show episodes
 
A 'red pill' business podcast deconstructing secrets behind world-class growth strategy - garnished with sprinklings of tech & Champagne. We interview experts from around the world who've bridged the gap between strategic planning, tactical execution and measurement. Most aren't famous, but they all tend to have battle scars to show, skin in the game and money in play. There's no commercial agenda here, so heeding their wisdom is priceless. Listen to an episode if you dare, but you've been w ...
 
Debugged: A Congressional App Challenge Podcast connects the country’s youth and technology by *debugging* the intricate world of technology. By highlighting trends in the industry, simplifying complex concepts, and introducing high profile guests, Debugged offers an opportunity for its listeners to delve into tech in an analytical but relatable manner. Hosted by Medha Gupta, a Computer Science student at New York University, and the Congressional App Challenge, an annual national programmin ...
 
In-Depth Commercial Real Estate is an exploration of the people, ideas, strategies, and methods behind commercial real estate. In each episode we’ll talk to an expert about a particular topic, from CMBS and cap. rates to innovation, hiring strategies and everything in between. This podcast is hosted by Paul Eaton, Principal at E7 Investments. Paul's LinkedIn: https://www.linkedin.com/in/peaton/ New episodes every two weeks.
 
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EconTalk Archives, 2014

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EconTalk Archives, 2014

EconTalk: Russ Roberts, Library of Economics and Liberty

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EconTalk is an award-winning weekly talk show about economics in daily life. Featured guests include renowned economics professors, Nobel Prize winners, and exciting speakers on all kinds of topical matters related to economic thought. Topics include health care, business cycles, economic growth, free trade, education, finance, politics, sports, book reviews, parenting, and the curiosities of everyday decision-making. Russ Roberts, of the Library of Economics and Liberty and George Mason U., ...
 
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show series
 
Brain-hurt scale = 9/10. Every day, we hear about new studies in the field of marketing and growth. Industry whitepapers. Academic theories. This law. That law. An industry group finds TV is better than Facebook. The next week, another group finds the exact opposite. Byron vs Binet. Galloway vs Gary V. This study vs that study. It's exhausting, now…
 
Brain hurt scale 4/10. Jonathan Rolley is an agency owner who specializes in buying media and executing campaigns for brands who actually want a measured response. Sounds crazy I know. But instead of optimizing for vanity metrics like impressions, reach, brand awareness, brand consideration, brand preference and even salience. He's more concerned a…
 
Did you know Elisa and her firm predicted the results of the last Australian federal election many weeks before it happened? This wasn't an isolated incident. Predicting market behavior is possible, contrary to popular perception and rightly skeptical researchers. So why don't more organizations do it? This question and many more about the mysterio…
 
Brain-hurt scale 9/10 - Brand tracking. You just track awareness and some other association or brand dimensions over time and if they all increase relative to your competitors, your brand wins, right? The famous brand tracking companies that all famous agencies use are all highly reputable, use robust measurement methodologies and wouldn't lie to o…
 
Brain-hurt scale 10/10 - Marketing Mix Modelling or MMM for short is, to paraphrase Zoolander, 'So Hot Right Now'. It seems every day I see another firm pop up with an AI, ML-powered MMM product that claims to be the silver bullet that will fix our iOS14-induced digital attribution void and transport us back to measurement nirvana. But, as you'll f…
 
Brain-hurt scale = 6/10. If you work in the world of advertising or media, especially in Australia or the UK, I'd be surprised if you haven't heard of Karen Nelson Field. Fresh from an escapade sipping rose and snacking on caviar on the French Riviera, we’re actually not talking to her about attention & advertising measurement. Sorry to disappoint.…
 
Brain-hurt scale = 7/10. Patrick Campbell's story is fascinating. From rural Wisconsin to the NSA and then bootstrapping a tech company to a recent $200m sale. Sounds crazy until you learn how his mind works and the sharp business intellect that's feeding success. In a world of social media influencers and industry commentator journalists, we can e…
 
Brain-hurt scale = 5/10. When was the last time you saw a startup's GTM strategy include sales prospecting cold calls? Pretty much never. Most early-stage startups and businesses for that matter, skip this crucial step. They will preference a less extroverted, passive direct response style approach instead which typically includes digital ads of so…
 
Brain-hurt scale = 5/10. The microphone is reversed John sprawled on a green sofa, which burns your retinas. They talk and Tim extracts Viral cat videos on TikTok. Cake decoration. Channel envy. Visual bias. The principal agent problem and agency relationships. Marketing vs growth vs sales. Content strategies that work. Measurement and metrics. Str…
 
Brain-hurt scale = 9/10. SEO is dead. Email is dead. Facebook is dead. It's all about inbound not outbound now. If I had a dollar for everyone saying something is dead, I'd be a rich man. Unfortunately, many will follow this advice based on the assumed credibility of the brand saying it. Most of the time, they are just positioning themselves as an …
 
Brain-hurt scale = 7/10. "Because the purpose of business is to create a customer, the business enterprise has two--and only two--basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business." Peter Drucker. Innovation always seems to ma…
 
Brain-hurt scale = 5/10. Great products sell themselves and advertising is just the price you pay for a bad product right? Word of Mouth Marketing or WOM. Is it even a channel? Can you really grow without spending money on advertising? Can you enhance the natural rate of WOM? The TL:DR answer is Yes. Yes and Yes. Right now, budgets are getting crim…
 
Brain-hurt scale = 8/10. We've all heard of the data breach scandals. Cambridge Analytica. Hackers holding customer databases to ransom, demanding Bitcoin payments. Platforms sharing your data with other companies who you weren't even aware of. GDPR privacy crackdowns in Europe. Senate enquiries in the US. Customer lists being stolen by employees a…
 
Brain-hurt scale = 6/10. "I very frequently get the question: 'What's going to change in the next 10 years?' And that is a very interesting question; it's a very common one. I almost never get the question: 'What's not going to change in the next 10 years?' And I submit to you that that second question is actually the more important of the two -- b…
 
Brain-hurt scale = 8/10. Strategy has become such a buzzword these days. Frequently, just a prefix added to job titles to help make the role sound more attractive regardless of whether that role requires real strategy acumen or not. Everyone seems to be acting 'strategic'. But what does that even mean? Who better to unpack all these questions than …
 
In the second part of the two-part finale of the first season of Debugged, Medha Gupta brings in Aryan Mittal, the first place winner of the 2021 Congressional App Challenge from District CA-45, to pitch his winning app Voluntime to previous guests and investors Rick Lane and David Rosenblatt. In the episode, Mittal discusses his app in-depth with …
 
In this episode, Paul speaks to Steve Sawicki about Co-Warehousing. They go in-depth about the inner workings of Saltbox, how they manage their locations, and the impact the co-warehousing movement has had in the ecommerce industry. About our guest: Steve is the Director of Real Estate at Saltbox, a pioneer company in the co-warehousing movement th…
 
Brain-hurt scale = 5/10. Vayner Media, Zac Efron, Paris Hilton, Graeme Turner, Chris Voss - these are the sorts of people that Ronsley works with. And to say that he's learnt a few things or two would be an understatement. He's all about using content strategically - for maximum gain. And yes, we talk under the guise of podcasting a little, but als…
 
Brain-hurt scale = 7/10. Just last week I had 3 different people ask me for advice on podcast promotion. And I came up short on giving them a detailed answer. So you know what this means? I needed to ego-check and delve a bit deeper. So if you've wondered about how to use podcasts in your promotional mix, or how to promote your own podcast so it be…
 
In this first part of the two-part finale of the first season of Debugged, Medha Gupta sits down with Rick Lane, a tech policy expert, child safety advocate and CEO of Iggy Ventures and David Rosenblatt, the co-founder of QuickenLoans at Intuit and a managing director at Blackrock to discuss all things investing and entrepreneurship. In the intervi…
 
Brain-hurt scale = 4/10. Everything else being equal, the strength of your offer can make or break the effectiveness of any marketing campaign. Boring CTA's like 'buy now' or 'find out more' or 'book a demo' can scuttle sales by a substantial percentage. So consider this situation. You're about to buy a boring, commoditized, financial product. Then…
 
In this episode of Debugged, Medha Gupta sits down with Christopher Adams, a drug policy analyst with the Congressional Budget Office (CBO), current professor at Dartmouth College, and former antitrust and competition specialist at the Federal Trade Commission (FTC). Adams discusses the effects of the capabilities of new technology like machine lea…
 
Brain-hurt scale = 8/10. Just days earlier, Ross Sergeant, global head of media and touchpoints at Asahi, spoke to a conference where he debunked the 40/60 rule advocated by Binet and Field. Most marketing scientists, and savvy marketers in the crowd were not surprised. But so alluring and well-crafted are some of these 'laws', many in the UK, Aust…
 
Brain-hurt scale = 6/10. Parents only use Facebook, teens only use TikTok, Instagram is dying, Twitter is already dead, and YouTube is just for video. Out of all the media that brands can use, perhaps Social is one of the most misunderstood, and it's a victim of it's own accessibility. The more everyone can use a medium, the more everyone thinks th…
 
In this episode of Debugged, Medha Gupta talks to Christine Rushlow, a professor of biology at New York University and director of the WINS program at NYU, to discuss her unique research in the genetics of embryonic development and how it has influenced her to create a program aimed at advancing the inclusion of women in STEM. In the interview, Rus…
 
Brain-hurt scale = 6/10. A long time ago, back in the good ol’ days of the Google internet, I learnt the power of affiliate marketing first hand. Affiliate strategies let you take advantage of an assumed message source separation. This is where the customer assumes the source of the message is not the advertiser. Example, you pay the owner of a blo…
 
In this episode of Debugged, Medha Gupta talks to Ramansh Sharma, an undergraduate researcher at the Approximate Bayesian Inference Team at RIKEN and a member of Conex Research. Sharma discusses his experience developing AI-For-Good research projects and the different use-cases of AI research in STEM. Sharma gives advice on the best courses to lear…
 
In this episode of Debugged, Medha Gupta talks to Trisha Prabhu, an undergraduate student at Harvard University and the 21-year old CEO and founder of ReThink™, to discuss her journey creating the company and its special cyberbullying prevention technology that has led to her success nationwide. In the episode, she describes her motivations for cre…
 
"I am going to love doing this podcast. Because I don't expect to ever be hired into an investment bank or in-house M&A team ever again, I can be brutally honest." We talked further, but he had me at 'brutally honest'. That was the moment I knew we needed to interview Peter and uncover this murky world. An overlooked way to quickly grow a business …
 
“It’s easy to make bad decisions with data” he said straight off the bat. In today’s tech infected world, it can seem vogue to tout the fact that you’re data-driven. Kind of like it’s a badge of honor that provides an air of superiority over the other ill-informed business heathens. But what is data? What isn’t data? Are the people who call themsel…
 
In this episode of Debugged, Medha Gupta talks to Caeley Looney, a space mission analyst at L3Harris Technologies and the founder of Reinvented Inc., to discuss her journey starting Reinvented and the process of creating the eponymous magazine that empowers young girls to pursue STEM fields. She also discusses her job as a space mission analyst, he…
 
Don't fear - this isn't an episode about accounting but rather how understanding some financial fundamentals can make you a far better marketer or growth professional. This is the point where marketing professional's career otherwise plateaus. If you've ever had trouble getting initiatives or projects approved, often it's not political. It's just t…
 
In this episode of Debugged, Medha Gupta sits down with Yannic Kilcher, the CTO of DeepJudge, a law and technology based startup in Zurich, Switzerland, and a YouTube personality. They discuss his experience founding DeepJudge and his reason for creating easy-to-digest videos on YouTube to help others understand the latest AI research. He also disc…
 
In this episode of Debugged, Medha Gupta sits down with Ruthe Farmer, the founder and CEO of the Last Mile Education Fund, to discuss her journey in helping young women and other minorities receive the funding needed to complete their education in STEM fields. In the episode, Farmer describes how her fund has inspired students to create apps that c…
 
In this episode of Debugged, Medha Gupta sits down with Dee Nickerson, the managing director of Oracle PeopleSoft of Bart & Associates and the Vice-Chair of Girls in Technology, to discuss the importance of technology in the public sector as well as how HR leverages innovations in tech. She also describes how IT has evolved during her 30 years of e…
 
In this episode of Debugged, Medha Gupta sits down with Sayan and Sohil Bhatia, co-founders of the organization Start STEM Early, to discuss the creation of their nonprofit and the inspiration for their interest in computer science. Start STEM Early is an organization that provides free STEM education to middle school students in the context of non…
 
In this episode of Debugged, Medha Gupta sits down with Charlie Liu and Albert Hao, members of the Congressional App Challenge Alumni Advisory Board (AAB), to discuss their individual journeys through computer science. In the episode, the two of them identify their starting points for getting involved in the field and how they continue to maintain …
 
In between the strategy and channel episodes, we feature some interviews with active practitioners. After the Robin Daniels (ex WeWork CMO) episode and two other entrepreneur interviews, it was time for another. So today we’re talking with Matthew Hammon, Australian ex-pat who now lives in New York. He’s earned his stripes over the years, leaning o…
 
This is our second episode on the topic of pricing strategy - the first of which was Jon Manning in Season 1 which we also recommend you to listen to first. We could only cover so much in the last episode so in this episode we cover some of the other areas to round-out our understanding of how to use pricing strategy as a growth-driver. Any growth …
 
Some of the first forms of recorded advertising was the SPQR insignia that Roman soldiers displayed on the Standards they carried into battle - Similar inscriptions are, to this day, still visible on the tops of manholes around Rome. Signage and other forms of outdoor advertising are perhaps THE original form of advertising. This topic is Charmaine…
 
In this episode of Debugged, Medha Gupta sits down with Kiera Peltz, the founder of The Coding School and QubitByQubit, to discuss her unique journey with computer science and her aim to train the next generation of students for the jobs of the future today. In the interview, Peltz elaborates on the importance of learning computer science in its sl…
 
If you think positioning strategy is a bunch of fluffy brand-purpose-laden statements mixed with a few dual-axis, positioning maps, you’re in for a rude awakening. Because as you'll soon discover, that's not what professional positioning strategists do. Kimberly A. Whitler is perhaps most famous for her book on this topic, and positioning strategy …
 
In this episode, Paul speaks to Scott Choppin about workforce housing. They go in-depth about Scott’s background, his urban townhouse model, multi-earner households, and how housing costs and household structures have evolved in recent times. About our guest: Scott is CEO and founder of the Urban Pacific group of Companies, a Real Estate Developmen…
 
In this episode of Debugged, Medha Gupta sits down with Dhruv Gupta, former YCombinator-backed founder and serial entrepreneur, and Dr. Jinyan Zang, a Fellow at the Harvard Public Interest Tech Lab, to discuss their new podcast How Tech Becomes Law. In the episode, the duo introduce their new podcast to listeners, teasing their current and future g…
 
In this episode, Paul speaks to Greg Lyon and Patrick Winters about retail architecture. They go in-depth about working on a project in the middle east vs the US, changes in retail architecture and common mistakes they see clients make. About our guest: Greg Lyon and Patrick Winters are Principals of Nadel Architects. Greg serves as the company’s c…
 
In the first episode of Debugged, Medha Gupta sits down with Joe Alessi, the director of the Congressional App Challenge and a career non-profit management professional, to discuss the impact of the Congressional App Challenge - a congressional initiative dedicated to the cultivation of computer science students nationwide - on the United States an…
 
Sean Ellis, the OG who coined the term 'growth hacking' explains the key determinants to growth for both SaaS and traditional businesses. In under one hour, you'll find out the macro version of why this approach to growing any business is so effective. I really don't need to write any more here. If you are a founder, a business owner, a growth prof…
 
Why does Rich Mironov disagree with Elon Musk regarding his statements about product? Is PLG a real thing or just another cult-buzzword? What are the secrets behind creating successful products which sell themselves? Rich Mironov is one of the OG's of the product strategy and management world. He started working for tech companies before tech was c…
 
In this episode, Paul speaks to Dr. Peter Linneman about the state of the US Economy. They go in-depth about his path into economics, the impact of the COVID-19 pandemic in work dynamics and future opportunities in real estate. About our guest: Peter is Principal at Linneman Associates; CEO of the American Land Fund; and an Emeritus Professor and F…
 
In this trailer debut of the Debugged podcast, Medha Gupta gives an in-depth look into the future interviews, news and ideas that will be featured on the podcast every episode while also introducing the analytical and relatable nature that will be featured during each conversation. These conversations, talking points and ideas will all start on the…
 
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