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Welcome to The Bloom-Print Podcast, a podcast for florists who want to create elegant, efficient and effective floral businesses. Brought to you by Maple & Wren Floral Art Academy where the business is just as important as the blooms. In this podcast you can find some incredible advise from Perth florist and floral mentor Elysia Tsangarides, creative director of Maple & Wren PTY LTD as well as juicy interviews with floral and event industry experts as well as business experts to help you bui ...
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Good morning my loves – I hope you’re having a sensational week! Well it’s officially June and the end of wedding season. This time of year the floral jobs in the wedding space tend to slow down in Australia. The key season for most Australian cities is September to April so over the winter months when it’s cold and dreary, when no one wants to be …
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Welcome back my loves! I’ve just returned from a wonderful two-week break with my family, and it was absolutely magnificent. This time away allowed me to switch off, enjoy family moments, and find some much-needed space for myself. It also gave me the clarity and rejuvenation I needed to dive back into my business with renewed energy. This year and…
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Hello my loves welcome back to The Bloom-Print Podcast now if you haven’t listened to last week’s episode – stop everything, press pause on this one and go back and listen to episode 35 because that is Part 1 of my interview with Rebecca Const from Fox and Rabbit and today, you’re hearing part 2. And for those who did listen last week – I bet you a…
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Hello my loves welcome back to The Bloom-Print Podcast. A few weeks ago I got to sit down and have a gorgeous conversation with Rebecca Const from Fox & Rabbit here in Perth who has been a big inspiration to me over the years in my floristry career. It’s actually because of Rebecca, and one of her workshops specifically, that I am even a florist to…
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Welcome back to The Bloom-Print Podcast! I'm thrilled to have you tuning in for another episode. 2 years into my business I received a pretty baseless complaint from a bride tearing down every single thing I’d done and created for her wedding day. It cut me really deep. It really shook my confidence. I was then shitting myself for about 6 months ev…
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This week on The Bloom-Print Podcast we are delving into the world of freelancing: its significance, why you should consider it, and how to dive into this realm of opportunity. Main Discussion: Work Experience vs. Freelancing: Distinguishing between unpaid work experience and paid freelancing roles, and the importance of both in skill development a…
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Welcome, my loves, to another exciting episode of The Bloom-Print Podcast! In this episode, we have the pleasure of welcoming Emma Haynes, also known as Emma the Celebrant. Emma shares her incredible journey as a celebrant based in Broome, Western Australia, where she has officiated over 160 weddings over the past six years. Beyond her role as a ce…
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Hello my Loves! Welcome back to The Bloom-Print Podcast! This week, we're delving into a topic that generates a lot of curiosity: Wedding Expos. Wedding expos, open days, and how to navigate them effectively are the focal points of today's discussion. Drawing from 8 years of experience in the wedding industry and attending numerous expos, I'll shar…
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In this episode, we’ll explore the attainability of earning a six-figure income in your wedding floristry business. Despite common perceptions, reaching this milestone isn't as daunting as it seems. All it takes is proper pricing strategies and a little business acumen! Join us as we breakdown what a six-figure income entails and how it's achievabl…
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Hey there, my loves! Can you believe we're already one-quarter into 2024? Time really flies, doesn't it? Today, I want to take a moment to reflect on the journey so far and dive into our Q1 update. MAPLE & WREN - Floral Business Update: We've had some incredible achievements at Maple & Wren, from delivering stunning weddings to welcoming a new Virt…
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In this installment of The Bloom-Print Podcast, Charlotte Purnell, co-owner of Mother and Bride, shares her remarkable journey into the wedding industry. Her story begins with a deep-seated passion for crafting unforgettable wedding moments, ignited by the film "Father of the Bride." Charlotte's transition from corporate event management to wedding…
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Welcome back, my loves, to another insightful episode of The Bloom Print Podcast with yours truly, Elysia Tsangarides. Today, we're diving deep into the theme of overcoming the fear of failure and embracing growth. I'll be sharing my recent experiences managing a whirlwind of events and classes. Join me as I navigate the challenges and triumphs of …
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This week on The Bloom-Print Podcast, we're joined by the uniquely talented Ashlee Bunney, who's redefining wedding ceremonies with her humor and social media savvy. Ashlee shares her journey from entering the celebrant scene to becoming a celebrated name, emphasizing the power of authenticity and knowing your ideal client. Episode Highlights: Ashl…
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In this episode, I share insights from my recent travels, where I balanced the demands of work with the rejuvenation of vacations. Reflecting on a business retreat in Bali and a family holiday in Hobart during February, I discovered the power of stepping away from routine to spark creativity and inspiration. The art of balancing professional respon…
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In this episode we’re joined by our first guest for 2024 - our favorite Accountant (because she also happens to be mine) Diana Todd. Diana is the owner of Balance Tax Accountants and since 2015 she has been investing her Tax Accountant skills, time and energy into supporting entrepreneurs to feel confident in their business money skills, love their…
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Alright, my lovely listeners, buckle up because this episode is coming to you straight from beautiful Bali! Picture me right now, chatting with you from my cozy hotel room in Nusa Dua. Can you feel the tropical vibes? So, let me take you on a journey through this incredible business retreat I'm attending with Success School. It's been an absolute g…
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I run a multi-six figure floristry business, and I don’t do Valentine’s Day. That’s right, busiest day of the year for the floral community, great money-making opportunity and marketing opportunity and you know what? I have completely opted out. And that’s not the only thing I opt out of. In this episode I share with you the many ways of running a …
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It is no lie that the wedding and event industry is built on referral, word of mouth and connections. But it is really important not to be complacent in the thinking that business will just come to you. Yes, people will find you, yes, previous couples will recommend you – but you can’t rely on that alone to fill up your calendar (and your wage pack…
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Do you have an Ideal Week plan? Planning out my ideal week has been a game changer for me. If you are wanting to create space in your calendar, if you are craving a better flow between work and down time or work and family time, get a pen and paper because I promise, planning it out is actually going to make a massive difference not only in getting…
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Welcome back to The Bloom-Print Podcast, our first episode for 2024. If you follow The Floral Art Academy on Instagram, you’ll know that currently I’m experiencing a bit of a period of ill health and to be honest, I’m absolutely hating it. This was not how I was intending to start 2024, but in a way… I think this is actually how I needed to be star…
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Welcome my loves, to our last episode for 2023. Episode 18! I’m thrilled that we’ve been able to deliver 18 episodes for 2023. 18 conversations about your floristry business, about living life better, about all the hacks that make things easier, about setting up your systems and processes and how to be more profitable, including 2 beautiful intervi…
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If you follow the Maple & Wren Floral Art Academy page, you’ll know that at the end of November, I hosted my first team Christmas party. And I was incredibly emotional about it. Because it meant more to me than just an end of year celebration, it was a reflection on how far I’ve come and what brought me here and I felt absolutely honoured after 8 y…
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Intuition is the ability to know something instinctively without the need for conscious reasoning. It’s often described as a gut feeling, a hunch or if you’ve ever heard your Grandma Joan say ‘I can feel it in my waters’ she was talking about her intuition not the plumbing in her bathroom. Intuition is an integral tool in your business toolkit. It'…
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Putting together a wedding quote without doing a consultation is like trying to fill in a crossword without the clues. You simply don’t have enough information. You are going to get emails all year long that say ‘Hi I’m Sarah, can you give me a quote for my wedding flowers?’ and the answer is ‘not without a consultation’. In this week's episode El …
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Ok, I know, it's mid November. Which means it's time to get planning on 2024 if you haven't already. In this episode El shares the goals she's set for 2024 and also why she KNOWS they're a sure thing. She covers setting an intention/word for the year ahead and shares her intentions for 2023, what she's achieved and what she's setting up for 2024 an…
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When you run a business, especially in a creative space, it can be easy to allow self down and imposter syndrome to creep in. And you might be unexpectedly blocking yourself from doing things. In this episode, El shares how this manifests for her, and how you can stop it in it's tracks and take control of it to put you on a path you deserve. If the…
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Generally when you decide to start a floristry business, you're thinking about flowers, you're thinking about weddings, you're thinking about celebrations, you're thinking about creativity and colour and texture and line and form and you're NOT usually thinking about the businessy things. When El started her business Maple & Wren, she had pretty mu…
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This week we interview the Instagram Queen herself Brooke Vulinovich. I met Brooke around 8 years ago when I first started my business. She was killing it on Instagram then and she's still killing it on Instagram now as the owner of Social Club Community! Brooke Vulinovich is the Instagram Sales Coach who transformed her passion for social media in…
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Let's face it - noone likes to be rejected. But rejection is a part of business and it's a part of selling. Noone in the history of business ever has had a 100% conversion rate. In this episode El shares her experience of rejection when it comes to wedding and event floristry clients, how she handles it in her business Maple and Wren, how to not ta…
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Why is it so hard for business owners to take a break? Often when we start a business, it can be difficult to take a break and there are a lot of reasons for that. But many of which... we've actually created ourselves. Taking a break from your business is imperative for creativity, rest, inspiration and for the love of life! In this episode El shar…
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She's not kidding. Incase you didn't know - El has no formal floristry qualification and for a long time she let that hold her back and mean something about her as a florist. But not any more. In this episode, El shares her journey to creating a multi-six figure floristry business to show you that there is more than one way to climb a tree, there a…
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If you're wondering what the heck you actually do with yourself over the off season or how you're going to make money in your business in the winter months when the weddings are few and far between - then buckle up! In this episode, El shares with you how she spent the off season 2023 and the key activities that keep cash flow coming in during thos…
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In this episode El interviews Ashley Matkovich, founder and CEO of Fusion Biz Co, Perth's leading business networking community for kind-hearted powerhouse female entrepreneurs established in 2016 with almost 500 members. Ash has revolutionised the business networking scene by building a thriving network where meaningful conversations and genuine r…
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Feel like you're always chasing your tail during wedding weeks? Is the wedding season getting the best of you forcing everything else on hold? Is your partner constantly rolling his eyes when you come home an hour and a half later than you said you'd be home on a wedding day? Gah! It doesn't feel great does it. In this episode El shares the three m…
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In this episode, El introduces you to the top tech tools she uses everyday in her business to save time and ensure a smooth process and service for her clients. Don't be afraid of the tech, there is so much free and low cost software you can literally set up today and change the nature of your business by tomorrow. It's so worth embracing. And if y…
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Hello and welcome to The Bloom-Print Podcast. In this episode you'll get an introduction to your host - Elysia Tsangarides - Owner and Creative Director of Maple & Wren and the Maple & Wren Floral Art Academy. You'll also get a run down on what you can expect from this podcast - the literal 'bloom-print' for your floristry business. We're so glad y…
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When you decide to start a floristry business, it's because you've got a passion for flowers... but that doesn't mean you know how to run a business, or that you're even the full bottle on floristry. And you know what, that's actually ok, because when you first start - you're still learning. In this episode, you'll get a reverse 'how to' and hear a…
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Apparently we're all chasing 'work life balance' but in this episode, we unpack why this is kind of a crock of Sh*t. Instead we offer an alternative focus for floral business owners, a different way of looking at life and business, that just might feel a little more realistic and a whole lot more aligned. We offer some helpful tips on how to manage…
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