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Episode 38 – Not the time to hibernate
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Good morning my loves – I hope you’re having a sensational week!
Well it’s officially June and the end of wedding season. This time of year the floral jobs in the wedding space tend to slow down in Australia. The key season for most Australian cities is September to April so over the winter months when it’s cold and dreary, when no one wants to be outside from basically May – August it’s usually fairly light on for weddings. Don’t get me wrong, there are still weddings that take place – the hotels and indoor spaces keep ticking along through winter, but the volume of weddings significantly decreases and so for many wedding suppliers, this is off season.
Now – is that a bad thing?
In today's episode, we explore how to maximize your business potential year-round. We delve into understanding seasonal trends, reflecting on your business model, and creating a marketing strategy for the next 6-12 months. We discuss various marketing channels, including attending expos, networking events, and utilizing paid ads on social media platforms. Additionally, we emphasize the importance of content creation during the off-season, promoting consultations and bookings, developing email marketing campaigns, networking effectively, and investing in upskilling opportunities to ensure continuous growth and success.
Remember that the off-season is a golden opportunity to focus on business generation. By planning and marketing during the slow months, you can ensure a strong start to the next wedding season. Networking, content creation, and upskilling are crucial for continuous growth. Take advantage of this time to strategize and prepare, so your business thrives year-round.
If you're seeking genuine hands-on experience and a deep dive into the realm of wedding flowers to accelerate your skill set, mark your calendars for our Wedding Flowers Weekend Retreat at JarrahFall Bush Camp, happening from June 21-23. Dive into the world of wedding floristry with hands-on training, expert guidance, and a supportive community of fellow floral enthusiasts, including real work experience, intensive design sessions, full guidance, creation of ceremony and reception setups, mini business mastermind sessions, and networking opportunities. Enjoy an all-inclusive package with meals and accommodation provided, allowing you to focus solely on honing your craft in the serene surroundings of JarrahFall Bush Camp. 1 spot left, so secure your place now to embark on this unforgettable journey at the Wedding Flowers Weekend Retreat with MW Floral Art Academy.
Register Now: Wedding Flowers Weekend Retreat - MW Floral Art Academyreat-1
Thank you for tuning in, and we can't wait to see you blossom along with us!
If you enjoyed this episode, please leave us a 5-star review to help us reach more floral enthusiasts and creative business owners. And be sure to follow us on Instagram for more engaging content. Follow us @mapleandwren_floralartacademy.
Until next time, keep blooming! 🌸
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