writing full-time as an indie author.By Mark Dawson: Best-Selling Indie Author and Self Publishing Guru.

In the final part of our mini-series on ads, our very own Mark Dawson drills down into the Amazon ads platform, explaining how it can help form a key part of your marketing mix.By Mark Dawson: Best-Selling Indie Author and Self Publishing Guru.

Part 2 of our mini-series on ad platforms, has bestselling author and self-publishing guru, David Gaughran, turning the spotlight on BookBub ads. Are they worth investing time, effort and money in?By Mark Dawson: Best-Selling Indie Author and Self Publishing Guru.

In the first of three ad platform-focused episodes, bestselling urban fantasy author and SPF student, Shayne Silvers, explains how mastering Facebook ads helped put his career into overdrive.By Mark Dawson: Best-Selling Indie Author and Self Publishing Guru.

Author Kevin J. Anderson has seen it all. He's written books based on films, written in the Star Wars and X Files universes, seen the ups and downs, gold rushes and bookstore bankruptcies. Through it all, his defining characteristic has been to keep writing. His consistency over time has created a catalog of over 160 books. Tune in for some maj ...…

Former detective and USA Today bestselling author Holly S. Roberts explains how to avoid common mistakes writing police procedurals and the importance of getting the police mindset right.By Mark Dawson: Best-Selling Indie Author and Self Publishing Guru.

He's an ex-Marine, the 20 Books conference series show runner and a prolific writer to boot. It's not surprising that Craig Martelle knows a thing or two about author productivity.By Mark Dawson: Best-Selling Indie Author and Self Publishing Guru.

Historical romance author Suzan Tisdale explains how to craft scenarios that readers love to lose themselves in.By Mark Dawson: Best-Selling Indie Author and Self Publishing Guru.

Thriller author Michael Parker submits his title The Boy From Berlin to the BookLab experts for input on his writing, cover design and book description.By Mark Dawson: Best-Selling Indie Author and Self Publishing Guru.

Indie romance bestseller Alessandra Torre sheds light on some of her rookie mistakes in the hope that others will learn from them.By Mark Dawson: Best-Selling Indie Author and Self Publishing Guru.

Turning to crime and making it pay. M.J. Arlidge on the switch from TV screenwriter to bestselling thriller author.By Mark Dawson: Best-Selling Indie Author and Self Publishing Guru.

Dan Blank explains how to use relationship strategies to build your self-publishing business.By Mark Dawson: Best-Selling Indie Author and Self Publishing Guru.

Could you write and publish a Bestseller in one year? That's what Mark Stay and Mark Oliver of the Bestseller Experiment Podcast set out to achieve. We interview one of them to find out the hows and whys behind their challenge - and what happened.By Mark Dawson: Best-Selling Indie Author and Self Publishing Guru.

Author Barry J. Hutchison discusses his early career as a trad author of books, screenplays and comics and why the switch to planet indie has proved to be such a game changer for him.By Mark Dawson: Best-Selling Indie Author and Self Publishing Guru.

We catch up with the creator of the 20 Books to 50K author movement at LBF '19 who explains how he smashed his original goal as an indie author and the implications of his own personal journey for other writers looking to self-publish.By Mark Dawson: Best-Selling Indie Author and Self Publishing Guru.

Indie author and SPF student Sacha Black explains how to make sure the villain in your next book steals the show.By Mark Dawson: Best-Selling Indie Author and Self Publishing Guru.

K-Lytics' Alex Newton explains how purposefully crunching numbers and analysing data can help indie authors find the most profitable reader niche for their books.By Mark Dawson: Best-Selling Indie Author and Self Publishing Guru.

Indie author Steff Green explains what inspired her to write in the new romantic sub-genre of 'reverse harem' and how her readers have responded to the change.By Mark Dawson: Best-Selling Indie Author and Self Publishing Guru.

So how do you follow-up a bestselling zombie book? Author Isaac Marion lets rip.By Mark Dawson: Best-Selling Indie Author and Self Publishing Guru.

Romance writer Elin Peer discusses how her background in life coaching has infused her career as an indie author.By Mark Dawson: Best-Selling Indie Author and Self Publishing Guru.

Hybrid author J.D. Barker on his journey from ghost writer to best selling author and how he got to breathe new life into the goth-horror classic 'Dracula'.By Mark Dawson: Best-Selling Indie Author and Self Publishing Guru.

Adam Cushman explains how professionally produced trailers can add significant impact to any book marketing campaign.By Mark Dawson: Best-Selling Indie Author and Self Publishing Guru.

The CEO of PublishDrive explains how the ebook aggregation service can help indie authors sell more books.By Mark Dawson: Best-Selling Indie Author and Self Publishing Guru.

Erica Ridley explains how to make sure your mailing list and newsletter pack a punch as part of your marketing mix.By Mark Dawson: Best-Selling Indie Author and Self Publishing Guru.

Bestselling author Danielle Norman explains how to make dictation a successful part of your writing workflow.By Mark Dawson: Best-Selling Indie Author and Self Publishing Guru.

Author Audrey Hughey explains how smart planning can help you achieve your writing and publishing goals quicker and more efficiently.By Mark Dawson: Best-Selling Indie Author and Self Publishing Guru.

Author Hannah Lynn talks about the impact on her writing career after winning the Kindle Storyteller award for 2018.By Mark Dawson: Best-Selling Indie Author and Self Publishing Guru.

Mystery author Niki Danforth submits her title 'Searching for Gatsby' to the BookLab experts for input on her writing, cover design and book description.By Mark Dawson: Best-Selling Indie Author and Self Publishing Guru.

In the week that the Self Publishing Formula Podcast gets rebranded as The Self Publishing Show, Mark reflects on a major achievement as an indie author in 2018.By Mark Dawson: Best-Selling Indie Author and Self Publishing Guru.

Getting advance reviews from a team of readers should be a key part of your book marketing strategy. Craig Tuch of Hidden Gems explains why and how ARC teams are great news for authors and readers.By Mark Dawson: Best-Selling Indie Author and Self Publishing Guru.

Don’t think you can make a living writing non-fiction? Take a look at Joseph Alexander. He amassed a huge amount of tablature material whilst teaching his guitar students, and wanted a way to share it. Now, thanks to self-publishing, he’s running a seven-figure publishing house.By Mark Dawson: Best-Selling Indie Author and Self Publishing Guru.

Within months of completing the Ads for Authors course, fantasy author Shayne Silvers realised a life-long dream of becoming a full-time author. Hear how it all came together for him and how the same approach could work for other indie authors.By Mark Dawson: Best-Selling Indie Author and Self Publishing Guru.

In this special masterclass edition, Mark provides key advice and insight on the latest tips and tricks that are currently working in the Amazon ads space.By Mark Dawson: Best-Selling Indie Author and Self Publishing Guru.

Indie author Octavia Randolph explains how the smart use of Facebook ads helped build readership (and sales) of her historical Norse fiction books.By Mark Dawson: Best-Selling Indie Author and Self Publishing Guru.

Find out how teacher Jean Grainger turned student in order to become a bestselling indie author.By Mark Dawson: Best-Selling Indie Author and Self Publishing Guru.

Instagram is the hottest multi-generational social media platform out there. Bex Gorsuch explains how writers can exploit it to boost their author business.By Mark Dawson: Best-Selling Indie Author and Self Publishing Guru.

Million selling author L.J. Ross sits down to talk about taking a leap out of her first career and into writing. Spoiler: it worked out pretty well for her.By Mark Dawson: Best-Selling Indie Author and Self Publishing Guru.

Video is another way authors can reach out to their audiences and build relationships with new readers. James chats with two authors who are doing just that via YouTube and live streaming service Twitch.By Mark Dawson: Best-Selling Indie Author and Self Publishing Guru.

Best selling sweet romance author Anne-Marie Meyer talks about learning the ropes of writing, the importance of nailing your genre, and balancing writing with parenthood and marriage.By Mark Dawson: Best-Selling Indie Author and Self Publishing Guru.

In this third edition of the SPF Book Lab, SPF friends Stuart Bache, Bryan Cohen and Jennie Nash put on their white coats and safety glasses to help paranormal romance author Gretchen S.B. improve her cover, book description and narrative structure.By Mark Dawson: Best-Selling Indie Author and Self Publishing Guru.

Husband and wife team, James and Jeanette Hunter, talk to James about getting started as an indie author, learning about book marketing, and then transitioning to publishing others’ books.By Mark Dawson: Best-Selling Indie Author and Self Publishing Guru.

Tina Dietz explains how audiobooks of your novels can be used to increase income for your author brand - and not just through direct sales.By Mark Dawson: Best-Selling Indie Author and Self Publishing Guru.

The SPF team look at three key services for hosting and designing an author website that'll help you sell more books.By Mark Dawson: Best-Selling Indie Author and Self Publishing Guru.

SPF’s very own Mark Dawson provides a rundown of the key tools needed to help make your indie author career a successful one.By Mark Dawson: Best-Selling Indie Author and Self Publishing Guru.

Indie author Adam Croft returns to the podcast to share his thoughts on the importance of mindset for authors, and how the right approach in this department can have a hugely positive effect on a writer’s career and business.By Mark Dawson: Best-Selling Indie Author and Self Publishing Guru.

Book coach Jennie Nash talks to James about how writers who are stuck or frustrated can finish their books with the aid of an accountability partner in the form of a book coach.By Mark Dawson: Best-Selling Indie Author and Self Publishing Guru.

It's the final part of our Thrillerfest 2018 special with a slew of successful authors - including Jack Reacher creator Lee Child - discussing their craft and the implications of publishing in the digital age.By Mark Dawson: Best-Selling Indie Author and Self Publishing Guru.

In the second part of our series of interviews from ThrillerFest 2018, James talks to legendary television producer and writer Lynda La Plante (Prime Suspect and Widows), author of the next iteration of the Murder, She Wrote series Jon Land, and former combat pilot turned thriller author Michael Byars Lewis.…

In the first of a 3-part series devoted to this year's Thrillerfest in NYC, we catch up with some stellar names who attended the event including bestselling thriller authors Karin Slaughter & Peter James as well as horror writer J.D. Barker.By Mark Dawson: Best-Selling Indie Author and Self Publishing Guru.