Best Ecpc Podcasts (2024)

1
eCPC You Never. Google Will Phase Out eCPC Bidding for Search & Display 53:23

5d ago53:23

53:23

eCPC DeprecationThis week on Marketing O’Clock, Google bids eCPC bidding Adieu and announces Confidential Matching, a data privacy solution that we actually have confidence in. Plus, all the digital marketing news you missed this week.Start your free trial.Free Trial - https://www.optmyzr.com/?utm_source=sponsorship&utm_medium=referral&utm_campaign…

1
It's New: Sep 9: Google Ads eCPC, Post Core Update Volatility, Interviewing Google, Poll & Broken Links 11:47

8d ago11:47

11:47

Google Ads will sunset enhanced CPC in March 2025. Seeing post-Google core update volatility, a core update poll and interviewing Google on the core update. Google Business Profiles sends out broken appointment link notifications.A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This…

1
Google Ranking Volatility Spikes, Search Console Bug, Search App Stalled, Google Ads News & Business Profile Suspensions 11:24

4h ago11:24

11:24

Another week and more Google Search ranking volatility, in fact, it has not calmed but we saw even more spikes in the middle of this week. Google Search Console may have a bug with product snippets reporting. Google Search App stopped working Saturday night for a few hours. Google said again, Core Web Vitals are not as important as many think. Goog…

1
Accentuate the Positive… PMAX is Getting Negatives 52:02

1h ago52:02

52:02

Negative Keyword for PMAX, YouTube Communities & More | Marketing O’Clock Episode 349This Week on Marketing O’Clock, Google Ads makes a positive out of negatives and other long demand-ed new features. Plus, a new update puts the “You (Tube)” in community and more digital marketing news from this week.Thank you Optmyzr for sponsoring this week’s sho…

1
It's New: Sep 19: Google Ranking Shuffling, Local Suspensions, Core Web Vitals Eek & YouTube Communities 9:44

2h ago9:44

9:44

The Google Search ranking volatility continues, with another big swing yesterday, September 18th. Google is mass suspending Google Business Profiles in some industries and segments. Google again said stop worrying too much about Core Web Vitals. YouTube launched a new YouTube community experience. A daily recap video summarizing a few of the top se…

1
It's New: Sep 18: Google Ads News, image search panels and product snippets reporting bug 11:12

19h ago11:12

11:12

Google Search will soon show if an image is AI-generated, edited with photo editing software or taken by a camera. Google Search Console has a bug showing product snippet search appearances in the search performance report again. Google Ads announced negative keywords for PMax, new insights, expanding more AI features and more. A daily recap video …

1
It's New: Sep 17: Google API Indexing Issues, Sticky Headers & More Forums In Google 7:14

1h ago7:14

7:14

There are complaints about the Google Indexing API not working but I suspect it is working as Google planned. Google is testing sticky headers for ads and search results. Google is testing an expanded version of discussions and forums. A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtabl…

1
It's New: Sep 16: Using Gemini For SEO, review restrictions, crawler docs & DOJ/Google files 9:24

2d ago9:24

9:24

I posted a bunch of resources around the US vs Google monopoly trial. Google updated its crawler documentation in a big way. Google posted new local review restrictions and enforcements. Google is asking how you will use Gemini and AI for SEO. A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine R…

1
Google Ranking Volatility, Apple Intelligence, Navboost, Ads, Bing & Local 12:18

2h ago12:18

12:18

Well over a week after the Google August 2024 core update finished, we still have a ton of volatility. Apple Visual Intelligence was demoed at the Apple event this week, it is neat. I covered a bunch of statements on Navboost over the years from Googlers and others. Google replaced the cache link with a link to the Internet Archive’s Wayback Machin…

1
It's New: Sep 12: Google Navboost, Indexing API Spam Notice, Wayback Machine Links & Google Confidential Matching 11:10

19h ago11:10

11:10

Google Ads introduced Confidential Matching, Greg covered it in detail. We covered some old statements from former Googlers on Navboost from Hacker News. Google replaced the cache link with links to the Wayback Machine, but they are deep inside. Google updated its Indexing API docs warning not to abuse the API or else.A daily recap video summarizin…

1
It's New: Sep 11: Google Ads Label Test, Google Volatility, Video Schema & Bing Review Source Icon 7:53

2d ago7:53

7:53

Google is testing a new ad label header, it makes the ads stick out more. Google Search ranking volatility is still incredibly heated, even over a week after the core update finished. Bing is testing a local pack with review source icons. Google Search has a new video property for ineligible regions.A daily recap video summarizing a few of the top …

1
It's New: Sep 10: Apple Visual Intelligence, Business Photo Reviews & Links In AI Overviews 12:03

8d ago12:03

12:03

Apple Visual Intelligence is Apple's version of Google Lens but it uses Google, ChatGPT, Yelp and others. A new report on AI Overviews says about half of the links in the AI Overviews overlap with the traditional organic results. Google is showing Business Profile photos on its review sentiments. A daily recap video summarizing a few of the top sea…

1
Google August Core Update Done, Google Interview, Google Ads & Merchant Center News & The YouTube Algorithm SEO 9:06

7d ago9:06

9:06

This week, the Google August 2024 core update finished rolling out, a bit earlier than expected. There is still search volatility, a lot of it, days after the core update completed. I also posted a huge interview with Google’s Danny Sullivan on the core update. I posted the big Google Webmaster Report for September 2024. Google updated its canonica…

1
BInG Updates Coming to Microsoft Advertising 57:41

13d ago57:41

57:41

This week on Marketing O’Clock, new updates from Microsoft Advertising open new doors (or Windows?) for advertisers. Video Action Campaigns will be VACating your account and migrating to Demand Gen. Plus, GA4’s latest update hits the (bench)mark, and Google seems to be shopping around a new design for mobile shopping results. Visit us at - https://…

1
It's New: Sep 5: Google Video Action Campaigns, Google Ads Snippets, Forum Display & Microsoft Copilot News 5:08

8d ago5:08

5:08

Google Video Action campaigns will be migrating to Demand Gen campaigns next year. Google is testing a new forum display for its search results. Google Ads added a merchant products tab for image selection. Google is linking Google Ads and Google Merchant Center accounts together automatically. Google will opt out new advertisers from parked domain…

1
It's New: Sep 4: Google August Core Update Done, Microsoft Ads Updates, AI Overviews, Reddit & QA Local 11:09

9d ago11:09

11:09

Google finished rolling out the August 2024 core update and while there was some positive movements, most SEOs are not happy. Google Business Profiles no longer showing Q&A option in India and other regions. Microsoft Advertising launched some new ad features. And more on AI Overviews, Reddit and ZipTie.A daily recap video summarizing a few of the …

1
It's New: Sep 3: YouTube Algorithm, Google Trends Emails, Bing Panel UX & Google Webmaster Report 9:08

10d ago9:08

9:08

I posted a bunch of YouTube algorithm and SEO tips from Google. Google Trends email subscriptions service is going away next month. Bing Knowledge Panels has this table of contents. I also posted the big September 2024 Google Webmaster report.A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Ro…

1
It's New: Sep 2: Google Core Update Poll, New Shopping UI, Ads Product Insights & GA4 Benchmarking 10:47

11d ago10:47

10:47

Google August 2024 core updatre poll results. Google Analytics now has benchmarking data in GA4. Google Search finally supports AVIF files. Google is testing new shopping search design. Google Ads has product category-level insights. A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.…

1
Google August Core Update Data, SEO, Google Ads Features, Yelp Sues Google & More 13:17

14d ago13:17

13:17

We have been tracking the Google core update and seeing more surges and changes with those hit by the September helpful content update. I ran a survey asking how SEOs were impacted so far by the August 2024 core update, and I shared these results this morning. Google may now use your OG title for your title links in the search results. Google updat…

1
Get It TAGether! Tag Diagnostics + New Consent Management Tools for Google Advertisers 1:17:09

15d ago1:17:09

1:17:09

Get It TAGether! Tag Diagnostics + New Consent Management Tools for AdvertisersThis week on Marketing O’Clock, Google helps advertisers get their acts TAGether with Tag Diagnostics and consent management tools. Plus, it’s exhausting rooting for the Anti(trust)-Hero as Google lands itself in hot water with the DOJ again. Then, is this what streams a…

1
It's New: Aug 29: Yelp sues Google, tag diagnostics and consent management, booking LSA/GBP and counting links 10:22

15d ago10:22

10:22

Yandex sued Google, the search marketing industry found it funny. Google has a new tag diagnostic and consent management setup for Google Ads. Google says it does not count words or links on a page. Google is unifying booking on Google Business Profiles and Google Local Service Ads. A daily recap video summarizing a few of the top search marketing …

1
It's New: Aug 28: Google Ads Merchant Center News, Internal Tools, Google Discover Penalty, LSA/Google Reviews & Core Update Poll 11:08

16d ago11:08

11:08

Please take my poll on the Google August core update - over here. Google Ads accidentally released an "internal tools" button. Google issued Google Discover manual action policy violations. Google Local Service Ads review links are expiring soon. Google Ads added new shopping trends reports, new AI features and more. A daily recap video summarizing…

1
It's New: Aug 27: AWS blocked Google, Organization schema, SEO industry threats and AI legislation 14:04

24d ago14:04

14:04

Amazon Web Services blocked Googlebot from my images, I posted a short case study on the issue. Google updated the organization structured data. SEO threats industry survey and AI legislation. A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, …

1
It's New: Aug 26: Google HCU Surges, Video SEO, Merchant Center Next, OG Titles & Business Profile Appeals 10:11

25d ago10:11

10:11

I posted some examples of some of the surges some are seeing after the Google August core update, specifically those hit by the September helpful content update. We spoke about Hardbacon's sad story. Google may now use your OG title for your title tag in Google Search. Google overhauled its SEO video documentation after a lot of confusion. The appe…

1
Google Ranking Bug Fixed, August Core Update Swings, AI Overviews, Google Ads Bug & More 11:47

21d ago11:47

11:47

Google’s larger search ranking bug was fixed four days after the issue was confirmed. Google’s August core update continues to roll out, some hit by the helpful content update are seeing some surges, but Google says wait until the update is complete. Meanwhile, we saw some potential reversals of some of those surges a day later. GA4 stopped showing…

1
I Think The Apple's Rotten Right to the [August 2024] Core [Update] 45:27

22d ago45:27

45:27

This week on Marketing O’Clock August is slipping away into a moment in time as the August 2024 Core Update rolls out. We think Meta Ads’ new features Rule, or at least Value Rule. Plus all the digital marketing news you may have missed this week.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, g…

1
It's New: Aug 22 : Google Core Update Reversals, AI Overview Link Study, Ads Attribution Bug & Verification Icons 9:43

22d ago9:43

9:43

Now we are seeing some early reports of those early August core update gains are being reversed, for some. A new report says if you want links in Google AI Overviews, then you need to rank well organically. Google Ads bug attributed traffic to a legacy match bidding type. Google is testing verification icons on organic search results. A daily recap…

1
It's New: Aug 21 : Wait For Google Core Update, AI Overviews Impacted, Ad Recommendation Bug & AI Content Deals 10:55

23d ago10:55

10:55

Google told us to wait until the August core update is done rolling out to see how we were impacted, maybe because of that ranking bug overlap. Google AI Overview inclusion is impacted by Google core updates. Google spoke about why you may see the discovered - currently not indexed note in Google Search Console. Google Ads has an ad recommendations…

1
It's New: Aug 20 : Google Ranking Bug Fixed, Google Ads Data Bug Email & One Billion Dollar Agency 9:29

29d ago9:29

9:29

Google fixed the search ranking bug after four-plus days. Google emailed advertisers that had their ads running on other advertisers' accounts about how they are protecting their privacy, asking them to remove the data. And we spoke about the possibility of a one billion dollar SEM agency. A daily recap video summarizing a few of the top search mar…

1
It's New: Aug 19 : Google August Core Update, Resurrections, Ranking Bug, AI Overviews, UX & Limited Google Ads 13:46

30d ago13:46

13:46

Google released the August core update; we are seeing some resurrections from the helpful content update with that. Or maybe it is the ranking bug? Also, thumbnails are returning for some publishers. Google released AI Overviews in more places, also the links changes are live and it is positive to see zero traffic loses from them. Google is testing…

1
Google August Core Update, Big Ranking Bug, DOJ Google Breakup, AI Overview Links, Gemini Research & More 13:21

1M ago13:21

13:21

It finally happened: Google released the August 2024 core update; this one should reward small and independent publishers more, should it? Google had another search ranking bug, today, this was a big one. There has been tremendous Google ranking volatility this week, maybe the core update, but it was the day before and the weekend before the offici…

1
Advertisers Can Now Get More METAculous With Audience Controls 44:48

1M ago44:48

44:48

This week on Marketing O’Clock Meta Ads has new controls that you can Employ to keep certain audiences from seeing your ads. Plus, TikTok is in its Prime with a new shopping integration and Google’s Antitrust issues continue as the DOJ is reportedly considering a break up.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you f…

1
It's New: Aug 15: Google Volatility Combusting, Tons Of Shopping Ads, Political Stories & FTC Bans Fake Reviews 9:32

1M ago9:32

9:32

We are seeing more explosive Google search ranking volatility again and still no confirmed Google update - yet. Google is testing over 10+ shopping ads as a way to promote more discovery Google said. Google is testing showing AI Overviews in incognito mode. Google may be showing fewer top stories for political figures. FTC has banned fake reviews.A…

1
It's New: Aug 14: US To Break Up Google, Gemini Research, Search Console Data & Hijacked Hotels 12:50

1M ago12:50

12:50

The US is considering breaking up Google as a remedy to it being a monopoly, including breaking off Android and Chrome and maybe Google Ads. Google Gemini Research may be the future of Google Search, maybe. Google Hotel listings are being hijacked with fake WhatsApp numbers and marked as permanently closed. Google Search Console only shows 35% of y…

1
It's New: Aug 12: Google Weekend Volatility, Publisher Discover Traffic & Paused Google Ads 10:08

1M ago10:08

10:08

Google had another volatile weekend with Google Search rankings bouncing all over the place. A new report shows publishers are getting less traffic from Google Search and other areas but an increase from Google Discover. Google may come out with new ways to handle URL parameters. Google Ads will not pause keywords that are in paused ad groups. A da…

1
Google Monopoly Ruling, Ranking Volatility, Million Dollar Ad Bugs, Search Console Recommendations & More 12:56

1M ago12:56

12:56

This week, we covered the big ruling that Google is officially a monopoly, a federal judge ruled. Google search ranking volatility heated up the day after that ruling. Google served ads for products from other merchants, paid for by other advertisers, which is why they pulled down reporting. Google then issued million dollar LSA credits, by acciden…

1
Do Not Pass GOogle. Judge Rules That Google Maintained an Illegal Monopoly in Search 50:21

1M ago50:21

50:21

Do Not Pass GOogle. Judge Rules That Google Maintained an Illegal Monopoly in SearchThis week on Marketing O’Clock, there is no get out of jail free card for Google after a federal judge finds that they violated antitrust laws. Plus, Google Ads closes shop on reports and products after an ad serving error and we get more updates on keyword prioriti…

1
It's New: Aug 8: Google Issues Million Dollar Ad Credits By Mistake, LSA Photo Changes & You May Like Search Labels 7:06

1M ago7:06

7:06

Google Ads issues credit notices of millions of dollars to individual advertiser by mistake, it was another bug. Google will now show your photos in your Local Service Ads, and they may help your ad rank do better. Google Ads API version 17.1 is now out. Google Search is testing snippet labels with "you may like." A daily recap video summarizing a …

1
It's New: Aug 7: Google Ad Smart Campaigns Going, More Ad News, GBP Call Data & Apple Search Index 8:19

1M ago8:19

8:19

Google ads is migrating smart campaigns to performance max campaigns. Google Business Profiles performance report no longer is showing the call data. Google Ads is testing an ad call extension with the business name in it. Google Ads has this new "featured options" ad treatment. And did you know Apple maintains its own search index of billions of w…

1
It's New: Aug 6: Google Is A Monopoly, Ranking Volatility, Search Console Recommendations & See Also Local 14:44

1M ago14:44

14:44

The DOJ ruled Google is a monopoly and action will be taken to limit that. Google Search rankings are also heating up. Google Search Console has a new recommendations section. Google Business Profiles shows your competitors in the see also carousel. A daily recap video summarizing a few of the top search marketing headlines covered at the Search En…

1
It's New: Aug 5: Google Ads Shopping Bug, Google Product Images From Reviews & Bing Search Update 8:43

1M ago8:43

8:43

Google Ads reporting issue is more than just a reporting glitch but a serving bug. Bing said they did not push an algorithm update around the end of May but some data suggests they did. Google shopping product images may use user reviews. A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundt…

1
Intense Google Ranking Volatility, Deepfake Search Updates & Trump Autocomplete Tweaks 12:01

2M ago12:01

12:01

This week we covered how Google said the core update isn’t extremely far away. We also reported on super intense Google Search ranking volatility change later this week and then the ongoing volatility with Google Search over the past few weeks. Google updated its algorithms to demote deepfake content. Google also improved its Autocomplete predictio…

1
Are you reADy for it? Reddit launches its Lead Gen Era 55:11

2M ago55:11

55:11

This week on Marketing O’Clock, a hot new search engine just entered the Villa, introducing SearchGPT. Plus, Google Marketing Live updates are finally live in your accounts and where ad platforms lead Reddit will follow with a new “form” of ad.Thank you Optmyzr for sponsoring this week’s show!Free Trial - https://www.optmyzr.com/?utm_source=sponsor…

1
It's New - August 1 - Google Bursting, Deepfakes, JavaScript Indexing, Sitelinks Pills & Video Knowledge Panels 10:15

2M ago10:15

10:15

We are seeing some massive Google search ranking volatility - is it the coming of the next core update? Google explained its search ranking updates to handle deepfakes. Google is testing a new pill format for sitelinks. Google is testing knowledge panels videos section. There is this excellent deep five on how Google Search handles JavaScript and m…

1
It's New - July 31 - Google Ads PMax updates, hidden store gems, Microsoft ad revenue & Google censoring Trump 9:59

2M ago9:59

9:59

Google Ads launched new PMax reporting and AI generation tools. Google responded to the claims that it was censoring President Trump. Google has this new hidden gems store section. Plus, Microsoft Advertising and Bing Search ad revenue was up 19%. A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engi…

1
It's New- July 29 - Core update coming, ongoing Google volatility, mixed Google Ads & SearchGPT 11:16

2M ago11:16

11:16

Google says the next core update isn't extremely far away, and encourages some publishes to hold out. Google's ongoing search ranking volatility is pretty intense. OpenAI's SearchGPT - what do you think and more.. A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called…

1
Google Volatility, Bing Generative Search, Reddit Blocks Bing, Sticky Cookies, AI Overview Ads & SearchGPT 11:53

2M ago11:53

11:53

This week, we covered yet again more Google Search ranking volatility. Microsoft is testing its new Bing generative search experience. Reddit blocked Bing and other search engines that won’t pay for its content. Google is not going to deprecate third-party cookies in Chrome. Google will test ads in AI Overviews soon. Google tests link icons citatio…

1
C is for (Third Party) Cookies, They’re Good Enough For Google. Chrome Will Not Deprecate Cookies After All. 59:15

2M ago59:15

59:15

This week on Marketing O’Clock, Google breaks hearts by breaking links and Microsoft Advertising has a “Brand-Aid” for advertisers who want to remove branded queries from Pmax. Plus, Google announces that the cookies won’t be crumbling after all. Thank you Optmyzr for sponsoring this week’s show! Optmyzr is the all-in-one paid search management pla…

1
It's New- July 25 - Reddit Blocks Bing, Bing Generative Search & Ads In AI Overviews Coming 10:00

2M ago10:00

10:00

Bing launched its new generative search experience and it does seem to prioritize links to publishers. Reddit blocked Bing Search and other search engines but not Google. Google says again it will test ads within the AI Overviews. A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.Thi…

1
It's New- July 24 - Google Ad Revenue, LSA Budgets, Ranking Volatility & Sunshine 9:43

2M ago9:43

9:43

We spotted another Google search ranking volatility again around July 23rd. An SEO poll says 54% of SEOs saw positive effects from Google updates. Google Local Service Ads adds new budget options. Google announced earnings and their ad revenue is up again, this time 11%. A daily recap video summarizing a few of the top search marketing headlines co…

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