show episodes
 
INspiredINsider.com Show with Dr. Jeremy Weisz features interviews with successful and inspirational entrepreneurs, authors, and visionary leaders. The interviews reveal deeply personal stories and explore the tough journey of Big Challenges or Big Mistakes that the inspirational leaders overcame to achieve success. Here are some inspiring stories you will find: - Jonny Imerman with Imerman Angels--Listen to how one guest fought and beat cancer. He then started an organization to match other ...
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Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad ...
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Ever wonder if you could transform your experience into income while making a positive impact on the world? Experts Unleashed proves it’s not only possible— it’s certifiably profitable. Join host Joel Erway as he picks the brains of professionals and entrepreneurs who’ve successfully built 6 and 7-figure businesses using their arsenal of knowledge, experience, and talent.
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show series
 
Ralph and Lauren welcome Bahar Bozdogan and Sheraz Amin to the show. They discuss how TikTok has evolved from a fun app for dances and memes into a serious marketing tool for businesses. The experts talk about the power of measurement, attribution, and lead generation on the platform. Exploring how brands can use TikTok’s tools to understand custom…
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Bonnie Hillman is the President and Owner of A&C, a full-service communications and sponsorship agency with roots in arts and culture. With a career spanning decades, she acquired the 40-year-old agency in 2004 and significantly expanded its services to include public relations and digital marketing. Bonnie is a seasoned expert in high-level negoti…
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Chris Yates is the Founder of Rhodium Network, a community and events platform designed to support digital entrepreneurs through facilitating business deals, partnerships, and connections. Before his current venture, he made waves in the digital marketing agency realm and was instrumental in a series of online businesses, culminating in impressive …
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Ralph and Lauren wrap up their series on measuring marketing performance indicators (MPIs). They discuss the nuances of cost-per-click (CPC) and in-app metrics, addressing the importance of tracking engagement in ads and understanding the impact of outbound clicks. Ralph and Lauren also talk about the often-overlooked value of instant experience ad…
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Michael Cirillo is the CEO of FlexDealer, a dynamic marketing agency dedicated to revolutionizing the way car dealerships attract leads and enhance marketing ROI by utilizing innovative SEO strategies and targeted digital advertisements. Under his leadership, FlexDealer has distinguished itself by becoming an official partner of Toyota Canada. Mich…
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Ralph Burns and Lauren Petrullo are discussing TikTok's role in performance marketing. They are joined by Jorge Ruiz, Global Head of Marketing Science at TikTok, and Adolfo Fernández, Global Product Strategy & Operations at TikTok. They talk about how the platform is moving beyond its reputation as a top-of-funnel awareness tool. They also discuss …
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Jeff Wetzler is the Founder of Ask Approach, a platform dedicated to breakthrough leadership and personal growth through a five-step methodology. Jeff is also the author of the book Ask, which provides practical tools and strategies for enhancing leadership and tapping into hidden wisdom. He has over 25 years of experience in leadership development…
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Andy Buyting is the Founder and CEO of Tulip Media Group, an agency providing custom print and digital marketing strategies that generate leads and grow your business. He is a two-time international bestselling author, a serial entrepreneur, and a keynote speaker passionate about business development and strategic advising. Andy has a track record …
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Ralph and Lauren are diving into VidSummit! Lauren attended and is sharing insights from the creator space. They explore the power of consistency, endurance, and data-driven strategies for YouTube success, touching on examples of creators who grew massive followings through relentless focus and adaptation. Ralph and Lauren discuss the importance of…
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Dobbin Buck is the Chief Revenue Officer and Co-owner of GetUWired, a full-service digital marketing agency specializing in web development, marketing automation, and creative content. Alongside his partners, he has expanded the team from a modest five to a roster of 50 diligent professionals. Through his journey, Dobbin has harnessed culture, lead…
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Ralph and John dive into an advanced YouTube live session packed with tactical insights for Google Ads professionals. In this episode, they reveal a powerful two-step strategy designed to outmaneuver Google’s algorithm, ensuring maximum efficiency and scalability in campaigns. They break down the critical roles of manual CPC and TROAS bidding strat…
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Alex Chan is the COO and Co-founder of AntiSocial Solutions, a social-first agency focused on storytelling, user journey, and brand voice through social media platforms. With over 20 years of experience in business development, corporate operations, and digital marketing, Alex has helped businesses of all sizes build powerful professional brands, c…
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Carl Smith is the Owner of Bureau of Digital, a community made up of a diverse mix of digital professionals. Carl spent about 15 years in advertising before launching his first digital agency, nGen Works. He ran nGen Works for 12 years, constantly experimenting with different models of management and team structure. Toward the end of the run, Carl …
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Ready to crush Black Friday and Cyber Monday? Join Ralph Burns and Lauren Petrullo as they reveal the secret sauce to early prep, irresistible offers, and creative lead gen that will make your competitors wish they started in July. Whether you're bringing the Gucci-level discounts or just a fruit salad, we've got the strategies to make sure you win…
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Andrea Shaw is the Founder and Executive Chair of TTG Canada and TORQUE Strategies. Operating in Toronto, these marketing and sponsorship agencies are leaders in Canada, working with an exceptional roster of clients and guided by the aspiration to elevate sports, culture, and community. Andrea played a pivotal role in the 2010 Olympic and Paralympi…
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Dr. Robert Cialdini, the renowned author of Influence and Pre-Suasion, shares his groundbreaking principles of ethical persuasion. Delving into the psychology behind why people say "yes," Cialdini explains how small changes in your approach can lead to significant improvements in marketing, sales, and overall influence. From understanding the power…
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Andrew Wu is the Brand Director and Co-founder of Hive Invest, a company dedicated to assisting individuals lacking prior e-commerce experience in establishing highly profitable Amazon brands. With a wealth of knowledge spanning two decades, he has honed his expertise in e-commerce, start-up development, real estate branding, marketing, investment …
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Eric Slaymaker is the Founder and CEO of Wingers Restaurant & Alehouse, a family-friendly sports alehouse known for its robust craft beer selection and tasty wings. He has a rich history in the restaurant industry, following in the entrepreneurial footsteps of his father, who was a franchisee of several nationally recognized brands. Eric, along wit…
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Peter Palarchio is Co-founder of NAV43, a digital marketing agency specializing in full-funnel digital marketing through paid media and SEO. With a background that began in the event marketing space, he has transitioned into overseeing digital growth across numerous projects, from startups to enterprises. Peter is recognized for his expertise in SE…
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Ralph Burns and Lauren Petrullo are discussing a game-changing approach to lead generation. They talk about the pitfalls of chasing high volumes of leads and the importance of filtering out unqualified prospects right from the start. They are going to guide you on how to focus on attracting only those who truly matter to their business. If you’re w…
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Ronna Chisholm is the Business Director and Co-founder of Dossier Creative, a brand design studio in Vancouver specializing in food, beverage, health, wellness, and professional service rebranding. With over 30 years of experience, she has led her studio to create and reposition some of Canada's most iconic brands, including Mike's Hard Lemonade an…
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Ralph and Lauren dive into the critical role of leadership in business success, sharing their experiences from the Elite Leadership Summit in Park City, Utah. From the adrenaline of mountain biking mishaps to the insightful strategies discussed at the conference, they explore the importance of empathy, team ownership, and continuous leadership deve…
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Lucas Béland is the Founder and CEO of Goloot, a fast-growing ad network startup. Under his direction, Goloot has raised close to $8 million in venture capital and grown its team to nearly 20 industry veterans. The company's innovative technology is changing digital advertising by offering gamified, user-friendly ad experiences on over 50 premium c…
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Jason Fladlien is the Co-founder of Rapid Crush, a company renowned for its groundbreaking marketing strategies and expertise in webinars. He has driven over $250 million in sales, reaching over 150,000 customers across 131 countries, making him a pivotal figure in the online marketing arena. Known for his unique journey from a Hare Krishna monk to…
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Dr. Jeremy Weiss reveals his innovative non-stalking method for networking that has significantly grown his professional network without the usual transactional feel. Jeremy discusses how he systematically builds genuine relationships with VIPs and influencers to enhance business growth. Through anecdotes and practical advice, he illustrates how an…
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Chase Harmer is the Founder of Wishes Inc., a fintech platform aiming to bring unparalleled transparency and impact to every contribution made. He is a seasoned entrepreneur who has built and scaled successful businesses, including his last fintech venture, which was acquired for over $100 million. Chase is now dedicated to disrupting the charitabl…
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